MAGFAST LLC [1] is a direct-to-consumer electronics company revolutionizing the $20B+ charging market. With a line of advanced charging products, world-class design and bold marketing, we've captured significant consumer interest through two sold-out share offerings and strong pre-order sales. Our innovative ecosystem addresses key pain points in a fragmented market, positioning us for substantial growth.

We expect to start delivering some of the world’s fastest chargers and launch marketing initiatives that could significantly expand sales, and potentially establish a new global charging standard. 

• See the above video's transcript here.

Two previous MAGFAST offerings have completely sold out. With tough choices behind us and a new product range in the wings, this could be the ideal time to invest in MAGFAST.

For a limited period:

A rainbow pack of Lux Pro, MAGFAST’s new flagship USB-C charging cables is your free gift for every $1,000 you invest today. MAGFAST Lux Pro is planned to launch in the coming months, and is not yet available online or in stores. The first shipments may go to preorder customers and investors in this offering.

Lux Pro is unlike any cable you’ve ever used: silky soft yet tough as steel, fast enough to download an entire HD movie in 4 seconds, powerful enough to charge the most demanding high-end computer. Lux Pro is slated to ship by Q1 of 2025.

Click the yellow 'Attend Event' button in the bar below to join our online presentation and uncover some of MAGFAST's secret sauce.

Join our CEO and team to get a feel for the fun, informal marketing approach that’s already brought in over $20M in online sales.

And discover why we're at a unique time in the history of charging, presenting a remarkable opportunity.

• Two of our previous share offerings sold out, both raising the maximum permitted under Reg CF.
• In 2022, we launched MAGFAST Lux — a premium charging cable with a host of unique features and built to such high standards it comes with a Lifetime Warranty. The launch took place on Indiegogo, the well-known crowdfunding platform, and was so successful that sales exceeded $900,000 in the first month. There’s more below about this amazing new addition to the MAGFAST product family.
• The global market for chargers and portable power banks is worth over $20 billion, and growing fast [2]. Yet, somehow, there are no great charging brands! The market for USB cables is worth over $12 billion, and growing even faster [2.1].
• MAGFAST has the marketing and product-design potential to become a dominant force in the charging markets, one of the first and only companies to develop a world-beating system approach to charging.
• Shipping to our many thousands of pre-order customers is constrained by funding (MAGFAST isn’t yet profitable) and by the care we take to incorporate user input. Nevertheless, things are moving fast: many thousands of customers have received their Gen1 products, and hyper-fast Gen2 products are in development.

This story begins in a home, perhaps like yours, that always seems in need of a touch more organization.

Seymour Segnit invented MAGFAST to solve a real problem: those messy, often missing, and frequently broken cables that end up all over the floor or in a drawer or back pocket somewhere . . . but which floor, which drawer, which pocket?

Mobile devices have become smarter and faster, and chargers have become more powerful. But the premise of charging is largely unchanged: clunky, throwaway boxes that rely on wires which, almost inevitably, break or get lost.

And then there's the opportunity cost of living without ‘everywhere charging’. Have you ever missed that all-important call or run out of juice when shooting a video of your kids or watching a favorite movie? In today's world, keeping your mobile devices charged is no longer a nice-to-have. Staying in touch for work, handling emergencies smoothly, and being there for your loved ones when they need you - these are the promises of today's communications.

We knew it was time for something better.

MAGFAST is:

• Designed to be best in class for each product individually
• A truly integrated family of charging devices
• Engineered to work consistently, reliably, every time, for years to come
• Designed in every detail to be elegant as well as functional

MAGFAST Lux launched in August 2022 on Indiegogo, a leading global crowdfunding platform, and raised over $900,000 in a month.

Super premium, super stylish and super durable – and with a gorgeous, soft and silky feel – there’s a lot to love about Lux. Available as USB-C to USB-C (now standard on most modern devices) or MFi-certified USB-C to Lightning for earlier Apple devices – it comes with an array of features which make it unique, like a custom USB-A adapter, gold-plated tips and Fingerprint® anti-counterfeit technology.

Lux is a unique combination of silky, soft to the touch, hard as nails toughness, and superior performance:

Immediately different from any regular charging cable you’ve ever handled:

MAGFAST Pro Kit launched the company. Our bundle of six chargers, Pro Kit was by far the most popular choice of our early pre-order customers, and sets the scene for MAGFAST’s future. Our chargers can't absolutely guarantee you will never miss another important call, but with MAGFAST you’ll always have the mobile power you need, for work, for play, and in an emergency.

