EmotionTrac, Inc.'s original offering opened on June 10, 2020 and was completed on April 1, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of April 1, 2021.
EmotionTrac, Inc.
Digital Focus Group Testing with AI-Powered Emotion Tracking
300% Growth Since 2021 - EmotionTrac's AI Analysis of Micro-Facial Expressions is disrupting how market research is conducted and reported. Solutions that address multiple $100 Billion markets. Holds 3 Patents.
4(a)(6) offering provided by Netcapital Funding Portal Inc.
Introduction
PATENTED
Jinglz has created patented technology and tools for measuring and verifying user experience with video content. Digital advertisers, creative agencies, content creators, and many other lucrative industries leverage video content to reach customers, build brands, promote causes & campaigns, and gain valuable insights that drive decision-making. Our AI-powered emotion detection and engagement verification products offer unique value to these markets.
Recommendations
“I look for companies that are a disruptor. Jinglz has this patented secret sauce and revenue will be a hockey stick that will go north and to the right in a matter of time. The big play here is the exit. The Oracle's, Intel's and Adobe's of the world are the type of companies that will want to aquire Jinglz. These companies are in the data space and data is the currency of the new millennium.”
Mark Coleman
Recognized Digital Thought Giant and former National Sales Director at Google and DoubleClick
“Your shareholders right now are the luckiest people on the planet. I get to see a tremendous amount of new products all over the world. I fly to every event. I am an international speaker. I sit at the top one percent of the digital marketing space. I get to see the latest, greatest, coolest stuff in technology. For everybody who has interest in your company, I want to congratulate them. This company is going to absolutely explode.”
Peter Anthony Wynn
Keynote Speaker & Award Winning Entrepreneur
Problem
Video content producers and advertisers are demanding more effective ways to measure audience response and engagement before investing in distribution.
Audiences are consuming more digital video content than ever before, from mobile video to streaming services and even digital advertising. This is driving marketers to focus on developing more engaging content and more efficient buying mechanisms for distribution. Content quality and methods of testing audience response remain critical impediments to spending in these markets despite their enormous growth.
The biggest spenders on video content employ traditional focus group testing to measure audience response before they invest in distribution & delivery, but this method is inefficient and presents growing challenges as spending on video content continues to rise:
Traditional focus group models elicit dishonest responses.
They're expensive to conduct.
They can't be deployed quickly.
They don't provide quantitative data that will lead to efficient spending.
And, while programmatic video ad spending was estimated to reach over $29 billion last year in the U.S. alone, the demand for greater efficiency is continually rising. That means that marketers across multiple billion-dollar industries still seek better delivery mechanisms that offer a higher return on investment:
Quantitative response data isn't available until after a campaign is launched.
Current platforms can't verify that the audience is engaged.
Spending is increasing without solutions that improve efficiency.
Solution
Jinglz is solving this problem through our proprietary AI-powered emotion detection and engagement verification platform.
Our technology uses camera and audio sensors on consumer devices to detect human faces while they view video content. Their facial expressions are then analyzed to recognize emotional response to the content.
Through the use of artificial intelligence and second-by-second emotion and engagement analysis, our technology provides extremely valuable insights both for content creation and delivery:
Our EmotionTrac technology recognizes facial expressions to measure emotional response to video content second-by-second.
Our VeriView technology detects when a user is actually looking at the content that's being played on their device.
We've developed a cloud-based, on-demand SaaS platform for building remotely delivered focus group tests that marketers and content creators can use to quantitatively measure audience reaction to any video content before they distribute it.
Our first branded use of our EmotionTrac and VeriView enabled platform is now live at CampaignTester.com and includes a mobile app for test delivery that is unique in the market. We plan to expand the use of our platform beyond CampaignTester to serve other lucrative markets as well.
We can deliver digital video ads and guarantee user engagement with every ad shown through aggregated ad delivery and licensing to other ad platforms.
Jinglz has made its core focus to develop valuable solutions for high-growth markets, and we're poised to generate revenue by meeting the industry demand for the technology we've created.
Business Model
The technology we've created allows us to pursue multiple streams of revenue in markets that exhibit high growth and massive potential.
