Reel Analytics uses patented AI-powered player tracking technology that unlocks previously unavailable athleticism data from video. The objective athleticism data powers our proprietary In Game Athleticism (IGA) score, helping coaches evaluate players more accurately.

Along with the data, short-form video content with Reel Analytics’ graphics overlaid is an output of our technology. The data and video content can be used by media and sports betting companies to drive fan engagement. It can also be used by fantasy football players and bettors to gain deeper insights into the players and the game.

Success To Date

Reel Analytics has emerged as a trusted authority in the player evaluations space by the NFL Players Association, NFL scouts, NFL agents and nationally ranked college football programs like the University of Georgia, University of Michigan and Texas Christian University (TCU).

Deion Sanders, Hall of Fame cornerback and head coach at the University of Colorado, as well as former Super Bowl winning quarterback and head coach at University of Alabama Birmingham (UAB) Trent Dilfer, use Reel Analytics to evaluate prospects and players on their roster.


The modern-day athlete is bigger and more athletic than ever before. In the early 1900s, a 6'4" 235lb athlete was considered the biggest and slowest on an NFL roster. Now, players like DK Metcalf at the same size are among the fastest and most athletic players in the league.

67% of the players teams recruit or draft do not perform to the level of expectations, costing teams $18 billion in salaries, scholarships and financial aid. This is why over 70% of NFL rookies don’t sign a second contract with the team that drafted them, per former NFL executives and coaches.


Our AI-powered tracking technology unlocks new athleticism data from video to solve the misevaluation problem by moving beyond the stopwatch, the tape measure, and the scale. Reel Analytics' proprietary In Game Athleticism (IGA) score leverages metrics similar to a combine but in the context of a game. This innovative approach empowers evaluators with enhanced accuracy when projecting players to the next level.

The IGA Score, an exclusive metric from Reel Analytics, is determined by analyzing position-specific athleticism measurements obtained from game footage using our patented player tracking technology.

Our scoring model was trained using data from over 15,000 college and NFL players, providing both current and historical context. Each metric is weighted, percentile-ranked, and scored.

Coaches can now quantifiably assess what they observe on video when evaluating players. By leveraging our proprietary athleticism data, even dating back to the early 1980s, evaluators can make more precise comparisons between current prospects and historical players, enhancing their ability to project talent to the next level.

Business Model

Two verticals make up Reel Analytics' business model: performance analysis for teams and athletes, and fan engagement for sports media companies.


Today the total available global sports analytics market is valued at $2.45 billion accelerating at 27% over the next 5 years, driven by the adoption of player tracking data. By 2027, the US sports analytics market is estimated to reach $2.025 billion. By targeting 1.3 million football players and teams, we estimate our share of the market at $100 million.


Cory Yates
Co-founder & CEO
Cory is a passion-driven entrepreneur motivated by innovative problem solving. He grew up in a military family where leadership, adaptability, and resiliency were ingrained in him, traits that served him well as a merchandising executive and entrepreneur as he learned to solve problems creatively and create shareholder value.

In 2011, Cory was named Décor Merchant of the Year for the best P&L performance at The Home Depot, the company's highest merchandising honor. Cory had the privilege of leading high-performing cross-functional teams responsible for high-financial impact businesses totaling billions in revenue. Cory has also been a featured speaker at the American Football Coaches Association Convention on the topic of modern data analytics in the context of player evaluations.
Alfonzo Thurman
Co-founder & COO
Alfonzo is an entrepreneur as well as an experienced Merchandising and Sourcing executive with a history of bringing innovative products to market. As a Merchandising Executive with The Home Depot and a Strategic Sourcing Director/Category Manager for Safeway, Alfonzo successfully led the launch of industry leading product lines such as Diablo Creek and Firefly wines, Husky and HDX plumbing tools.

Finding innovative ways to solve customer problems is something that Alfonzo has a passion for and is why he co-founded Mule2Go and Reel Analytics. Mule2Go utilizes crowd-sourced drivers to deliver products from local retailers, same day, with real-time delivery tracking. Reel Analytics is a sport technology and data company that uses AI-powered player tracking technology to unlock new athleticism data from video.

Use of Proceeds

If the offering's maximum amount of $1,235,000 is raised:

UseValue% of Proceeds
Technology Development$741,00060.0%
Sales, General, & Administrative $370,50030.0%
Intermediary fees$60,5154.9%


This is an offering of Common Stock, under registration exemption 4(a)(6), in Recruiting Analytics Inc, doing business as Reel Analytics. This offering must raise at least $10,000 by December 15, 2023 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Reel Analytics may issue additional securities to raise up to $1,235,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$1.19 per share
$13,277,800implied valuation


Reel Analytics’ official name is Recruiting Analytics Inc, so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Apr 14, 2024
    Dear Investors, Exciting news from the UAB...