The MAGFAST family is designed for durability, to take the real knocks of real life and last for years to come. Pro Kit charges your older devices from the past decade and the new devices coming up for the next decade.

And MAGFAST chargers work together as a system: every charger features MAGFAST Snap-to-Charge. Through the magic of magnets, each charger or power bank connects instantly and seamlessly with every other device in the family.

No more messy wires: just drop your phone or power bank onto a MAGFAST charger and it’s charging. Immediately. Then just grab and go when you run out the door.

2024 Strategic Update

Hyper-fast Gen2 chargers and power banks now in development (see below) build on these core characteristics of Gen1, with an important technology shift. Rather than proprietary connectors, Gen2 takes industry standards and enhances them to provide what we believe will be among the fastest, most capable charging products available.

Earlier this year, we took the decision to cut back the product range substantially, discontinuing all Gen1 charger products and the recently released and highly acclaimed Heathrow premium luggage range. We also increased the power of Lux Pro, delaying its release, and have suspended the launch of Lux Ultra, at least for the time being.

These were tough choices - ones we believe will make the company much stronger in the long run but disappointing for many customers including some of MAGFAST’s most loyal supporters. Our customers are much-loved, crucial stakeholders, and we are working hard to address concerns, providing credits for unshipped products and accelerating development of Gen2.

We believe that the short-term pain is outweighed by substantial long-term benefits: increased focus and a solid platform on which to build a smaller range of advanced, standards-setting new products.

MAGFAST is now better positioned to leverage its competitive advantages and new additions to the executive team.

Now, with MAGFAST Gen2, charging becomes even faster and more convenient.

A brand-new range of Gen2 chargers is planned to replace the Gen1 family, promising some of the world’s fastest charging speeds, and major new features.

With MAGFAST in your home, your car, your office, and your backpack, you're all set.

Individually, each product is designed to be best in class. As a family, nothing else comes close.

In official business-speak, our primary business model is DTC: direct to consumer.

We find our customers directly - through online advertising and a long-form presentation that explains the product range.

We attract potential customers in three different but complementary ways, through:

• Online advertising and a long-form presentation that introduces the full MAGFAST product range.
• Online advertising and an invitation to purchase or pre-order products from store.MAGFAST.com.
• Amazon: currently featuring Lux.

MAGFAST's unique online pre-order experience has driven over $20 million in sales and pre-orders.

However people may choose to transact with MAGFAST, we’re committed to nurturing everyone who chooses to become part of the family.

Lux average order value is over $188, in part because premium packaging makes them perfect corporate and personal gifts.

Through regular communication, integrated snap-to-charge products and the announcement of new products and new markets, we believe excellent growth is possible, with strong levels of repeat business and a lifetime value per customer perhaps 2-3X the initial order value.

As explained in the sections below, MAGFAST is working on new products:

The charger market is big. Very big.

While analysts don’t all agree on quite how big, they do agree that the market is huge and growing fast. For example, in a report published by IMARC Group, the global battery charger market reached a value of US$21.7 billion in 2020 and is expected to reach US$34.1 billion by 2026. The wireless charger segment alone is estimated to have breakneck annual growth of up to 25% [2].

And, unlike most mature consumer markets, there are really no great charger brands.

Competitors include Belkin, Anker, Aukey, Mophie, RAVPower, Duracell, iClever, EasyAcc, Samsung, Xiaomi, Monoprice. Lesser-known (in the U.S. and elsewhere) brands include Aibocn, Boscov, Bestek, Yoobao, iMuto, Maxxima, Moshi, Native Union, Nimble [3]. The market is highly fragmented, with no large companies primarily dedicated to charging, and several smaller companies jockeying to differentiate themselves based on minor feature differences (improved build quality, marginally larger batteries, slightly faster charging times, etc).

To our knowledge, no other charger company yet offers an integrated system of products that all work seamlessly together. MAGFAST’s product range and business model are designed to be considerably more ‘sticky’ than competitive chargers and power banks.

We believe that no other charger brand has the vision or marketing skill to launch unique, premium charging products that can integrate across markets, and have the potential to dominate in each sector.

