When it comes to visibility, the food industry is completely underinvested. Businesses lack data on product origins, provenance or conditions during transport. This lack of transparency results in billions of dollars in food waste. Transparent Path uses continuously connected sensors and artificial intelligence to help food producers know when something goes wrong, act to fix it, and anticipate future issues before they occur.
- Supply chain visibility market estimated to be $33B by 2025
- Market research shows 335% customer ROI over 3 years
- Founding team with deep enterprise experience across food, tech and social impact
- Tech partnerships with Intel, T-Mobile, universities
The ability to monitor the shipment of spices — for example, saffron, which wholesales at more than US$2,000 per pound — is critical to maintaining profitability.”
Epic food waste — amidst epic food insecurity
You’ve seen the news: food waste is a US $2.6 trillion dollar problem annually. What most people don’t know is that the majority of that waste occurs during transport.
At the same time, 42 million Americans will be food-insecure in 2021.
This level of waste, in the face of this level of need, is unsustainable and completely unnecessary. Supply chain visibility — being able to see into food supply chains and intervene when things go wrong — will help reduce this issue.
Companies are losing money in the supply chain every single day
In addition to wasted food and resources, we’re wasting money: billions of dollars worth of labor and investment.
Much of this issue is because 69% of the supply chain for perishables is analog, or the data resides in silos (Gartner, 2020). Without the ability to see what’s happening in real time, producers are faced with shipments rotting in customs. Malfunctioning refrigeration equipment. Seafood sitting at room temperature for days. And rejections by retailers.
In the US alone, more than $31B in food is rejected annually (Walmart, 2020). And every time a load is rejected, shippers must employ a full time employee for weeks, reconciling paper data with driver logs and temp recorders. And the shipments go directly into landfills.
Due to the extreme growth of both complexity and increased regulation, and because it operates on thin margins, the food supply chain is far behind other sectors when it comes to data frameworks, standards, and visibility. In 2020, businesses spent millions trying to manage their operations and supply chains using fax machines, phone calls, and emails.
The COVID-19 economy exposed the fragility in the food supply caused by this lack of transparent data.
Why has no one solved this problem?
- Razor-thin margins
- A market full of disconnected point solutions
- Distrust among partners, who use opacity to their own advantage. For example, when food issues like contamination or damage arise, larger players often try to use their leverage to push their costs to smaller partners, regardless of fault, because there’s no single record of truth
- Imports/exports are dominated by manual-input, paper-based systems that include faxes. Often 50-300 paper documents can accompany one food import shipment. These paper records stop tracebacks in their tracks. (IBM, 2018)
You can’t manage what you can’t see. This is the Transparent Path opportunity.
Hardware + software create real-time visibility
Transparent Path has created a proprietary hardware and software solution to provide real-time visibility into perishables as they travel through the supply chain. This platform consists of IoT sensors that feed a shared and secure data ecosystem, and a predictive analytics module to predict sourcing, transport or supply chain issues before they happen.
Transparent Path hardware evolution
2020: the Intel partnership blossoms
Our first sensors were sourced through our technology partner, Intel. These are highly sophisticated cellular gateway radios (left) that connect to small sensors (right) via an 802.15.4 mesh network.
Climate zones can vary widely in a refrigerated container. So in a typical shipment, one of our gateways would connect with multiple sensors. This lets us place sensors at various locations within a shipping container or storage unit, monitoring temperature, humidity, light and tilt/shock. The gateway gathers this information (along with GPS location) at predetermined intervals and connects via cellular connection with our cloud-based platform. This hub-and-spoke model allows us to keep an eye on conditions near container doors, or deep within pallets where temperatures within refrigerated containers may vary.
2021: Integrating Tive 5G sensors
This year, we successfully integrated 5G sensors from Tive into our platform. The Tive devices have great battery life and faster connectivity and they’ve provided our customers with a second sensor option.
2022: Printed “ProofTags™”
Over the next year, our sensor technologies will drastically evolve thanks to printed electronics. Through relationships with Xerox’s vaunted Palo Alto Research Center (PARC), Brewer Science, the University of Washington and Duke University, we’ve begun design and prototyping of economical printed sensors that can be scaled to allow for package-level tracking.
ProofTags™ consist of a two-layer label. The outer layer has a printed QR code that provides the unique identity of that printed sensor. Using the QR code and a smartphone, anyone can look up the origin, provenance and proof of transit for that item.