We've expanded upon our initial VeriView video ad technology to create EmotionTrac, which leverages AI to recognize a viewer's emotional response to video content. The combination of these technologies enables Jinglz to develop a broad spectrum of SaaS solutions that serve multiple lucrative markets and shields our success from reliance upon a single revenue stream:
CampaignTester.com
This first branded use of our EmotionTrac and VeriView enabled SaaS platform is live and ready for immediate revenue generation. The cloud-based app allows customers to build on-demand, remotely delivered focus group tests to audiences either defined by the customer or sourced by CampaignTester. Our pricing model includes a "pay as you go" option for individual tests delivered in cohorts of 100 viewers as well as volume packages for enterprise and agency customers.
VeriView Ad Tech Licensing
As a technology solution for guaranteeing video ad views on mobile devices, Jinglz has the potential to license its use to app developers and other ad platforms where digital advertising spending hit a record global high of $57.9 billion in just the first six months of 2019.
VerusMedia
Our in-house video ad platform plans to offer the ability to aggregate ad inventory from other platforms alongside our advertiser base and generate revenue for verified ad views.
PlayJinglz
Our mobile gaming app was the first demonstration of our VeriView technology in practical use for guaranteeing user engagement with mobile video ads. Relaunching this app can not only provide an outlet for publishing ads from VerusMedia to generate ad revenue, but we can further leverage its use as an audience source for our EmotionTrac platform solutions.
Market
Our technology presents incredible market opportunities for Jinglz and its investors. The application of facial and emotion detection technology is expanding rapidly across multiple lucrative markets.
The Internet Advertising Bureau estimates that more than half of all video ad spending is driven by ads featuring original content. With the global digital advertising market already surpassing $100 billion and video ad spending alone projected to reach $31 billion in 2021, content creators and marketers need tools and products that will help improve the effectiveness of their content and the efficiency of their ad buys.
Our EmotionTrac and VeriView enabled platform meets this demand and empowers them to test and measure an audience's reaction to their content before publishing it. Further, by employing our VeriView technology through VerusMedia and licensing it to other ad networks and publishers, we're able to directly penetrate the video ad market as well.
Our EmotionTrac technology also has applications that extend far beyond marketing and advertising. Across all segments of emotion detection and recognition (EDR), the global EDR market is projected to exceed $20 billion in 2021 and reach $33.9 billion by 2023. In a market with such explosive growth, it's easy to see how capturing even a small initial market share can lead to massive revenues.
Competitive Landscape
There are only a handful of companies currently employing similar technology within our target markets. Some of the dominant players include:
Affectiva
Tobii AB
Noldus
Realeyes OU
In all cases, the products these companies offer differ from Jinglz in their application, pricing, feature set, and delivery mechanism. Our competitive research reveals that Jinglz offers substantial product differentiation while also providing additional value to potential customers.
With such a small number of dominant players, our competition barrier is low. By raising capital in this round of funding, Jinglz plans to to stake a position within this consolidated segment of the EDR market.
Progress
This online public offering represents an opportunity for investors to take a position with a tech startup that has already demonstrated its ability to show amazing progress.
Since our inception, Jinglz has successfully reached new milestones with every round of funding. In the beginning, the concept was simple: find a way to verify when a mobile user is actually looking at the video ads that are displayed on their device and reward them for watching an entire ad.
We started with a basic iOS app that utilized a mobile device's sensors to detect when a person's face is looking at the screen and pauses the ad if they look away. When the ad finished playing in its entirety, the user received a small reward for their attention.
From there, we expanded our development team and started work on an Android version of the app while also building a robust contest engine that increased user engagement by giving users a way to enter hourly contests to win prizes. Then, we further expanded features to the app by adding simple trivia and coin-flip games to further enhance user engagement.
After building our beta test audience to 15,000 users, we focused on strengthening our platform's ability to scale to millions of users. At the same time, we began research and development that extended beyond our VeriView facial detection to include AI-powered emotion detection and recognition (EDR). This was the birth of EmotionTrac.
Once we successfully developed a scalable platform that leverages our VeriView and EmotionTrac technologies, we set our sites on building branded applications of this new platform to reach our target markets.
Late last year, we launched the first of these brands with CampaignTester, which allows marketers, content creators, and campaign managers to gain powerful insights into audience reaction and engagement with video content before distribution to the public. They can create their own on-demand tests delivered to targeted audience samples and measure their emotional response and engagement with the content. CampaignTester subsequently received the 2020 Reed Award for "Best Application Of Artificial Intelligence To Optimize Creative" in January of this year.
In March of 2020, Jinglz was awarded its first patent for hands and speech free control of media presentations, with two additional patent filings currently in process.
When considering investing at an early stage, it's not always easy to see a company's potential to succeed. But Jinglz has achieved big things, and our investors can see how far we've come already.