    Dear Investors,

    Exciting news from the UAB Football program! We’re thrilled to announce the upcoming Trent Dilfer’s UAB Football Excellence Golf Tournament, happening on Monday, May 20, at the picturesque Bent Brook Golf Course in Birmingham, AL.

    Mark your calendars for a 9 a.m. shotgun start, kicking off a day filled with golf, camaraderie, and support for a great cause. Here’s how you can get involved:

    Individual Golfer: $500 Green & Gold Team (Five Golfers): $2,500 Hole Sponsor: $250 Tent Sponsor: $500 Blazer Sponsorship: $5,500

    Plus, here’s an exclusive opportunity: Test your skills against a Super Bowl-winning QB! We’re offering the chance to play three holes against none other than Trent Dilfer himself.

    To secure your spot, tee off against Trent Dilfer, or explore sponsorship opportunities today. If you have any questions about the event or wish to discuss other avenues of support, please reach out to Blazer Boosters at (205) 996-9969.

    Warm Regards,

    Cory Yates

    Secure your spot todayTrent Dilfer Golf Tournament.jpg
  • Feb 27, 2024
  • Jan 12, 2024
    nvestors, Reel Analytics is excited to...


    Reel Analytics is excited to announce that we are the official analysis and data provider for the Hula Bowl! The Hula Bowl is a college all-star game featuring many players that will be drafted by NFL, XFL and USFL teams. Since 1946, the Hula Bowl has hosted legendary players, including many Heisman Trophy winners, such as Merlin Olsen, Vince Ferragamo, Brian Young, Ricky Williams, Deion Sanders, Fran Tarkenton, Dan Marino, Eric Dickerson, Jim Plunkett, Tony Dorsett, Eric Crouch, Ron Dayne, Anthony Miller, Mike Garrett, Drew Brees, Billy Sims and many more! The game airs on CBS Sports Network this. Saturday, January 13th at 12:00 noon EST. Tune in to see our advertisement during the game!

    Reel Analytics Official Analysis & Data Provider for the 2024 Hula BowlReel Analytics_Hula Bowl 2024.png
  • Dec 16, 2023
    Primary offering finalized, selling 136,645 shares
    Sold 136,645 shares at $1.19 for a total of $162,607.55
  • Dec 7, 2023
    Reel Analytics has a YouTube channel! Check out...

    Reel Analytics has a YouTube channel! Check out our new YouTube channel for fun, informative content like our Top 10 lists, new products and company updates. You can see our new investor information video there as well. Don’t forget to “Like” and “Subscribe”!

    Subscribe to Reel Analytics' new YouTube Channel!
  • Nov 1, 2023
    According to Statista's 2023 report,...

    According to Statista’s 2023 report, advertisers have invested a substantial $264 billion in digital advertising campaigns aimed at reaching the Gen Z demographic. In September, Reel Analytics initiated a 90-day trial to evaluate the efficacy of its short-form video content in terms of audience reach. Thus far, Reel Analytics has amassed an impressive 9.7 million impressions from its 12,300 social media followers. This achievement serves as concrete evidence for advertisers who aspire to connect with the Gen Z audience in a cost-efficient manner.

    To put this achievement into perspective, achieving more than 20% impressions over your follower count is typically considered excellent. Remarkably, Reel Analytics has managed to exceed this benchmark by an astounding 80,733%.

    Invest today
  • Oct 23, 2023
    We are excited to officially announce a...

    We are excited to officially announce a first-of-its kind licensing partnership with University of Alabama-Birmingham. This agreement allows the Blazers to leverage our short-form video content as part of their digital marketing strategy, and our player tracking data for player evaluation and performance improvement.

    Invest today
  • Oct 20, 2023
  • Oct 2, 2023
    Reel Analytics' Adds a New Texas High School...

    Reel Analytics’ Adds a New Texas High School Football Program to it’s Growing List of Clients

    We’re thrilled to announce that Atlas Ratters High School (TX) is now a part of Reel Analytics’ growing list of customers. The Rattlers will be utilizing Reel Analytics’ verified in-game athleticism data, scores, and projections to help promote their players to over 100 college football programs across the country.

    Invest today
  • Sep 29, 2023
    Exclusive Invitation: Join Our Live Q&A Session...

    Exclusive Invitation: Join Our Live Q&A Session and Invest in Reel Analytics!

    We are thrilled to extend a special invitation to you to join us for an exclusive live Q&A session on Thursday, October 5th at 3pm EST. With your help, we have raised nearly $160,000 through Netcapital’s crowdfunding platform, bringing our total capital raised to over a quarter million dollars. We’ve utilized these funds to improve our player tracking algorithms by 38%, unlocking new data and revenue opportunities. This fall we launched an innovative new product that has both Colorado University and the University of Washington off to a collective 7-1 start. They are the first two college football programs to adopt our new Advanced Scouting Reports used to identify matchup advantages.

    Mark your calendars for Thursday, October 5th at 3pm ET, and include the Zoom link below in your calendar. We look forward to seeing you there!

