INTRODUCTION
Employee experience platform, Culture AMP, found through their 2022 Workplace DEI Report that only 34% of respondents reported having enough resources to support their DEI initiatives.¹ Imagine searching for a qualified business or individual but to only find a name and phone number. No additional information. No readily available resume. Unknown demographics. No portfolio of work. How is one supposed to conduct the proper and necessary due diligence without resources? Are you willing to take a gamble, potentially losing time, money, and credibility? Prime Diversity, Inc. has the solution.
Prime Diversity, Inc. is a minority-controlled company uniquely qualified to provide an avenue for national, middle market, and regional companies to achieve their diversity and inclusion goals, regardless of industry. We believe many benefits exist when we tap into the massively underutilized underrepresented communities.
We harness the power of technology to provide intelligent, meaningful and actionable information utilized by in-house advisors to help clients with diversity, equity, and inclusion (DEI) initiatives through the search, vetting, engagement, and compliance ecosystem.
Most importantly, companies are now making extensive reports about their Diversity, Equity, and Inclusion (DEI) policies. This is in response to new regulations from the SEC, which saw an increase in support for shareholder proposals related to these topics among investors last year compared to previous ones.² In 2021, companies were required to make new disclosures about DEI in their proxy statements. This was as a result of the Securities and Exchange Commission's recent Regulation S-K amendments. The amendments encourage Fortune 500 companies to report their DEI activities.
PROBLEM
Broken Process
Companies large and small with DEI goals face many chaotic challenges: gaps in data, communication, compliance, and engagement when looking to do business with the underrepresented. The challenge has caused many DEI efforts to be scaled back, stall, or even shut down.
WHY THEY FAIL
- Searching - No reliable up to date National or Local data
- Vetting - Limited resources/knowledge to perform
- Engagement - No mechanism to provide onboarding and retention
- Compliance - No consistent tracking & reporting methodology
Although there are endless lists available, they're just that, lists of names and phone numbers. Information gathered today does not accurately picture one's capabilities or background. Thus, no one can make a meaningful business decision regarding vetting and hiring.
Solution
Trust. Integrity. Teamwork. Human Kindness.
Prime Diversity "Advisors" bring order to the chaos. Each Prime Advisor works closely with the respective client to provide services such as searching, vetting, engagement, compliance reports and other related functions per client needs.
Using proprietary technology, the Prime Advisor has access to a robust platform to conduct the proper due diligence needed for DEI.
Targeted Features
business model
Subscription Model
Prime Diversity is targeting fortune 500, middle-market, regional companies, industry-specific sector companies, governmental and civic entities, that are committed to achieving their Diversity, Equity, and Inclusion goals.
Prime Advisors can also operate as the Diversity, Equity, and Inclusion (DEI) team for the client or as an extension of their DEI team to help them reach their goals and maintain success.
In addition to a monthly fee, we plan to provide our clients with other billable services such as:
- DEI workshops
- Executive Coaching
- Local Labor Outreach and Onboarding
- Strategic Partnerships
market Opportunity
- $7.5B Global Diversity & Inclusion Market estimated in 2020.⁴
- $3.8B U.S. Diversity & Inclusion Market estimated in 2021.⁴
- Diversity-department budgets at Fortune 1000 companies average $1.5M per year.⁵
team
Education
- Bachelor of Science Degree
- University of Southern California
- Major: Finance Minor: Accounting
Andrew has facilitated changes by seizing opportunities to use technology for increasing productivity, reducing costs, and optimizing operations. A strong believer in the power of mentoring, Andrew is passionate about working with entrepreneurs and small businesses.
With over 40-years-experience, he is a former investment and commercial banker, central bank advisor, business turnaround professional & adjunct professor. Mr. Rushin operated on several notable business turnarounds and corporate restructurings, including chairing creditors' committees.
Mr. Rushin taught M&A to executive MBA students in China and India. Additionally, he authored the prudential regulations for Non-bank financial institutions operating in Ghana for the Bank of Ghana and the World Bank.
Gary Rushin is a member of the American Institute of CPAs and a former member of its Information Technologies Subcommittee.