Every tech startup needs amazing talent that spans leadership, financial management, product development, research, and operational support. Jinglz has assembled a remarkable group of directors, officers, and managers whose skills directly contribute to the success and progress we've achieved.
Aaron Itzkowitz
CEO, Founder
Prior to JINGLZ, Aaron led Successories.com. In 2014, he sold a division of the company at a substantial gain for the investors. He has extensive experience in technology management and driving growth across multiple start-ups and Fortune 100 companies. Led Hewlett Packard initiative resulting in $140 million sale.
Bill Lickson
COO
Seasoned veteran as a digital strategist and investor in several companies including startups based in Silicon Valley. Former Director of Digital Strategy at Zimmerman, part of the TBWA worldwide network. Bill brings along years of experience in the television and cable television industries.
David Markowski
CFO
30+ years growing businesses with experience in investment banking, financing start-ups and public offerings. Served as CEO and Co-Founder of Newsgrade Corporation directing corporate development and technology expansion for an $18 million software project.
Ron Erickson
Director
Served as an executive or cofounder for companies such as Microrim, GlobalTel Resources, Inc., GlobalVision, Inc, Egghead Software, Inc., and Blue Frog Media. Sole investor in Double Down Interactive, which sold for $500 million in 2012. He joined the Jinglz board of directors in October 2017.
Mark Coleman
Google, Doubleclick
Dr. Clinton Cimring
Baidu
Bernt Ullmann
Fubu, Tommy Hilfiger
Scott Henry
Apple Beats Music, Magic Leap
Use of Proceeds
If the offering's maximum amount of $249,999 is raised:
Use
Value
% of Proceeds
Marketing & Sales
$112,749
45.1%
General and Administrative
$62,500
25.0%
Product Development
$25,000
10.0%
Investor Marketing
$37,500
15.0%
Intermediary fees
$12,250
4.9%
Terms
This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must raise at least $10,000 by April 1, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. EmotionTrac, Inc. may issue additional securities to raise up to $249,999, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
16,696,673 shares
×
$1.50 per share
$25,045,010implied valuation
COVID Relief:
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Offering maximum:
In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
We’re inviting you to join our Regulation Crowdfunding (RegCF) campaign! Through your investment, you have the chance to shape the future of video analytics. Our analytics tool is a game-changer for businesses and investors alike! Our cutting-edge AI technology dives deep into audience emotional responses to video content. Say goodbye to surface-level metrics!
With our sophisticated AI algorithms, we go beyond the basics, uncovering nuanced emotional insights that traditional analytics methods simply can’t match. We have 400 million people from all corners of the globe who are giving us their raw emotional reactions. From laughter to tears and everything in between… we dissect every emotion and reaction, applying state-of-the-art big data analytics to focus groups in order to deliver insights you never thought possible!
Looking to capitalize on our upward trajectory? Explore our offering on Netcapital today!
Our platform isn’t just a one-size-fits-all solution. We provide customizable options tailored to your specific business goals, target audiences, and content types. Whether you’re looking to boost engagement, increase conversions, or enhance brand sentiment… EmotionTrac is here to help you achieve your objectives.
The benefits of using EmotionTrac are tangible and measurable. Through our platform, businesses have seen significant improvements in key performance metrics, including engagement rates, conversion rates, and brand sentiment.
Our progress keeps going up! In the first quarter of 2024, our booked orders jumped by 333% compared to the same period in 2023. In March 2024 alone, our booked orders increased by a whopping 215% compared to March 2023. These outstanding growth numbers demonstrate the immense potential of our company.
Hurry! Just 24 hours left until our groundbreaking online event begins! Don’t risk missing your chance to witness the revolution in AI-driven emotional analytics with EmotionTrac. Reserve your spot now for the webinar on May 3rd at 11:30 AM PST.
Investment Highlights:
Three U.S. Patents.
Sold out 2021 campaign.
Our biggest client is Morgan & Morgan.
The American Bar Association voted EmotionTrac as one of the top five new technologies introduced to the US legal industry.
The US Campaign & Elections Industry Association recognized EmotionTrac as the top new technology for creativity in the industry.
Final Call: Secure your spot and prepare your burning questions for an engaging session!
With our Emotion Detection and Analysis platform, businesses access raw data derived from emotional analysis. We have 400 million people from around the globe who are giving us their raw emotional reactions. From laughter to tears and everything in between… We dissect every emotion and reaction using state-of-the-art big data focus groups to deliver insights you never thought possible!
