From his first venture, CSG Visual (launched as a student at UC San Diego), to this most current launch, the overriding goal has been to uncover and grow market opportunities. He understands that more than ever, consumers want to purchase from brands that align with their values in authentic and meaningful ways. Basem has also committed time to non-profit work and has served as a board member for the YMCA of La Jolla and Teach the Teachers Collaborative.
As a displaced person from war-torn Palestine, Basem understands first-hand how global power dynamics can deny access to equity in historically excluded communities. A social activist from the age of 15, Basem’s passion for impacting the lives of communities affected by war, poverty, and underrepresentation has been a critical underpinning of his life. He now turns his attention to helping historically excluded communities to change stigmas, promote access, and build generational equity.
As an activist—and this is all while doing everything stated above—Berry has developed an intersectional framework for building spaces that has culminated in her present day focus of consent-based communication and building open, honest spaces where employees are people that can do more than simply survive. In 2016, her creative content agency Radical XChange was born, and she launched the yearly multi-day symposium Resistance Served to celebrate and contextualize the contributions of the African Diaspora in hospitality. She’s been recognized for her advocacy work as a member of the World’s 50 Next. And in that time, she’s still managed to find time to read, travel, and track down amazing shoes.
Use of Proceeds
If the offering's maximum amount of $1,069,999 is raised:
|Use||Value||% of Proceeds|
|Unallocated Funds||$0||less than 0.1%|
|Marketing and Promotion||$250,000||23.4%|
|Hiring & Compensation (Sales, Marketing, Logistics)||$225,000||21.0%|
|Inventory (Aged Distilled Spirits)||$380,000||35.5%|
|General & Administrative||$77,000||7.2%|
|Research & Formulation||$85,569||8.0%|
This is an offering of Common Stock, under registration exemption 4(a)(6), in Fierce & Kind Ltd.. This offering must raise at least $10,000 by April 21, 2023 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Fierce & Kind may issue additional securities to raise up to $1,069,999, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Mar 14, 2023
- Mar 9, 2023Fierce & Kind American Vodka gets GOLD! In its...
Fierce & Kind American Vodka gets GOLD! In its first ever competition, F&K American Vodka was awarded the GOLD Medal in the TAG International Spirits Award held in Las Vegas last month. Now we know - the critics agree with our customers that F&K American Vodka is remarkably smooth and sippable! The Fierce & Kind brand is spreading quickly through our hometown of San Diego as we expand to more stores and OFFICIALLY into some great San Diego restaurants who are developing specialty Fierce & Kind Cocktails to include on their spring cocktail menus. Head to our website to order a bottle and make an investment! Don’t miss your opportunity to join us. Drink. Invest. Do Good.https://fiercenkind.comTAG Award Certificate_Gold.pdf
- Feb 13, 2023Hey investors! We’ve been hard at work since...
Hey investors! We’ve been hard at work since our launch on Jan 3. We entered the retail market in San Diego in 3 high traffic bodegas in the popular North and South Park neighborhoods, adding new stores weekly. We are already receiving re-orders to keep the shelves stocked! Our big splash in San Diego comes next weekend. We’ve partnered with San Diego Magazine as a sponsor of Cocktail Kickoff - a tailgate event for San Diego’s rugby team. We’ll be competing for the Ultimate Kickoff Cocktail with our Fierce Old-Fashioned crafted by a talented local mixologist.https://fiercenkind.com/collections/spirits
Our customers LOVE the accessible nature of our Bourbon, both experienced and new bourbon drinkers alike. Our vodka fans claim it’s the smoothest they’ve ever tasted. So, order some bottles, host a tasting party, talk to your friends about investing, help us spread the word - we’re only in our sixth week of sales and amazed at the positive reception from the market! With all of our gratitude, Basem and Cyndi
- Jan 4, 2023We are LAUNCHED! The first batches of Fierce &...
We are LAUNCHED! The first batches of Fierce & Kind Straight Bourbon and American Vodka are on sale now on our website. We’re sipping a glass of Bourbon and watching our 1st day sales climb! Pick up a couple bottles of spirits YOU proudly own to share with your friends and family. We can’t thank you enough for your support of the company and belief in us. With gratitude, Basem and the Fierce & Kind team.Order now!1
- Jan 3, 2023
- Dec 8, 2022Fierce & Kind is excited to announce that our...
Fierce & Kind is excited to announce that our American Vodka and Straight Bourbon Whiskey are available for purchase the week of 12/19. You can now drink with purpose and own what you drink, just in time for the holidays! Go to our Shop Spirits page on https://fiercenkind.com to purchase and sign up for product availability notifications. For festive holiday cocktail recipes, product updates, and to learn more about the mission of Fierce & Kind, check out our Instagram, @fierce.kind. Fierce & Kind - Build your personal equity while fueling community equity.https://www.instagram.com/fierce.kind/Screen Shot 2022-11-30 at 2.58.48 PM.png
- Nov 16, 2022Primary offering of $1.35shares at
- Nov 16, 2022
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