And it’s likely that no other charging products may compete with MAGFAST’s combination of high-performance technologies in development for Gen2.

We expect repeat orders and a strong lifetime customer value for these reasons:

• Products that work together as a system provide an excellent incentive to buy additional units in the same family of devices.
• MAGFAST is one of the first companies in the space to adopt the ‘direct-to-consumer’ (DTC) model comprehensively. This gives us the advantage of a much closer relationship with prospects and customers: we typically communicate on a weekly or monthly basis about progress, special offers and new opportunities.

We believe an improved cash position can arm us with negotiating power to cut the cost of goods, speed development and engineering, and to invest in inventory – major direct impacts on our competitive positioning and market share.

The company has made major progress in the following areas:

• Product development: many thousands of pre-order customers have now received products and we plan to ramp release of Gen2 products and shipping as rapidly as we can.
• Marketing: our customer acquisition model, as evidenced by millions in pre-orders, is battle tested, soon to be augmented by distribution through multiple channels.
• Operations: our systems are built to scale.
• Intellectual property: the founder has developed a robust portfolio of patents and trademarks.

We’re changing our approach to product development with the goal of bringing more of the design and engineering under our direct control, and in house where possible.

While product engineering for the original product family took much longer than expected, our new product ranges (Lux and Gen2) have shipped or planned to ship close to schedule. We expect the new development approach to be significantly more predictable. There are brand-new products in the pipeline, which may be available for purchase only once development is completed.

Production status [4] is updated at intervals at MAGFAST.com/status.

It’s a core competency for MAGFAST. A small team is led by the company’s CEO, a gifted online marketing expert. MAGFAST marketing has been 100% online, primarily in the form of targeted ads on Facebook and YouTube. A sophisticated marketing funnel, built over five years by an in-house team in collaboration with experienced external agencies, is constantly monitored and refined.

New online ads are made and released regularly and tested in different market segments; each month’s learning is fed into new creative, constantly refining format, benefits and content. Ad respondents typically attend a webinar offering pre-order pricing. Show interest by registering for an online event or other promotional activity and you become part of the MAGFAST marketing ecosystem. A program of customer relationship marketing kicks in to provide information and guidance to purchase.

MAGFAST’s direct-to-consumer model affords us a much closer relationship to prospects and customers than traditional consumer electronics manufacturers.

Additionally, we have long been planning a move into wholesale and retail distribution of our products, participation in trade shows and other in-person events. We are actively developing a plan to launch these ‘bricks-and-mortar’ activities, with a preliminary focus on Gen2 products. This move takes MAGFAST into the hybrid field of bricks-and-clicks marketing.

Given the importance of direct customer relationships, we expect to see MAGFAST Fingerprint®, a fast method of identifying and registering each item sold via its serial number, becoming an increasingly important tool for connecting with customers:

The company has been based since inception on a virtual workforce, with team members working remotely in the U.S. and other countries, and a comprehensive suite of online technologies designed to scale. MAGFAST.com has been built to handle high traffic volumes reliably and fast.

All pages of the site are cached on Google’s Cloud Platform which can serve millions of users simultaneously, and the event experience and checkout process (a customized experience for every visitor) use JavaScript to offload the bulk of the computing to the visitor’s browser. Remember, our systems handled $1/4 million in under 15 minutes on the very first day MAGFAST was launched . . .

At MAGFAST, we think a little differently. We hired Sanja, a former lawyer, for customer care because at her interview she aced the question ‘What’s customer care all about?’ with the one word answer: ‘Serotonin’. Customer care has been under pressure recently because of slow product delivery and the discontinuation of Gen1 products, a challenge we are working proactively to address. Keeping our customers happy is crucial, and up to 9/10 are sticking with us on this journey.

MAGFAST is laser focused on customer care as a key part of building long-term relationships with a large and growing group of prospects and customers. Notably, customer-care volume increased because of earlier production challenges. We've devoted a big slice of our time to figuring out how to keep customers happy without draining cash: our team has developed “Intelligent Customer Care” that allows us to keep a big-hearted personal touch while cutting the time it takes to answer every support ticket. We are working to accelerate support responses through the introduction of high-quality artificial intelligence (AI) designed to offer a first tier of response. “Maggie”, our AI chatbot, is already available for real-time answers to questions in webinars, and next steps include rollout to customer-care agents and customers. Our customer-care team is also geographically distributed around the globe to enable near round-the-clock capability.