Now, businesses can make smart decisions by turning insights into actions. Whether improving ads, connecting better with customers, or telling stories that resonate, our platform helps you use data to get real results.
Our progress keeps going up! In the first quarter of 2024, our booked orders jumped by 333% compared to the same period in 2023. In March 2024 alone, our booked orders increased by a whopping 215% compared to March 2023. These outstanding growth numbers demonstrate the immense potential of our company.
Only 72 hours left until our exclusive online event kicks off! Don’t miss out on the opportunity to discover how EmotionTrac is revolutionizing AI-driven emotional analytics for video content. Secure your spot now for the webinar on May 3rd at 11:30 AM PST before it’s too late!
At EmotionTrac, we dive beneath the surface, analyzing facial expressions to reveal the true emotions of individuals. Leveraging cutting-edge insights from psychology and neuroscience, we unveil what truly captures the hearts of consumers. Whether it’s advertisements, movie trailers, legal cases, or marketing campaigns, our AI analytics platform is adaptable and scalable, catering to businesses of every size and industry.
Lock in the date and get those questions ready for an engaging session!
Our online event begins in 7 days! Join us on May 3rd at 11:30 AM PST for an exclusive webinar showcasing EmotionTrac’s pioneering role in AI-driven emotional analytics for video content. Save your spot.
We’re offering investors a golden opportunity to tap into the booming video analytics market! We use the latest in human psychology and neuroscience to understand what connects with consumers. This helps companies make video content that really works, increasing engagement and making more money. Our AI analytics platform can be used for everything from ads and movie trailers to legal cases and marketing campaigns.
Ready to connect? Save the date and prepare your questions!
April 4th, CEO Aaron Itzkowitz recently took center stage in our exclusive Q+A webinar! Positive feedback flooded in from participants, with high engagement and insightful questions. During the session, attendees learned how we use AI and emotional analytics to enhance video content.
They discovered the significant role emotions play in video engagement. We then demonstrated the impressive capabilities of their AI platform in accurately analyzing emotions within videos. This breakthrough enables businesses to craft videos that resonate more deeply with their audience by addressing their emotional needs.
Curious to find out what we had to say? Excited to catch up on what we’ve been up to? Watch the full recap here! Discover our innovative approach and strategic moves firsthand. Don’t miss out on the chance to invest in a company that is transforming the way businesses connect with their audience!
We wanted to share a success story highlighting...
We wanted to share a success story highlighting EmotionTrac’s impactful solutions in legal cases! This story resulted in a $2.2 Million verdict in favor of the Plaintiff.
In a recent landmark case, a husband-and-wife team of business owners faced a draining legal battle.
How did we do it? Our patented AI algorithms decode real-time emotional responses, offering a distinct advantage. By utilizing facial expression analysis tools that revolutionize legal case handling, we were able to capture unbiased insights, reflecting audience sentiment accurately.
Our solution can service the 1.3 Million lawyers in the US alone, with a total addressable market of $70 Billion. Plus, we have earned recognition from legal and political industry giants like the American Bar Association (ABA) and the US Campaign & Elections Industry Association.
Our team is thrilled to have connected with such an inspiring audience with some really great questions. As promised, I am sharing a webinar recap for those who may have missed it or would like to revisit the discussion. You can find the full recap here.
We’re reshaping the very essence of how brands connect with their audience. In today’s competitive market, it’s crucial for brands to grasp how their content makes people feel. Our platform can help foster inclusivity, build trust, and ultimately drive success in an increasingly diverse and discerning marketplace.
You can own a piece of our company for as little as $250. Visit our campaign on Netcapital and join us in targeting multiple $100B market sectors! Our solutions have broad applicability across various industries, advertising, entertainment, healthcare, and beyond.
We are please to share our continued progress with you.
Booked orders increased Q1 2024 over Q1 2023 by 333%
Booked orders increased March 2024 over March 2023 by 215%
Thanks for your continued support as move onward and upward!
Mar 28, 2024
New Invitation From EmotionTrac!
There are...
New Invitation From EmotionTrac!
There are only seven days left to join us for a special Q&A session hosted by yours truly, CEO Aaron Itzkowitz, on April 4th at 1 PM PST. This is an opportunity to discover firsthand how we leverage AI and emotional analytics to elevate video content. Our innovative approach optimizes viewer engagement and impact! Save your spot!