Education / Certifications
- Master of Science in Computer Science with a dissertation on Artificial Intelligence, Southeastern University
- Bachelor of Business Administration with a concentration in Accounting, Temple University
- Certified Public Accountant (Active), State of Maryland, License 21470
- Chartered Global Management Accountant (Inactive), AICPA, License 1010048449
- Certified Insolvency and Restructuring Advisor [CIRA] (Inactive), Assoc. of Insolvency and Restructuring Advisers — License 864
- Certified Information Technology Professional [CITP] (Inactive), AICPA, License 012
- Small Business Certificate - Goldman Sachs 10,000 / Babson College
- Negotiation Success: A Learning Laboratory - Certificate of Specialization - The University of Virginia, Darden School of Business
Achievements
- Recipient of the Manufacturer of the Year by the Dallas/Fort Worth Minority Supplier Development Council and the U.S. Dept. of Commerce (2015)
- Recipient of the Texas Workforce Solutions Employer Award of Excellence (Concho Valley) from the Texas Workforce Commission (2015)
- Recipient of the Economic Expansion Award by San Angelo Chamber of Commerce. (2015)
Hale was appointed by President Obama to the President’s Export Council. He was also appointed by President George W. Bush President’s Board of Advisors on Historical Black Colleges. Governor Gray Davis appointed Hale to the California infrastructure committee for the 21st century and Governor Arnold Schwarzenegger appointed him to the California Small Business Commission. Governor Gavin Newsom appointed Hale the Governor's Minority Opportunity Small Business Council. Former Los Angeles County Supervisor Mark Ridley-Thomas appointed Hale to the Los Angeles County Small Business Commission. Hale serves on many boards including Vice Chair of the Southern California Leadership Council. Vice Chair of the LAEDC. Currently, he is the chairman of The Greater Los Angeles African American Chamber of Commerce (GLAAACC), and the Gardena Police Foundation.
Hale has served as chairman of the following associations: CALTRANS Small Business Advisory Board, the Black Business Association of Los Angeles, the Federation of Minority Business Associations of Los Angeles (which consists of the Asian Business Association, Black Business Association of Los Angeles, Latin Business Association, and the United Indian Association), the Congressional Task Force on Small Business Development, the Century Freeway Employment Advisory Committee. He served as Co-Chairman of the California Department of Corrections Advisory Board as well.
Encouraging strong community involvement has been one of Hale's principal objectives. He has promoted these values by providing equipment and financial support to churches, charities, schools, and local business organizations.
A native of Birmingham, Alabama, Hale earned his Business Administration degree from California State University-Dominguez Hills in Los Angeles.
Although a highly visible and public profile keeps him high on the list of leaders, Hale's commitment to assist in the success of small businesses is his main goal. Through his extensive career of service and leadership in all areas of business, he has made contributions that have rewarded hundreds of people in his continued advocacy for entrepreneurship and business development.
She is the current president of the Greater Los Angeles African American Chamber of Commerce (GLAAACC). GLAAACC is dedicated to the growth and development of the African American business community. Angela also serves on the board of directors to the Inglewood Airport Area Chamber of Commerce, in addition to serving as an LA County Small Business Commissioner. Prior to her retirement at AT&T, Angela worked with then State Assemblyman Steven Bradford as a telecom consultant.
She has served on the boards of the Compton, Culver City, Carson, Huntington Park and Lynwood chamber of commerce, LA County Workforce Investment and South Bay Workforce Investment Boards.
Mrs. Gibson-Shaw is the immediate past Chair to the Los Angeles African American Women’s Public Policy Institute, an organization dedicated to grooming African American women for Los Angeles leadership positions.
Angela Gibson-Shaw is a graduate of the African American Board Leadership Institute, and has attended West LA College and Mendoza School of Business Chamber Training Institute. For her commitment, she has been honored by National Congress of Black Women, 94.7 The Wave, GLAAACC, the National Congress of Black Women-LA Chapter, National Action Network LA, LA Focus, Our Authors Study Club, Recycling Black Dollars, The Black Business Association, LA Focus, The National Association of University Women, and the Women in NAACP, among others.
She has presented on the subjects of small business programs, securing corporate donations and leadership for women. She is married to Frederick Shaw Jr., public affairs director for the Citizens Commission on Human Rights. They reside in Inglewood.
He returned to Los Angeles, establishing the premier Orthopaedic Surgery Group in the south bay region-South Bay Orthopaedic Specialists. Dr. Sanders continued his University service as member of the Admissions Committee for the UCLA David Geffen School of Medicine, he was a founding member of the Board of Directors of the UCLA Medical School Alumni Association, past Chairman of the Board of UCLA Black Alumni Association, member of the Board of Governors, as well as Board of Councilors, and served as chairman of the committee to establish the Arthur Ashe Student Health and Wellness Center. Dr. Sanders has also continued his teaching and academic career, publishing numerous scientific articles, lectures, and is former Program Director of the Orthopaedic Surgery Residency Program and Associate Professor and Chairman of the Department of Orthopaedic Surgery at the Charles Drew University.
