Digital marketing is only a few steps above cold calling and emailing. While there is data available to help personalize ads and improve targeting, most companies don’t have access to that data. If they do, they often lack the people power to leverage it: 57% of marketers incorrectly interpret their data, potentially costing their companies significant amounts of money (Wharton).
The only available marketing tools left are the largest and most successful social media and ecommerce companies. In fact, 1 in 3 marketers say their campaigns are too dependent on Facebook, Google, and Amazon (Criteo). With the future of big tech uncertain, marketers need a better, more efficient and highly personalized alternative.
HiveSkill brings you people and data from our Hive, but most importantly, it brings you customers. Our product is an AI-powered database and CRM hybrid that uses data and emotionally intelligent AI to boost direct one-to-one marketing efforts. We also provide specialized experts who know how to leverage your company’s data.
We’re building trust by removing the “guessing game” from marketing as a whole. When you use Google Ads or Facebook Ads, you’re targeting cold audiences who haven’t interacted with your company prior to you trying to sell them something. There’s no trust or value there, for anyone.
We’re bypassing this by crafting a new form of marketing - a highly customized and highly targeted campaign thanks to the trust and the data we’ve already built. Through HiveSkill, you tell your company’s story to the people who need to hear it.
How It Works
HiveSkill uses proprietary emotionally-intelligent AI to market your company to the people most likely to open your emails, purchase your products, or invest in your company. Our Hive, a CRM-connected database, has several tools companies can use to boost their marketing:
- An extensive contact database, with millions of data points
- Automated outreach to potential high-value contacts
- Emotionally intelligent AI capable of processing feedback from contacts
- Smart, personalized email campaign delivery to warm, responsive contacts
- Added value through high-quality crafted content sent to a targeted audience
Through our intensive AI-powered audience profiling, which sorts contacts into “buckets” of interest, HiveSkill delivers personalized emails to a warm audience.
Currently, our database has been built out through wide-ranging entrepreneurial networks and a partnership with Crunchbase. When companies partner with HiveSkill, they share their contact list with us as well, creating a positive feedback loop of data.
Our hive has grown into a powerful engine with millions of contacts, profiled and sorted via significant data.
AI’s impact has drastically changed how marketing works. The market for marketing software alone is valued at $49.4Bn, and is expected to grow at a 17.4% CAGR, according to Grandview Research. The estimated global market for general marketing technology (Martech) is $121.5Bn. In the past two years, the market doubled in North America and the U.K., showing a rapidly growing demand for marketing tech, according to BDO.
HiveSkill is a B2B company. How we generate revenue depends on our clients’ revenue model:
- For clients looking for leads (potential customers), we charge per lead
- For subscription-based clients, we take a percentage of each new subscription on an ongoing basis
- For Direct-to-Consumer clients, we take a percentage from each transaction facilitated by our tool
For companies that prefer to execute their own marketing campaigns separately from HiveSkill, we charge them for access to our data through a platform fee.
- Partnership with Crunchbase and a growing number of integrated data providers
- Experienced leadership team in sales, marketing, and AI
- Highly-segmented, expansive contact database
- Product offers both data and data specialists
- Easy-to-use campaign-builder and simple ROAS (return on ad spend) dashboard in development
Success To Date
- Platform MVP developed
- Partnership with Crunchbase, HubSpot, and others
- Numerous clients onboarded
- Data collected on over 1m users
- Automated outreach built out
- Inbound message logging and identification capabilities created
Sophia Becker is a seasoned marketing executive, strategist and innovator who has deep experience building and promoting brands that drive sustainable growth and profitability. At HiveSkill, Sophia leads strategy to deliver HiveSkill's brand promise, increase adoption of its leading marketing solution, drive an outstanding customer experience, and forge strategic partnerships that drive meaningful return on marketing investment. Currently, Sophia serves as a Senior Search Engine Marketing (SEM) Analyst at Merkle, a leading digital ad agency whose clients include NBCU, Samsung, and Dell. Sophia began her career at Good Apple, a media buying agency whose clients include Starbucks and Dollar General. Sophia earned her B.A. from Harvard University.
Will Kellett is a business owner, technology leader, innovation advocate, disruptive technology designer, data scientist, business developer, and engineer. Will has extensive (20+years) experience working in all areas of technology and business growth, with a proven track record of leading IT initiatives to increase operational excellence and cost effectiveness. Will has led teams in the finance, tech, and education industries to design, build, and grow startup companies. He is a 3x CTO and previously headed Technology, Data Planning, and Special Projects at Launch Angels, a national network of alumni venture funds.
Pat Cahill is an experienced Managing Director with a demonstrated history of working in the management consulting industry. He currently serves as Managing Director at MAC Venture Capital group a sales and marketing consulting firm focused on small and middle market companies in North America. MVG and its principals have helped hundreds of small and medium-sized businesses enhance their sales, profits, and operational effectiveness. Pat is skilled in Business Planning, Enterprise Software, Sales, E-commerce, and Entrepreneurship. He earned his Bachelor of Science (BS) focused in Business/Managerial Economics from Bates College.
Michael Fanning is experienced in working at startups and small businesses, having developed a passion for technology from a young age. Michael was especially inspired by his cousin Shawn Fanning’s success in the technology industry as the founder of napster. Michael previously interned at Zelgor, performing QA, playtesting and working on software development. He is currently a student at Bentley, majoring in Business.
Use of Proceeds
If the offering's maximum amount of $250,000 is raised:
|Use||Value||% of Proceeds|
This is an offering of Common Units, under registration exemption 4(a)(6), in Hiveskill LLC, doing business as HiveSkill. This offering must raise at least $10,000 by April 24, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. HiveSkill may issue additional securities to raise up to $250,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
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