MustWatch's original offering opened on May 1, 2020 and was completed on December 31, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of December 31, 2021.


Discover your next “must watch” show with a little help from your friends!

Deal Highlights

  • MustWatch app rated 5 stars by users in the Apple App Store
  • Added award-winning Hollywood screenwriter and producer, Jason Keller, to management team
  • Backed by BDC Capital
  • Featured in VentureBeat, MarketWatch, Business Insider, and more
“Almost 2 in 3 adults feel frustrated either sometimes (54.1%) or always (11.8%) when trying to find something to watch on TV.”
- Digitalsmiths


You just finished binge-watching the newest season of your favorite show. Now what?

Back to endless scrolling, because none of the recommended shows look interesting. It’s not that the algorithm is broken — it's just incomplete. After all, Netflix doesn’t know that you loved Big Little Lies and Hulu can’t tell that you laughed your way through a rewatch of The Office.

Networks and streaming services have limited user information, and are missing out on opportunities to reach new users and recommend shows that those users actually want to watch. Meanwhile, viewers feel like they spend more time scrolling through options than watching.


Once the algorithm has got you down, you have limited options. You could start with texting your friends and asking what they’ve been watching, or maybe looking up articles and blogs to find new shows to watch. You can search for new seasons or episodes of shows you already watch… individually. Or you could see what people are posting on social media about shows to watch. And unfortunately, you may still come up short.

Until now, you couldn’t do all of those things in one place, seamlessly. With no easy way to access great, custom show recommendations across all channels and streaming services, television lovers are tired of chasing the next show to watch. But now there is a centralized place for you to satisfy all of your television needs. MustWatch gives you the ability to see what your friends are watching, share recommendations with them, find new shows to watch, stay in the loop on new episodes and new seasons of your favorite shows across all platforms, and see what the cast of your favorite shows are up to - all in one place.


Talking about TV is fundamentally disarming and is a great way for people to connect. MustWatch acts as your personal social TV guide, where you can see what your friends are watching, track your favorite shows, make new friends who have similar TV interests, and recommend shows to each other. MustWatch will help transition you from that post-season finale low, and into your next favorite show.


We deliver targeted show recommendations from a cross-platform TV guide, crowdsourced from your friends and family. Through centralizing TV data that was formerly scattered throughout social media, word of mouth, gossip articles, and a seemingly endless stream of streaming platforms, we offer you a way to spend more time watching, and less time scrolling.

People really value their favorite shows. Losing beloved content and a lack of original content are two of the top three reasons why customers cancel streaming services (PC Mag). MustWatch will provide the $43 billion global streaming market (Grand View Research) with a way to leverage user insights from multiple platforms, so studios and streaming services can keep making those “must watch” shows.

“Almost half of all respondents are looking for an improved guide to help them find content across all available TV sources.”
- TiVo

How It Works

The MustWatch app makes it easy for friends to connect and share their passion for TV.

How It Works

Here’s how it works:

  • MustWatch collects a list of shows you watch, either directly from you or from shows you like on Facebook.
  • Add friends instantly to easily see which have watched a show and which haven’t.
  • Seamlessly recommend shows to your friends who haven’t watched them yet.
  • Generate an entire catalogue of show recommendations driven by the shows your friends are watching.
  • See the shows recommended by your most trusted friends first.
  • Form chat groups and direct messages around specific shows and episodes.
  • Never miss an update with our calendar and news features.
  • Read the news and gossip articles about your shows and their cast.
  • View ratings and descriptions of every show you may want to watch next.
  • app
    Screenshots of the MustWatch App - now available on iOS!

Market Opportunity

People love to watch TV. It’s a fun, easy way to unwind and escape the daily grind. In fact, according to Nielsen, they love it so much that the average adult spends more than 37 hours a week parked in front of their television set.

There are also a lot of people watching television at any given time. Statista estimates that there are more than 120 million TV viewing households in the U.S alone. Meanwhile, 84% of smartphone owners are playing with their phone while they watch, per the Nielsen Total Audience Report. With 3.5 billion smartphone owners worldwide and so much overlap between smartphone and TV users, the opportunity set for the MustWatch app is large.


Television lovers are also frustrated. Digitalsmiths found that, “almost 2 in 3 adults feel frustrated either sometimes (54.1%) or always (11.8%) when trying to find something to watch on TV.” And according to a survey conducted by TiVo, “almost half of all respondents are looking for an improved guide to help them find content across all available TV sources.” MustWatch’s crowd-sourced, customized, cross-platform viewing recommendations present a simple way to ease these common frustrations.


