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MAGFAST LLC[1] is tackling a massive, dynamic market in exciting new ways.
There will be 7.5 billion smartphone users by 2026.
“Low battery anxiety” grips 9 out of 10 mobile phone users.
Our phones are increasingly power hungry, need larger and larger batteries - and they’re ever more crucial in our daily lives.
Most of them ship nowadays without a charger.
Filling this gap is a massive opportunity.
And MAGFAST is developing some of the world’s fastest, most capable chargers and power banks.
- See the above video's transcript here.
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Two previous offerings have completely sold out, making MAGFAST the all-time #1 in funds raised on Netcapital.
For a limited period:
This remarkable new product is, we believe, the world’s most powerful charging station. It’s stunning. It’s a heavyweight in a class of its own, shipping later this year. It’s not yet in any store, available only to investors in this offering. And it’s yours with any investment over $1,000 today. Details in the investor packet.
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Today’s charging products are afterthoughts.
They’re slow
Even a high-end power bank from a major manufacturer can take two or three hours to charge its battery.
And they take forever to charge your phone, particularly when you opt for the convenience of wireless. It takes nearly two-and-a-half hours to charge Apple’s latest iPhone 16 over MagSafe.
They don’t work together
Take a look at any two chargers from the same product ‘family’ today. There’s no incentive to buy a second unit from the same manufacturer, because they don’t work together in any way. They often don’t even look alike.
They’re dumb
It’s hardly a surprise that we all ignore the devices that currently charge our phones and tablets. After all, they’re just dumb chargers.
But things are about to change.
Speedy
How about a power bank that can fully charge in just 25 minutes?
Or one that could charge your high-powered phone, over a wireless connection, in 15 minutes or less?
System
Oh – and what about a system of chargers and power banks that work together magically and charge magnetically? Let’s say you want to double or triple your battery capacity? Why not just snap another power bank (or two, or three) on the back?
Smart
And could there be room in the future for charging devices that understand your preferences and anticipate your needs? That can make any space you visit “your” space. That could add a layer of security that enables secure transactions and makes your phone hackerproof?
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While analysts don’t all agree on quite how big the charging market is, they do agree it’s huge and growing fast.
For example, in a report published by IMARC Group, the global battery charger market reached a value of US$21.7 billion in 2020 and is expected to reach US$34.1 billion by 2026. The wireless charger segment alone is estimated to have breakneck annual growth of up to 25% [2].
The market for USB cables is worth over $12 billion, projected to reach over $70 billion by 2031 [2.1]. The global mobile chargers market for chargers and portable power banks is worth over $36 billion, and growing fast [2.2]. Yet, somehow, there are no great charging brands! And relevant corners of the global smart-home market are worth at least $50 billion [2.3].
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MAGFAST is uniquely qualified to power the future.
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$21M+ in preorders
Yes, the team at MAGFAST knows marketing.
Traction is proven: our online marketing and advanced charging tech generated over $21 million in preorders - 100% through digital marketing - for Gen1, MAGFAST’s first product range.
MAGFAST’s Gen1 chargers and power banks were revolutionary – magnetic, fast, and designed as a complete system. The product range was promoted through online webinars hosted by Seymour Segnit, MAGFAST’s gregarious founder.
Gen2 marketing builds on this solid foundation:
In 2025, MAGFAST adds brick-and-mortar distribution to its promotional mix, starting with:
Trade Shows
MAGFAST (stealthily) previewed its Gen2 products to key industry executives at CES 2025 in Las Vegas, and is planning a presence at upcoming shows as its class-leading products roll out.
Additionally, MAGFAST is developing a comprehensive retail distribution plan driven by a remarkable, experienced team.
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Unlike most mature consumer markets, there are really no great charger brands.
Competitors include Belkin, Anker, Aukey, Mophie, RAVPower, Duracell, iClever, EasyAcc, Samsung, Xiaomi, Monoprice. Lesser-known (in the U.S. and elsewhere) brands include Aibocn, Boscov, Bestek, Yoobao, iMuto, Maxxima, Moshi, Native Union, Nimble [3]. The market is highly fragmented, with no large companies primarily dedicated to charging, and several smaller companies jockeying to differentiate themselves based on minor feature differences (improved build quality, marginally larger batteries, slightly faster charging times, etc).
To our knowledge, no other charger company yet offers an integrated system of products that all work seamlessly together. MAGFAST’s product range and business model are designed to be considerably more ‘sticky’ than competitive chargers and power banks.