The growing portfolio of patents and trademarks relating to the MAGFAST product range is used by the company under terms that include an exclusive, royalty-free license from the inventor, Seymour Segnit. According to the terms of the license agreement, title to the licensed materials is automatically assigned to the new controlling entity in the event of a change of control.

We project significant growth through repeat orders from existing customers, the development of new markets, and the launch of major new initiatives. Current and future activities include:

• A follow-up campaign shortly after initial inquiry recalls features and benefits for prospects who did not purchase.
• Ongoing communications allow MAGFAST to build its relationship with customers, cover product and production updates, and make special offers.
• The release of international variants allowing us to address markets in the EU, UK, Asia and beyond.

Gen2 technologies and new partners potentially bring additional large-scale opportunities:

• Patent-pending fast charging (possibly 10X faster than current wireless chargers) which could leapfrog all existing wireless charging standards while remaining backwards compatible.
• Patented fast-battery charging through a unique technology partnership.
• Proof of presence and highly secure, instant access to services including wi-fi, without the need to log in.
• The development of an advanced home, commercial and public-charging network based on these new technologies - an open network that could potentially undercut and outperform existing methods of on-the-move charging.
• Licensing of MAGFAST’s Gen2 technologies.

MAGFAST Lux

Lux reinvents the charging cable. Super premium, and with a gorgeous, silky feel, its Teflon® core is immensely tough, which allows us to offer a Lifetime Warranty … We believe it’s the best device-charging cable money can buy.

• Available in two formats – USB-C to USB-C (the new modern standard) and USB-C to Apple Lightning
• A beautifully designed custom USB-A adapter tip included FREE – so they’ll work perfectly with all new AND old outlets everywhere
• Tested to destruction – Lux cables are certified to 25,000 bends
• Not just strong but super strong – capable of supporting a load of over 150lb
• All the speed you’ll need – download an HD movie in about 30 seconds
• Patent-pending, gold-flash gold-plated tips for the ultimate connection
• Our Fingerprint® anti-counterfeit technology to ensure authenticity
• Customers love Lux!

A new version of Lux is in the final stages of development adding a high-performance alternative. The Lux family is planned to comprise:

• Lux: USB 2.0, 480 Mbps, 60W (USB-C and Lightning)
• Lux Pro: USB 3.2, 10 Gbps, 240W (USB-C) - available in five colors

MAGFAST Gen2

MAGFAST Gen2 represents a major leap forward, bringing together technologies likely to make MAGFAST chargers and power banks that may be some of the fastest, most-advanced on the planet.

Primary Gen2 technology features are:

• High-speed magnetic charging
• High-speed battery charging
• Interactive interface

High-speed magnetic charging introduces the MAGFAST Gen2 Connector. Magnetic charging moves from proprietary to a fast version of the Qi2 global wireless standard first introduced in Apple’s MagSafe. Enhanced by MAGFAST, the Connector, currently in development, promises charging 15X faster than MAGFAST’s Gen1 Snap-to-Charge technology, delivering up to 10X more power than Qi2, while remaining 100% compatible with standard Qi2 devices.

High-speed battery charging is made possible through an exciting partnership that brings one of the world’s fastest-battery-charging technologies to MAGFAST’s power banks.

Unlike high-speed magnetic charging which affects the speed of charging your mobile device, this technology accelerates the charging of the battery in your MAGFAST power bank. We currently expect to see a 10,000 mAh power bank charge from fully discharged to 50% in less than 10 minutes, 80% in less than 20 minutes.

A new interactive interface for Gen2 products builds on MAGFAST’s LEDelicious, allowing users to view and manage charging progress via a touch screen and through an app.

MAGFAST Gen2 Product Range

Plans for the Gen2 product range have evolved in recent months. The updated Gen2 product range is significantly different from Gen1, based on strategic, market opportunities.

Three charging products utilizing MAGFAST’s Gen2 technology are currently in development. Trademarks have not yet been established, so the names below are purely descriptive:

• Gen2 Power bank
• Gen2 Home
• Gen2 Public

MAGFAST Gen2 Power bank

MAGFAST currently plans to demonstrate its first Gen2 power bank at the Consumer Electronics Show (CES) in Las Vegas in January 2025. This is a tight timeframe which we expect to meet.

