Deal highlights

  • Backed by the GK Fund.
  • Raised $34,000 in 2020.
  • Late-2020 launch on the Apple App Store.
  • Rated 5 stars by our users on the Apple App Store.
  • Added award-winning Hollywood screenwriter and producer, Jason Keller, to our management team.
  • Skilled team with experience in data analytics, design, and finance.
  • Included a new feature to save shows that you’d like to watch later.
  • Featured in Market Insider, Business Wire, and more.


Most streaming networks today use algorithms that recommend shows based on past viewing preferences, actor, genre, etc., and recommend shows or movies only within their platform. This results in less than ideal recommendations and lots of time spent searching for a new show or movie.

Without any insight into what your friends are watching, there is a social element to TV that is completely ignored by the current market. People like to talk about what they are watching, but this process is fragmented and gets scattered into many different locations (Twitter, text, word of mouth, Instagram, IMDB, Reddit).

We aim to streamline this process and provide a centralized location to facilitate conversations around television and movies.

 "Almost 2 in 3 adults feel frustrated either something (54.1%) or always (11.8%) when trying to find something to watch on TV."
Marketing Charts


The MustWatch app aims to make it easy for friends to connect and share their passion for TV.

To give a little background on how MustWatch came to be – our co-founder Mark wanted to talk about the latest episode of Game of Thrones at work one day, but his boss was not caught up and banned all Game of Thrones communications at work. Mark being the chatty guy that he is, still wanted to find someone to chat about GoT. This sparked the thought – how can we find out who is up to speed on the latest GoT episode so I can discuss it with them?

MustWatch aims to solve this problem by allowing you to see what shows your friends watch, send recommendations directly to family and friends, and chat with them about your favorite shows and movies. The app also includes a curated list of shows your friends have recommended for you, planning to make MustWatch the one-stop-shop to find your next show.

Here's how it works:

  • MustWatch collects a list of shows you watch, either directly from you or from shows you like on Facebook.
  • Instantly add friends to easily see who have or have not yet watched a show.
  • Seamlessly recommend shows to your friends.
  • Generate an entire catalog of show recommendations driven by the shows your friends are watching.
  • See recommended shows by your most trusted friends.
  • Form chat groups and direct messages around specific shows and episodes.
  • Never miss an update with our calendar and news features.
  • Read the news and gossip articles about your shows and their cast.
  • View ratings and descriptions of every show you may want to watch next.
  • Save shows that you want to watch in the future.
Screenshots of the MustWatch App - now available on iOS!
"Almost half of all respondents are looking for an improved guide to help them find content across all available TV sources."


MustWatch was selected as a GK Fund 2021 Micro Grant Winner and received a $10,000 grant.

The GK Fund is a 501(c)3 nonprofit organization working to close the racial wealth gap by driving equitable access to capital, mentorship, legal services, and marketing for BIPOC, women, and veteran founded startup companies in Massachusetts. The fund provides $10,000 seed funding, mentorship, legal services and other benefits offered through corporate partnerships to a select cohort of growth stage startup companies with BIPOC, women or veteran founders.

Business model

Our customers are TV networks & streaming services.

We plan to generate revenue from networks and studios through:

  • Advertising promoted content to hyper-targeted demographics.
  • Selling subscriptions to customizable data insights like social engagement, fan engagement, and more.
  • Leveraging ads embedded into our application, aiming to allow us to promote shows while minimizing the impact to the user experience.

We aim to give streaming services and TV networks the means to advertise new content to a targeted audience based on what people are watching, recommending, and discussing. We plan to offer streaming services insightful, cross-platform data which can be leveraged to retain and attract customers, and possibly include advertisers who would like to promote their shows on our platform as customers.


People love to watch TV. It’s a fun, easy way to unwind and escape the daily grind. In fact, according to Nielsen, they love it so much that the average US adult spent more than 33 hours a week parked in front of their television set¹ in 2020.