The substrate consists of an always-on temperature/humidity sensor powered by a printed battery, a coin cell, or ambient electromagnetic energy. As long as a gateway is nearby to connect to the sensor, it will transmit environmental conditions to the system.
Our target: compostable sensors
ProofTags will use a graphene oxide conductive ink printed on a water-soluble substrate. This combination would allow for the printing of millions of sensors without creating a stream of electronic waste that leaches toxins and heavy metals into the soil.
While this technology is still evolving, such printed sensors have the opportunity to drastically increase our profit margins and change the concept of shipment tracking forever.
The ProofScore™ Platform
ProofScore, our Transparent Path software platform, is a subscription-based Platform-as-a-Service (“PaaS”) that allows customers to create shipments, tag items, trace custody, detect excursions, and course-correct as necessary. Customers can see who has custody of their product, its current geographic location, if the product will be delivered on-time, and if it encountered any incidents that could create risk for the customer, partners or the community.
A Platform subscription gives our customers:
- A responsive web app to access operational dashboards
- Ability to add, lookup, edit, and delete records for:
- Items (being tracked)
- Sensors and Gateways
- Onboarding services which may include:
- System customization/integrations
- Organizational risk/readiness audits and workshops
- Supply chain audits for transparency and collaboration
- Employee training and knowledge transfer (via partner)
- Customer care
- Agreed-upon service levels
- Call center (chat)
- Sensor/gateway Shipment Kits
2021: a per-shipment fee
Our current business model consists of a per-shipment fee. Currently, perishables producers will throw a temperature recorder in the back of a cold-chain container at the time of shipment. These devices can cost between $14-50. The majority of them are readable via a USB connection during reconciliation procedures.
For less than a tank of diesel, our platform provides end-to-end, cradle-to-grave, real-time information about those perishables: where they originated, how they were transported, and what happened along the way.
2022: monthly subscription fees
Next year, we plan to begin trialing a Platform-as-a-Service model, in which customers subscribe on a monthly basis, with a three-month minimum requirement. The customers pay-as-they-go for access to the data - sensor costs are included in the subscription. This allows us to upgrade customers as we advance to better sensor technologies. Other related businesses like IBM Food Trust and Roambee use a similar subscription model and have proven there is a market appetite for this type of opex, rather than capex, model.
As we add predictive and prescriptive intelligence to our platform, we anticipate offering it as a platinum-level subscription. As with Ancestry.com, customers can add this feature as an add-on.
We generated our first revenue through advisory services, and anticipate this will supplement our subscription income. These services include:
- Customer onboarding services
- Supply chain advisory (audits, workshops, reports)
- Custom deployments
- White-glove customer support
The need for global visibility of enterprise assets, particularly perishables, is immediate and fast-growing. Market drivers for perishables monitoring include regulatory and corporate compliance, improved efficiencies and fraud reduction. Additionally, consumers’ desire for more transparency around food products creates a top-line opportunity for brands to create greater differentiation, particularly organic brands.
We’re calculating our addressable market around the categories where we have subject matter expertise and industry connections. As we grow, additional larger markets like proteins (beef, pork, poultry, seafood), dairy, eggs and wine give us additional market headroom.
Sales partnership with Intel
In August 2021, we were thrilled to be invited by our mentor Intel Corporation to become part of their channel sales network. Intel has offered to create marketing materials and a PR campaign to promote Transparent Path to Intel customers in the food and logistics spaces. With funding, we can procure additional hardware to scale into this massive global customer base.
Where we’re adding value
Strategic investment advisors Culterra Capital noticed and included us in their insightful Food Supply Chain Tech Landscape 2021. In May 2021 they put together a Gartner-like Adoption Curve for investors, showing how far along various advanced food supply chain technologies were in terms of adoption. You can see below where Transparent Path falls on this adoption curve.
There’s no 800-lb gorilla in this space
Companies offering a combination of IoT sensors and AI are still a relatively small group, and despite what the press releases might say, the technology is still nascent. Few offer continuously-connected sensors and we know of none pursuing a printed electronic sensor product we have been designing.
One thing we’ve learned in speaking with industry insiders is that no single company owns this space at the moment.
Chicago-based FourKites was founded in 2014 and is our largest competitor. They focus on creating integration across visibility systems, yard management, and appointment management. They’ve built an impressive customer base composed primarily of larger food producers. Their traction proves that this is a market with a hunger for real-time visibility.