We currently have $170K+ raised in addition to booked orders increasing to 350% Year over Year! Our technology goes beyond the surface, measuring facial expressions to decode people’s emotions. Using the latest findings in human psychology and neuroscience, we uncover what truly resonates with consumers. From advertisements and movie trailers to legal cases and marketing campaigns… our AI analytics platform is scalable and versatile.
Save the date, set a reminder, and don’t forget to jot down those burning questions.
As a pioneer in the field, EmotionTrac leverages cutting-edge AI technology to decode the emotional impact of video content like never before. Mark your calendars for an exclusive opportunity! Join us for a special Q&A session hosted by yours truly, CEO Aaron Itzkowitz, on April 4th at 1PM PST.
Discover firsthand how EmotionTrac leverages AI and emotional analytics to elevate video content. Explore how our innovative approach optimizes viewer engagement and impact. Save your spot!
You don’t want to miss out on this engaging webinar where your questions steer the conversation! Take this opportunity to dive deep into the intersection of AI and emotional intelligence in the media.
EmotionTrac has surpassed a significant milestone – we have secured over 100 investors! Thank you so much – your trust in our mission and your unwavering support have been the driving force behind our journey thus far.
Surpassing this investor mark is not just a numerical achievement. It symbolizes the collective strength and diversity of our investor base. Each of you brings a unique perspective and expertise to the table, propelling us towards greater heights!
Please note that we’re not just revolutionizing video marketing and advertising. We’re reshaping the very essence of how brands connect with their audience. Brands need to understand the emotional impact of their content. Our platform can help foster inclusivity, build trust, and ultimately drive success in an increasingly diverse and discerning marketplace.
EmotionTrac just smashed through a monumental milestone: $160K raised! Let’s keep the momentum rolling and the celebrations going. This milestone isn’t just a tick on the checklist. It’s a giant leap forward in propelling EmotionTrac towards our goals and vision for the future of video analytics.
Thanks to your genuine belief in our mission, we can provide a new wave of innovation, shatter boundaries, and create a tangible impact on the world. The diverse range of investors who have joined our campaign, each bring their unique perspectives and expertise to the table. Our investor community reflects the broad appeal and market validation of EmotionTrac’s value proposition.
Cheers to new beginnings and exciting ventures! Thank you to everyone who has contributed to this success – your belief in our vision fuels our determination to reach new heights! Become a valued partner and join our investors on Netcapital today.
March has been a very busy month. Lots of new clients as well as exciting oportunities that we’ve been working on.
Looking forward to sharing continued progress once we tally the results at the end of the month.
Thanks for all the support!
Mar 11, 2024
Video content has emerged as a powerful tool...
Video content has emerged as a powerful tool for businesses seeking to captivate audiences and drive engagement. Despite its potential, many businesses struggle to maximize their return on investment (ROI) – particularly given how pricey the production of this content can be. This is due to the inability to measure audience engagement and emotional responses accurately.
Traditional metrics like views and click-through rates provide only surface-level insights into video performance. Without a comprehensive understanding of how viewers truly engage with content on an emotional level… Businesses risk creating ineffective videos that fail to resonate with their target audience.
That’s where we step in. EmotionTrac goes beyond the surface, measuring facial expressions to decode people’s emotions. Using the latest findings in human psychology and neuroscience, we uncover what truly resonates with consumers.
Hi Shareholders and EmotionTrac folllowers.
Just wanted to share some progress this past month.
Booked sales for February 2024 represented 520% growth over February 2023.
Onward & Upward!
Aaron
Mar 1, 2024
Greetings From EmotionTrac!
Effective...
Greetings From EmotionTrac!
Effective audience engagement is paramount in video-centric industries. Data-driven insights play a pivotal role in maximizing ROI. Let’s explore the market and why EmotionTrac is at the forefront of this revolution.
Reliance on video content spans various sectors, from entertainment to education and beyond. According to Grandview Research the US Early Detection and Recognition Market is on target to grow by 16.7% yearly until 2030. Digital Video Advertising alone
is predicted to reach an annual market value of $185.6 Billion by 2026.
These video-dependent sectors are experiencing exponential growth, fueled by the increasing demand for captivating and emotionally resonant content. The numbers speak volumes, showcasing the vast potential within this evolving landscape.
What sets EmotionTrac apart is our patented AI technology!
Invest in EmotionTrac on Netcapital and be part of the video-centric revolution!