Business Model

We plan to generate revenue from networks and studios through:

  • Advertising promoted content to hyper-targeted demographics
  • Selling subscriptions to customizable data insights like social engagement, fan engagement, and more.

MustWatch plans to generate revenue by leveraging ads embedded into our application. This allows us to promote shows while minimizing the impact to the user experience. We give streaming services and TV networks the means to advertise new content to a targeted audience based on what people are watching, recommending, and discussing. We will be offering streaming services insightful, cross-platform data which can be leveraged to retain and attract customers.

App user

These streaming platforms need, now more than ever, insight into what consumers are looking for in order to make original content that piques interest, informs trends and meets demands. MustWatch will possess granular data on TV viewing habits, which we intend to provide to firms and major TV networks such as HBO, ABC, Netflix, Roku, AppleTV, Amazon and Comcast through a premium subscription service. MustWatch provides a unique opportunity for an organic ripple effect — if a user sees an ad and watches the advertised show, they may recommend that show to their friends, who recommend it to their friends, and so on.




Chelinde Edouard

Chelinde (Che) Edouard is the CEO of MustWatch. Che brings his experience in data as a Senior Business Intelligence Analyst for HarbourVest Partners and graduated in May 2020 Magna Cum Laude with his Master of Science in Business Analytics from Babson’s F.W. Olin Graduate School of Business. Mr. Edouard has worked in the financial Industry since graduating from Boston University’s Questrom School of Business. He previously worked at State Street as a Business Analyst in the Corporate Finance Data Analytics & Reporting team.

Jason Keller
Executive Producer

Jason Keller is a writer and producer with more than 20 years experience in film and entertainment. His writing credits include notable films such as Mirror, Mirror (starring Julia Roberts) and Escape Plan (starring Arnold Schwarzenegger and Sylvester Stallone), and his executive producer credits include the fifth movie in the Die Hard franchise, A Good Day to Die Hard (starring Bruce Willis). Jason has also been the recipient of a number of awards and nominations including: the New Harmony Writing Fellowship, the IFJA Hoosier Award, two Bronx New Voices nominations, a Satellite Award nomination for Best Original Screenplay, and an Oglethorpe Award nomination.

Rob Maiello

Rob graduated from the University of Miami in 2014. He was previously employed at Lord, Abbett & Co. LLC. There he was involved in the Client Lifecycle Management team where he internalized and helped visualize data in an interactive way for the sales and leadership teams as well as helping the process of client account onboarding. He also passed the first level of the Chartered Financial Analyst (CFA) Program and is currently pursuing his MBA at the NYU Stern School of Business.

Ben Aronberg
Lead Developer

Ben Aronberg is a software developer at MustWatch. He primarily spends his time prototyping the mobile app, as well as contributing to design and UX discussions. Ben graduated from the University of Miami with a B.S. in Computer Science, and brings several years of software consulting and implementation experience from his time at Alight Solutions. His love of problem solving and binge watching TV are what drives his passion for bringing MustWatch to fellow bingers everywhere.

Aimee Carvalho

Aimee Carvalho started working with MustWatch as our resident designer and has more recently transitioned into the role of Chief Operations Officer. She oversees the MustWatch team's day to day activities including MustWatch's marketing and branding efforts, in addition to fundraising, design, and app development. Her background lies in UI/UX Design, Data Visualization, BI Reporting and Dashboard Design. She earned her Bachelor’s Degree in Business Management with a concentration in Information Systems from Boston University in 2013. Since graduating, she has primarily worked within the realm of consulting, across a variety of industries including advertising, healthcare, insurance, energy supply, shipping and transportation, higher education, and IT security.

Mark Sneed
Chief Creative Officer

Mark Sneed is currently a Securities Operations Associate at JPMorgan Chase & Co, working with auditors and internal teams to produce timely, accurate financial statements. Before joining JPMorgan, Mark worked for State Street Bank & Trust for five years. He uses his analytical skills, gregarious personality, and passion for TV to help the team create and market the MustWatch app. As Chief Creative Officer, Mark develops new ideas for the MustWatch platform, assists Aimee with the app design, and provides feedback to the development team via internal testing.

Edwin Jones
Back-end Engineer

Edwin graduated with a B.S. in Industrial Engineering from the University of Miami in 2014. He works as a consultant implementing HR software for TopBloc. His experience integrating systems allows him to assist Ben with back end development and configure MustWatch security. He also contributes to the UX and design process.

