introduction
Imagine a world where digital advertisers, creative powerhouses, and content wizards harness the power of video content to captivate audiences, build unforgettable brands, and spearhead causes and campaigns. EmotionTrac's patented AI-powered platform, which analyzes a viewer’s emotional reaction and verifies engagement using AI, is turning this vision into reality.
Several HIGH GROWTH markets are already using video content to engage with targeted audiences and each one of those markets is already spending billions of dollars to communicate their message. When a trillion dollars is on the line, you want to make sure that message lands the first time. Our AI-powered technology aims to generate ROI to these markets that may fuel even more explosive growth.
EmotionTrac is a software solution utilizing AI to produce premium quantitative data for emotional reaction and engagement to video content. The cloud-based Software-as-a-Service (SAAS) is used to test audiences’ emotional reactions to legal cases for pre-trial preparation, TV and video ads, movie trailers, and other video content to gain consumer insights BEFORE a dime is spent on distribution. With access to a consenting pool of more than 290 million participants globally with up to 200 points of demographic data, virtually any message can be tested and improved to bring greater value to these markets.
Backed by a team with a track record of success and a product already generating revenue, we believe EmotionTrac is poised to be the leader in this emerging technology.
problem
Billions of dollars may be spent on consumer video across several lucrative markets that are projected to grow substantially over the next 5 years. The buyers in these markets need tools that can improve their ROI when so much money is at stake if that growth is going to sustain. Right now, there is a vacuum for tools that predict audience reactions to video content at the speed, scale, and efficiency these markets need.
Other than surveys and direct to release A/B testing, the media world still utilizes the classic focus group dating back to the 1940s for insights. Consequently, we believe the vast majority of consumer videos are launched untested and billions are wasted on messaging that doesn’t bring the ROI needed to sustain market growth.
It's time for audience insights to catch up with the demands of these high growth industries.
solution
EmotionTrac™ has developed an Emotion Detection and Analysis platform that uses an opted-in audience of more than 290 million users globally to test the emotional response to video content. Test audiences of targeted users watch video content via their mobile phone or computer while our AI detects their emotional response second by second and analyzes it real time. These insights let our customers know whether their video content may have the emotional impact they expect BEFORE they spend a dime on distribution. Early customer tests are revealing powerful insights into target audience reactions for video content used in a variety of industries.
Insights within minutes, not weeks…
Once a test is deployed, the results are back in as little as an hour and accessible on the customer dashboard. The customer is provided with 16 analytical emotion reports with demographic drill-down across all including 8 emotion playback maps.
Customers are finding the EmotionTrac testing platform to be highly insightful, easy to use, and economical. It only takes a few minutes to create and deploy a test and clients can select their test panel with demographics across more than 290 million possible panelists in 130 countries (30 million in the US). All of this at a base price starting as low as $600 per test.
Watch these 2 minute marketing videos:
testimonials
- Starmark Ad Agency – Ranked #1 above Grey, Dentsu, Mcann and Publicis by Mobile Marketing Association 2021.
- Morgan & Morgan
- Dino Columbo
- Haytham Faraj
- Mohamed Ahmad
success to date
EmotionTrac has booked over $900,000 in sales since the platform launched in late 2020 and revenue continues to grow exponentially quarter-over-quarter, year-over-year.
On March 2, 2022, the American Bar Association (ABA) representing 700,000+ US lawyers, voted EmotionTrac as one of the top five new technologies introduced to the US legal industry.
In 2020, the US Campaign & Elections Industry Association recognized EmotionTrac (Branded “Campaign Tester”) as the top new technology for creative in the industry.
The EmotionTrac service is receiving attention because it can deliver profound results. We have customer testimonials and case studies (seen above) that show it.
The EmotionTrac technology has been issued three U.S. Patents:
- US PAT #10,609,450 – Method for hands and speech-free control of media presentations
- US PAT #10,880,602 – Method of objectively utilizing user facial expressions when viewing media presentations for evaluating a marketing campaign
- US PAT #11,257,317 – User engagement and mannerism tracking system and method for gaming systems
business model
EmotionTrac has packaged its technology into a cloud-based Software-as-a-Service (SaaS) solution currently being sold to the US Legal and Creative Markets to test audiences’ emotional reactions to video content. Revenue is generated by charging customers in these industries to build and deploy their content to a consenting test audience that matches the demographics of their target audience. Within an hour of completing deployment, customers can access Second-by-Second AI-generated data on the emotional impact of their content and use those insights to improve their messaging and drive better decision making.