Competitive differences: FourKites supplies visibility to a number of sectors, including chemicals, manufacturing and retail. Unlike them, we focus solely on perishables and the data required to keep them fresh, safe and compliant. We also focus on risk management and freshness ranking, neither of which is supplied by FourKites.
Austin-based Overhaul founded in 2016, is the most like us. While they are not providing sensors as a service nor blockchain-based security, they are led by logistics veterans and have built a robust system that is primarily a “House of APIs” — a platform that interacts with existing TMS, traceability, and supply chain management platforms. They appear to be an overlay that uses existing products to aggregate a better view and provide intelligent recommendations.
While Overhaul provides visibility for all sectors, their focus is on pharma products.
Competitive differences: unlike Overhaul, we are purpose-built for food and perishables. Also, because we limit our sensors to those we have tested, we can stand by our IoT data and AI predictions with confidence.
Blue Yonder started in 1985 as JDA Software. They are a large software company with roots in mainframe systems and were acquired in April 2021 by Panasonic.
One thing we admire about Blue Yonder is that they appear to be one of the very few visibility players who is talking intelligently and authentically about predictive analytics.
Competitive differences: Positives aside, while large, old-school software firms have obvious benefits in terms of scale and process, we are far more agile and adaptive than these firms. We also see the need for integrated software and hardware in order to make real-time visibility economical and widely adopted.
E2Open is a global leader in supply chain software. They’re a large software play that came out of the dot-com days.
On their website, you’ll see the company touting their unique value proposition as the “world’s largest multi-enterprise business network,” and talks about the collaborative opportunities that come with that network.
Competitive differences: Our research suggests that few supply chain companies are currently collaborating. Additionally, their sector focus is on “computer, telecom and electronics systems and components.” Again, we are focused specifically on perishables and food waste reduction.
We founded Transparent Path in July 2018 during the rush to apply blockchain technology to food. We were immediately accepted into incubator programs at WeWork Labs and Microsoft for Startups. Founder Eric Weaver presented the Transparent Path concept to welcoming audiences across the US, Canada and the UK, at events like the Global Blockchain Summit, and the Blockchain World Summit in London.
What became clear almost immediately was that the problems in the food supply chain were bigger than traceability and bigger than blockchain.
First successful proof of concept
In 2019, the Transparent Path and Penta partnership completed our first successful pilot, tracking apples for one of the largest produce packers in the state of Michigan. We determined that bluetooth+LTE sensor and gateway technologies performed with the best accuracy and provided the continuous, always-on, real-time monitoring we required. Data was saved into a BigChain blockchain system.
New management team
That summer, founder Eric Weaver expanded the management team to include Mark Kammerer, former general manager of Expedia, as our new Chief Commercial Officer, and Paulé Wood, former global user experience lead for Amazon Last Mile logistics, as our new Director of Experience. The team decided to move the Transparent Path product from "science project" to enterprise-grade software platform, own all of our code, and postpone blockchain until 2021. We began to redesign the platform from the ground up and began a global talent search.
First research study
In the fall of 2019, the new team kicked off a relationship with General Assembly, an adult education school focused on user experience design and research. GA cohorts worked with us to conduct our first research study on consumer behaviors and food transparency. Interested investors can download the study here.
An expanded team of rockstars
In early 2020, the company added industry technical leaders, including Sunil Koduri, former Microsoft cloud services executive and artificial intelligence expert, as Chief Technology Officer, and Greg Lind, open-source expert for food-related NGOs, as Director of Platform. While Sunil created a sensor solution architecture, Greg built out our robust cloud-based platform to track shipments.
Intel and 5G Lab partnerships
In the spring of 2020, Transparent Path was accepted into the 5G Open Innovation Lab, a Seattle-based incubator focused on edge computing and 5G connectivity. The Lab connected us to subject matter experts from local governments and universities, and led to national coverage in technology publications. The Lab also introduced us to senior executives at Intel, with whom we have created a technology partnership for our Pilot 2 / MVP efforts.
A lockdown “silver lining” — focus.
When the pandemic hit, our team immediately locked down in place: Eric, Mark, Sunil, Paulé and Lauren in Seattle, Greg in New York, and our developers in India. Like many others, Zoom and Teams meetings became our primary means of interacting.