Use of Proceeds

If the offering's maximum amount of $107,000 is raised:

UseValue% of Proceeds
App Development$101,75795.1%
Intermediary fees$5,2434.9%


This is an offering of Common Units, under registration exemption 4(a)(6), in MustWatch LLC. This offering must raise at least $10,000 by December 31, 2021 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. MustWatch may issue additional securities to raise up to $107,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

1,308,352 units
$2.14 per unit
$2,799,873implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Aug 18, 2022
    Thank you for all your support during our first...

    Thank you for all your support during our first raise on Netcapital. Thanks to you, we were able to build and release the MVP version of MustWatch, and begin collecting data and feedback from our userbase. We now have a number of improvements to the app in the works, designed to make finding your next favorite show and movie even easier!

    Now we’re back on Netcapital, raising funds to improve the user experience and get the product ready for widespread marketing. As part of launching our latest round on Netcapital, we’ve just released our latest update to the MustWatch app, which is live on the App Store! Major changes include:

    New Watch List feature which allows users to save shows and movies that you’d like to watch later. Improved navigation button at the top. Click on the arrows to navigate between I Watch, Friends Watch, Watch List & Recommendations. Learn more by checking out the User Guide, and be sure to check out our latest offering on Netcapital! Guide.pdf
  • May 2, 2022
  • Feb 8, 2022
  • Jan 6, 2022
    We at MustWatch want to send our thanks to you,...

    We at MustWatch want to send our thanks to you, our investors, as we close our offering on Netcapital. You have helped us raise almost $50,000, which we have used to create the first version of our iPhone app. We are continuing to enhance our app and have partnered with the GK Fund to build out new features, branding, and marketing. None of this would have been possible without your generosity and belief in what we are trying to build. Please reach out with any ideas, questions, or concerns you have for us and for the app and we will be happy to discuss!

    Thanks again from the MustWatch team!

    Download MustWatch!
  • Jan 1, 2022
    Primary offering finalized, selling 23,352 units
    Sold 23,352 units at $2.14 for a total of $49,973.28
  • Nov 21, 2021
    Excited to announce that MustWatch has received...

    Excited to announce that MustWatch has received a $10,000 grant from the GK Fund! Looking forward to building more connections through entertainment via our app. We believe this capital will allow us to improve our user experience and include user feedback into the app.

    About The GK Fund: The GK Fund works to close the racial wealth gap by facilitating access to capital, technology and mentorship for BIPOC, Women and LGBTQ entrepreneurs.

    GK Fund Press Release.pdf
  • Aug 23, 2021
    MustWatch has a brand new look! In case you...

    MustWatch has a brand new look!

    In case you missed it, at MustWatch we recently brought on board Jason Keller, writer and producer of the academy award-winning Ford vs Ferrari, as Executive Producer.

    We also recently released our first MustWatch analytics report on our Check out what shows our users are watching and what they’re talking about.

    Now our offering page has a brand new look! Check out all the progress we’ve made as well as our recent updates on our updated offering page:

  • Jul 19, 2021
    Award Winning Screenwriter & Producer Jason...

    Award Winning Screenwriter & Producer Jason Keller Joins MustWatch as Executive Producer

    MustWatch has gone Hollywood! Check out the announcement of the newest member of the MustWatch team, Jason Keller: Keller’s body of work is impressive. Most recently Keller wrote the Oscar winning film Ford vs. Ferrari (starring Christian Bale and Matt Damon) which was nominated for four Academy Awards, including Best Picture. His other notable writing credits include Mirror, Mirror (starring Julia Roberts), Escape Plan (starring Arnold Schwarzenegger and Sylvester Stallone) and Machine Gun Preacher (starring Gerard Butler), as well as an executive producer for the fifth movie in the Die Hard franchise, A Good Day to Die Hard (starring Bruce Willis).

  • Jun 28, 2021
    New Feature: MustWatch Trends & Analytics...

    New Feature: MustWatch Trends & Analytics Reports now available for download on We’ve added new feature functionality to, where MustWatch’s Q2 trends and analytics report is now available for download! Our new website feature allows anyone to download a report of the top shows on our platform. Find out what shows everyone watched, recommended, and talked about this quarter by downloading the report at

    Download Report
  • Jun 28, 2021
  • Jun 1, 2021
  • May 27, 2021
    MustWatch is in preliminary talks with a major...

    MustWatch is in preliminary talks with a major TV data provider about potential collaboration.

    We are also continuing to have conversations with media and entertainment leaders about sponsoring Mustwatch, building out a network of contacts. This follows the successes we achieved in the past year.

