Rialto Markets is a broker dealer empowering private companies to raise money through our expertise in crowdfunding and institutional investment.

Rialto Markets is a broker-dealer that empowers companies to raise capital directly and provides a technology driven secondary market for buying and selling shares in private companies.

• The private equity market is set to triple to $30 trillion by 2030 but less than 1% of private company shares currently trade on an alternative trading system (ATS)
• Rialto Markets’ ATS aims to transform this private company marketplace, allowing shareholders to monetize the value of their shares much earlier
• Actively raising $200m+ with $730m in signed contracts on our broker dealer primary platform through Rialto Markets’ infrastructure
• With a developing potential pipeline of many growth-stage companies to invest in via the secondary market – such companies were previously inaccessible to the public market before an Initial Public Offering (IPO)
• Experienced team averaging 25 years developing the digital infrastructure for high-profile Wall Street firms such as Goldman Sachs, Morgan Stanley, and Citadel
• Winner of the highly prestigious Aite Group 2020 Impact Innovation Award which recognizes leading technology companies in financial markets

What we believe makes our technology unique

• Reduces friction
• Expands access to more potential investors
• Lowers the cost of raising capital
• Provides investors with access to new opportunities, and
• Allows for secondary trading, enabling the private markets to scale

How it works

Rialto Markets’ key points of difference are linked to our capital-raising technology infrastructure, financial market experience, and our ATS.

Capital Raising Infrastructure

Private companies issuing securities can use our infrastructure to add an “invest” button on their website, turning their everyday website traffic into an opportunity to raise capital.

Key Product Features

• Easy-to-use investor dashboard to view portfolio and find new investment opportunities
• Seamless compliance review for issuers
• Streamlined investor vetting process
• Flexible payment options: credit cards, ACH, wire transfers, and a “tap-and-go” IRA

Major Market Growth

The private markets continue to grow rapidly, with private equity accounting for most global managed assets at $7 trillion, indicating that investors are increasingly interested in private companies.

Forbes forecasts global PE assets under management will reach $30 trillion by 2030.

At the same time, private companies are largely choosing to stay private instead of raising money via Initial Public Offerings. In 2020, securities offered through Regulation D and Regulation A+ offerings accounted for $1.4 trillion – nearly a third of all capital raised by private companies under SEC regulations (source: Office of the Advocate for Small Business Capital Formation).

Rialto Markets' multiple revenue streams

We earn our revenue through success fees paid by an issuer in Primary Markets. In Secondary Markets we earn one-time setup fees as well as recurring annual maintenance fees paid by issuers to be on-boarded to our ATS. Additionally, we earn fees from commissions paid by investors trading on our ATS in the secondary market. Rialto’s White Label earns revenue from licensing fees paid by market participants for use of our ATS and commissions paid by investors who participate through market participants.

Competitive Advantages

Rialto’s Primary Markets’ division allows issuers:

• to create a standalone website and link it to their digital presence, as opposed to onboarding to a crowdfunding portal and competing for eyeballs alongside other issues that may not be related or aligned with that issuer’s business
• to capture and own data on the standalone website to enable an issuer to access the success of its digital marketing plan

Our Secondary Markets division provides issuers with direct access to retail investors without the need for an intermediary, resulting in lower transactional costs. Our platform was designed to scale across a large number of retail investors and issuers, to offer competitive rates to issuers onboarded to our ATS, and to provide a venue for issuers’ clients to monetize their investments seamlessly using Rialto’s proprietary infrastructure.

Rialto’s White Label division gives marketplaces, crowdfunding portals, and other market participants access into the Rialto ATS while still maintaining their own digital brand.

Rialto Markets Traction & Success to Date

• Actively raising $200M+ with a $1billion pipeline on our broker dealer primary platform through Rialto Markets’ infrastructure
• Established partnerships with many investment banks, law firms, transfer agents and escrow banks
• Successfully launched primary offerings for nine private companies, with 20+ in the pipeline
• Built-out infrastructure for both primary raises and secondary offerings

• Mission First Capital Launches Fund with Rialto Markets Helping Active Duty Service Members and Veterans
• Atlis closes $5 million funding round with Rialto Markets
• Rialto Markets Alternative Trading System Looks to Provide Secondary Trading in Reg A+, Reg CF Securities
• Rialto Markets to launch Secondary Market ATS as crowdfunding explodes
• Rialto Markets announced as a winner of the Aite Group 2020 Impact Innovation Awards in Capital Markets
• Rialto Markets Named Deal Manager for Cityzenith’s $15m Reg A+ capital raise
• Marquette University’s Business Magazine interviews Shari Noonan, CEO and Founder of Rialto Markets, as one of their leading alumni
• Netcapital establishes secondary trading ATS partnership with Rialto Markets