“When it comes to the safety of our drinking water we must remain ever vigilant. By bringing social impact investors to the water sector, we can help with the advancement of important technologies.”
WaterWorks offers a new, accessible way to make an impact on the environment: through investing. WaterWorks is the only online investing site dedicated to helping advance water technologies and innovations.
We seek to advance potential water solutions by introducing investors to opportunities in technology companies and projects through our online investment platform: wtrwrx.com
America is facing a water crisis: think Flint, boil alerts, water main breaks, PFAS, plastics, droughts or flooding. And because of population growth, climate change, aging infrastructure and limited public dollars - we believe it’s going to get worse. The American Water Works Association reports that the cost of simply restoring the country’s aging infrastructure could be as high as $1 trillion. Meanwhile, the World Economic Forum believes that most Americans could be facing freshwater scarcity over the next fifty years. The time to invest and support new water technologies and potential solutions is now.
Water technology is in need of extensive innovation and disruption. Start-ups are answering the call and developing new technologies to help solve America’s water crisis. Yet TechCrunch disclosed that water and wastewater companies only receive about 1% of angel and VC funding, making it incredibly difficult for water companies to secure the capital they need.
WaterWorks is an online investing platform that helps water technology companies and projects raise capital. We’re providing motivated, environmentally-conscious investors access to early- stage water investment opportunities. In the past decade, water crises have popped up in the U.S. and around the world. We believe there's an opportunity to capture the public's interest in the water sector and use it to help fund investments in impactful but overlooked water technologies and innovations.
WaterWorks’ management team helped change American political fundraising and is ready to do the same to the water industry. Invest in WaterWorks and join the Rising Tide today!
The global water industry is a $696 billion market growing in excess of 7% per year, according to ResearchAndMarkets.com. And water start-ups tend to be more profitable than traditional early-stage companies. TechCrunch reports that water start-ups are 20% more likely than other types of new companies to be profitable in the first ten years.
WaterWorks is currently the only online investing portal solely dedicated to water related innovations and technologies. And with each investment offering WaterWorks completes, we’re building a community of water investors.
When companies list their offering with WaterWorks and successfully raise funds, WaterWorks receives:
- A 5% success fee, and
- A 5% equity fee.
We intend to offer debt and equity investments in water projects and companies planning to use innovative technologies to help solve water problems. We're often asked about potential water solution investments, so here’s a start...
- Plastic Reduction
- Smart pumps
- Filtration technology
- Lead line replacement
- Biodegradable packaging
- Wastewater treatment
- Ocean energy
- Smart farming
- Green infrastructure
- Algae blooms & red tide reduction
- Water reuse
- IoT, A.I. & SaaS data analytics
- Water quality monitoring
- Plant-based protein
- Water saving appliances
- Maritime robotics
“WaterWorks can assist water technology companies with finding investment capital so they can get on with their work of helping to solve our water problems.”
WaterWorks’ competitive advantages include proven fundraising ability, early mover advantage in the water funding online investing space, a deep network, and nationwide partnerships:
Members of our team were key players in the digital campaign marketing success of President Barack Obama’s 2008 and 2012 campaigns.
WaterWorks is one of the first fundraising platforms focused on the water space.
Our team’s network spans various industries, including numerous connections in the public and private sectors.
WaterWorks has established partnerships with key water organizations across the country which will serve as a potential pipeline for offerings on our portal.
Success to Date
WaterWorks soft-launched in early 2020 and has achieved the following successes to date:
- FINRA Registration: Obtained FINRA registration for the WaterWorks funding portal.
- Team: Built a strong leadership team and advisory board including previous government officials as well as water and finance professionals.
- Funding Portal Launch: WaterWorks’ funding portal is live, fully operational, and available to host offerings.
- Strategic Partnerships: Partnered with various water organizations, including: Cleveland Water Alliance, The Water Council, TMA BlueTech, Accelerate H2O and WaterStart.
“By helping investors find opportunity and water innovators find capital, WaterWorks is building a nationwide community that can help speed innovative solutions to market.”
Advisors and Investors
Ms. Browner served as Assistant to President Obama and Director of the White House Office of Energy and Climate Change Policy, where she oversaw the coordination of environmental, energy, climate, transport, and related policy across the U.S. federal government. From 1993 through 2001, Ms. Browner served as the Administrator of the Environmental Protection Agency. Prior to that, from 1991 through 1993, Ms. Browner served as Secretary of Environmental Regulation in Florida. Carol M. Browner is currently Senior Counselor at ASG and serves as chair of the League of Conservation Voters Board of Directors and the Sustainability Chair of the Board of Directors for Bunge Limited.