    -Since our launch on Netcapital, our team has:

    • Developed our app through beta
    • Released the first version of the MustWatch app on the Apple App store
    • Deployed 5 updates to the MustWatch app
    • Maintained our app’s 5 star rating
    • Leveraged analytics to build reports on the top most-watched, most-recommended and most-chatted-about shows
    • Launched a Facebook marketing campaign to increase app downloads
    • Increased social media engagement through “TV show of the day” posts

    Now that our app is live, our goal is to reach 10,000 users in the next year. As our user base grows and we capture more data, we plan to generate and share new insights into MustWatch app usage as well as TV and movie popularity. Our analytics team is currently developing a portal for clients to access more granular data.

    We are also in the process of implementing the ability to promote content within the MustWatch app, providing entertainment and media companies a new, targeted platform to advertise their offerings.

    We’re excited by these developments, and we hope you are too. With these early milestones under our belts, we’re looking forward to continuing to work towards our ultimate goal: becoming the go-to social media platform for entertainment.

    Thank you.

  • Apr 29, 2021
  • Apr 21, 2021
    At MustWatch, we’ve been blown away by the...

    At MustWatch, we’ve been blown away by the support we’ve received since launching our app in the Apple App Store. Downloads increased in March by 160%, over 140 people have invested in MustWatch, and people are starting to notice. In fact, our app was recently featured in Business Insider, MarketWatch, and more:

    If you’d like to help MustWatch grow as an app and as a company, we encourage you to invite your friends to become a shareholder through Netcapital and download the app. Our users have sent and received more than 300 shows recommendations since launch. We’ve received incredible feedback from the MustWatch community and as a result, we have some significant new features on the way.

    More exciting announcements coming soon!

    Read more
  • Mar 16, 2021
  • Mar 16, 2021
  • Mar 16, 2021
  • Feb 16, 2021
  • Jan 22, 2021
  • Jan 15, 2021
  • Dec 22, 2020
  • Dec 16, 2020
    It's official – MustWatch is now available in...

    It’s official – MustWatch is now available in the iOS App Store! Head on over and download our app:

    Let us know what you think with a rating or review, and keep an eye out for future updates.

  • Dec 10, 2020
    It’s here! The moment you’ve all been waiting...

    It’s here! The moment you’ve all been waiting for – the MustWatch app will be available in the Apple App Store next week! We’re grateful for all of our investors’ support in reaching this milestone.

    The newest version of the app includes the following features: Improved chat feature functionality Improved notification system Addition of suggested friends to make finding your friends easier Ability to add friends from within their profile screen Ability to search by username Ability to add notes when sending recommendations

    Thank you, The MustWatch team

  • Dec 10, 2020
  • Dec 9, 2020
    In the past few months, we’ve made significant...

    In the past few months, we’ve made significant progress in the development of the app. We have improved our chat feature and our notification system as well as working out any existing bugs. We’ve also added new functionality to the app with the ability to suggest friends, add friends from within their profile screens, search by username, add notes to the recommendations you send. We are also rolling out advertisements on the app to generate revenue.

    Now that we’ve worked out the kinks in our original app release, we’re ready for the App Store! We’d love for you to take a look at the changes we’ve made, and tell us what you think.

    To date, we have raised about 40% of our Netcapital offering maximum, and we have more than tripled our goal of $10,000.

    Last month, we secured an investment from BDC Capital. BDC Capital is a financial firm that serves startups in New England with over $1 billion deployed over 65 years. With this deal, we will have the ability to refinance and potentially partner with them in the future.

    We’re excited about the possibilities that all of this progress brings, and we hope you are too.

  • Dec 7, 2020
    We’ve received a lot of insightful feedback...

    We’ve received a lot of insightful feedback since releasing our initial test version, and we are listening closely. In response to this influx of feedback, we made the decision to change our name. Though it was a difficult decision, there was too much confusion around the purpose of our app.

    There are many “watch party” features popping up on well-known applications now. We’re not just another watch party app, we are so much more than that. We are a social television guide; your own personal driver on your journey to find better shows to watch.

    Our new name better suits us. It’s a better fit for us, and it paints a more accurate picture of what we do.

    So, please allow us to re-introduce ourselves. We are MustWatch.

  • Dec 1, 2020
  • Nov 23, 2020
  • Nov 20, 2020
  • Oct 29, 2020
  • Sep 28, 2020
  • Sep 10, 2020
    We're happy to announce that we have launched...

    We’re happy to announce that we have launched our initial version of the Watch Party on TestFlight! To download the app, sign up using the Google Form included in this announcement. Thank you again for your investments as this is what has propelled us to this moment.

    Read more
  • Jul 27, 2020
  • May 1, 2020
    Primary offering of 50,000 units at $2.14
  • May 1, 2020
  • Sep 7, 2021

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