Business Model



Use of Proceeds

If the offering's maximum amount of $1,069,999 is raised:

UseValue% of Proceeds
Marketing and Promotion$250,00123.4%
Hiring & Compensation (Sales, Marketing, Logistics)$225,00021.0%
Inventory (Aged Distilled Spirits)$380,00035.5%
General & Administrative$77,0007.2%
Research & Formulation$85,5698.0%
Intermediary fees$52,4304.9%


This is an offering of Common Stock, under registration exemption 4(a)(6), in Fierce & Kind Ltd.. This offering must raise at least $10,000 by April 26, 2024 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Fierce & Kind may issue additional securities to raise up to $1,069,999, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$1.35 per share
$14,569,999implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Mar 25, 2024
  • Mar 8, 2024
  • Feb 13, 2024
    Fierce & Kind in the News!! Last week, Founder...

    Fierce & Kind in the News!! Last week, Founder Basem Harb and Co-Founder Cyndi Smith were guests at San Diego Magazine’s Happy Half Hour Podcast. Happy Half Hour is the home for San Diego Mag’s award-winning podcasts featuring conversations with the city’s top movers and shakers. Listen to the hilariously entertaining and educational interview via the link attached, Spotify, or where ever you find your favorite podcasts. Cheers!
  • Jan 9, 2024
    Mark your calendars! January 17, 2024 at...

    Mark your calendars! January 17, 2024 at 12pmET/3pm PT - come meet the founders on National Demo Day! Basem & Cyndi are excited to share news about the company, how things went in 2023, and what we’re planning for 2024. Keep an eye out for a webinar invite from the NetCapital Team! Cheers! See you there!
  • Jan 2, 2024
  • Oct 31, 2023
  • Oct 27, 2023
  • Oct 19, 2023
    Wondering what's next for Fierce & Kind...

    Wondering what’s next for Fierce & Kind Spirits? Check out our new Offering Page! We’ve updated it to show the progress that we’ve made since launching just 10 months ago. We sold our first bottle January 3, 2023 - and now we are going back into production. We are getting ready to grow with new batches, new products, and new marketing plans for the holidays and 2024. It is a great time to invest in Fierce & Kind!
  • Sep 18, 2023
    "Fierce & Kind Joins Growing Local Spirits...

    “Fierce & Kind Joins Growing Local Spirits Industry” San Diego Business Journal Check out Fierce & Kind Spirits’ latest press coverage in the San Diego Business Journal, highlighting our recent investment news, mission, and sales success. Fierce & Kind Spirits’ sponsorship as the Official Spirits of the 2023 Cymbiotika San Diego Open earned international attention for our award-winning spirits and our commitment to empowering FIERCE women.
  • Aug 28, 2023
  • Aug 16, 2023
    Something's brewing on the court...

    Something’s brewing on the court…
  • Jul 18, 2023
    More growth announcements! Total Wine & More...

    More growth announcements! Total Wine & More just added Fierce & Kind to the shelves of 10 additional stores throughout California, including San Marcos, Carmel Mountain, Tustin, Temecula, San Dimas, Roseville, Redondo Beach, Rancho Cucamonga, Palm Desert, and Fresno. You can find Fierce & Kind Spirits in 38 retail shops, both national and local, throughout California. Inventory is going fast - in fact, our Cask Strength Bourbon is almost completely SOLD OUT. It’s time to go back into production. Share the Fierce & Kind story with your friends and family - now is a great time to invest! - Basem and Cyndi
  • Jun 26, 2023
    Fierce & Kind Breakthrough: Now in 2 major...

