PennyFly is a 21st century record label and entertainment company, with an emphasis on Web3 projects. We have demonstrated expertise in multiple entertainment sectors, particularly in the music industry and with blockchain/NFT driven initiatives. As an independent by-artists-for-artists platform, our simple 50/50 artist profit splits, flexible deal terms, and access to critical music industry channels that are typically exclusive to major labels, allows us to offer services that an artist typically expects from a major label deal, but with significantly greater profit opportunity and control over their career.

Pain Points - The Reality of Signing with a Traditional Major Label

• Major labels can take upwards of 75-85% of artist profits, owning the artist’s brand & likeness
• Major labels monopolize distribution networks to further capitalize on additional artist revenue streams
• Artists have limited creative control and ownership over their music
• Artists may be contractually bound to on-demand and constant touring, recording appearances, interviews, and dictation of day-to-day life at the will of the label
• Collaboration amongst artists is difficult due to licensing negotiations and politics from label management
• Receiving payout is hardly guaranteed due to clever contracts – many have been left in debt while the label collects money; trust is gone after decades of mistreatment

Streaming provides a good example of how the fate of most artists is left at the mercy of the record label. While streaming makes up 62.1% of industry revenues, typically 30% of these revenues are kept by the hosting platform (Ex: Spotify, Apple Music), who typically does NOT pay the artist directly.

The remaining 70% goes to the Rights Holder, i.e. typically a Record Label, Distributor, Aggregator or Collecting Society. They determine how they want to distribute their 70%.

Don’t waste time and money experimenting on your brand. PennyFly offers services that artists typically expect from a major label deal:

• Management — PennyFly fights for artist rights while introducing artists to trusted partners within our network. Our job is to find artists opportunities that translate into real revenue and brand awareness.
• Production — Work with a top producer at a world-class studio, or remotely from anywhere on the planet to create a truly major-label caliber product. Development deals are available for select artists who qualify.
• Marketing — An integral aspect of any successful project, PennyFly plans to assemble a bespoke marketing team unique to the artist or brand’s needs and stage of development.

Don't pay a premium!

• We believe PennyFly has the relationships, access, and staffing that major labels have
• Instead of 360 deals, PennyFly Artists are signed to a simple 50/50 profit split structure and allowed much more control over their rights and career
• Artists aren’t forced to create music untrue to their vision, or tour and record endlessly on a relentless schedule only to receive 15-20% of profits

Our model keeps artists happy, fans happy, and promotes artist longevity. This helps everyone’s bottom line.

More importantly, we care about the artist. We offer established relationships with some of the best in the industry and provide carefully constructed roadmaps, while the artist always retains the majority of their revenues, rights, and creative freedom.

Total Industry Revenue & Growth:

MIdia Research reported:

• Recorded music market revenues GREW by $1.5 Billion (+7%) in 2020 in spite of COVID-19, to reach $23.1 Billion in record label trade revenue terms.
• The bulk of revenue increases were driven by streaming, with streaming growth itself being DRIVEN BY INDEPENDENTS (labels and artists).
• According to Goldman Sachs', the general music industry revenue worldwide figure is $77B. USD.
• Growth in all of the world's regions. US +7.3% growth in 2020 [1].
• Strong growth outlook for industry further evidenced by Tencent's 10% stake in Universal Music Group (UMG), and their decision to double their position to 20% just a few months later in spite of COVID-19.

[1] https://www.ifpi.org/ifpi-issues-annual-global-music-report-2021/

Independent Label Market Share & Growth:

MIdia Research reported:

• Independent labels are still expected to GROW their absolute percentage share of industry revenue (currently 34.5% of a $23B.+ market)
• Independent labels and artists strongly over-performed the market in 2020, collectively growing at 27% and increasing their combined streaming market share to 31.5%.

• “Label for Hire” Services: Production, Mixing, Mastering, Sync Licensing, Representation, Career Development
• Signed Artist Revenues: Merchandise, Streaming, Touring, Sales, Sponsorships
• RockAgainstTrafficking.org: Partnership Revenues
  • Rock Against is a non-profit which uses the power of music to raise financial resources for organizations which combat human trafficking.
• Starcrowd.com: Partnership Revenues
  • StarCrowd is a joint collaborative project with multi Grammy winner and main Justin Bieber collaborator, Poo Bear
  • Contracted by StarCrowd for artists’ marketing services
• Other Projects
• Strategic growth across entertainment and technology sectors by empowering artists with new revenue streams utilizing NFTs and the metaverse
• Engaged to provide marketing and creative development services for blockchain-based NFT game “DashLeague” since its inception. The “DashLeague” presale sold out at 200 / 200 Ethereum (worth $500,000+) in minted items, verifiable on OpenSea. The full game is set to release later this year.