SampleServe simplifies environmental project management by automating routine activities and improving communication between project engineers and managers, environmental field technicians, and environmental labs. Sample collection information and lab data is then quickly and efficiently turned into actionable graphical images and maps which detail where contamination is, where it isn’t, what the concentrations are, and which direction it’s heading.
Most groundwater pollution sites in the US are related to the storage of gasoline and diesel fuel, basically your typical gas station. The numbers vary based on the operator, but at any given time, between 10% and 25% of all gas stations have some kind of on-going pollution problem. Other industries like manufacturing firms, chemical companies, dry cleaners, even home heating fuel tanks also contribute to the problem, but gas stations make up the majority of groundwater contamination sites in the US.
The rules vary by state, but when a tank does have a leak, all states have regulations about the owner of the site conducting an investigation and performing on-going monitoring of any impacted groundwater and conducting a cleanup, if necessary.
Again, the investigation work and the associated regulatory reporting is required by law. This work has to be done. Most of these projects cost hundreds of thousands of dollars and take years to complete. The lifetime length of a typical project is between 6 to 8 years with some projects going on for 30 or more years.
The current practice is that nearly all reports produced by the industry are generated manually, on a “time and materials”, “billed by the hour” basis, using Microsoft Word, Excel, AutoCAD and/or GIS products. Reports generated in this fashion cost between $2,000 and $4,000 each and are typically prepared 4 times per year, that adds up! This current practice equates to billions of dollars spent annually on using “paper methods” for sample collection, data entry and report preparation, techniques that were developed back in the 80’s and still the same today.
You would think that the environmental industry, an industry founded in science and technology would be using the latest and greatest technologies for gathering data, conducting investigations and preparing reports! The problem is, they’re not, in fact it’s quite the opposite.
They are still scheduling and tracking project details in excel, they are still writing down data on paper forms, and they are still filling out sample bottle labels and laboratory instructions by hand. All this information is then manually entered back at the office, typically by a third person.
Then, they complete the reports based on billable hours using outdate software and techniques. Bottom line, the industry is still gathering data and preparing reports the way they did 30-years ago.
The SampleServe solution to this outdated methodology, is a software platform that ties together all the different users with one central database. This software platform has a web-based project management tool that can save Project Managers time on scheduling and communication.
The project scope and details are then pushed to our mobile field app which allows the field technician to collect and transmit all relevant environmental data including GPS and photos, and they can also print QR-coded sample bottle labels in the field at the time of sampling.
For the lab, the QR-coded labels coupled with our patented digital chain-of-custody allows them to log samples at the lab instantly and saves them significantly on data entry costs and completely eliminates transcription errors.
Then when all laboratory analysis is complete, the lab pushes data back to the platform where actionable graphical reports can be generated within seconds.
Using SampleServe's web and mobile application we can save the field sampling crew roughly 20% of their time and we save about 85% of the cost of current report preparation technologies.
Here’s how our business model works. We give away our project management tool for free. We let people use the mobile field app for free as well. They have to bring their own hardware, but the mobile app software is free. We also let laboratories use the mobile lab login app at no charge.
What we charge for and how we make our money, is by charging for the report generation services. We provide all the tools and software for users to send us their raw data, and once we have it, we turn around and report it back to them as well organized and easily customizable graphical reports that can be completed in a matter of minutes rather than the days or weeks it would take using the current “paper methods” used by nearly everyone today.
The utility and overall functionality of the free mobile apps and platform assures high user engagement and high user retention. Because our report graphics generated are of the same quality, variety, and usability as reports they produce using other methods, and the fact that they are completed in minutes rather than days, users overwhelming opt in to pay the report preparation fees.
The report preparation fee is based on the number of samples collected for the sample event. We use the number of samples collected so that the fee scales with the size of the sampling event. At a price per sample of $15, if you collect 10 samples, the fee for preparing the report is $150 and it’s done in a matter of minutes. Discounts may be available for large volume sampling clients.
There are approximately 18,000 engineering companies in the US that provide some type of environmental engineering services. These 18,000 companies collect approximately 135 million environmental samples every year. Using an average of 18 samples per report, that translates into about 7.5 million reports generated every year and growing. At an average price of $270 per report, the potential revenue is over $2 billion. The basic report is just the beginning of many products that can be offered, so that means there is still plenty of room to expand the opportunity in the future.
The environmental engineering services market is a huge worldwide market. In 2018, it was nearly $33 billion. By 2025 it'll be a $44 billion market, all driven by ever-increasing environmental regulations and environmental liability. A large portion of these funds is spent on inefficient investigations and inefficient reporting.
By far the largest form of competition is the Status quo, engineering companies that use old school paper documentation and AutoCAD or GIS to generate reports based on billable hours. There are a few competing products that have some of the features that SampleServe possess, however, none of them offer all the required features in one platform.
The biggest differentiator is that the SampleServe platform handles all the user’s needs, without having to supplement old paper techniques to fill in missing gaps. Ours is also the only product that prints QR-coded sample bottles labels in the field at the time of sampling, saving field technician time and increasing accuracy. Further, SampleServe is the only company with a mobile app made specifically for the lab. The lab can now receive and login samples at the lab, 95% faster than they did previously, with zero typo’s or data entry errors.
- We have been awarded 2 Patents on our Digital Chain-Of-Custody. Patents #10,198,676 and #10,281,367.
- We launched our mobile field sampling app and went live with a Beta in August 2019. The app collects environmental field sample collection data and prints QR coded sample bottle labels in the field at the time of sampling.
- We launched our mobile lab login app and went live with a Beta in August 2019. The lab app reads the QR labels at the lab saving them substantially on data entry time and eliminating transcription errors. Learn more about the lab app here.
- The Mobile Field App moved from Beta to production with the platform starting to generate revenue from report generation services in December of 2019. This is our start of our first “software only” revenue.
- Leading key product indicators (KPIs) such as numbers of users, number of projects uploaded to the system, and average number of samples collected per day, have all increase with an average growth rate of 49% from the previous month. Again, SampleServe is averaging a 49% month over month KPI growth rate.
Russell Schindler is the founder of SampleServe. He’s a Professional Geologist with deep industry experience. He’s founded several environmental companies and hold 7 patents related to groundwater remediation and sampling. Russell is also an avid sailor and has completed 15 Chicago to Mackinaw races and 7 Port Huron to Mackinaw races and 3 SuperMac races. LinkedIn
Frank Swierz is the CTO and leads Product Development. He brings 25 years of professional software development experience working at both startups and holding senior technology leadership roles at a fortune 100 company. He’s built products ranging from small desktop and mobile apps, to cloud native enterprise scaled software solutions utilized by millions of users around the globe. LinkedIn
Paul Mead is the Chief Operating Officer of SampleServe. He is also the founder and principal advisor for ClearPath Strategic – a strategy and planning consultancy. Paul is the former Vice President of Project Management for an industry leading Insurance agency. Paul’s professional background includes roles in strategy, project management, education, consulting and as a Project Management Professional (PMP). He has worked in the strategy and planning field for over 20 years. LinkedIn
Eric Bergsma is the Controller for SampleServe. He has over seven years of experience in purchasing and sales with Ford Motor Company and Siemens Automotive, respectively. He has also been the controller for a successful small business for the past 28 years. LinkedIn
Use of Proceeds
If the offering's maximum amount of $250,000 is raised:
|Use||Value||% of Proceeds|
This is an offering of Common Stock, under registration exemption 4(a)(6), in SampleServe, Inc.. This offering must raise at least $10,000 by October 30, 2020 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. SampleServe may issue additional securities to raise up to $250,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
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