The legal industry utilizes our service much like a mock jury to gain insights for jury selection, case strategy, case value, evidence or testimonial impact and to build negotiating collateral.
The creative media industries utilize our service, unlike a focus group, to gain valuable emotional reading through audience insights for TV and film content, TV and video ads, movie trailers and election position strategies.
market
Our technology presents incredible market opportunities for EmotionTrac and its investors. The application of facial and emotion detection technology is expanding rapidly across multiple lucrative markets, and is currently being sold into 6 markets which alone are expected to total over $1T in aggregate value. This disruptive solution brings increased return on investment through pre-launch AI-driven insights to these high-growth industries.
press
- Biometric Update
Emotion Recognition AI Finding Fans Among Lawyers Swaying Juries and Potential Clients - EIN Presswire
Tears of Unbridled Joy -- Yes, America Gets Emotional Over a Beer Commercial - ABA Journal: Legal Rebels
EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves - Law.com: Daily Business Review
Claim: Artificial Intelligence Could Level Playing Field for Big Law and Small Firm Litigators
team
They say you can’t lead someone to a place you’ve never been. Our C-suite executives and Board of Advisors have been at the forefront of leading, founding, and nurturing companies to remarkable heights of success. Their impressive track record is our compass, guiding us towards a promising future ripe with potential.
Under the stewardship of these experienced visionaries, we're charting a course towards unprecedented achievement.
- President, Successories
- Hewlett Packard
"I started EmotionTrac because I believe in the transformative potential of emotional analytics to revolutionize the way we understand and connect with an audience. The tools we’re creating enable brands to create truly impactful experiences."
- Corporate Development Specialist
- Lehman Brothers
- DH Blair & Co.
- Founder Global America, Inc
"Over my 37 years of corporate development and capital formation for small companies I have never had a clearer picture of a future unicorn than with EmotionTrac. When I discovered them, I just had to invest and get involved."
- Founder, Bigdough.com (now Ipreo - $100+ Million Exit)
- Founder, RainKing Solutions (now ZoomInfo - $100+ Million Exit)
"I’ve been fortunate to have achieved success as a founder myself, and I see EmotionTrac’s AI technology as the tip of the spear for a market with tremendous possibilities. If you’re like me, you just have to get on board when you see a unique product in a high growth market."
- Executive Management, Egghead Software
- Founding Investor, DoubleDown Interactive ($500 Million Acquisition)
- Founder & CEO, KnowLabs
"I’ve enjoyed wonderful success by founding, co-founding, and investing in startup companies that disrupt a growing market with unique technology. EmotionTrac is one of those."
- Grey Group
- Saatchi & Saatchi
- McCann Worldgroup
"Using EmotionTrac’s AI technology to improve communication isn’t just an amazing business model. It’s a technology that can eliminate the waste in digital media and make your message heard. That’s why I’m a part of EmotionTrac."
- Chairman, Bloomberg Law
- CEO, LexisNexis North American Legal Markets
- CEO, IQNAvigator
- Executive Management, Google Ads
- Executive Management, DoubleClick (Acquired by Google, $3.1 Billion)
"I’m involved in this company in many ways– as an investor, as an advisor, and even as a customer, and I’ve had nothing but positive feedback from everyone. I think it’s one of the best kept secrets out there."
- Co-Creator, RankDex Search Algorithm (Baidu)
"I feel privileged to be involved with EmotionTrac. What excites me about EmotionTrac is being first to market. I started developing the patents for the underlying technology in late 2016. That idea has now become a reality. Other companies will have to try to reverse engineer what we’ve built in order to copy us, which inherently leaves them at a disadvantage."
Use of Proceeds
If the offering's maximum amount of $617,500 is raised:
Use | Value | % of Proceeds |
---|---|---|
Staff | $150,000 | 24.3% |
Marketing & Sales | $167,243 | 27.1% |
Product Development | $150,000 | 24.3% |
General & Administrative | $120,000 | 19.4% |
Intermediary fees | $30,258 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must reach its target of at least $10,000 by its offering deadline of June 28, 2024 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Aug 7, 2024Dear New Shareholder, Thank you again for your...
- Jun 30, 2024THANK YOU! Thanks to all our new shareholders...
- Jun 29, 2024Primary offering finalized, sellingshares
- Jun 28, 2024Help us reach $400,000. Just 5 hours to go...
- Jun 28, 2024Less than 9 hours left to invest. $60,000+...
- Jun 28, 2024Our campaign is at $315,160. Up $45,800 since...
