WaterWorks

A new way to invest in water.

March 30, 2020

WaterWorks Co-Founder & CEO Lon Johnson connected with Crain’s Detroit to answer questions about water tech, crowdfunding and the long term vision for the business.

Introduction

WaterWorks seeks to advance potential water solutions by introducing investors to opportunities in technology companies and projects through our online investment platform: waterworksfund.com

We believe our water problems are coming at a pace and scale we’re too often not ready for and because of climate change, population growth, limited public funds and aging infrastructure it’s going to get worse 1. It’s time for a new way to help fix, and finance, them. If technology and new solutions can revolutionize how water can be protected and used, then we believe that a new way to finance and invest in those opportunities needs to be built.

What’s required is more, now. More people, ideas, technology, partnerships and, most of all, more financing. And it starts by asking for it.

That’s where you, and WaterWorks, step in.

By democratizing both water investment opportunities for the investor and access to capital for the potential solution provider, we’re building an ever-expanding community of innovators and investors that can help drive water solutions at scale.

We’re not waiting. Not for government spending, banks, or philanthropy. The technology and the financing are out there. WaterWorks seeks to discover them and put them to work.

We are WaterWorks, and we’re building a community of change. Please join us.

Deal Highlights

  • Get 10% Bonus Shares on eligible offerings on WaterWorksFund.com. Investing in WaterWorks means you can receive 10% more shares on investments made directly into eligible investment offerings on WaterWorks.
  • Make an impact, invest in Clean Water. We’re the first and only online investing platform focused solely on the water sector. Where Fintech meets water.
  • Growing Market. The Global Equity Crowdfunding Market was valued at 10.9 billion USD in 2019 and is expected to reach 29.6 billion USD by 2025; Among individual investors, 75% are interested in sustainable investing. 86% of Millennials are interested.
  • Nationwide Partnerships. WaterWorks has established partnerships with The Water Council in Milwaukee, the Cleveland Water Alliance, TMA BlueTech in San Diego, WaterStart in Nevada and Accelerate H2O in Texas.
Join the Rising Tide

Advisors

Carol Browner

“When it comes to the safety of our drinking water we must remain ever vigilant. By bringing social impact investors to the water sector, we can help with the advancement of important technologies.”

Carol Browner
Advisor
Will Sarni

“We need innovative solutions to solve the “wicked problem” of water through technology, business models, partnerships, public policy and funding. WaterWorks is at the forefront of innovation and building an ecosystem of stakeholders who have a bias for action to solve water.”

Will Sarni
Advisor
Felicia Marcus

“By helping investors find opportunity and water innovators find capital, WaterWorks is building a nationwide community that can help speed innovative solutions to market.”

Felicia Marcus
Advisor
Bryan Stubbs

“WaterWorks can assist water technology companies with finding investment capital so they can get on with their work of helping to solve our water problems.”

Bryan Stubbs
Advisor, Cleveland Water Alliance, President & Executive Director

Problem

Many innovative technologies and projects exist to help solve our water problems. Innovations that could help communities save time and money to protect water. But too often, finding investment capital for these solutions is difficult.

  • A lack of early stage investors and capital for water solution companies slows the development and adoption of needed technology in the sector.
  • Institutional investment models hinder the sourcing, due diligence, transaction and management of small investments.
  • Limited water sector investment exposure and opportunities for both accredited and retail investors.
Problem

Solution

What’s required is more, now. More people, ideas, technology, partnerships and, most of all, more financing. And it starts by asking for it.

That’s where WaterWorks steps in.

WaterWorks seeks to advance potential water solutions by introducing investors to opportunities in technology companies and projects through our online investment platform: waterworksfund.com

Here, investors may find opportunity, companies or projects may find capital, and potential water solutions may be accelerated.

We believe democratizing water investment opportunities for investors and access to capital for potential solution providers will create an ever-expanding community to drive water solutions to scale.

The WaterWorks community will seek to help fix water problems that never get solved, with approaches that might have never been tried. If technology and new solutions can revolutionize how water can be protected and used, then we believe that a new way to finance and invest in those opportunities needs to be built.

SolutionSolution

Beliefs

Beliefs

Revenue Model

We receive cash and securities based commissions when companies successfully raise funds on our funding portal, WWF Funding Portal, LLC. We also charge fees for marketing services provided to companies seeking to raise capital through our subsidiary, WWF Agency, LLC.

Value Created

As a water-sector focused investing portal, with every deal we complete, our community grows larger and our potential for impact compounds.

Economics

Market

Online Investing. The Internet Has Changed Everything. Now It’s Water’s Turn…

Within public stock markets, charitable causes and political donations, the internet has significantly disrupted the way capital is collected and deployed.

Thanks to a law that went into effect in May of 2016, Regulation Crowdfunding (Reg CF), private businesses have the ability to raise investment capital from both accredited and non-accredited (retail) individual investors online. In addition, the law allows digital marketing of offerings.

