Introduction
We are redefining what car buying and service should feel like—responsive, transparent, and efficient.
Unlike traditional dealerships, we act with urgency, offering clients live, expert consultations instead of impersonal bots or static websites. Clients trust us for our knowledge and ability to deliver exceptional outcomes by negotiating hard within the supply chain while maintaining low overhead to offer great value to our customers.
Our streamlined approach not only maximizes productivity during our limited business hours but also fosters a healthier work-life balance for our team. This flexibility enables us to attract top talent, outpacing competitors who operate on outdated, exhaustive schedules.
As we scale, we are transforming the industry through vertical integration. From owning finance, warranty, and technology portfolios to establishing a national footprint, our strategy brings together independent dealers and sales staff under one unified, innovative brand.
By adapting technology, selling cars, fulfilling orders, and leveraging fintech services, we are positioning ourselves to lead the future of automotive sales and service.
Success to Date
- Imotobank began in 2008 with a backpack and $20k.
- In 2023, with sales of $15 Million and 15 employees, we pioneered technology driven car sales.
- We were among the first on Ebay, Youtube, Gotomeeting, Manheim simulcast, cargurus, and many more.
- We tweak existing products to suit our industry.
- We tested a captive automotive finance portfolio that was a very successful proof of concept and scalable.
Problem
Dealerships are UNLOVED, INEFFICIENT, and have HIGH OVERHEAD!
We lavish love, low overhead, and efficiency on our clients. Typical physical dealerships are slow, inefficient, and unempathetic. While large scale internet-based dealerships efficiently reach clients, they are completely impersonal and their goals are not aligned with their clients. The rest of the world of cars is either static internet or “live” in a showroom.
We bridge that gap by being tech enabled and consulting in real-time virtual meetings to customize the relationship needs and close deals fast. We want to share our innovations with others who are like minded.
Solution
We overcome the fears of buying remotely with our "special sauce."
Our spot on solution is to LOVE our clients and treat them fairly. Our view is that financial success comes one client at a time.
Imotobank uses technology to transparently, in real-time meet with clients, anywhere they are. We short circuit even the process of driving to a dealership. Our process removes the scheduling hassle that all families have by meeting virtually in a spirit of collaboration with our clients. We are creative, knowledgeable, fast, and efficient. We have virtually met with clients while one spouse was at home and the other was on a flight. Before landing, they had purchased a car.
Our company continues to build on our repeat business and our goal is to unite others who are like minded. We are growing our individual success and creating a brand umbrella so that we have a national physical presence which would be largely and immediately accretive to our growth. Imagine a large group of like minded people stitched together to take care of any car buyer independently but backed by national standards, Fintech, and customer care. Imotobank can become that solution. If we succeed in building an alliance, we would be uniquely situated to be a dominant independent dealership network.
Business Model
We currently purchase inventory and resell it to drive new clients into our family. We also fill "orders" for any other vehicle from existing clients and by virtue of new clients who call based on the advertised inventory. Uniquely to us, when we advertise a vehicle we often sell 2, 3 or more orders based on that vehicle. This allows us to exponentially grow based on our inventory levels. We service all of those vehicles as well as retail customer’s vehicles.
We are also seeking to co-brand other like minded dealers and sales people nationally which may give us an affiliated umbrella. When scaled up even by brand association we can own captive finance, warranty, and insurance products which may vertically integrate and add substantial incremental margin to each transaction. Longer term captive fintech may be exemplary of areas we choose to expand into which are scalable and difficult to enter for small independent dealerships. Our business is a stand alone which we plan to grow comfortably with more capital. The larger and more ambitious growth is planned to come from enhanced earnings which is possible through enhanced working capital.
Market
The market for cars is HUGE, we are simply constrained by working capital. We believe it's like Jaws, we just need a bigger boat. The ocean for fishing is ripe and we plan to manage enough fish with the correct gear. Precedence Research states that "The global used car market size was USD 1.58 trillion in 2023, estimated at USD 1.69 trillion in 2024 and is anticipated to reach around USD 3.31 trillion by 2034, expanding at a CAGR of 6.94% from 2024 to 2034." The North American market is a healthy 26% of that.
Team
Our teammates all believe in our company philosophy which is that we need to be better, more efficient, and truly care about every one of our customers.
Our goal is never to just sell a vehicle, but to have long term relationships with our customers. If we do our job well, our customers will naturally tell friends, family, and coworkers about Imotobank – and we have seen that happen thousands of times over the past few years.
The Management
Sales Team & Service Management
Investor Invitation
Investors should not miss this opportunity to join our first mover advantage. Our company has a terrific reputation. Our investor community will receive the same personal attention towards reaching their goals. You can trust that Imotobank will align our desire to succeed with our investors.
As a currently profitable company with a team in place, Imotobank is ready for great success. With a successful offering, Imotobank plans to be able to scale the unique processes and methods and reach a much larger audience.
Use of Proceeds
If the offering's maximum amount of $1,235,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Inventory Purchases | $950,000 | 76.9% |
| Capital Equipment | $25,000 | 2.0% |
| Software Development | $50,000 | 4.0% |
| Salaries | $50,000 | 4.0% |
| Maturing Debts | $99,485 | 8.1% |
| Intermediary fees | $60,515 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Units, under registration exemption 4(a)(6), in Imotobank, LLC dba Imotobank Dealership. This offering must reach its target of at least $10,000 by its offering deadline of March 28, 2025 at 10:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
Imotobank Dealership’s official name is Imotobank, LLC, so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
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