Marketing Charts, 2020

There are also a lot of people watching television at any given time. It is estimated that there are more than 120 million TV viewing households in the U.S alone.² Meanwhile, 94% of smartphone owners are playing with their phone while they watch, per the Facebook IQ Report.³ With over 6 billion smartphone owners worldwide and so much overlap between smartphone and TV users, the opportunity set for the MustWatch app is large.⁴

Statista, 2020


Chelinde Edouard
Chelinde (Che) Edouard is the CEO of MustWatch. Che brings his experience in data as a Senior Business Intelligence Analyst for HarbourVest Partners and graduated in May 2020 Magna Cum Laude with his Master of Science in Business Analytics from Babson’s F.W. Olin Graduate School of Business. Mr. Edouard has worked in the financial Industry since graduating from Boston University’s Questrom School of Business. He previously worked at State Street as a Business Analyst in the Corporate Finance Data Analytics & Reporting team.
Jason Keller
Head of Entertainment
Jason Keller is a writer and producer with more than 20 years experience in film and entertainment. Jason is the writer of “Ford vs. Ferrari” which was nominated for 4 Academy Awards including Best Picture. His writing credits include notable films such as Mirror, Mirror (starring Julia Roberts) and Escape Plan (starring Arnold Schwarzenegger and Sylvester Stallone), and his executive producer credits include the fifth movie in the Die Hard franchise, A Good Day to Die Hard (starring Bruce Willis). Jason has also been the recipient of a number of awards and nominations including: the New Harmony Writing Fellowship, the IFJA Hoosier Award, two Bronx New Voices nominations, a Satellite Award nomination for Best Original Screenplay, and an Oglethorpe Award nomination.

Mark Sneed
Chief Creative Officer
Mark Sneed is currently a Securities Operations Associate at JPMorgan Chase & Co, working with auditors and internal teams to produce timely, accurate financial statements. Before joining JPMorgan, Mark worked for State Street Bank & Trust for five years. He uses his analytical skills, gregarious personality, and passion for TV to help the team create and market the MustWatch app. As Chief Creative Officer, Mark develops new ideas for the MustWatch platform, assists Aimee with the app design, and provides feedback to the development team via internal testing.

Robert Maiello
Chief Financial Officer
Rob graduated from the University of Miami in 2014. He was previously employed at Lord, Abbett & Co. LLC. There he was involved in the Client Lifecycle Management team where he internalized and helped visualize data in an interactive way for the sales and leadership teams as well as helping the process of client account onboarding. He also passed the first level of the Chartered Financial Analyst (CFA) Program and is currently pursuing his MBA at the NYU Stern School of Business.
Benjamin Aronberg
Lead Developer
Ben Aronberg is a software developer at MustWatch. He primarily spends his time prototyping the mobile app, as well as contributing to design and UX discussions. Ben graduated from the University of Miami with a B.S. in Computer Science, and brings several years of software consulting and implementation experience from his time at Alight Solutions. His love of problem solving and binge watching TV are what drives his passion for bringing MustWatch to fellow bingers everywhere.
Edwin Jones
Back End Engineer
Edwin graduated with a B.S. in Industrial Engineering from the University of Miami in 2014. He works as a consultant implementing HR software for TopBloc. His experience integrating systems allows him to assist Ben with back end development and configure MustWatch security. He also contributes to the UX and design process.

Use of Proceeds

If the offering's maximum amount of $450,000 is raised:

UseValue% of Proceeds
App Development$250,00055.6%
General and Administrative$77,95017.3%
Intermediary fees$22,0504.9%


This is an offering of Common Units, under registration exemption 4(a)(6), in MustWatch LLC. This offering must raise at least $10,000 by June 30, 2023 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. MustWatch may issue additional securities to raise up to $450,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

1,370,852 units
$4 per unit
$5,483,408implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Sep 1, 2023
  • Jul 1, 2023
    Primary offering finalized, selling 7,675 units
    Sold 7,675 units at $4 for a total of $30,700
  • May 26, 2023
  • Apr 28, 2023
  • Dec 13, 2022
  • Oct 6, 2022
  • Aug 18, 2022
    Thank you for all your support during our first...

    Thank you for all your support during our first raise on Netcapital. Thanks to you, we were able to build and release the MVP version of MustWatch, and begin collecting data and feedback from our userbase. We now have a number of improvements to the app in the works, designed to make finding your next favorite show and movie even easier!