We believe that no other charger brand has the vision or marketing skill to launch unique, premium charging products that can integrate across markets, and have the potential to dominate in each sector.
And we believe it’s likely that no other charging products will be able to compete with MAGFAST’s combination of high-performance technologies in development for Gen2.
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MAGFAST Lux Charging Cables
Lux
Lux is MAGFAST’s high-end cable for everyday use.
Launched in August 2022 on Indiegogo, a leading global crowdfunding platform, Lux raised over $900,000 in its first month.
Super premium, super stylish and super durable – and with a gorgeous, soft and silky feel – there’s a lot to love about Lux. Available as USB-C to USB-C (now standard on most modern devices) or MFi-certified USB-C to Lightning for earlier Apple devices, Lux is a unique combination of silky, soft to the touch, hard-as-nails toughness, and superior performance:
Immediately different from any regular charging cable you’ve ever handled:
- Tested to destruction – Lux cables are certified to 25,000 bends
- Precision manufactured, Teflon-infused and guaranteed FOR LIFE
- Not just strong but super strong – capable of supporting a load of over 150lb
- Gorgeous silky feel and ‘kink-free’
- Patent-pending, gold-flash gold-plated tips for the ultimate connection
- A beautifully designed custom USB-A adapter tip included free – so they’ll work perfectly with all new and old outlets everywhere
- Our Fingerprint® anti-counterfeit technology to ensure authenticity
- USB2: Up to 60W charging, 480Mbps (an entire HD movie in 30 seconds), USB-C to USB-C, USB-C to Lightning, Free custom USB-A adapter.
And it’s fast …
Lux Pro
Lux Pro, our brand-new top-of-the-line charging cable shares key Lux features, and adds:
- 35,000 bends
- 5 gorgeous colors
- USB3.2: 240W PD charging, 10Gbps (an entire HD movie in 4 seconds), USB-C to USB-C, Free custom USB-A adapter
A brand-new range of Gen2 chargers is planned to replace the Gen1 family, promising some of the world’s fastest charging speeds, and major new features.
With MAGFAST in your home, your office, your pocket, and your backpack, you're all set.
Individually, each product is designed to be best in class. As a family, nothing else comes close.
Charging stations
Air Pro
MAGFAST Air Pro is the foundation of Gen2, a uniquely powerful base station. We believe that Air Pro offers more power and a more advanced feature set than any charger on the market*:
- 140W total power, 4 times that of leading competitors
- 3 full-powered Qi2 magnetic wireless charging ports
- A 100W USB-C charging and data port on the front
- ≈ 2.2lb of solid zinc alloy construction
Our plan is to position Air Pro as the market heavyweight:
- Heavyweight in power
- Heavyweight in design
- Heavyweight in weight (that’s right - most magnetic charging stands are simply too flimsy and lightweight - they don’t stay put when you remove your phone)
Power banks
Did we mention that MAGFAST plans to launch Gen2 chargers and power banks that we believe will be the fastest on the planet?
Beautifully designed, Gen2 power banks promise high-speed charging, an integrated family that works together as a system, and smart technology.
More details to follow.
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Hyper-fast Gen2 chargers and power banks now in development build on the core characteristics of Gen1, with an important technology shift. Rather than proprietary connectors, Gen2 takes industry standards and enhances them to provide what we believe will be among the fastest, most capable charging products available.
Last year, we took the decision to cut back the product range substantially, discontinuing all Gen1 charger products and the recently released and highly acclaimed Heathrow premium luggage range. We also increased the power of Lux Pro, delaying its release, and have suspended the launch of Lux Ultra, at least for the time being.
These were tough choices - ones we believe will make the company much stronger in the long run but which resulted in an immediate drop in sales volume and proved disappointing for many customers, including some of MAGFAST’s most loyal supporters. Our customers are much-loved, crucial stakeholders, and we are working hard to address concerns, providing credits for unshipped products and accelerating development of Gen2.
We believe that the short-term pain is outweighed by substantial long-term benefits: increased focus and a solid platform on which to build a smaller range of advanced, standards-setting new products.
MAGFAST is now better positioned to leverage its competitive advantages and new additions to the executive team.
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How does this lineup turn into a return on investment?
How can MAGFAST confidently expect to become a dominant player in charging?
No investment, particularly in an early-stage company, is guaranteed to generate a return. Nevertheless, here are some key reasons we’re confident in the long-term strength of our business model:
- Direct to consumer
- Retail
- Repeat business
Direct to consumer
In official business-speak, our primary business model is DTC: direct to consumer.