Amazon supply chain leader joins our team
In May, Lauren Adler joined us as Director of Product. A former Wall Street analyst, grocery manager, and head of supply chain integration for Amazon, Lauren brings a wealth of experience (both corporate and startup) to the Transparent Path management team.
Walking the walk
In anticipation of our first capital raise, we converted our LLC to a Washington State “social purpose corporation” (SPC) in May 2020, formalizing our desire to support people, planet and profit.
NetCapital, Round 1
Over the winter, we did our first raise with NetCapital, bringing in $124,000.
2021 brought customers, an expanded offer, world-class talent and a new R&D center deal
Signed our first customer: Feeding the Northwest
Feeding the Northwest is a doubly-important customer to Transparent Path. Through this partnership, we are creating impact in reducing food waste and food insecurity for families across the United States. Feeding the Northwest is also a part of Feeding America, giving us a massive inside sales opportunity which we are currently pursuing.
Successful completion of our FreshScore™ proof-of-concept
In March 2021, we completed FreshScore™, the algorithms that can predict the freshness of a product within our system. Think of FreshScore like a “credit score for freshness.” Based on sensor data, we can predict freshness and longevity for products that travel with our technologies.
Added more sensor options for our customers
In April, we successfully integrated 5G sensors from Tive, another player in the space. By integrating another sensor technology, we can offer our customers multiple options based on their needs.
Best-selling author, top printed electronics expert join our board
In May 2021, two new advisors joined our board: Dr. Antonio WIlliams, former lead on the printed electronics programs at Xerox PARC, and John Danner, well-known author and lecturer who advises companies and governments globally. Antonio and John join Terry Wakefield (former senior executive and plant manager for KraftHeinz, Nabisco and Pepsico) and long-time friend and supporter Maria Emmer-Aanes (former exec with Target, Nature’s Path, Litehouse Foods) on the new SPC advisory board.
Lucrative new licensing deal
In June 2021, after months of negotiations, we signed a Memorandum of Understanding with a food security consortium based in the Sultanate of Oman. In July, we entered due diligence. From here, the consortium will seek funding to build a food-related R&D center in Oman, which will in effect become our development engine. In exchange for our help setting up this center, we will receive a sizable licensing fee that should move us forward in a big way.
- 43 Best Predictive Analytics Startups in Washington of 2021StartupPill, 2021
- Get Digital ReturnsIrish Tech News, 4/2/21
- Transparent Path seeks seed funding to innovate food supply chainPuget Sound Business Journal, 8/27/20
- Startup founders at new 5G Open Innovation Lab explain how they’ve adjusted to the COVID-19 crisisGeekWire, 7/24/20
- How the Pandemic Taught a Lesson to Food Supply ChainsSupply Chain Brain, 7/20/20
- 5G Open Innovation Lab Launches Program for Startups425Business, 5/28/20
- 5G Open Innovation Lab taps 17 startups for maiden programExecutiveBiz, 5/21/20
- Seattle startups join T-Mobile-backed 5G accelerator labPuget Sound Business Journal, 5/19/20
- Five blockchain companies improving the food industryBuiltIn, 3/14/19
- Despite a ‘crypto winter,’ blockchain-for-food projects push forward to reduce risk in the US food supplyStar Tribune, 3/7/2019
- New kids on the block: Check out these 5 recently launched Seattle startupsBuiltIn, 12/7/2018
- How blockchain is supporting climate actionCisco, 9/7/2018
Seasoned enterprise execs with startup experience
The Transparent Path proposition - to reduce food waste and business risk by creating a more agile, more resilient and more certain supply chain - has drawn together a team of senior enterprise leaders who care deeply about our future, and who are working hard to get the company to $100M in revenue in five years.
Why should you believe in this team?
- We are all enterprise expats, who speak the language and know the real-world challenges of our customers.
- We’ve solved commercial, operational and technical problems for numerous companies and organizations in the food, health care and social impact industries.
- We believe so much in this mission that we gave up comfortable day jobs and more certain income to get Transparent Path into the air.
- We’ve worked together in the past. Three of our six execs have worked together in the past, across multiple organizations.
- We walk the walk. Mark grew up in the food business and is a community leader for Seattle food banks. Lauren managed supply chain integration at Amazon and works to promote ethical cacao sourcing in Africa. Paulé managed last-mile user interface for Amazon Logistics globally and is a thought leader in sustainability. Sunil created machine learning technologies to track personal health. Greg launched numerous science, technology and food-related startups overseas. And Eric cooks for Seattle-area shelters.