We wanted to give you a quick update on EmotionTrac’s stellar performance at Netcapital Demo Day. Our cutting-edge AI technology stole the show, showcasing how we’re shaking up the advertising and legal worlds. For those who missed the online event, you can watch the full demo here.
We have created a platform that measures the emotional behavior of consumers. Imagine being able to tap into the emotions of your target audience and tailor your messaging for maximum impact!
But that’s not all. It’s also a go-to solution for lawyers looking to ace their cases. With its mock jury feature, legal professionals can simulate trial scenarios and fine-tune their strategies to ensure the best possible outcomes.
Our team is paving the way for smarter, more effective marketing and legal practices, and now you can own a piece of it! Discover how you can join our investor community on Netcapital.
Our patented AI technology analyzes over 6,800 micro-facial standards per second, providing real-time insights into how an audience feels and engages with videos. We’re able to capture unbiased insights, offering a true reflection of audience sentiment. With 200+ demographic target options, EmotionTrac allows you to tailor your tests to specific groups. This ensures that your decisions are based on authentic data, free from biases.
EmotionanTrac’s cloud-based platform is reshaping how we understand audience emotions by measuring engagement with video content. The applications for this technology include legal cases, TV ads, movie trailers, and virtually any content that needs to be focus tested. Gain consumer insights before spending a dime on distribution! We have experienced $700K+ in sales since our 2020 launch and exponential revenue growth quarter-over-quarter, year-over-year.
We’re thrilled to announce raising $100K on Netcapital! The funds will be allocated towards product development, enhancing our platform’s capabilities to provide even more valuable insights to our clients. Additionally, we’ll invest in marketing initiatives to increase brand visibility. This will help us scale our operations to meet the growing demand for our services.
Our journey began with a mission to revolutionize the way emotional reactions are measured and understood. What if you could measure consumer reactions to content before it hits the market? EmotionTrac’s technology uses AI-powered facial action coding to analyze people’s emotions. It combines research in human psychology and neuroscience.
As we celebrate this milestone, we invite you to join us in redefining how emotional reactions are measured. Let’s pave the way for more impactful content creation together!
If you are a new shareholder in EmotionTrac and...
If you are a new shareholder in EmotionTrac and would like to receive our quarterly shareholder updates, please email investors@emotiontrac.com with your name, email and phone number.
Thank you.
Feb 20, 2024
Welcome to EmotionTrac!
Invest in EmotionTrac...
Welcome to EmotionTrac!
Invest in EmotionTrac on Netcapital and be part of the video-centric revolution! Our patented AI algorithms offer a distinct advantage in decoding real-time emotional responses. Our technology’s scalability empowers businesses to conduct tests globally and across diverse demographics, upgrading modern market research.
Reliance on video content spans various sectors, from entertainment to education and beyond. According to KBV Research, Digital Video Advertising alone is predicted to reach an annual market value of $185.6 Billion by 2026. The addressable market details are available on our raise page at Netcapital.
This is your chance to get in on the ground floor of disruptive AI technology in video content analytics!
President David Markowski recently hosted a Q+A webinar and was accompanied by lead investor Peter Schultz. On January 30th, we focused on how EmotionTrac integrates AI and emotional analytics to optimize video content.
Why watch the webinar recap video? It serves as a window into our innovative approach and strategic initiatives. For those interested in learning more, watch the full recap here.
Reliance on video content spans various sectors, from entertainment to education and beyond. According to KBV Research, Digital Video Advertising alone is predicted to reach an annual market value of $185.6 Billion by 2026. The addressable market details are available on our raise page at Netcapital.
This is your chance to get in on the ground floor of disruptive AI technology in video content analytics!
Company progress update: January 2024 booked revenue was up 350% over January 2023. December 2023 booked revenue was up 250% over December 2022.
In the last 2 months, our booked orders grew 600% over the same period last year.
Feb 1, 2024
In rapidly growing markets, using videos to...
In rapidly growing markets, using videos to convey messages is crucial. However, companies are facing a major challenge. They’re spending billions annually on content creation but failing to truly resonate with target audiences.
EmotionTrac is a patented technology that measures audience emotion and engagement with video content. You can use it to focus test videos with specific groups, and the insights it reveals improve ROI in multiple billion-dollar markets
Our patented AI technology analyzes over 6,800 micro-facial standards per second, providing real-time insights into how an audience feels and engages with videos.
We’re able to capture unbiased insights, offering a true reflection of audience sentiment. With 200+ demographic target options, EmotionTrac allows you to tailor your tests to specific groups. This ensures that your decisions are based on authentic data, free from biases related to race, religion, nationality, age, or gender.