Details are under wraps at the moment. If development continues on schedule, investors should anticipate a sneak peek before the public announcement at CES.

MAGFAST Gen2 Home

MAGFAST’s first new product for the home replaces Gen1 MAGFAST Air with a much enhanced product that promises to be:

• fast, using high-speed magnetic charging
• flexible, able to charge multiple stacked MAGFAST devices simultaneously, unlike any other wireless charger on the market

MAGFAST Gen2 Public

Based on a hardware platform similar to MAGFAST Gen2 Home, MAGFAST Public is designed to tap into the huge global market for on-the-move charging in public spaces.

Existing public charging solutions are often poorly designed, low speed, and missing key features. We believe there is a major opportunity for a more capable network.

MAGFAST intends to introduce its uniquely capable devices to public settings, such as:

• airports
• restaurants and diners
• event spaces
• hotels, vacation rentals, cruise liners

Click the yellow 'Attend Event' button in the bar below to join our online presentation and uncover some of MAGFAST's secret sauce.

Join our CEO and team to get a feel for the fun, informal marketing approach that’s already brought in over $20M in online sales.

And discover why we're at a unique time in the history of charging, presenting a remarkable opportunity.

Here’s some material we think you’ll find useful as you consider an investment [6] in MAGFAST LLC [7].

Investor Video Presentation

This is our video announcement about this offering, which includes some of our latest strategic thinking and future opportunities, including opportunities for the new MAGFAST Gen2 connector and setting up an account at Netcapital.

Here's a transcript of the presentation.

Investor Packet

For those of you who prefer a PDF over video or this web page, here’s our current packet. And here’s a packet with answers to frequently asked questions.

[a] There are at least hundreds of USB cables on Amazon, the primary US marketplace. We have researched and monitored this over time, and don't see any other USB cable selling in any meaningful volume that rate as highly as MAGFAST Lux.

[b] MAGFAST limited-edition products are manufactured to order in different series. Some investors and collectors may be interested in acquiring more than one series, or the complete set. Series 1 Limited-Edition MAGFAST Air is manufactured in alpine white. Series 2 Limited-Edition MAGFAST Air is manufactured in piano black.

[1] MAGFAST® and the MAGFAST® logo are registered trademarks of Mischievous LLC and are used under license. Apple, Lightning and MFi are trademarks of Apple, Inc. and are used by license under Made for Apple/MFi program. Qi is a trademark of the Wireless Power Consortium and is used under license. {{9}}AirTag is a trademark of Apple Inc.Tile is a trademark of Tile, Inc.

[2] A recent report by IMARC Group, titled 'Battery Charger Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020 - 2026', finds that the global battery charger market reached a value of US $21.7 billion in 2020 and is anticipated to reach US $34.1 billion by 2026. According to MarketsandMarkets Research, the market for wireless chargers is expected to grow even more rapidly and is expected to reach $13.4 billion by 2026, rising at a compound annual rate of 24.6%.

[2.1] In their report titled ‘USB Cable Market ... : Global Opportunity Analysis and Industry Forecast, 2021-2031,’ Allied Market Research considers that ‘The global USB cable market was valued at $12.73 billion in 2021, and is projected to reach $69.86 billion by 2031, growing at a CAGR of 20.24% from 2022 to 2031.’

[3] This is a cross sample of competitors from our own observations and represented in market research published by third parties. Competitors vary by region.

[4] At this early manufacturing stage, our full family of products may be represented in our materials by production and pre-production units, along with hand-made prototypes, animations and CAD 3D renderings.

[5] Amy and Seymour Segnit were previously the owners of thingCHARGER, Inc. which shipped over 1⁄4 million units of thingCHARGERs based on that company’s records, before thingCHARGER, Inc. ran out of funds. Rights to key thingCHARGER assets were purchased by Amy and Seymour when they started MAGFAST.

[6] If you choose to make your investment using a credit card, Netcapital will charge you a card processing fee that’s typically slightly more than 3%. Netcapital can answer your questions about this fee.

[7] MAGFAST is a Limited Liability Company (LLC). LLCs have considerable flexibility in the language used to define their ownership and governance. Instead of 'members' and 'units', MAGFAST has chosen to use terminology that we believe is more readily understood: for example, managing members may be referenced in our materials as MAGFAST’s board of directors, and members as stockholders.