This is unusual for a consumer-electronics company.
It means we’ve developed a deep understanding of how to use online marketing and video presentations to build a strong and direct connection with our customers.
We attract new prospects in three different but complementary ways, through:
- Online advertising and a long-form webinar that introduces the full MAGFAST product range.
- Online advertising and an invitation to purchase or pre-order products from store.MAGFAST.com.
- Amazon: currently featuring Lux.
Retail
We expect to have MAGFAST products available in our first retail locations - initially, all in North America - by the end of 2025, many more by end 2027.
We’ve recently added two extraordinary senior team members to lead the charge in retail:
Fredrik Torstensson
Fredrik joins MAGFAST as our Chief Revenue Officer. He was formerly Senior VP of Sales for Samsung Electronics America where he ran a $20 billion business.
Andrew Dubin
Andrew, MAGFAST’s Chief Merchant, has led merchandising, design, and product development for global brands such as Tumi, Cole Haan, Victorinox, KNOMO London, and Bottega Veneta.
Repeat business
Repeat business is baked into our model. DTC allows us to stay connected with customers, build close, long-term relationships, and gives us the ongoing ability to market additional products and services.
We believe that our average order value and customer loyalty are high, in part because our products are premium, unique, and make great gifts.
Additionally:
- We believe that MAGFAST is the only charging company with a system strategy. Just like Lego or Apple or your favorite power tool set, MAGFAST chargers and power banks work as an integrated family.
- Fingerprint® is MAGFAST’s unique, fast method of identifying and registering each item sold via its serial number, an increasingly important part of our repeat-business mix as we build sales volume via Amazon and brick-and-mortar retailers.
- We conduct regular outreach via MAGFAST Live, a regular direct-to-customer webcast, and large-scale customer and investor presentations with an audience of up to 15,000 people.
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The growing portfolio of patents and trademarks relating to the MAGFAST product range is used by the company under terms that include an exclusive, royalty-free license from the managing member of MAGFAST, Mischievous LLC. According to the terms of the license agreement, title to the licensed materials is automatically assigned to the new controlling entity in the event of a change of control.
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He studied engineering at Oxford University, and his long career has included stints at Ogilvy & Mather and Saatchi & Saatchi, presenting his own show at London’s biggest radio station and co-founder of a venture-backed Silicon Valley startup. He served in the same capacity at thingCHARGER Inc, another USB charger company, from Dec 2013 to Aug 2016.
Seymour has served with MAGFAST LLC since its inception, and is a controlling member of manager - Mischievous LLC.
Her strong creative work helps MAGFAST stand out from the crowd. Among earlier clients, Amy counts corporations like Barnes & Noble College Bookstore and Businessweek, plus many of the world’s leading ad agencies including Jack Morton Worldwide, Young & Rubicam and TBWA/Chiat Day. Amy served as co-founder and creative director at thingCHARGER Inc, another USB charger company, from Dec 2013 to Aug 2016.
Amy has served with MAGFAST LLC since its inception, and is a controlling member of manager - Mischievous LLC.
In addition to providing personal assistance via email and live chat, Sanja manages our payment plan program and complex data-driven projects. Sanja’s law degree and nine years of working expertise in the legal system allow her to provide valuable new perspectives to MAGFAST’s development. An entrepreneur at heart with a passion for startups, Sanja's enthusiasm and effervescence have made her a perfect match for MAGFAST’s vision.
He built a financial software development company to serve clients like Barclays, Merrill Lynch, Morgan Stanley Smith Barney, and UBS. In addition to large-scale software development, Jeff helps these organizations with business strategy, sales process, and client experience.
Jeff has served on the New York Board of Entrepreneur’s Organization and is certified Gazelles, Outhinker and Book Yourself Solid coach.
Information for Investors
Here’s some material we think you’ll find useful as you consider an investment [6] in MAGFAST LLC [7].
Investor Video Presentation
This is our video announcement about this offering, which includes some of our latest strategic thinking and future opportunities, including opportunities for the new MAGFAST Gen2 connector and setting up an account at Netcapital.
Here's a transcript of the presentation.
Investor Packet
For those of you who prefer a PDF over video or this web page, here’s our current packet. And here’s a packet with answers to frequently asked questions.
Footnotes
[1] MAGFAST® and the MAGFAST® logo are registered trademarks of Mischievous LLC and are used under license. Apple, Lightning and MFi are trademarks of Apple, Inc. and are used by license under Made for Apple/MFi program. Qi is a trademark of the Wireless Power Consortium and is used under license.
