At Believe Hotel Group, we believe in travel as a force for positive, lasting change in people’s lives, and in the communities and environments we plan to operate in.

We plan to turn this belief into action by re-developing hotels and resorts in the Mediterranean into sustainable, luxury wellness retreats.

A rare opportunity exists for our first development property. Es Fangar is a historic estate dating from the 18th century located in the verdant valley of San Miquel (Campanet). The estate, having been in the family for four generations is the jewel of the area, comprises the main family home with seven smaller villas located within the property. Inspired by history and age-old traditions a sympathetic restoration aims to capture the charm and character of the estate, granting access to a graciously elegant restyled finca, while offering a wellbeing experience supporting rest, recovery, and renewal.

"The natural healing force within each of us is the greatest force in getting well."

We are committed to providing exceptional hospitality and wellness experiences to guests seeking a luxury holiday that supports their mental, physical, and spiritual wellbeing - while maintaining environmental balance in the way we work, respecting our natural environment and resources, and integrating our local communities in all aspects of our operations.

And while the well-being of our guest community is extremely important to us, we understand that a healthy, well-operated business generating good returns is what our potential shareholders seek. We plan to achieve these goals for our potential shareholders by being very selective when choosing the real estate option, and working closely with experienced partners to potentially enhance the value of both the investment and operations. These are the cornerstones of our business model.


We live in a world constantly plugged in yet find ourselves less connected to the things in life that truly matter.

Lifestyle choices, stress, lack of sleep, diet and punishing work schedules are causing people to experience poor health in increasing numbers.

We yearn for spaces where we can pause, take a moment, and breathe deeply - freely. Where we reconnect to our inner selves, to others and to nature.

The Global Wellness Institute reported that in 2019, wellness tourism contributed $720b to the global wellness economy; a new report is due out 2023. Yet, with a few exceptions, many hotels and resorts do not consider a comprehensive program focused on overall guest wellbeing, making it difficult to maintain a health program while on holiday.

Additionally, most spa hotels were not established with Environmental and Social principles. Yet for most travelers today, understanding how hospitality is tackling these issues is becoming more important, there is a need to experience a deeper connection to the places they’re visiting.

Learn more here:



Believe Hotel Group’s unique Experience, Destinations and Community are the cornerstones of our differentiated consumer offering.

We plan to provide a wholly customizable hospitality experience, defined by next-level personalization and the perfect balance of luxury, wellbeing, and sustainability. Operating in the Mediterranean, guests can have the opportunity to maintain their current health goals or be supported in making positive health or lifestyle changes - all while enjoying a luxury holiday. Our holistic approach covers all elements of wellbeing; mental, spiritual, and physical. By adopting leading trends, new programs, exclusive treatments, and nourishing cuisine provided by health forward specialists, we plan to enable our guests to truly rest, recover and renew.

By building and nurturing relationships with guests before they arrive, while they are with us and after they leave, we plan to grow an engaged Believe community who share our beliefs and ideals, providing a growing base of advocates to potentially drive repeat business and word-of-mouth referrals.

We aim to achieve Green Key certification to demonstrate our commitment as an organization to making a difference in line with guests’ expectations. Green Key certification provides a program to review and audit our sustainability goals.

Success To Date

  • Three pipeline development sites identified in Mallorca (Spain), Tuscany (Italy), and Greece.
  • Discussions with current property owners have been undertaken; explaining our custodianship vision for these properties, some of which have been in the current families for generations.
  • Development opportunities and design discussions with top architects have been initiated in each location.
  • Concept design plan has been received for Mallorca.
  • Discussions with top tourism officials have been undertaken in Greece to present our vision for a fully sustainable, low environmental impact retreat. A precursor to successful planning submissions.

Business Model

We plan to generate revenue the following ways:

  • A mix of annual memberships and accommodation bookings to the international market.
  • Local revenue from our signature restaurant’s food and beverage sales, spa and wellbeing activities.
  • Sale of products from local producers and farming operations, plus guided local excursions and day trips to neighboring villages and other points of interest.


Wellness tourism was a $720 billion market in 2019 and then fell to $436 billion in 2020, due to the widespread travel disruptions during the pandemic. The Global Wellness Institute projects that wellness tourism may grow rapidly in the coming years as the world emerges from the pandemic (+20.9% annual growth), with the market reaching $1.1 trillion in 2025. Additionally, international wellness tourists on average spent $1,601 per trip in 2020, 35% more than the typical international tourist.


Vaughan Nicholls
30+ years senior leadership in design and program management. Turning concepts to delivery frameworks and implementation strategies. Pivoting to challenges to ensure dynamic collaboration and synergy between "design” and "business.”
Michelle Nicholls
Managing Director
20+ years Oil & Gas project management experience. Delivering highly engineered complex projects in challenging locations. Key focus on supply chain, contract, and procurement management. 11 years hospitality management – managing budget and schedule while coordinating multiple stakeholders to deliver world class experiences.