Jo-Ellen Darcy is a highly accomplished national policy leader in the areas of infrastructure, environment, conservation, and water. As the Assistant Secretary of the Army for Civil Works, she supervised programs for conservation and development of the nation's water and wetland resources, flood control, navigation, shore protection and ecosystem restoration. Ms. Darcy also held numerous high-level staff positions in Congress, including as Senior Environmental Advisor to the Senate Finance Committee, Senior Policy Advisor to the Senate Environment and Public Works (EPW) Committee, and Deputy Staff Director for the EPW Committee.
Jon W. Allan currently serves as the senior advisor and senior academic and research program officer at University of Michigan’s School for Environment and Sustainability. Previously, Mr. Allan spent a number of years as Director of Michigan’s Office of the Great Lakes. Prior to that, Mr. Allan served in executive management positions in corporate environmental and energy management, government and regulatory affairs, and strategy. He holds a BS in Fisheries and Wildlife, and an MS in Aquatic Ecology and Zoology from MSU.
Nathan Allen is a results-oriented environmentalist and intrapreneur. Now dedicated to accelerating the adoption of water technology as the Executive Director of WaterStart, Mr. Allen has grown this public-private-partnership to include leading water agencies and large consumers. Mr. Allen has also served on the U.S. Department of Commerce Environmental Trade Advisory Committee. Previously, Mr. Allen founded and managed the Model City R+D program for the University of Arizona and served as the sustainability coordinator for Biosphere 2 following time with a solar power start-up.
Dean Amhaus has served as the founding president and CEO of The Water Council since March 2010. Under Mr. Amhaus’ leadership The Water Council has received numerous international and national economic development and leadership awards. His diverse, forty-year background in multiple sectors encapsulates a wide-range of expertise in government relations, branding, fundraising, economic development and non-profit management in Washington, D.C. and Madison, Wisconsin.
Scott Goldstein has pioneered digital strategy and technology for top political campaigns and progressive causes around the world. In 2016, Mr. Goldstein helped lead Bernie Sanders’ online fundraising, digital advertising, email, website, mobile, video, photography, social media graphics and more - raising $220 million online and achieving new records of young voter support. In 2008, Mr. Goldstein was the External Online Director for the Obama for America Presidential campaign.
Michael B. Jones is Founder and President of both TMA BlueTech and TMA Foundation. Mr. Jones is also a managing partner of SubSeaSail, as well as the Founder and President of ProFinance Associates, Inc., a boutique broker-dealer firm focused on corporate finance and M&A. He is an ex-officio Board member of the Maritime Museum of San Diego and a member of the Board of Governors of the Southern California Coastal Ocean Observing System (SCCOOS). Mr. Jones has sat on a number of corporate Boards of Directors including one American Stock Exchange company.
Over the last 18 years, Ms. Burdick has developed and managed all aspects of grassroots fundraising, target marketing and stakeholder engagement. From her time at EMILY’s List as a Direct Marketing Assistant to serving as the Director of Marketing and Merchandising for President Barack Obama’s 2008 and 2012 campaigns, Ms. Burdick has raised more than $1.1 billion. Meaghan’s experience also includes serving from 2009 to 2011 as Deputy Chief of Staff and White House Liaison under Administrator Karen Mills at the U.S. Small Business Administration. Meaghan launched Burdick Consulting Group in early 2013, and has a variety of clients which include political campaigns, charities, foundations as well as private businesses.
Felicia Marcus is an attorney/consultant who has served in positions in government, the nonprofit world, and the private sector. She is also a member of the Water Policy Group. In government, Ms. Marcus was most recently Chair of the State Water Resources Control Board, with responsibility for drinking water, water quality, and water rights. Prior to that, Felicia headed the Los Angeles Department of Public Works dealing with wastewater, recycling, stormwater and other environmental issues. In the non-profit world, she was the Western Director for the Natural Resources Defense Council and the EVP/COO of the Trust for Public Land.
George Rakis is a nationally recognized political strategist and organizer with over 20 years of political management experience. Mr. Rakis previously had served as the National Director of the Climate Action Campaign, a project of the Partnership Project’s Clean Air Defense Campaign.