    Now we’re back on Netcapital, raising funds to improve the user experience and get the product ready for widespread marketing. As part of launching our latest round on Netcapital, we’ve just released our latest update to the MustWatch app, which is live on the App Store! Major changes include:

    New Watch List feature which allows users to save shows and movies that you’d like to watch later. Improved navigation button at the top. Click on the arrows to navigate between I Watch, Friends Watch, Watch List & Recommendations. Learn more by checking out the User Guide, and be sure to check out our latest offering on Netcapital! Guide.pdf
  • Aug 8, 2022
    Primary offering of 112,500 units at $4
  • Aug 8, 2022
  • Jan 6, 2022
    We at MustWatch want to send our thanks to you,...

    We at MustWatch want to send our thanks to you, our investors, as we close our offering on Netcapital. You have helped us raise almost $50,000, which we have used to create the first version of our iPhone app. We are continuing to enhance our app and have partnered with the GK Fund to build out new features, branding, and marketing. None of this would have been possible without your generosity and belief in what we are trying to build. Please reach out with any ideas, questions, or concerns you have for us and for the app and we will be happy to discuss!

    Thanks again from the MustWatch team!

    Download MustWatch!
  • Jan 1, 2022
    Primary offering finalized, selling 23,352 units
    Sold 23,352 units at $2.14 for a total of $49,973.28
    See offering
  • Nov 21, 2021
    Excited to announce that MustWatch has received...

    Excited to announce that MustWatch has received a $10,000 grant from the GK Fund! Looking forward to building more connections through entertainment via our app. We believe this capital will allow us to improve our user experience and include user feedback into the app.

    About The GK Fund: The GK Fund works to close the racial wealth gap by facilitating access to capital, technology and mentorship for BIPOC, Women and LGBTQ entrepreneurs.

    GK Fund Press Release.pdf
  • Aug 23, 2021
    MustWatch has a brand new look! In case you...

    MustWatch has a brand new look!

    In case you missed it, at MustWatch we recently brought on board Jason Keller, writer and producer of the academy award-winning Ford vs Ferrari, as Executive Producer.

    We also recently released our first MustWatch analytics report on our Check out what shows our users are watching and what they’re talking about.

    Now our offering page has a brand new look! Check out all the progress we’ve made as well as our recent updates on our updated offering page:

  • Jul 19, 2021
    Award Winning Screenwriter & Producer Jason...

    Award Winning Screenwriter & Producer Jason Keller Joins MustWatch as Executive Producer

    MustWatch has gone Hollywood! Check out the announcement of the newest member of the MustWatch team, Jason Keller: Keller’s body of work is impressive. Most recently Keller wrote the Oscar winning film Ford vs. Ferrari (starring Christian Bale and Matt Damon) which was nominated for four Academy Awards, including Best Picture. His other notable writing credits include Mirror, Mirror (starring Julia Roberts), Escape Plan (starring Arnold Schwarzenegger and Sylvester Stallone) and Machine Gun Preacher (starring Gerard Butler), as well as an executive producer for the fifth movie in the Die Hard franchise, A Good Day to Die Hard (starring Bruce Willis).

  • Jun 28, 2021
    New Feature: MustWatch Trends & Analytics...

    New Feature: MustWatch Trends & Analytics Reports now available for download on We’ve added new feature functionality to, where MustWatch’s Q2 trends and analytics report is now available for download! Our new website feature allows anyone to download a report of the top shows on our platform. Find out what shows everyone watched, recommended, and talked about this quarter by downloading the report at

    Download Report
  • May 27, 2021
    MustWatch is in preliminary talks with a major...

    MustWatch is in preliminary talks with a major TV data provider about potential collaboration.

    We are also continuing to have conversations with media and entertainment leaders about sponsoring Mustwatch, building out a network of contacts. This follows the successes we achieved in the past year.

