At Believe Hotel Group, we believe in travel as a force for positive, lasting change in people’s lives, and in the communities and environments we plan to operate in.

We plan to turn this belief into action by re-developing hotels and resorts in the Mediterranean into sustainable, luxury wellness retreats.

A rare opportunity exists for our first development property. Es Fangar is a historic estate dating from the 18th century located in the verdant valley of San Miquel (Campanet). The estate, having been in the family for four generations is the jewel of the area, comprises the main family home with seven smaller villas located within the property. Inspired by history and age-old traditions a sympathetic restoration aims to capture the charm and character of the estate, granting access to a graciously elegant restyled finca, while offering a wellbeing experience supporting rest, recovery, and renewal.

We are committed to providing exceptional hospitality and wellness experiences to guests seeking a luxury holiday that supports their mental, physical, and spiritual wellbeing - while maintaining environmental balance in the way we work, respecting our natural environment and resources, and integrating our local communities in all aspects of our operations.

And while the well-being of our guest community is extremely important to us, we understand that a healthy, well-operated business generating good returns is what our potential shareholders seek. We plan to achieve these goals for our potential shareholders by being very selective when choosing the real estate option, and working closely with experienced partners to potentially enhance the value of both the investment and operations. These are the cornerstones of our business model.

We live in a world constantly plugged in yet find ourselves less connected to the things in life that truly matter.

Lifestyle choices, stress, lack of sleep, diet and punishing work schedules are causing people to experience poor health in increasing numbers.

We yearn for spaces where we can pause, take a moment, and breathe deeply - freely. Where we reconnect to our inner selves, to others and to nature.

The Global Wellness Institute reported that in 2019, wellness tourism contributed $720b to the global wellness economy; a new report is due out 2023. Yet, with a few exceptions, many hotels and resorts do not consider a comprehensive program focused on overall guest wellbeing, making it difficult to maintain a health program while on holiday.

Additionally, most spa hotels were not established with Environmental and Social principles. Yet for most travelers today, understanding how hospitality is tackling these issues is becoming more important, there is a need to experience a deeper connection to the places they’re visiting.

Learn more here:

• Reset Your Health: Stop Feeling Like Crap with Dr. Mark Hyman MD
• Ariana Huffington on burnout
• Why is Sustainable Tourism so Important
• 5 Trends Influencing Mixed-Use Hospitality Developments

REST, RECOVER, RENEW

Believe Hotel Group’s unique Experience, Destinations and Community are the cornerstones of our differentiated consumer offering.

We plan to provide a wholly customizable hospitality experience, defined by next-level personalization and the perfect balance of luxury, wellbeing, and sustainability. Operating in the Mediterranean, guests can have the opportunity to maintain their current health goals or be supported in making positive health or lifestyle changes - all while enjoying a luxury holiday. Our holistic approach covers all elements of wellbeing; mental, spiritual, and physical. By adopting leading trends, new programs, exclusive treatments, and nourishing cuisine provided by health forward specialists, we plan to enable our guests to truly rest, recover and renew.

By building and nurturing relationships with guests before they arrive, while they are with us and after they leave, we plan to grow an engaged Believe community who share our beliefs and ideals, providing a growing base of advocates to potentially drive repeat business and word-of-mouth referrals.

We aim to achieve Green Key certification to demonstrate our commitment as an organization to making a difference in line with guests’ expectations. Green Key certification provides a program to review and audit our sustainability goals.

• Three pipeline development sites identified in Mallorca (Spain), Tuscany (Italy), and Greece.
• Discussions with current property owners have been undertaken; explaining our custodianship vision for these properties, some of which have been in the current families for generations.
• Development opportunities and design discussions with top architects have been initiated in each location.
• Concept design plan has been received for Mallorca.
• Discussions with top tourism officials have been undertaken in Greece to present our vision for a fully sustainable, low environmental impact retreat. A precursor to successful planning submissions.

We plan to generate revenue the following ways:

• A mix of annual memberships and accommodation bookings to the international market.
• Local revenue from our signature restaurant’s food and beverage sales, spa and wellbeing activities.
• Sale of products from local producers and farming operations, plus guided local excursions and day trips to neighboring villages and other points of interest.

Wellness tourism was a $720 billion market in 2019 and then fell to $436 billion in 2020, due to the widespread travel disruptions during the pandemic. The Global Wellness Institute projects that wellness tourism may grow rapidly in the coming years as the world emerges from the pandemic (+20.9% annual growth), with the market reaching $1.1 trillion in 2025. Additionally, international wellness tourists on average spent $1,601 per trip in 2020, 35% more than the typical international tourist.