    Fierce & Kind Breakthrough: Now in 2 major national retail stores! Fierce & Kind’s award-winning Straight Bourbon and American Vodka are now available in 10 Total Wine & More Stores throughout San Diego, Orange, and Los Angeles counties. Plus, you can find us in 8 BevMo! stores throughout San Diego. These are huge wins for a brand that has only been on the market for six months. Check our website SHOP page to track our growing list of accounts! If you’re not in Southern California, you can still purchase online in 42 states.
  • Jun 22, 2023
  • May 26, 2023

    TWO MORE PRESTIGIOUS AWARDS FOR FIERCE & KIND! The recent Ascot Awards, hosted by spirits veteran judge, Fred Minnick, awarded Fierce & Kind American Vodka a DOUBLE PLATINUM Award - the highest award in the competition. What’s better than a Double Platinum medal? A side of GOLD! In the FIERCELY competitive bourbon division, Fierce & Kind Limited Release Cask Strength Straight Bourbon Whiskey, 112.6 proof, earned a GOLD medal - awarded for its signature Fierce & Kind quality - smooth and approachable - the critics commented on its “sneaky soft palate” for a high proof bourbon. This limited release is almost SOLD OUT! If you’d like to add this unique expression to your collection, visit our website to purchase today - it makes a very special Father’s Day Gift!!

    Purchase your bottle today!
  • May 12, 2023
  • May 1, 2023
  • Apr 21, 2023
  • Mar 14, 2023
  • Mar 9, 2023
    Fierce & Kind American Vodka gets GOLD! In its...

    Fierce & Kind American Vodka gets GOLD! In its first ever competition, F&K American Vodka was awarded the GOLD Medal in the TAG International Spirits Award held in Las Vegas last month. Now we know - the critics agree with our customers that F&K American Vodka is remarkably smooth and sippable! The Fierce & Kind brand is spreading quickly through our hometown of San Diego as we expand to more stores and OFFICIALLY into some great San Diego restaurants who are developing specialty Fierce & Kind Cocktails to include on their spring cocktail menus. Head to our website to order a bottle and make an investment! Don’t miss your opportunity to join us. Drink. Invest. Do Good.

    https://fiercenkind.comTAG Award Certificate_Gold.pdf
  • Feb 13, 2023
    Hey investors! We’ve been hard at work since...

    Hey investors! We’ve been hard at work since our launch on Jan 3. We entered the retail market in San Diego in 3 high traffic bodegas in the popular North and South Park neighborhoods, adding new stores weekly. We are already receiving re-orders to keep the shelves stocked! Our big splash in San Diego comes next weekend. We’ve partnered with San Diego Magazine as a sponsor of Cocktail Kickoff - a tailgate event for San Diego’s rugby team. We’ll be competing for the Ultimate Kickoff Cocktail with our Fierce Old-Fashioned crafted by a talented local mixologist.
    Our customers LOVE the accessible nature of our Bourbon, both experienced and new bourbon drinkers alike. Our vodka fans claim it’s the smoothest they’ve ever tasted. So, order some bottles, host a tasting party, talk to your friends about investing, help us spread the word - we’re only in our sixth week of sales and amazed at the positive reception from the market! With all of our gratitude, Basem and Cyndi
  • Jan 4, 2023
    We are LAUNCHED! The first batches of Fierce &...

    We are LAUNCHED! The first batches of Fierce & Kind Straight Bourbon and American Vodka are on sale now on our website. We’re sipping a glass of Bourbon and watching our 1st day sales climb! Pick up a couple bottles of spirits YOU proudly own to share with your friends and family. We can’t thank you enough for your support of the company and belief in us. With gratitude, Basem and the Fierce & Kind team.

    Order now!1
  • Jan 3, 2023
  • Dec 8, 2022
    Fierce & Kind is excited to announce that our...

    Fierce & Kind is excited to announce that our American Vodka and Straight Bourbon Whiskey are available for purchase the week of 12/19. You can now drink with purpose and own what you drink, just in time for the holidays! Go to our Shop Spirits page on to purchase and sign up for product availability notifications. For festive holiday cocktail recipes, product updates, and to learn more about the mission of Fierce & Kind, check out our Instagram, @fierce.kind. Fierce & Kind - Build your personal equity while fueling community equity. Shot 2022-11-30 at 2.58.48 PM.png
  • Nov 16, 2022
    Primary offering of 792,592 shares at $1.35
  • Nov 16, 2022

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