    Mark you calendar
  • Sep 27, 2023
    New Product Helps Partners Start in PRIME...

    New Product Helps Partners Start in PRIME Fashion! Two of our top customers Colorado University and University of Washington Are A Collective 7-1. Both Colorado University and the University of Washington utilize Reel Analytics In-Game Athleticism (IGA) Scores to evaluate prospects along with our other college football clients. These schools are unique because they are the first two to use our new Advanced Scouting Reports. The Advanced Scouting Reports provide IGA Scores, Max Speeds and the tendencies of their opponents each week to identify where they have matchup advantages. Colorado is 3-1 and shocked the sports world in week 1 beating the returning National Championship Runner Up TCU. Washington is 4-0 and currently ranked #7 in the nation.

    We are excited about the future of Advanced Scouting Reports as another revenue generator.

    Screenshot 2023-09-27 at 11.18.25 AM.png
  • Sep 21, 2023
    Hi everyone! Check us out on the NetCapital...
  • Aug 26, 2023
    Exciting Announcement: Our Athleticism Data...

    Exciting Announcement: Our Athleticism Data Cited in the 2023 College Football “Freak List!”

    We are thrilled to share fantastic news with our valued community! We have once again been recognized on a prestigious platform for our commitment to providing unique insights and utilizing cutting-edge technology. Our proprietary data has been cited in Bruce Feldman’s highly esteemed 2023 College Football “Freak List,” a testament to the unparalleled quality and significance of the insights we deliver.

    Bruce Feldman, a well-known sports journalist for The Atlantic, compiles a list of the most athletically exceptional college football players. This list highlights players who showcase extraordinary strength, speed, agility, and overall athleticism, making it a must-read for NFL scouts annually.

    The acknowledgment strengthens the credibility of our patented player tracking technology’s athleticism data.

    Read more
  • Aug 24, 2023
    Over $155K Raised! Reel Analytics is on an...

    Over $155K Raised!

    Reel Analytics is on an unstoppable journey, surpassing the $150K capital raised milestone. Rest assured, you’ve aligned with a game-changing venture revolutionizing fan engagement and talent evaluation in sports. Share this limited-time investment opportunity with a friend, and ensure they seize this moment to become part of the trailblazing community that’s innovating the landscape of sports.

    $155K Milestone.png
  • Aug 19, 2023
    Nationally Ranked Walton High School (GA) Joins...

    Nationally Ranked Walton High School (GA) Joins Reel Analytics’ VIP Beta Partner Test Program!

    We’re thrilled to announce that Walton High School, a top 10 football program in the state of Georgia and a nationally ranking within the top 40, is now a part of Reel Analytics’ VIP Beta Partner Test Program. Their invaluable input will be a cornerstone in refining our products and services for the high school market. We look forward to this innovative journey together.

    RA WHS graphic 8.9.2023.jpg
  • Aug 18, 2023
  • Aug 14, 2023
    Reel Analytics Launches Exclusive VIP Beta...

    Reel Analytics Launches Exclusive VIP Beta Partner Test Program for High School Programs

    We are dedicated to aligning our products precisely with the needs of our valued customers. To achieve this goal, we are thrilled to introduce our exclusive Beta Partner Test Program tailored for high school programs. This initiative aims to offer customers significant input into the development of upcoming Reel Analytics products. Through enrollment in our esteemed VIP Beta Partner Test Program, high school teams will unlock a range of exclusive advantages, carefully crafted to enhance their recruitment endeavors within a collaborative setting.

  • Aug 7, 2023
    Thank you for considering Reel Analytics as an...

    Thank you for considering Reel Analytics as an investment opportunity! We are excited to report that we have reached the $125K milestone for monies raised. This is a testament to our team’s hard work and dedication along with the incredible community of athletes, parents, fans and teams that see Reel Analytics as an integral piece of the sports landscape moving forward.

    image_125k raised.png
  • Jul 31, 2023
    Reel Analytics Awarded Groundbreaking Patent...

    Reel Analytics Awarded Groundbreaking Patent for AI-Powered Player Tracking Technology

    Reel Analytics Announces Groundbreaking Patent Press Release PDF.pdf
  • Jul 21, 2023
    Hi, attached is the presentation we shared...

    Hi, attached is the presentation we shared during the Zoom call. Thanks again to all who attended.

    Reel Analytics Overview Deck External PDF 07-2023_compr.pdf
  • Jul 21, 2023
    Hi everyone! We had a call last week to discuss...

    Hi everyone! We had a call last week to discuss Reel Analytics and answer questions about this unique investment opportunity. The link to the call and the deck we went over are attached. Thanks to everyone who attended. There were some excellent questions and conversations as well!

    Regards, The Reel Analytics Team

    Passcode: IgGZ4t+3

    Reel Analytics Investment Opportunity Call with Q&A
  • Jun 21, 2023
    Primary offering of 1,037,815 shares at $1.19
  • Jun 21, 2023

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