Join us for a webinar on January 30th at 11 AM PST, featuring President David Markowski and lead investor Peter Schultz. Discover how EmotionTrac uses AI and emotional analytics to enhance video content. Registration is open for a week. EmotionTrac, with a global reach of over 300 million, optimizes messages for better market impact. Notable achievements include three U.S. patents, a successful 2021 campaign, and recognition by the American Bar Association and the US Campaign & Elections Industry Association. Find out why investors value EmotionTrac by visiting our raise page.
Welcome to the newest investors to the EmotionTrac family.
Happy New Year to all!
Jan 5, 2024
$40,000 Campaign Milestone reached today. ...
$40,000 Campaign Milestone reached today. Welcome to all our newest investors to the EmotionTrac Family.
Onward & Upward! More exciting news to follow.
Dec 20, 2023
Dear Investors,
Wanted to share a recent...
Dear Investors,
Wanted to share a recent client success story after meeting that at one of the legal events we sponsored.
After learning about EmotionTrac for the first time an attorney event in Santa Monica, this lawyer used our service, which resulted in the following outcome.
December 10th
“Circling back around after meeting you at the Mitnik seminar. I have a zoom trial starting on Tuesday this week. Do you have time on Monday to run a 100-person panel for my damages ask?”
December 15th
“$3.2M outcome. Thanks so much for the hustle on the test and data. It was more important than I can tell you. I was doubting my number and it made all the difference with my confidence! Will be back again!”
EmotionTrac delivers meaningful insights to help lawyers win their cases.
Nov 27, 2023
Andre,
Happy Thanksgiving to you as well.
We...
Andre,
Happy Thanksgiving to you as well.
We continue to progress swiftly with the Microsoft relationship. It is a slow and steady process and we expect to see it bear some fruits before the end of this year.
We are working towards a proof of concept and once that is completed, we’ll have a better idea of how that will roll up in 2024.
We are vry excited about this opportunity and look forward to share more details as they are available.
Thanks.
David
Nov 20, 2023
Just surpassed the $25,000 milestone of funds...
Just surpassed the $25,000 milestone of funds raised in this campaign.
Business continues to progress and more exiting announcements to come.
Nov 6, 2023
Here are what some of our investors are saying...
Here are what some of our investors are saying that motivated their investment….
-A.I. technology in the marketing space.
-This is my second investment. I made an initial investment in the company a few years back at their initial round. I like what the company is doing and the prospects that are looking at their potential now.
-I firmly believe EmotionTrac is a sound investment and will be a wise investment in the future.
Join the growing list of EmotionTrac investors today!
Oct 23, 2023
After receiving a $51 Million verdict for their...
After receiving a $51 Million verdict for their client, watch another great testimonial from our of our happy customers. https://vimeo.com/843344841/4aa6149379?
Oct 10, 2023
$10,000 Raised. We are pleased and thankful to...
$10,000 Raised. We are pleased and thankful to have reached this first milestone towards out total goal.
Oct 9, 2023
AI is the new frontier & has become the fastest...
AI is the new frontier & has become the fastest adopted technology the world has ever seen. Now imagine being able to create amazing videos without cameras, actors, or big studios. That’s what AI is doing right now! It’s creating videos that look super real & doing it faster than ever before. But there’s a little hiccup. Creating videos with AI is one thing, but making sure they feel real & connect with people’s emotions is another. That’s where we need something to check that these videos actually make sense and feel right to people who watch them.
Here’s Where EmotionTrac Comes In. Before brands spend big bucks on advertising, we make sure their videos are tested by real people to see if they really resonate. We analyze the emotional reactions making sure the message is just right.
We’re building a future where videos, whether made by humans or computers, tell stories that matter and stick with us. And we’d love for you to be a part of this exciting adventure!
Oct 6, 2023
Amazon recently utilized EmotionTrac to test...
Amazon recently utilized EmotionTrac to test two of their Ring Doorbell commercials before launching their ad campaign.
“EmotionTrac delivered meaninful insights. We will definitely use them again.” - Head of Marketing
Jan 26, 2022
We want to again thank all our investors...
We want to again thank all our investors through Netcapital for your investment and vote of confidence.
The company sends out monthly updates to our shareholders and want to make sure you are included in those communications.
If you are not receiving our investor emails, please email investors@jinglz.net with your contact information (Name, Email and Phone number.