Eric Weaver has guided more than 80 blue-chip brands around the world through disruption brought about by digital technologies. Eric led several global enterprises like P&G, Kraft Foods, and Johnson & Johnson through the web, e-commerce, social media and AI revolutions, launching one of the very first AI-powered websites in 1996, and the Performly AI-powered ROI platform in 2014. Most recently, Eric launched the Xerox Customer Experience Practice, where he managed a $550M marketing services book of business, before launching Transparent Path in 2018. Eric speaks globally on marketing, ethics, and sustainability.
Mark Kammerer’s early career was spent in marketing for large food brands like General Mills and Pillsbury. He then joined the hospitality industry, where he served as an executive at Royal Caribbean, Club Med, Holland America Line, and as General Manager at Expedia.com. At Transparent Path, Mark is responsible for business strategy, sales, investor relations, and financials. He also serves on the board of Food Lifeline, one of Seattle’s largest foodbanks.
Sunil Koduri is a strategic technology veteran with deep experience in artificial intelligence, enterprise cloud computing, product management, and governance. He has served in senior leadership roles at General Dynamics and at Microsoft, where he grew the cloud services business by 100% YOY. Most recently, Sunil built a software platform specializing in applying computer vision and machine learning to analyze personal health through body movement and gait.
Lauren Adler brings a depth of experience in food retailing, supply chain systems, finance and chocolate. She has worked as an investment banker and software development manager on Wall Street, managed a perishable foods division of a New England supermarket chain, developed and implemented supply chain transparency strategies for Amazon, and founded a retail company that was a pioneer in the craft chocolate movement. Lauren serves as the Vice President of the Board of the Fine Chocolate Industry Association (FCIA), promoting quality, innovations, ethical sourcing, and best practices in the fine chocolate industry.
Greg Lind got his start in the software business in engineering roles at Hewlett-Packard and the Metro Regional Government. A long-time advocate of open source and sharing initiatives such as GovHub and TolaData, Greg speaks at conferences on the benefits of open source, software efficiencies and collaboration.An expert in Docker and Kubernetes, Greg has worked in Africa, Asia and Europe, aiding STEM startups and food-centered NGOs. He leads an open source platform called Buildly, promoting reusability and scalability in enterprise software development.
Paulé Wood (they/them) joined Transparent Path from Amazon Logistics, where they served as global lead for last-mile user experience. Paulé is responsible for our UX/UI efforts as well as our brand storytelling. A Colorado native, world traveler, former roadie, and child of farmers, Paulé’s career has included senior creative and experience design roles for IBM (where they served as Creative Director for Global Services West Coast), Young & Rubicam, Eddie Bauer, T-Mobile, Microsoft, and Earth Economics.
John Danner is a Wall Street Journal best-selling author, popular TED speaker, and a senior fellow at the University of California at Berkeley. He teaches courses on innovation, strategy and venture development at both the UC Berkeley-Haas School of Business and at Princeton University. In addition, he anchors programs for UC’s Center for Executive Education.
John co-authored two best-selling books: Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (2017) and The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work (2015). He received his BA from Harvard University and his JD, MPH and MAEd degrees from UC Berkeley.
Maria Emmer-Aanes is Vice President of Retail and Grocery for SPICEOLOGY. A well-known thought leader in the organic food space, Maria has worked as a sales and marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, Litehouse Foods, and Numi Organic Tea. With chops in branding, sales and marketing, she advises our team on organic brands, the spice industry, consumer behavior, and retail.
Maria graduated from the University of Minnesota - Duluth with a BA in Communications.
Terry is a seasoned C-level food industry executive contributing to the success of Fortune 100 (Kraft, Pepsi, Nabisco) as well as smaller privately held firms (Seattle Chocolates, Continental Mills, Madrona Specialty Foods). Although he has worked with a broad array of food products, he has a particular passion for making chocolate (bean to bar) as well as gourmet chocolates.
Terry graduated from Oregon State University with a BS in Food Science & Technology, as well as studying manufacturing in corporate strategy at Harvard Business School.
Antonio Williams is one of the world’s top scientists in the area of printed electronics. With over 30 years of experience in innovation, product development and manufacturing scale-up, Antonio formerly served as Vice President for Xerox’s fabled Palo Alto Research Center (PARC), where he oversaw the R&D portfolio for printed electronics, IoT sensors, and emerging technologies.
