Introduction
PromoShare® is an ambassador intelligence software that helps brands generate revenue, loyalty and engagement.
Testimonials
Problem
Influencer Marketing Industry is set to grow to approximately $9.7B in 2020 (CAGR:26.8%). BUT major issues with influencer marketing plague the industry – fake followers, fake impressions, wasted reach, and most importantly - no real way of tracking conversions.
Solution
PromoShare is an enterprise ambassador intelligence software that allows brands, sports teams and major live event producers to manage and scale their communities of ambassadors throughout the entire lifecycle from engagement through conversion, all on one single platform. This leads to our clients being able to engage, scale and incentivize their communities for converting more sales utilizing predictive and behavioral models.
PromoShare is an invite-only ecosystem with over 60,000 of the most influential hyper-local ambassadors which live event brands can access to drive incremental revenue and tap into an audience notoriously difficult to reach. PromoShare members bring their friends to the best experiences and share rewards such as free tickets, backstage passes, meet & greets and more.
Business Model
Our revenue model consists of a yearly license fee with multiple tiers. We give our clients the option to work with us on a revenue share basis that goes against their yearly license fee. We offer outside brands to participate in campaigns where they can strategically reach certain segments of our networks. The third revenue model consists of our ambassadors acting as influencers for 3rd party companies. These fees are based on the actual number of ambassadors engaged.
Market
Influencer marketing industry is massive and only getting bigger year after year. Millenials and Gen Z’s would rather spend money on experiences than things. We are making it easy for these segments to discover experiences they love for brands they are passionate about.
We are making it easy for live event producers to engage, manage and capture conversions of their hyper-local influencers.
Competitive Landscape
- SocialToaster is a widget based platform that allows its clients to onboard advocates and distribute content through micro-sites. They then capture all the social engagement,impressions and earned media value (EMV)
- Verve/Pollen is a peer to peer platform social selling platform. They mainly work with outdoor music festivals and concerts. They provide a software that allows “ambassadors” to sell tickets to their peers for rewards.
- Fevo is a group ticket selling platform. They work with some of the biggest sports teams as well as live event brands. They are a widget that sits on the check out ticketing site for their clients. They make it easy for groups to connect and buy tickets together.
Progress
We are currently working with Feld Entertainment, the largest producer of family entertainment world wide. Our plan is to wrap up development of our current software that will allow us to grow within our current client base and sell to other national organizations. We plan on continuing to sell our software as a service on the enterprise level to organizations that have a national and global footprint.
Our network of hyper-local influencers have collectively sold over $145K in tickets in our first full year.
Success
- We started working on our 2nd year with Disney On Ice, Monster Jam, Jurassic Park Live and plan to begin expand into several other markets
- We were selected as finalist for the Chicago Bulls venture competition with Loud Capital
- Will begin working with a major beer brand and their national music tours
- Locked in 3 new yearly contracts with major live event producers, theater and pro-sports team
- Technori Podcast: This company works with local influencers to help you build an audience for your live event
- Tastytrade: PromoShare on Bootstrapping in America
Press
Team
Ernesto is a seasoned entrepreneur with over 15 years of providing tech and marketing services to the sports, live events and CPG sectors. In his previous company, where he served as CEO of Alta Vista Solutions, Inc. from 2002 - 2017, he built loyalty and rewards programs that are still in place today with some of the worlds most recognizable live event brands. Alta Vista grew to be a $12MM business by its 5th year in operation. During this time, Alta Vista was named vendor of the year by multiple MLB teams and MBE business of year by this IHCC (Illinois Hispanic Chamber of Commerce)
Robert is an advisor to clients in the live events industry. He brings over three decades of experience with a career encompassing: Technology, Ticketing, Media Sales, Feature Film Marketing, Event Promotion, TV Production and Publishing. He served as CEO & Publisher of La Raza Newspaper and was awarded, "Best US Spanish Language Weekly," according to the National Association of Hispanic Publications. He also served as CMO/COO of Viva Marketing Group, a leading US Hispanic live event company. Mr. Armband is married and makes his home in Chicago.
Julia Fischer is the Director of Operations for PromoShare. She is a vision-driven change agent with a career-long record of high-level marketing and media client service success for leading organizations and early stage startups.
She started her career at Yahoo!, where she quickly grew into a Senior Technical Manager role where she specialized in feasibility for custom solutions and internal tools to drive client development and adoption through scrutinizing client supplied data feeds. She drove API adoption for large companies such as: IBM, Microsoft, and more.
Following Yahoo!, she joined Tech.Co as the Customer Success Operations Director where she drove all internal company operations along with major accounts (including: Google, Consumer Electronics Association (CEA), Deloitte, Microsoft Ventures, American Airlines, Webby Awards, IBM, Chase, Amazon Web Services, Microsoft Ventures, American Airlines, Webby Awards, IBM Awards, Ventures, and more), while managing the recognized Tech.Co Startup of the Year program, with over 100 startups across the world.
Raymundo has Lead Product Designer with over 12 years of experience. His User Experience (UX) career has ranged from B2B to B2B2C organizations.
While earning his Masters In Human-Computer Interaction, he started to get involved in marketing & Health Care digital projects. To further his knowledge of technology, health care practices, and design he mentors students from the University of Illinois at Chicago entrepreneurship programs to advocate for design thinking.
Mark Flores has over 15 years of experience in corporate and consumer marketing within general and multicultural markets. After years working for local Latino media in Chicago, he went into education policy and political consulting and ultimately ended up in the beer and live events business running the public relations strategies for some of the biggest beer brands in the country while at Olson Engage.
As the Vice President and strategic lead of the multicultural department, Mark was able to expand his teams’ capabilities beyond public relations and into more strategic business solutions working on multicultural advertising, marketing research, target segmentation, grass roots campaigns and social and influencer marketing. He was a key member of the team that developed both multicultural and general market social strategy for a number of clients within the beer portfolio of brands. Before leaving Olson, Flores was acting lead of the beer business during which he oversaw four larger teams.
Past clients include MillerCoors, Pepsi, McDonalds regional franchise group, Super Cuts, Target, the CrossBoarder Express and more.
Advisors
Investors
More Info
Use of Proceeds
If the offering's maximum amount of $107,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| New Team Members | $30,000 | 28.0% |
| Marketing | $11,757 | 11.0% |
| Hardware | $10,000 | 9.3% |
| Tech Development | $50,000 | 46.7% |
| Intermediary fees | $5,243 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in PromoShare, Inc.. This offering must reach its target of at least $10,000 by its offering deadline of January 29, 2021 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Pitch Deck
Financials
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Jan 30, 2021Primary offering finalized, selling shares
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