Will Sarni is an internationally recognized thought leader on water strategy and innovation. He has authored numerous books and articles and presented on: the value of water, innovations in digital water technology, the circular economy, and the energy-water-food nexus. He has been a water strategy advisor to private and public-sector enterprises and NGOs for his entire career.
Charles Sell served for 21 years as a principal in a Nashville, TN-based private equity firm. Mr. Sell has also served as a Director on the Boards of four privately held middle market companies. Prior positions include Director of Equity Research at Wiley Brothers-Aintree Capital, LLC and Vice President, Municipal Finance, at J.C. Bradford Co.
Travis Loop has over 20 years of experience in strategic communications, public outreach, and media, with a focus on water and environmental issues. He is currently director of communications at the Water Environment Federation. He previously directed water communications at the U.S. Environmental Protection Agency and the Chesapeake Bay Program, served as speechwriter for the Governor of Hawaii, and worked as a newspaper reporter and editor.
Sanjiv Sinha has spent the last two decades helping execute innovative transactions and leading water infrastructure/resources projects. Currently he serves as a Board Member at the Delta Institute, a Chicago-based innovator; and as a Board Member and SVP at Environmental Consulting & Technology, Inc. (ECT), a national consulting firm.
Bryan Stubbs currently serves as the President and Executive Director of the Cleveland Water Alliance (CWA). Before joining CWA, Mr. Stubbs led technology-based economic development projects including as Managing Director of the Oberlin Project, Director of Entrepreneurship at the Chicago Westside Entrepreneurship Center, a partnership program of the Illinois Dept. of Commerce, University of Illinois and Chicago Community Ventures, and as Founder of Symbiotic Ventures.
Michael Likosky is a preeminent expert in public private partnerships (P3s). He has served as an expert to international organizations; federal, state and local governments; and US Senators. Mr. Likosky has written five books on infrastructure investment including three with Cambridge University Press. He holds a DPhil in Law from Oxford University.
WaterWorks is committed to a strong ethical code: no selling water, no buying water, no privatizing water.
WaterWorks believes that:
- Solutions exist which can help our oceans, watersheds and communities
- Investors can help reshape the world around them
- Water problems are local and can be solved locally
- Delivering clean water and sanitation to all people is attainable
- Healthy waters, from stream to seam are achievable
Use of Proceeds
If the offering's maximum amount of $900,000 is raised:
|Use||Value||% of Proceeds|
|Offering related expenses||$10,000||1.1%|
|Sales & Marketing||$153,980||17.1%|
This is an offering of Class B Common Stock, under registration exemption 4(a)(6), in WWF Holdings, Inc., doing business as WaterWorks. This offering must raise at least $10,000 by September 27, 2021 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. WaterWorks may issue additional securities to raise up to $900,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
WaterWorks’ official name is WWF Holdings, Inc., so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Sep 28, 2021Primary offering finalized, sellingsharesSold $1 for a total of $142,215shares at
- Aug 18, 2021Hi Everyone, I’ve worked my whole life for...
I’ve worked my whole life for the same core belief: together people can solve big problems through cooperation. It’s depressing to me to think about a potential world in competition for water because of climate change.
That’s why together, several women water leaders and I launched WaterWorks to work to help people invest online in the water sector. We believe women investors can help drive change, innovation, and cooperation to help address our water problems.
Please join us by investing in WaterWorks.
Thanks, Julianna Smoot Co-Founder, WaterWorks / WWF Holdings, Inc.Watch a Short Message from Julianna Smoot
- Aug 11, 2021The Intergovernmental Panel on Climate Change...
The Intergovernmental Panel on Climate Change (IPCC) report released earlier this week was a sobering reminder that climate change presents water challenges. The IPCC states that climate change is intensifying the water cycle, affecting rainfall patterns, and coastal areas will see continued sea level rise.
The U.N. warned the report is “a code red for humanity.”
This is why WaterWorks seeks to make it easier for people to invest online in the water sector to help address our water problems. Please join us by investing in WaterWorks today.
Thanks, Lon Johnson CEO, WWF Holdings, Inc.Read more
- Jul 28, 2021Thanks for following our raise on NetCapital. ...
Thanks for following our raise on NetCapital. We appreciate your interest.
I wanted to personally reach out to invite you to our webinar next Tuesday, August 3rd, at 10 AM PST / 1 PM EST.