Antonio holds over 18 patents and specializes in helping startups using lean methodologies. He holds a BS in Engineering from Cornell, and MS and Ph.D. degrees in Engineering from the University of Rochester.
Outside of Netcapital investors, we are currently 100% bootstrapped by our founders.
Use of Proceeds
If the offering's maximum amount of $115,000 is raised:
|Use||Value||% of Proceeds|
|Sales and marketing||$3,561||3.1%|
This is an offering of Common Stock, under registration exemption 4(a)(6), in Transparent Path spc. This offering must raise at least $10,000 by March 31, 2022 at 10:58pm ET. If this offering doesn’t reach its target, then your money will be refunded. Transparent Path may issue additional securities to raise up to $115,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Apr 10, 2023[ANNOUNCEMENT] Transparent Path announced a...
[ANNOUNCEMENT] Transparent Path announced a third round of funding today. The National Science Foundation has awarded the startup a $274,000 Phase 1 STTR grant for the development of biodegradable sensor technologies. The grant will be used in partnership with Duke University; Professor Aaron Franklin will serve as co-investigator with Transparent Path’s CTO Sunil Koduri as principal.
Biodegradable electronics can be a game-changer in terms of reducing e-waste. A 2019 study showed the world put 53.6 million metric tons of e-waste into landfills. Currently, tracking devices are expensive, and are discarded after a single use. A biodegradable sensor would reduce both the financial cost and the environmental impact of tracking shipments of food, pharma and bio-medical products.
Phase 1 of the STTR grant will fund the research and development of a prototype over the next twelve months.Press Release
- Apr 8, 2023[ANNOUNCEMENT] I'm pleased to announce that...
[ANNOUNCEMENT] I’m pleased to announce that Transparent Path has been awarded a grant of US$137,500 by ReFED, the world’s foremost non-profit dedicated to reducing food waste. This is a recoverable grant that is to be repaid in the event of a successful Series A raise.
The funds are to be used to further develop FreshScore™, our patented, proprietary and game-changing algorithm for predicting the freshness of perishable goods, and ProofScan™, our mobile app targeted toward consumers and retail food buyers. ProofScan, in development, allows users to scan food items and obtain a dynamic freshness level based on production information, supply chain data and predictive analytics.
We are now seeking other food producers to help us develop the data models for seafood, meats and pharmaceuticals.
This investment by ReFED shows that the world’s largest organization working on food waste believes in our mission and our team. Watch for further announcements shortly.
- Feb 14, 2023[ANNOUNCEMENT] Transparent Path will be joining...
[ANNOUNCEMENT] Transparent Path will be joining the State of Washington Department of Commerce at two major sales events this spring.
On April 17-21, I’ll be exhibiting and demoing our platform at the massive Hannover Messe tradeshow, in Hannover, Germany, with Paulé Wood, our Director of Experience. We’ve engaged a local sales rep in setting up meetings with food, pharma and chemical companies in the region. This is a massive show focused on Industry 4.0 (IoT, cloud, edge, AI, and 5G technologies) with a tremendous amount of visibility.
Then, on April 25-27, Paulé and I will meet prospective customers at Seafood Expo Global in Barcelona, Spain. One of the world’s largest seafood trade shows, this will be our first exposure to European seafood companies.
We hope to have some exciting new hardware and software to debut as well.
Eric Weaver CEO
- Dec 28, 2022Hello, investors! I hope you're enjoying the...
Hello, investors! I hope you’re enjoying the holiday break! Quick update for you:
My primary focus right now is closing deals. Our biggest challenge is letting potential customers know we exist. To that end, we have onboarded a small sales team, and they’ve been working hard at bringing in leads. So far so good - we’re onboarding a huge fishing fleet and are starting trials with one of the largest US seafood companies as well as a fast food franchisee. We’ve also got conversations going with a global dairy company as well as one of the largest US retailers. I will share logos when I can.
What’s exciting: the FDA has announced the Traceability Final Rule for the Food Safety Modernization Act. This requires all US companies producing certain foods to have a detailed traceability platform. We’re in the right place at the right time with our product.
To keep up with the latest, please visit https://linkedin.com/companies/transparentpath.
Thanks and here’s to a great 2023!
