Introduction
Reel Analytics uses patented AI-powered player tracking technology that unlocks previously unavailable athleticism data from video. The objective athleticism data powers our proprietary In Game Athleticism (IGA) score, helping coaches evaluate players more accurately.
Along with the data, short-form video content with Reel Analytics’ graphics overlaid is an output of our technology. The data and video content can be used by media and sports betting companies to drive fan engagement. It can also be used by fantasy football players and bettors to gain deeper insights into the players and the game.
Success To Date
Reel Analytics has emerged as a trusted authority in the player evaluations space by the NFL Players Association, NFL scouts, NFL agents and nationally ranked college football programs like the University of Georgia, University of Michigan and Texas Christian University (TCU).
Deion Sanders, Hall of Fame cornerback and head coach at the University of Colorado, as well as former Super Bowl winning quarterback and head coach at University of Alabama Birmingham (UAB) Trent Dilfer, use Reel Analytics to evaluate prospects and players on their roster.
Problem
The modern-day athlete is bigger and more athletic than ever before. In the early 1900s, a 6'4" 235lb athlete was considered the biggest and slowest on an NFL roster. Now, players like DK Metcalf at the same size are among the fastest and most athletic players in the league.
67% of the players teams recruit or draft do not perform to the level of expectations, costing teams $18 billion in salaries, scholarships and financial aid. This is why over 70% of NFL rookies don’t sign a second contract with the team that drafted them, per former NFL executives and coaches.
Solution
Our AI-powered tracking technology unlocks new athleticism data from video to solve the misevaluation problem by moving beyond the stopwatch, the tape measure, and the scale. Reel Analytics' proprietary In Game Athleticism (IGA) score leverages metrics similar to a combine but in the context of a game. This innovative approach empowers evaluators with enhanced accuracy when projecting players to the next level.
The IGA Score, an exclusive metric from Reel Analytics, is determined by analyzing position-specific athleticism measurements obtained from game footage using our patented player tracking technology.
Our scoring model was trained using data from over 15,000 college and NFL players, providing both current and historical context. Each metric is weighted, percentile-ranked, and scored.
Coaches can now quantifiably assess what they observe on video when evaluating players. By leveraging our proprietary athleticism data, even dating back to the early 1980s, evaluators can make more precise comparisons between current prospects and historical players, enhancing their ability to project talent to the next level.
Business Model
Two verticals make up Reel Analytics' business model: performance analysis for teams and athletes, and fan engagement for sports media companies.
Market
Today the total available global sports analytics market is valued at $2.45 billion accelerating at 27% over the next 5 years, driven by the adoption of player tracking data. By 2027, the US sports analytics market is estimated to reach $2.025 billion. By targeting 1.3 million football players and teams, we estimate our share of the market at $100 million.
Press
- Jackson State University
Jackson State Football Will Utilize Recruiting Analytics' AI-Powered Platform - Panoramic Ventures
Recruiting Analytics is Co-winner of Eighth Startup Showdown - NBC Killeen
Killeen HFC Neil Searcy discusses helping beta test Recruiting Analytics' service for high school coaches - Bleacher Report
10 of College Football's Fastest Players in 2022 - ESPN
Eagles assemble 'track team' receiver group for Carson Wentz - On3 NIL
Vanderbilt QB Mike Wright signs NIL deal with Recruiting Analytics - NBC Sports Boston
Reel Analytics Co-Founder and CEO Cory Yates on NBC Sports Boston
These analytics suggest Marte Mapu has serious upside with Patriots - Ft. Worth Star Telegram
Duece Vaughn tops Dallas Cowboys draft class’ in-game athleticism, 3rd among drafted RBs - University of Pennsylvania's Wharton Moneyball Podcast
5/10/23: NHL, NBA, NFL, CFB, MLB, Hauselman, Yates
Team
In 2011, Cory was named Décor Merchant of the Year for the best P&L performance at The Home Depot, the company's highest merchandising honor. Cory had the privilege of leading high-performing cross-functional teams responsible for high-financial impact businesses totaling billions in revenue. Cory has also been a featured speaker at the American Football Coaches Association Convention on the topic of modern data analytics in the context of player evaluations.
Finding innovative ways to solve customer problems is something that Alfonzo has a passion for and is why he co-founded Mule2Go and Reel Analytics. Mule2Go utilizes crowd-sourced drivers to deliver products from local retailers, same day, with real-time delivery tracking. Reel Analytics is a sport technology and data company that uses AI-powered player tracking technology to unlock new athleticism data from video.
Use of Proceeds
If the offering's maximum amount of $1,235,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Technology Development | $741,000 | 60.0% |
| Sales, General, & Administrative | $370,500 | 30.0% |
| Marketing | $62,986 | 5.1% |
| Intermediary fees | $60,515 | 4.9% |
Terms
This is an offering of Common Stock, under registration exemption 4(a)(6), in Recruiting Analytics Inc, doing business as Reel Analytics. This offering must raise at least $10,000 by December 15, 2023 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Reel Analytics may issue additional securities to raise up to $1,235,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
Reel Analytics’ official name is Recruiting Analytics Inc, so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Apr 14, 2024Dear Investors, Exciting news from the UAB...
- Jan 12, 2024nvestors, Reel Analytics is excited to...
- Dec 16, 2023Primary offering finalized, selling shares
- Dec 7, 2023Reel Analytics has a YouTube channel! Check out...
- Nov 1, 2023According to Statista's 2023 report,...
- Oct 23, 2023We are excited to officially announce a...
- Oct 2, 2023Reel Analytics' Adds a New Texas High School...
- Sep 29, 2023Exclusive Invitation: Join Our Live Q&A Session...
- Sep 27, 2023New Product Helps Partners Start in PRIME...
- Sep 21, 2023Hi everyone! Check us out on the NetCapital...
- Aug 26, 2023Exciting Announcement: Our Athleticism Data...
- Aug 24, 2023Over $155K Raised! Reel Analytics is on an...
- Aug 19, 2023Nationally Ranked Walton High School (GA) Joins...
- Aug 14, 2023Reel Analytics Launches Exclusive VIP Beta...
- Aug 7, 2023Thank you for considering Reel Analytics as an...
- Jul 31, 2023Reel Analytics Awarded Groundbreaking Patent...
- Jul 21, 2023Hi, attached is the presentation we shared...
- Jul 21, 2023Hi everyone! We had a call last week to discuss...
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