Woodpecker is a document automation platform that empowers modern law firms to automate and standardize their frequently used legal documents. Woodpecker enables attorneys to continue using Word, avoid migrating to a new platform, and spend a fraction of the cost of enterprise document management platforms. Our mission is to provide a cutting edge software product to an underserved segment of the legal market, at an affordable price, with no implementation or training overhead. Woodpecker seeks to supplement users existing workflows rather than supplant them.

Document standardization and reuse is a huge pain for small-medium sized law firms that currently rely on error-prone & manual processes to prepare and disseminate legal documents. Existing tools are unintuitive, archaic, unaffordable, require migrating to a new platform, and often necessitate large-scale training efforts.

There is no cross-platform solution for these firms that allows them to keep their existing processes and tools, is affordable and intuitive, doesn’t require migrating to an enterprise level platform, and avoids the need to commit to a large implementation and training effort.

Woodpecker enables the standardization and automated preparation of a firm's Word-based legal documents by empowering users to easily:

• Standardize new and existing legal documents
• Entirely avoid large implementation and training efforts
• Automatically create and prepare documents
• Eliminate mistakes & typos
• Keep using Word

Without Woodpecker, users are left with manual search-and-replace processes that consistently result in errors and waste time. Often integrating a document management platform necessitates a costly upfront implementation and training effort that small firms can’t afford. Because of Woodpecker’s cross-platform distribution model that integrates seamlessly with Office 365, firms can provide Woodpecker to their entire organization with the click of a button and with little necessary training or guidance.

Our initial target market is that of small law firms within the U.S. These firms lack the team & budget to commit to a large document management platform, but still have the document automation needs that larger solutions address. Woodpecker's goal is to provide a solution to these firm's document preparation and standardization needs, without the overhead that comes with upgrading to an expensive and difficult to integrate tool.

Ultimately we will expand to international firms, and eventually pursue additional verticals: Real Estate, Insurance, Consulting (initially U.S. then international). As the Office 365 market continues to grow year over year, so will the need for an affordable, low overhead, and easy to use solution that compliments user’s workflows instead of replacing them.

Existing competitors are archaic, too expensive, and difficult to acquire & integrate. User experience is an afterthought, and most tools are unaffordable for small firms. Additionally, major competitors typically focus on enterprise-level customers and ignore small-medium sized firms. Woodpecker’s focus is on providing a cutting edge, easy to use, and zero implimentation solution that firms receive immediate benefit from.

Woodpecker’s ability to meet users where they work on a day-to-day basis (Microsoft Word) allows firms to keep existing workflows and processes while introducing a tool that supplements workflows instead of supplanting them. No other cross-platform solution exists that meets users in Word, allows them to continue using their existing Word documents, and matches Woodpecker’s feature-set.

Current document management/automation tools require a large upfront commitment from the firm from a financial, time, and training perspective. Thanks to Woodpecker’s focus on ease of use and low implementation overhead, firms can be up-and-running with Woodpecker in 5 mins. Woodpecker’s integration with Office 365 allows firm administrators to provide Woodpecker to everyone in the organization with the click of a button. Woodpecker usually requires little to no training, and our support resources typically cover anything that is unclear to users.

Woodpecker’s goal is to provide a cutting edge software product to an underserved segment of the legal market, at an affordable price, with no implementation overhead.

Users receive a free 14 day trial of the Woodpecker paid tier (Woodpecker Pro) upon downloading the add-in. After 14 days users are able to upgrade to a paid subscription for continued access to the Woodpecker Pro feature-set, or can stay on the free plan for access to a limited feature-set.

Users subscribe to a paid subscription to receive continued access to the Pro feature-set. Because users come to rely on the Pro feature-set during their initial 14 day trial of the Pro tier, this ensures a steady stream of users that upgrade to the Pro tier after their initial 14 day trial is over.

You can find more details about Woodpecker’s tiers, features, and pricing on ourpricing page.

Woodpecker was recently named“the best free Word add-in” by Zapier and has been featured in severallegal technology andproductivity blogs. We have an average of 300 monthly active users on the Woodpecker Free plan, and 30+ firms paying for the Woodpecker Pro tier (both growing month over month as we begin to pursue additional acquisition channels).

KPIs

2017 vs. 2018 performance:

• 300% increase in monthly active users
• 200% increase in website page views
• 2400% increase monthly recurring revenue
• 0% paying user churn