During our ‘WaterWorks: Investing in Water’ webinar, you’ll have the chance to meet WaterWorks Co-Founders, Julianna Smoot and myself, as we share our entrepreneurial experience and explain how WaterWorks is making it easier for people to invest online in the water sector to help advance water technologies and innovations addressing our water crises.
Thanks, Lon Johnson CEO, WWF Holdings, Inc.Register at the link to secure your spot!
- Jun 30, 2021Hey Everyone! Wanted to share a fascinating...
Wanted to share a fascinating article written by Somini Sengupta and published on 06/28/2021 by the New York Times titled “It’s Some of America’s Richest Farmland. But What Is It Without Water?”.
If you have some time, I’d encourage you to read more about the impact of drought and water scarcity on our farmers, our food supply, and our economy.
We believe now is the time to invest and help shape the future of water. That’s why we launched WaterWorks NOW.
Thank you for investing, or considering an investment today.
Be well, Lon Johnson CEO, WWF Holdings, Inc. (WaterWorks)Read more!
- Jun 24, 2021It seems like every day another water problem...
It seems like every day another water problem makes the news - whether it’s drought conditions in the west, flooding, pollution, plastics in our ocean…
That’s why we’re creating a simple new way to invest online and deliver investment capital to technologies and projects helping solve our water problems.
Investing in WaterWorks will help us grow and scale our operations to meet the demands of our water crises.
Thanks for considering an investment today.
Be well, Lon Johnson CEO, WaterWorks
- Jun 21, 2021WaterWorks is creating a simple new way to...
WaterWorks is creating a simple new way to invest in water online. We’re excited about being at the center of, and merging, three trends: online investing, impact investing, and sustainability finance demand.
We see value in helping entrepreneurs developing innovative technologies raise capital and expect that online investing will continue to grow.
Investing in WaterWorks will help us grow and scale our operations to bring investment capital to technologies and projects addressing our water problems.
Thanks for considering an investment today!
Thanks, Lon Johnson CEO, WaterWorks
- Jun 16, 2021Thanks for following our raise! By investing...
Thanks for following our raise!
By investing in WaterWorks, you’re helping to bring investment financing to innovative water technologies addressing our water problems.
We believe now is the time to invest in the scientists, entrepreneurs, and engineers that are shaping the future of water. That’s why national leaders have come together to create WaterWorks.
Please join us as an investor today, to help advance water solutions tomorrow.
Be Well, Lon Johnson CEO, WaterWorks
- Apr 6, 2021Thanks for following WaterWorks here on...
Thanks for following WaterWorks here on NetCapital. You can also follow us, and stay informed about WaterWorks by joining our subscriber list at: https://wtrwrx.com/joinwaterworks
Join others who believe digital investing is powering change and innovation and are helping to bring it to water.
Thanks, Lon Johnson CEO, WaterWorks
- Mar 16, 2021Thanks for following WaterWorks. Here are a...
Thanks for following WaterWorks. Here are a few exciting announcements:
1.) New SEC crowdfunding rules go into effect this week which increase the amount that companies can raise on crowdfunding sites like ours from investors from $1.07 million to $5 million. We’re hopeful this change will continue the forward momentum created from 2020 when crowdfunding set a record for capital commitment of $232.9M which represents an 86% growth over 2019 per a recent report from Crowdfund Capital Advisors.
2.) Shortly, we will be presenting the first investment offering of 2021, and thereafter, more of what we hope to be exciting and impactful water investments. To be notified when new water investments are available at WaterWorks, please subscribe here: https://wtrwrx.com/joinwaterworks
- Jun 17, 2020A new report from Crowdfund Capital Advisors...
A new report from Crowdfund Capital Advisors (CCA) shows online investing through regulation CF continues to grow, with $138 million invested this last year from 265,000 investors while estimating 81.1% growth in dollars invested for next year.Read more
- Jun 17, 2020A recent study estimated the size of the global...
A recent study estimated the size of the global outlook for the Water Industry at $695.9 Billion and observed smart-IoT enabled and digitalized sustainable solutions are the key growth factors in the water industry, which is characterized by an increasing stress of water resources across the globe.Read more
- Mar 30, 2020WaterWorks Co-Founder & CEO Lon Johnson...
WaterWorks Co-Founder & CEO Lon Johnson connected with Crain’s Detroit to answer questions about water tech, crowdfunding and the long term vision for the business.LISTEN NOW
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