[1.1] The global markets in which MAGFAST products are sold are together worth more than $50 billion today, and growing fast. The USB cables market was estimated at $12 billion in 2021 [2.1]; the global mobile chargers market was estimated to be worth $36 billion in 2023 [2.2]; two relevant subcategories of the home automation market, in which we expect MAGFAST will increasingly operate, were estimated in 2024 at $56 billion [2.3].
[2] A recent report by IMARC Group, titled 'Battery Charger Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020 - 2026', finds that the global battery charger market reached a value of US $21.7 billion in 2020 and is anticipated to reach US $34.1 billion by 2026. According to MarketsandMarkets Research, the market for wireless chargers is expected to grow even more rapidly and is expected to reach $13.4 billion by 2026, rising at a compound annual rate of 24.6%.
[2.1] In their report titled ‘USB Cable Market ... : Global Opportunity Analysis and Industry Forecast, 2021-2031,’ Allied Market Research considers that ‘The global USB cable market was valued at $12.73 billion in 2021, and is projected to reach $69.86 billion by 2031, growing at a CAGR of 20.24% from 2022 to 2031.’
[2.2] The global mobile chargers market was estimated by Research and Markets in their report ‘Mobile Chargers Market Analysis Report 2024-2030’ to be worth $36 billion in 2023, projected to grow to $56 billion by 2030.
[2.3] Statista reports in consumer market insights ‘Smart Homes - Worldwide’ that the global smart-home market in just two categories (control/connectivity + energy management) was worth $56 billion in 2024, growing to $85 billion by 2028. The total smart-home market is estimated to be in the hundreds of billions of dollars.
[3] This is a cross sample of competitors from our own observations and represented in market research published by third parties. Competitors vary by region.
[4] At this early manufacturing stage, our full family of products may be represented in our materials by production and pre-production units, along with hand-made prototypes, animations and CAD 3D renderings.
[5] Amy and Seymour Segnit were previously the owners of thingCHARGER, Inc. which shipped over 1⁄4 million units of thingCHARGERs based on that company’s records, before thingCHARGER, Inc. ran out of funds. Rights to key thingCHARGER assets were purchased by Amy and Seymour when they started MAGFAST.
[6] If you choose to make your investment using a credit card, Netcapital will charge you a card processing fee that’s typically slightly more than 3%. Netcapital can answer your questions about this fee.
[7] MAGFAST is a Limited Liability Company (LLC). LLCs have considerable flexibility in the language used to define their ownership and governance. Instead of 'members' and 'units', MAGFAST has chosen to use terminology that we believe is more readily understood: for example, managing members may be referenced in our materials as MAGFAST’s board of directors, and members as stockholders.
Use of Proceeds
If the offering's maximum amount of $3,600,007 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Sales, General, & Administrative | $1,500,000 | 41.7% |
| Research & Development | $1,000,000 | 27.8% |
| Manufacturing, Materials, & Fulfillment | $863,607 | 24.0% |
| Tooling | $40,000 | 1.1% |
| Product Certification | $20,000 | 0.6% |
| Intermediary fees | $176,400 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Units, under registration exemption 4(a)(6), in MAGFAST, LLC. This offering must reach its target of at least $10,000 by its offering deadline of April 30, 2025 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been audited by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- May 18, 2024Primary offering finalized, selling units
- Apr 30, 2024Closing ceremonies encore presentation...
- Apr 30, 2024MAGFAST closing ceremonies encore presentation...
- May 2, 2023Primary offering finalized, selling units
- Feb 16, 2023MAGFAST is live with some gorgeous, unique...
- Nov 24, 2022The countdown clock is running. MAGFAST's fall...
- Nov 22, 2022Seymour has landed at JFK and is right now...
- Nov 22, 2022Join us **this Thursday, Thanksgiving Day...
- Jul 12, 2022A quick reminder that our big Summer 2020 event...
- May 3, 2022Primary offering finalized, selling units
- May 3, 2022We're down to the last few hours, and MAGFAST's...
- May 2, 2022MAGFAST has now raised over $4.9M. Less than 2%...
- Apr 30, 2022Primary offering finalized, selling units
- Apr 29, 2022Just a few hours from now we'll be streaming...
- Dec 2, 2021This is it! The final hour to invest in...
- Dec 2, 2021We just went LIVE with our 'Closing Ceremony'...