- May 11, 2022
- Apr 28, 2022
- Apr 1, 2022Primary offering finalized, sellingsharesSold $0.25 for a total of $15,833.50shares at
- Mar 7, 2022[ANNOUNCEMENT] Transparent Path will be...
[ANNOUNCEMENT] Transparent Path will be debuting its most recent real-time visibility platform in Boston at Seafood Expo North America, May 13-15, 2022. Seafood companies are under pressure from governments and consumers to provide more data across largely-paper-based supply chains. Transparent Path will demonstrate how supply chain visibility creates financial upsides and reduces food waste, at Booth 874. Link to press release below.READ THE PRESS RELEASE
- Feb 28, 2022
- Feb 11, 2022Quick update from CEO Eric Weaver: January was...
Quick update from CEO Eric Weaver:
January was a slow month for us as I was down hard with COVID for much of the month. I’m back on my feet now and chasing new business and new investors.
Expanding food types: we’ve expanded from apples to track potatoes, onions, pears and soon, BEEF! Margins, perishability and food safety risk are big customer concerns there. We’re also in talks with fresh fish producers. For example, one 40’ container of black cod is worth a cool $1,000,000 (!) so insuring that with a cold chain visibility platform like ours is a no-brainer.
More news coming soon!
- Jan 4, 2022
- Dec 31, 2021On behalf of my team and I, I'd like to thank...
On behalf of my team and I, I’d like to thank our investors for all of your support in 2021.
The pandemic has created a lot of uncertainty, especially in our global supply chains. But despite it being a challenging year, we made a ton of progress toward our goals and anticipate this coming year to be our biggest ever.
THANK YOU for believing in the team, our mission, our offer, and in the opportunity. We take that belief and trust seriously!
We hope you all have a safer, more certain 2022!
- Eric Weaver, CEO Transparent Path spc
- Dec 27, 2021[PDF] Friends: I've written up a year-end...
[PDF] Friends: I’ve written up a year-end summary of our business and a look at what we’re working on in 2022. Have a look and let me know what you think here in the discussion section.
Happy holidays from Lauren, Mark, Sunil, Greg, Paulé, Eric, Antonio, Maria, Terry and John!
- Eric Weaver, CEO, Transparent Path spc
- Dec 9, 2021[WEBINAR] Hey Netcapitans! CEO Eric Weaver will...
[WEBINAR] Hey Netcapitans! CEO Eric Weaver will join four industry experts this coming Wednesday, Dec 15th at 12:00pm CT, in the Crusonia Conversations webinar series, live on Zoom.
The agriculture industry in the US is struggling. Farm debt and bankruptcies are high. Producers are understaffed. Get the inside scoop on how data enables the ag and food industries. This won’t be some “high-tech worship service” but a real-world, nuts and bolts, warts-and-all conversation on how data is being used, what’s working, and what’s not!
REGISTER HERE: https://ww2.crusonia.org/crusoniaconversationRegister
- Nov 29, 2021
- Oct 27, 2021[VIDEO] I'm EXTREMELY pleased to share our new...
[VIDEO] I’m EXTREMELY pleased to share our new video, “Transparent Path and Intel join the fight to save wasted food and capital.” Our supply chains are a mess, and now more than ever, we need the visibility to keep food — and capital — out of landfills. Special thanks for our fantastic business partner Intel for generously sponsoring this video, as well as giving us glowing recommendations.
The supply chain investment space is hot right now, worldwide, and 87% of supply chain execs plan on investing in tech like ours in the next two years. Thanks for your support!
- Oct 27, 2021
- Oct 11, 2021[ANNOUNCEMENT] Transparent Path CEO Eric Weaver...
[ANNOUNCEMENT] Transparent Path CEO Eric Weaver will be presenting at the IEEE 5G World Forum. The topic: “5G ecosystem towards smarter and sustainable agriculture: opportunities and challenges.”
5G is important to what we’re trying to do at Transparent Path not because of the faster download speeds that consumers like, but for two reasons: 1) 5G has better interoperability with other networks like WiFi, Bluetooth, etc., making interconnection much easier than 4G, and 2) 5G has the wide bandwidth that can allow millions of food sensors to connect and share data in real-time.Register or learn more
- Oct 9, 2021[ANNOUNCEMENT] Transparent Path named to 23...