Yasmin Pakzad
20 years senior positions: Board member, Entrepreneur, Director Regional and Global Brand and Communications. MBA in Luxury, Paris.
Kash Chandarana
30 years senior positions held: CFO, Treasurer, Head of Real Estate, Board Advisor. Deloitte qualified ACA, hotel real estate, finance professional and asset manager.

Use of Proceeds

If the offering's maximum amount of $1,199,993 is raised:

UseValue% of Proceeds
Project team$60,0005.0%
Spainish Corporate setup$10,0000.8%
Architect & plan submission$85,0007.1%
Prod Dev$50,0004.2%
Further funding costs$60,0005.0%
Professional fees$50,0004.2%
Property Option$700,00058.3%
Current funding promo$38,1943.2%
Intermediary fees$58,8004.9%


This is an offering of Common Stock, under registration exemption 4(a)(6), in Believe Hotel Group US, Inc., doing business as BELIEVE Hotel Group. This offering must raise at least $10,000 by June 28, 2024 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. BELIEVE Hotel Group may issue additional securities to raise up to $1,199,993, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$31.50 per share
$4,381,493implied valuation


BELIEVE Hotel Group’s official name is Believe Hotel Group US, Inc., so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Apr 26, 2024
    We are excited to present an updated version of...

    We are excited to present an updated version of the BELIEVE Mallorca Project Plan. This plan highlights the renovation of a 142h agritourism estate on the beautiful island of Mallorca, part of the Balearic Islands archipelago renowned for its stunning beaches, rich cultural heritage, vibrant nightlife, and breathtaking natural landscapes. To create a lifestyle resort offering boutique accommodation, farm to table dining, signature restaurant, wellbeing centre, healing gardens and organic agriculture. Kick-starter investors have the opportunity to get in on the ground floor of this remarkable real estate project at a discounted share price; with return on investment in dividends and annual value escalation.

    B. BHG_Project Mallorca_About the Project_ MAR24 ENG.pdf
  • Apr 26, 2024
    Following a thorough review of our business...

    Following a thorough review of our business plan and project documentation we’ve received a positive response from Caixabank Spain. In principle, Caixa is inclined to consider financing between 50-60% of the acquisition value of the asset, with a proposed financing term ranging from 10 to 12 years. They further indicate consideration of 65% over the same period by enhancing certain aspects of the proposal to make it eligible for consideration. Institutional investment between 60-65% amounts to €6-6.5M; around 33% of the total investment required. This significant step puts the project in a solid position, with Wimmer Finance on board, to structure a deal for the balance of project funds. We are now in the home stretch of this campaign needing CF kick-starter investment of only €200’000k to get the project initiated.

  • Apr 12, 2024
  • Mar 28, 2024
  • Jan 8, 2024
  • Nov 15, 2023
  • Aug 22, 2023
    Mallorca's five-star hotels close to capacity...

    Mallorca’s five-star hotels close to capacity as private-jet demand grows [Aug 2023 Andrew Ede Majorca Daily Bulletin]

    • Private-jet numbers above pre-pandemic levels, Palma is one of the busiest private jet destinations in Europe
    • Mallorca's hotels - the trend towards ever more luxury

    Catching the wave of growth in the Luxury Hotel segment on Mallorca thanks to your investments.

    Read more
  • Aug 18, 2023
  • Jul 29, 2023
    Believe Hotel Group Secures Development Debt...

    Believe Hotel Group Secures Development Debt Financing Partner for First Mallorca Project London; 29 July 2023 - Believe Hotel Group is pleased to announce the successful securing of a development debt financing partner for its inaugural hospitality real estate project in Mallorca, Spain. The prestigious Mallorca project marks an exciting milestone for Believe Hotel Group as it ventures into the dynamic hospitality market of Spain. With the support of its esteemed development debt financing partner, the group is poised to bring a new era of luxury and innovation to the beautiful island of Mallorca. “We are thrilled to have partnered with a reliable and strategic development debt financing entity for our maiden project in Mallorca,” said Michelle Nicholls, Managing Director at Believe Hotel Group. “This collaboration solidifies our commitment to delivering an exceptional and world-class hospitality experience to our guests.”

  • Jul 12, 2023
    The founders at BHG are delighted to announce...

    The founders at BHG are delighted to announce the seller of Beltane Estate has agreed a further option and an offering price 11% below asking price. This allows opportunity to finalise surveys and both legal and technical assessments.

  • Jun 23, 2023
    Primary offering of 38,095 shares at $31.50
  • Jun 23, 2023

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