We're combining two growing trends: online & sustainable investing

  • Since May of 2016, businesses have raised over $250 million via online investing sites. Growing 37% from 2018 to 2019. 2
  • Among individual investors, 75% are interested in sustainable investing. 86% of Millennials are interested. 3

Investor Target Markets

  • Existing Crowdfunding Investors
    Donation, rewards & equity-based
  • Activist Investors
    Water, Environmental, Impact
  • Offering Specific
    Directly affected and motivated audiences
  • Institutional
    Venture Capital, Private Equity, Foundation
Proceeds into Regulation Crowdfunding Campaigns/Year
Sherwood Neiss of Crowdfund Capital Advisors Updates on Reg CF Progress: “Successful Reg CF companies have pumped almost $1 billion into local economies”

Competitive Landscape

WaterWorks is solely focused on the water sector. With each investment offering we complete, we are building a water investor community that could potentially be interested in additional opportunities.

Water Solution Investment Opportunities

We intend to offer debt and equity investments in water projects and companies that plan to use innovative technologies to help solve water problems. We're often asked what are some types of potential water solution investments. Here's a start...

Water Solution Investment Opportunities

Progress

FINRA Membership

WaterWorks earned its FINRA crowdfunding intermediary membership in October of 2018. Currently there are less than 55 funding portal memberships issued nationwide.

Team & Partnerships

We're led by a team of nationally experienced water, finance, digital marketing and fundraising professionals. We have entered into five partnerships with water clusters.

Website Built & Live

Our website is done, and fully operational to support investment issuers and investors.

Press

Team

We’re led by experienced national water, finance, digital marketing, and fundraising professionals. Some past positions held by WaterWorks leaders and advisors:

  • Director, Michigan Office of the Great Lakes
  • Administrator for the U.S. Environmental Protection Agency (EPA)
  • Chair, California State Water Resources Control Board
  • National Finance Director, U.S. Presidential Campaign
  • External Online Director, U.S. Presidential Campaign
  • White House Liaison, U.S. Small Business Administration
  • Assistant Secretary of the Army (Civil Works)
  • National Director, Climate Action Campaign
  • Communications Director for Water, U.S. EPA
  • Chief Compliance Officer and FINRA Examiner
  • Director & Practice Leader: Water Strategy, Social Impact Practice; Deloitte Consulting

Along with water and financing professionals, we’re led in part by a team that pioneered and led the transition of political fundraising from an event and insider driven process (think chicken dinners and lobbyists) to a digital process, forever changing how funds get raised in politics. We seek to do it again, but this time for the water sector.

Operations teamPartnerships

Advisors and Investors

Jon Allan
Jon Allan, Advisory Team
Former Director, Michigan Office of the Great Lakes
Nathan Allen
Nathan Allen, Advisory Team
Executive Director, WaterStart
Dean Amhaus
Dean Amhaus, Advisory Team
President & CEO, The Water Council
Carol Browner
Carol Browner, Advisory Team
Senior Counselor, Albright Stonebridge Group
Former Director, Obama Administration White House Office of Energy and Climate Change Policy
Former Administrator, Clinton Administrator of the Environmental Protection Agency
Jo-Ellen Darcy
Jo-Ellen Darcy, Advisory Team
Former Assistant Secretary of the Army (Civil Works)
Scott Goodstein
Scott Goodstein, Advisory Team
Former External Online Director, U.S. Presidential Campaign
Michael Jones
Michael Jones, Advisory Team
President, TMA BlueTech
Michael Likosky
Michael Likosky, Advisory Team
Public Finance
Travis Loop
Travis Loop
Former Communications Director for Water, U.S. EPA
Felicia Marcus
Felicia Marcus, Advisory Team
Former Chair, California State Water Resources Control Board
George Rakis
George Rakis, Advisory Team
Former National Director, Climate Action Campaign
Will Sarni
Will Sarni, Advisory Team
Founder & CEO, Water Foundry, LLC
Former Director & Practice Leader: Water Strategy, Social Impact Practice; Deloitte Consulting
Charles Sell
Charles Sell, Advisory Team
Finance
Sanjiv Sinha
Sanjiv Sinha, Advisory Team
SVP & Board Member ECT
Bryan Stubbs
Bryan Stubbs, Advisory Team
President & Executive Director, Cleveland Water Alliance

Use of Proceeds


If the offering's maximum amount of $1,000,000 is raised:

UseValue% of Proceeds
Offering related expenses$10,0001.0%
Current personnel$237,00023.7%
Additional Personnel$224,00022.4%
Sales & Marketing$173,00017.3%
Operations$196,00019.6%
Debt Servicing$111,00011.1%
Intermediary fees$49,0004.9%

Terms

This is an offering of Class B Common Stock, under registration exemption 4(a)(6), in WWF Holdings, Inc., doing business as WaterWorks. This offering must raise at least $10,000 by April 23, 2020 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. WaterWorks may issue additional securities to raise up to $1,000,000, the offering’s maximum.

$10,000 minimum
$15,013 raised

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

11,500,000 shares
×
$1.00 per share
$11,500,000implied valuation

Pitch Deck

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Financials

WaterWorks’ official name is WWF Holdings, Inc., so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

Updates

  • Mar 30, 2020
    Made an announcement

    WaterWorks Co-Founder & CEO Lon Johnson connected with Crain’s Detroit to answer questions about water tech, crowdfunding and the long term vision for the business.

    LISTEN NOW

More Info

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Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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