[ANNOUNCEMENT] Transparent Path named to 23 best Washington agtech startups
We’re pleased to be included in the “23 Best Washington Agtech Startups” by StartupPill.com. Judging criteria involved innovative ideas, innovative route to market, exceptional growth strategy, management and societal impact. Thanks, StartupPill!Read More
- Sep 24, 2021Primary offering of $0.25shares at
- Sep 24, 2021
- Apr 15, 2021[UPDATE] Hey everyone! Hope you're safe and...
[UPDATE] Hey everyone! Hope you’re safe and healthy. Quick update: we’ve maybe 2-3 weeks away from wrapping our pilot with Feeding the Northwest. From that experience, we’ve made a number of improvements to our code, our interface, and our workflow. We’ve also integrated a 5G sensor into our platform and are working on adding a printed sensor which has always been my personal dream. We’re living in the future for sure!
We want to invite you to stay connected to us, by subscribing to our ProofPoints quarterly newsletter. Please sign up at https://xparent.io/investors.KEEP UP TO DATE
- Feb 25, 2021Primary offering finalized, sellingsharesSold $0.25 for a total of $123,985.50shares at
- Feb 11, 2021#[ANNOUNCEMENT] FOOD DISTRIBUTOR *FEEDING THE...
#[ANNOUNCEMENT] FOOD DISTRIBUTOR FEEDING THE NORTHWEST SIGNS WITH TRANSPARENT PATH
We’re thrilled to announce we’ve signed a pilot program with our first customer, Feeding the Northwest (FTNW). Part of the Feeding America distribution network, FTNW facilitates the shipment of fresh fruits and vegetables from Northwest food producers to food banks who get fresh produce to the 1 in 7 Americans who suffer from food insecurity.
The relationship has the potential to open up customer relationships across a nationwide distribution network. Read more in the attached press release.pr_20210211_ftnw.pdf
- Jan 25, 2021[VIDEO] In advance of the Netcapital Social...
[VIDEO] In advance of the Netcapital Social Impact Demo Day, CEO Eric Weaver has posted an update video covering our progress over the last four months, starting with a heartfelt THANK YOU to our NetCapital investors! You rock!
Announcements include an expansion of our scope to support pharma products/vaccines, “compostable sensors,” and the kickoff of our first commercial pilot: providing end-to-end real-time visibility for one of the nation’s biggest food distribution networks.
As always, please forward our URL to those who want to bring more certainty to our critical supply chains!Watch Video
- Jan 19, 2021[PRESS RELEASE] Transparent Path has been...
[PRESS RELEASE] Transparent Path has been included in the FoodTech 500, the definitive list of the top 500 startup and scale-up companies shaping the future of food.
Of the 500 firms, Transparent Path was one of 88 pre-seed ventures chosen from across the globe.
Read more at xparent.io or download the PDF at ForwardFooding.com.Get the details
- Nov 11, 2020[VIDEO] Fueling 5G Connectivity & Intelligence....
[VIDEO] Fueling 5G Connectivity & Intelligence. This panel from MIT Technology Review’s EmTech 2020 Conference brings together Transparent Path CEO Eric Weaver with execs from Intel, Taqtile & Quaychain. Viewers will learn more about what 5G brings to ag-tech and supply chain businesses.Watch Video
- Nov 9, 2020[WHITE PAPER] The Sovrin Foundation has...
[WHITE PAPER] The Sovrin Foundation has released a new whitepaper on “Self-Sovereign Identity & IoT,” with contributions from Transparent Path CEO Eric Weaver. SSI for IoT technologies allow us to ensure the identity of our sensors and of items in transit, reducing fraud within the supply chain.Learn More
- Oct 9, 2020[WEBINAR] Bring Back the Certainty: a food...
[WEBINAR] Bring Back the Certainty: a food investor webinar. Episode 2: Lauren Adler, Transparent Path Director of Product, and Greg Lind, Director of Platform, talk about the opportunity to use technology to provide real-time supply chain visibility for the food industry.Watch Webinar
- Oct 5, 2020[WEBINAR] Bring Back the Certainty: a food...
[WEBINAR] Bring Back the Certainty: a food investor webinar. Episode 1: CEO Eric Weaver and Chief Commercial Officer Mark Kammerer talk about the company’s mission and the commercial opportunity.Watch Webinar
- Oct 1, 2020[VIDEO] Meet the Transparent Path team: a quick...
[VIDEO] Meet the Transparent Path team: a quick video introduction to our team and why we started this company.Watch Video
- Aug 31, 2020Primary offering of $0.25shares at
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