Over the past decade Dr. Sanders has been working as a pioneer in the development of Direct Anterior Total Hip Replacement, lecturing and assisting hundreds of surgeons in developing proficiency with this revolutionary technique in Joint Arthroplasty. In addition to other Top Doctor achievement awards, Dr Sanders has been recognized as a top Orthopaedic Surgeon by U.S. News and World Report.
During his career, Duane has practiced at various California law firms and served as vice president and associate general counsel to a former major savings and loan association.
Duane received his bachelor’s degree from Newbold College, his master’s degree from Andrews University, and his law degree from University of Michigan Law School, Ann Arbor.
Sahar is honored to be a "TED TALK" and a "SUE Talk" Speaker. Sahar has appeared multiple times on nationally syndicated radio like 1100 AM KFNX news radio. Sahar has given speeches at Mattel, United States of Women Conference, University of Phoenix, USC , UCLA, Cal State Long Beach, Cal State Dominguez Hills, Cal State San Bernardino, SBA (Small Business Administration), LA Convention Center, and the Woodbury University. Sahar has also spoken at many conferences locally, in Canada and overseas.
His most recent company, Edge Systems Inc., which he co-founded in 1997, grew from a garage to a company selling its products in 35 countries and established a new category in skin care. The company was sold to a private equity group in 2016. Edge Systems, dba HydraFacial Co. designs, develops and markets proprietary skin care devices and products throughout the world. Edge is now a publicly traded company listed on the NASDAQ exchange.
Mr. Ignon is holder of several patents and has developed, manufactured, marketed and sold his designed products worldwide. Additionally, Mr. Ignon has experience with FDA class I and II regulatory devices and products.
Currently Mr. Ignon works with entrepreneurs on their business plans and developments. Areas of expertise are financial planning, product development, manufacturing processes and business planning.
Dr. McKinney received his Ph.D. in economics from Yale University in 1983, and his BA degree in economics from the University of California at Los Angeles. Dr. McKinney has been honored by numerous organizations. Notably, in 2017, the United States Department of Commerce, Minority Business Development Agency, presented Dr. McKinney with its highest award, the Ronald H. Brown Leadership Award. A prolific writer, Dr. McKinney has authored four books and over 60 articles on minority business development and corporate supplier diversity.
Dr. McKinney has served on many boards of directors including, Yale New Haven Health System's Bridgeport Hospital, The Gateway Community College Foundation, Bridgeport Habitat for Humanity, The Forum for World Affairs, The Community's Bank of Bridgeport, Empower Yourself, and the Federal Reserve Bank of Boston's Community Advisory Board.
Michael is known throughout his community as a generous philanthropist to various causes he deeply believes in.
Jack is also a member of the following committees:
- Los Angeles County METRO Transportation Business Advisory Council
- Los Angeles Unified School District Small Business Advisory Council
- City of Los Angeles Small Business Advisory Ad Hoc Council
Bill holds a Masters of Business Administration from the University of California Berkeley and a BA in Biological Sciences, from the University of California, Santa Barbara. He Graduated Cum Laude.
*1997-2017 Co-Founder/CEO of Edge Systems Corporation.
Prior to launching Diversified Robotic in 2017, Wilton was a National performance engineer for AT&T Wireless. He spent 20+ years in the Wireless communications sector as a Subject Matter Expert specializing in new technologies. He spent 10+ years of this period working internationally in the Philippines, Thailand, Taiwan, England, Italy, and Switzerland.
Sources
¹Culture Amp: DEI in 2022: Key trends and findings
²Harvard Law School: Preparing for Potential Updates to HCM & Board Diversity Disclosure Requirements
³Grant Thornton: Diversity snapshot: ethnicity, age and gender
⁴ Yahoo: Global Diversity and Inclusion (D&I) Market Report 2021
⁵Forbes: You're Hiring A Diversity & Inclusion Leader — Here's How To Enable Success
Use of Proceeds
If the offering's maximum amount of $1,070,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Compensation | $300,000 | 28.0% |
| Planned Platform Enhancements | $150,000 | 14.0% |
| Technology development | $125,000 | 11.7% |
| Software licensing fees | $65,000 | 6.1% |
| Staff researchers, account managers | $140,000 | 13.1% |
| General & Administrative fees | $75,000 | 7.0% |
| Professional fees | $50,000 | 4.7% |
| Subscription fees | $52,000 | 4.9% |
| Marketing & business development | $60,570 | 5.7% |
| Intermediary fees | $52,430 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in PRIME DIVERSITY, INC. dba Prime Diversity, Inc. This offering must reach its target of at least $10,000 by its offering deadline of February 6, 2023 at 8:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
Prime Diversity, Inc’s official name is PRIME DIVERSITY, INC., so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Feb 7, 2023Primary offering finalized, selling shares
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