- Dec 2, 2021Today is the final day to **invest in...
- Nov 30, 2021Just TWO days remain to invest in...
- Nov 29, 2021Today we're announcing that we're now...
- Nov 27, 2021I hope you're having a relaxing weekend. I...
- Dec 17, 2020Primary offering finalized, selling units
Frequently Asked Questions
We've learned from our previous offerings that many people have similar questions about MAGFAST and how to invest. This Q&A video (originally shown on Tuesday, November 16, 2021) covers many of the questions asked by investors, and there are answers to additional frequently asked questions below.
Questions about investing in MAGFAST
We can't of course know what the demand will be like. Many people were unable to get into previous investment rounds, so it is possible that there will be strong demand this time. We do recommend only investing if this is right for you - investing in an early stage company like ours is risky.
If this offering sells out, the Netcapital site will automatically stop taking further investments. However, if you see a message indicating that there's no more room, you do have the choice to join the waitlist. That could be a good idea - it's possible that there will be some additional room should other investors be unable to fund their investment in time, and Netcapital may also be able to inform you of future offerings from MAGFAST.
Yes, by SEC regulation we aren't able to cover specific offering details in our video. But we're able to do so within the Netcapital portal. You'll see our price per share at the top of the 'Pitch' tab: $15.17, and our valuation for this offering at $41,801,460.
Netcapital requires a minimum investment of $100 for U.S. investors (actually, a few cents more than $100 in our case because the share price is not a round number) and $300 for international investors (or slightly more than $300).
There is no fixed maximum investment in MAGFAST. There are, however, some constraints: First, we're aiming to make this offering available to the maximum number of people - there is a chance that, once again, not everyone will be able to make it into this round. Second, the SEC has rules, based on what you can afford, about how much you can invest. You will see questions (to which your answers are fully confidential) which will help the platform calculate the maximum sum you can invest under government rules.
Yes, you will be able to come back in and make as many additional investments as you like, until or unless the round fills up. There is no additional cost for making multiple investments: Netcapital does not charge any fee to you as an investor, other than the 3% processing fee if you choose to invest using a credit card.
The official closing date is November 29th, and it is possible that Netcapital will offer shares to people from the waitlist, if available, after that date.
The information is all here at Netcapital.
Questions from international investors
According to legal advice, yes, absolutely: "Can Non-U.S. Investors Participate in U.S. Crowdfunding Offerings? Yes. No matter where he or she lives, anyone can invest in a U.S. Crowdfunding offering". For more information, take a look here.
It's not truly possible for us to know the exchange rate offered or any fees charged for a foreign transaction by your bank (if you send payment via wire transfer) or credit card processor.
We're delighted to welcome international investors, as long as your country allows you to make investments in a U.S. equity-crowdfunding offering. If you have questions about setting up your Canadian Social Insurance Number or other non-U.S. version of a social security number, please specify that you are not in the U.S. If you need further help, please contact Netcapital.
Questions about paying for my investment
That works. Please be aware that it can take some days for the Netcapital Wallet to be funded, so, if we’re nearing the close date, you might instead like to invest by setting up your bank account or using a credit card. If you choose to invest by credit card, it might be a good idea to phone your card issuer to let them know in advance. We understand from Netcapital that any funds left in your Wallet after you invest can always be refunded.
We understand from Netcapital that, while the interface they use to allow a link to bank accounts for investment is connected with thousands of banks and credit unions, there are some smaller institutions that are not supported. You could ask your credit union if they have a means of connecting with Netcapital - although that's not likely to happen in time. The alternatives are of course to invest using a credit card or wire transfer.
Netcapital does not charge investors a fee for making an investment, which means that:
- There is typically no fee for making your investment through a bank transfer (available only from U.S. banks and credit unions supported by Netcapital's interface)
- There is, however, a ~3% fee for payment via credit card. Card processors charge a fee for use of their services - Netcapital is, as far as we're aware, just passing on the cost.
- We understand that Netcapital does not charge a fee for a wire transfer, but it's likely that your bank does. Fees in the United States are typically $15-$25, but please check with your bank first.
No, Netcapital does not charge a fee to you. Any fees for the offering will be covered by MAGFAST. There is, however, a card processing fee (around ~3%) should you invest via credit card.
If you're not seeing this option, it's likely that you are outside the United States. Investing using your bank account is only available to people with an account at a U.S. bank or credit union.
Please also note that many more of your questions may be answered within the comprehensive, searchable Netcapital Help Center
Ask a Question
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