To learn more about EmotionTrac, the Jinglz flagship product, please visit www.EmotionTrac.com
Thank you!
Sold 165,725 shares at $1.50 for a total of $248,587.50
Mar 10, 2021
We're pleased to have been invited to present...
We’re pleased to have been invited to present to the 4,000+ members of TrialSchool.org this coming week.
The title of the presentation is: The Future of Focus Groups: AI Driven Insights are Easier, Faster and More Economical Than Traditional Testing Methods.
We will be demonstrating how AI can be used to track the emotional effects of a trial lawyers case presentation on a focus groups. Using data-driven reporting, lawyers can now find out what assets work and those that don’t give them an advantage when presenting their case to a live jury.
Trial School is a not-for-profit collaborative effort to provide free trial advocacy training for lawyers who represent people and groups fighting for social justice.
Thank you for your investment and vote of confidence. To receive our monthly investor updates via email, please send an email request to: investors@jinglz.net with your name and email address.
We have just published our 2nd Podcast episode. You can watch or listen to it at: http://emotiontrac.com/podcast/
Quick note: We are in the midst of rebranding our flagship product from “Yale Insights” to “EmotionTrac” (Yale University was not flattered with us using the name… Go figure)
Our flagship product, Yale Insights, has launched a Podcast show. We invite you to watch or listen to the inaugural podcast with Nick Panagakis, partner and attorney at the Morgan & Morgan Law Firm.
On December 29th, we were officially issued our...
On December 29th, we were officially issued our second patent.
Patent for METHOD OF OBJECTIVELY UTILIZING USER FACIAL EXPRESSIONS WHEN VIEWING MEDIA PRESENTATIONS FOR EVALUATING A MARKETING CAMPAIGN
Patent No.: 10,880,602 B2
Issue Date: December 29, 2020
We are thrilled to have the Intellectual Property protection of our technology under our belts. We are exploring if we have patent protection against companies that may already be in use of our invention. This could result in possible licensing fees paid to the company.
In addition, we are continuing to make huge strides in our company and have been able to consistently book new clients over these past few months.
We look forward to sharing more exciting updates in the near future.
The efforts target trial lawyers, personal injury, litigators, etc.
We have been presenting our AI software to many companies in the AmLaw 100 (Top 100 Law Firms).
In fact, we have begun to process orders with a law firm with over 600 attorneys.
They take more cases to court every year than any other law firm in the country.
They’ve already done their first tests on our platform and we are in discussion to roll it out to the rest of the firm.
Once this company is on board, every other trial firm in the country is going to want this technology.
Oct 8, 2020
Using an Online Focus Group to Present a...
Using an Online Focus Group to Present a Winning Case for Trial Lawyers
September 9, 2020 Orlando, Florida: In this special edition of the New York Weekly Roundup, Patrick Michael Megaro interviews the CEO of CampaignTester, Aaron Itzkowitz.
CampaignTester is an online platform that analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
It operates as a virtual focus group that uses Artificial Intelligence to analyze and validate the emotions and responses evoked from videos.
Practical applications for trial lawyers include:
Testing an argument or a theory of a case on a potential jury
Testing the credibility of a witness or a client
Practice opening statements or closing statements
Presentation - dress, colors
Development of a juror profile
Track a potential juror’s engagement - are they bored, losing interest, etc.
Using the application as a negotiation tool to leverage a case
Developing a case strategy based on reactions from the panel audience
Jinglz is pleased to announce that its CampaignTester product has joined forces with Target Media to offer its groundbreaking audience insight tool for Target’s stable of notable brands and media company clients worldwide.
CampaignTester was recently featured on ArtificialLawyer.com
Excerpt from the article:
Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case? If you have, then meet US-based CampaignTester.
CampaignTester analyses facial expressions in real-time, second-by-second, of a 100 or more volunteers, who are watching a short video of the person you want to do a reaction test on.
Their emotion spotting software – which has been trained to spot a range of emotional responses (see video below), such as anger, sadness and surprise – watches the group’s reactions, captures them, and presents the data with a detailed breakdown.
According to a survey conducted last week by CompTIA, 84% of tech firms have seen an increase in new business opportunities since the beginning of the COVID-19 pandemic. It’s a crucial time for tech companies– particularly those who offer remote solutions like ours. Read all about it on our blog.
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This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must raise at least $10,000 by April 1, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. EmotionTrac, Inc. may issue additional securities to raise up to $249,999, the offering’s maximum.