    -Since our launch on Netcapital, our team has:

    • Developed our app through beta
    • Released the first version of the MustWatch app on the Apple App store
    • Deployed 5 updates to the MustWatch app
    • Maintained our app’s 5 star rating
    • Leveraged analytics to build reports on the top most-watched, most-recommended and most-chatted-about shows
    • Launched a Facebook marketing campaign to increase app downloads
    • Increased social media engagement through “TV show of the day” posts

    Now that our app is live, our goal is to reach 10,000 users in the next year. As our user base grows and we capture more data, we plan to generate and share new insights into MustWatch app usage as well as TV and movie popularity. Our analytics team is currently developing a portal for clients to access more granular data.

    We are also in the process of implementing the ability to promote content within the MustWatch app, providing entertainment and media companies a new, targeted platform to advertise their offerings.

    We’re excited by these developments, and we hope you are too. With these early milestones under our belts, we’re looking forward to continuing to work towards our ultimate goal: becoming the go-to social media platform for entertainment.

    Thank you.

  • Apr 21, 2021
    At MustWatch, we’ve been blown away by the...

    At MustWatch, we’ve been blown away by the support we’ve received since launching our app in the Apple App Store. Downloads increased in March by 160%, over 140 people have invested in MustWatch, and people are starting to notice. In fact, our app was recently featured in Business Insider, MarketWatch, and more:

    If you’d like to help MustWatch grow as an app and as a company, we encourage you to invite your friends to become a shareholder through Netcapital and download the app. Our users have sent and received more than 300 shows recommendations since launch. We’ve received incredible feedback from the MustWatch community and as a result, we have some significant new features on the way.

    More exciting announcements coming soon!

    Read more
  • Dec 16, 2020
    It's official – MustWatch is now available in...

    It’s official – MustWatch is now available in the iOS App Store! Head on over and download our app:

    Let us know what you think with a rating or review, and keep an eye out for future updates.

  • Dec 10, 2020
    It’s here! The moment you’ve all been waiting...

    It’s here! The moment you’ve all been waiting for – the MustWatch app will be available in the Apple App Store next week! We’re grateful for all of our investors’ support in reaching this milestone.

    The newest version of the app includes the following features: Improved chat feature functionality Improved notification system Addition of suggested friends to make finding your friends easier Ability to add friends from within their profile screen Ability to search by username Ability to add notes when sending recommendations

    Thank you, The MustWatch team

  • Dec 9, 2020
    In the past few months, we’ve made significant...

    In the past few months, we’ve made significant progress in the development of the app. We have improved our chat feature and our notification system as well as working out any existing bugs. We’ve also added new functionality to the app with the ability to suggest friends, add friends from within their profile screens, search by username, add notes to the recommendations you send. We are also rolling out advertisements on the app to generate revenue.

    Now that we’ve worked out the kinks in our original app release, we’re ready for the App Store! We’d love for you to take a look at the changes we’ve made, and tell us what you think.

    To date, we have raised about 40% of our Netcapital offering maximum, and we have more than tripled our goal of $10,000.

    Last month, we secured an investment from BDC Capital. BDC Capital is a financial firm that serves startups in New England with over $1 billion deployed over 65 years. With this deal, we will have the ability to refinance and potentially partner with them in the future.

    We’re excited about the possibilities that all of this progress brings, and we hope you are too.

  • Dec 7, 2020
    We’ve received a lot of insightful feedback...

    We’ve received a lot of insightful feedback since releasing our initial test version, and we are listening closely. In response to this influx of feedback, we made the decision to change our name. Though it was a difficult decision, there was too much confusion around the purpose of our app.

    There are many “watch party” features popping up on well-known applications now. We’re not just another watch party app, we are so much more than that. We are a social television guide; your own personal driver on your journey to find better shows to watch.

    Our new name better suits us. It’s a better fit for us, and it paints a more accurate picture of what we do.

    So, please allow us to re-introduce ourselves. We are MustWatch.

  • Sep 10, 2020
    We're happy to announce that we have launched...

    We’re happy to announce that we have launched our initial version of the Watch Party on TestFlight! To download the app, sign up using the Google Form included in this announcement. Thank you again for your investments as this is what has propelled us to this moment.

    Read more
  • May 1, 2020
    Primary offering of 50,000 units at $2.14

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