• 69% year-over-year average sales growth from 2020 - YTD 2023
• Gold-medal winner in the LA Spirits Awards two years in a row (2022 & 2023)
• Bronze-medal winner in the LA Spirits Awards (2023)
• Bronze-medal winner in the Las Vegas Global Spirits Awards (2023)
• One of Food & Beverage Magazine’s products of the year for 2022
• Product in 600 HomeGoods retail locations
• 4.48 out of 5 Star Verified Reviews

Research indicates that alcohol consumption negatively impacts physical and mental health. Even moderate drinking can be harmful, as reported by The New York Times and NBC News. This awareness is driving a rise in non-alcoholic adult beverages as people moderate their alcohol intake. According to IWSR, over 50% of consumers are reducing their alcohol consumption. Studies like these, along with consumers' awareness of the negative effects of alcohol, are driving the development of a new category of non-alcoholic beverage options for adults.

While studies clearly show the need and desire to cut back on drinking, adults should not have to compromise on taste and enjoyment. Seir Hill non-alcoholic spirits are premium craft spirits without alcohol, giving consumers the experience of a cocktail without the negative effects of alcohol. A recent study by Nielsen IQ revealed that home-mixed mocktails are 2023's top summer beverage trend. We believe Seir Hill non-alcoholic spirits are well-placed to capitalize on this. The study found that non-alcoholic drink sales in the US between Aug 2021 and 2022 reached $395 million, growing by +20.6% year-on-year.

The non-alcoholic spirits sub-category is expected to hit $642.4 million by 2031, growing at a CAGR of 8.7% from 2022-2031, Allied Market Research reports. Seir Hill is a notable emerging brand in this rapidly expanding category. Despite having a small team and a limited budget, the company has attained national recognition and praise from both professional mixologists and consumers.

The non-alcoholic spirits revolution has been steadily reshaping the beverage industry, offering exciting alternatives to traditional alcoholic drinks. This movement is driven by a growing demand for healthier, more inclusive, and sophisticated options for consumers who wish to enjoy the flavors and rituals of cocktail culture without the effects of alcohol. Innovative companies, like Seir Hill and others have been crafting a wide range of alcohol-free spirits, meticulously blending botanicals, herbs, and spices to replicate the complexity and depth of traditional liquors. As a result, consumers can now savor the experience of crafting and sipping alcohol-free cocktails, making the non-alcoholic spirits revolution a significant force in promoting mindful drinking and enhancing the social and culinary aspects of gatherings and celebrations. This shift not only caters to the preferences of those choosing to abstain from alcohol but also underscores the industry's commitment to evolving tastes and lifestyles in a more health-conscious and inclusive manner.

Seir Hill is on a mission to revolutionize the way all Americans think about mixed drinks by crafting exceptional spirits without alcohol. We aim to elevate moments of celebration, relaxation, and connection with a range of healthy alternatives to traditional spirits.

Seir Hill is on a mission to revolutionize the way all Americans think about mixed drinks.

Seir Hill was founded in 2020 by Brian D. Miller. It all started when Brian gave up alcohol as part of a healthier lifestyle. Although he stopped drinking, he had not lost his desire for fine spirits in classic, delicious cocktails — and he’s not alone. Brian tried other non-alcoholic spirits, but none of them hit the mark. Not one of them made a credible version of his favorite cocktail, a classic Old Fashioned. Brian was disappointed, and ready to do something about it. His mission would be to revolutionize non-alcoholic spirits to create truly delicious tasting, mainstay cocktails for America to enjoy.

Although founder, Brian Miller, stopped drinking, he had not lost his desire for fine spirits in classic cocktails — and he’s not alone.

Brian got to work trying hundreds of single-batch recipes. All of them were painstakingly tested to deliver on the aroma, flavor and feel that you would expect from traditional Whiskey, Rum, and Tequila spirits — without the alcohol, or the calories.