- Jun 27, 2024Our campaign is at $305,160. Up a whopping...
- Jun 27, 2024Our campaign is at $269,360. Up $41,750 from...
- Jun 26, 2024We just passed the $235,000 mark. Less than 50...
- Jun 26, 2024Our campaign is at $227,610 and growing strong...
- Jun 25, 2024With just 3 days left until our offering...
- Jun 20, 2024Company update: For the 5 months ending May...
- Jun 18, 2024Campaign Milestone! We just reached $200k. ...
- Jun 16, 2024Wishing everyone a Happy Father's Day! May...
- Jun 11, 2024Our Crowdfunding campaign ends 6/28 - Last...
- Jun 4, 2024Hi Everyone! Very excitedto share that we saw...
- May 28, 2024A MarketWatch article has Bank of America...
- May 16, 2024Greetings From EmotionTrac! We're inviting...
- May 13, 2024Greetings From EmotionTrac Our platform isn't...
- May 3, 2024Quick Reminder From EmotionTrac! Hurry! Just...
- May 1, 2024With our Emotion Detection and Analysis...
- Apr 30, 2024Quick Reminder From EmotionTrac! Only 72...
- Apr 26, 2024New Invitation From EmotionTrac! Our online...
- Apr 18, 2024Quick Update From EmotionTrac! April 4th, CEO...
- Apr 16, 2024We wanted to share a success story highlighting...
- Apr 3, 2024Quick Reminder From EmotionTrac!
- Apr 2, 2024Greetings From EmotionTrac! Our team is...
- Apr 2, 2024We are please to share our continued progress...
- Mar 28, 2024New Invitation From EmotionTrac! There are...
- Mar 25, 2024New Invitation From EmotionTrac! As a pioneer...
- Mar 25, 2024Greetings From EmotionTrac! EmotionTrac has...
- Mar 22, 2024EmotionTrac just smashed through a monumental...
- Mar 21, 2024Hi to all our investors and campaign...
- Mar 11, 2024Video content has emerged as a powerful tool...
- Mar 7, 2024Hi Shareholders and EmotionTrac...
- Mar 1, 2024Greetings From EmotionTrac! Effective...
- Feb 29, 2024Greetings From EmotionTrac! We wanted to give...
- Feb 28, 2024Welcome to EmotionTrac Our patented AI...
- Feb 21, 2024Greetings From EmotionTrac! We're thrilled to...
- Feb 21, 2024If you are a new shareholder in EmotionTrac and...
- Feb 20, 2024Welcome to EmotionTrac! Invest in EmotionTrac...
- Feb 6, 2024Welcome to EmotionTrac! President David...
- Feb 1, 2024Company progress update: January 2024 booked...
- Feb 1, 2024In rapidly growing markets, using videos to...
- Jan 24, 2024Join us for a webinar on January 30th at 11 AM...
- Jan 12, 2024$60,000 Campaign Milestone reached today....
- Jan 5, 2024$40,000 Campaign Milestone reached today. ...
- Dec 20, 2023Dear Investors, Wanted to share a recent...
- Nov 27, 2023Andre, Happy Thanksgiving to you as well. We...
- Nov 20, 2023Just surpassed the $25,000 milestone of funds...
- Nov 6, 2023Here are what some of our investors are saying...
- Oct 23, 2023After receiving a $51 Million verdict for their...
- Oct 10, 2023$10,000 Raised. We are pleased and thankful to...
- Oct 9, 2023AI is the new frontier & has become the fastest...
- Oct 6, 2023Amazon recently utilized EmotionTrac to test...
- Jan 26, 2022We want to again thank all our investors...
- Apr 1, 2021Primary offering finalized, sellingshares
- Mar 10, 2021We're pleased to have been invited to present...
- Mar 9, 2021To our Netcapital investors: 1. Thank you for...
- Feb 19, 2021Our flagship product, Yale Insights, has...
- Jan 29, 2021On December 29th, we were officially issued our...
- Jan 6, 2021Aaron Itzkowitz, Founder & CEO of Jinglz,...
- Dec 23, 2020This informative video interview with Jinglz...
- Dec 11, 2020BIG things are happening. We have been...
- Oct 8, 2020Using an Online Focus Group to Present a...
- Sep 17, 2020Jinglz is pleased to announce that its...
- Sep 1, 2020CampaignTester was recently featured on...
- Aug 11, 2020Apologies for the second email, this one...
- Jun 19, 2020According to a survey conducted last week by...
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