Brian was determined that this new brand celebrate his hometown and its history. So, he founded Seir Hill in a converted barn built in 1744, located in Wilton, CT. Seir Hill itself is a centuries-old farm, and Brian’s father, Lester F. Miller Jr., was a farmer in Connecticut dating back to the 1940s. Every bottle Seir Hill sell contributes to the American Farmland Trust as our way of saying thank you to America’s farmers, and to Brian’s dad.

Every product we sell contributes to the American Farmland Trust. It’s part of our commitment to preserving America’s valuable farm land, and our way of saying thank you to America’s farmers. Founder Brian Miller’s father was a proud Connecticut farmer.

Every product we sell contributes to the American Farmland Trust.

Mashville® is a single-batch, hand-crafted whiskey alternative made for blending into mixed drinks. When shaken or stirred into your favorite whiskey cocktail recipe, Mashville releases a complex array of taste notes and aromas including, but certainly not limited to: charred oak, red apple cider, clove, and sweet corn. All with just the right amount of burn.

• Winner of the bronze medal in the 2023 LA Spirits Awards.

Durangold™ is an alcohol-free tequila alternative that’s made just for mixing. The flavors and aromas of agave, lemon peel and other pleasing southwestern notes appear when it’s stirred into any mixed Tequila cocktail recipe…delivering that authentic experience you crave, without any of the alcohol or calories. And Durangold has got an old-fashioned burn that’ll raise your eyebrows, believe that!

• Named a top-3 NA spirit by the editors of Women’s Health Magazine.

Biscane™ double-gold-winning Rum alternative celebrates the glory days of Florida’s Rum Runners with this sophisticated spirit featuring classic notes of sugar-cane and molasses, complex aromas, and a warm finish. Do you hear that? It’s the sound of alcohol and calories floating away on a tropical breeze…Biscane Rum substitute is alcohol-free, and gluten free, too.

• One of Food & Beverage Magazine’s 2022 Products of the Year.
• Winner of the gold medal in the 2022 LA Spirits Awards.
• Winner of the gold medal in the 2023 LA Spirits Awards.
• Winner of the bronze medal in the 2023 Las Vegas Global Spirits Awards.

Seir Hill operates on the model of a traditional consumer packaged goods (CPG) company, generating revenue from multiple sources, including:

1. Direct-to-Consumer: This multi-channel approach includes our website, SeirHill.com, as well as Amazon.com, Etsy.com and Google Shopping.
2. Direct Wholesale: Because our products are completely alcohol free, we can sell them directly to retailers at wholesale pricing. This includes retailers like HomeGoods, Better Rhodes and Spirits Away where we sell directly to the retailer at wholesale pricing.
3. Distributor Relationships: To expand our reach, we leverage traditional beverage distributor partners. We currently have distribution in CT, CO and NY and are actively in discussions with additional distributors in CT and GA, as well as a national distribution partner.

• 2022 Products of the Year, Food & Beverage Magazine
• Editor’s Top 3 NA Spirits, Women's Health Magazine
• Gold Award, 2022 LA Spirits Awards
• Gold Award, 2023 LA Spirits Awards
• Bronze Award, 2023 LA Spirits Awards
• 6 Best Non-Alcoholic Rums, Washington Post
• Feature on NA Spirits, PBS NewsHour
• NA Spirits in New York, Wall Street Journal

With the strength of the Seir Hill brand and the popularity of the product, we believe we are well poised to bring our award-winning flavor to ready-to-drink canned mocktails. Data Bridge Market Research analyzes that “the global ready to drink (RTD) mocktails market to account USD 9.43 billion by 2028 growing at a CAGR of 9.6%.” We have funded the formulation of two canned mocktail beverages: a non-alcoholic margarita and a non-alcoholic dark & stormy. We plan to use a portion of the funds raised to roll out these products with our distribution and retail partners. These new products are planned to add to our revenue stream.