ParentPlaybook is a platform where parents can connect among themselves and to a community of other parents and professionals so they can find, save, and share the best parenting resources that work for their family.
ParentPlaybook provides easy ways for parents to find relevant content through crowdsourcing from parents and professionals. Then we use machine learning to deliver the most relevant content for the user’s unique situations. We also allow users to collaborate on the platform, which increases connection with people they know, like, and trust.
When needed, you can connect to a professional like a therapist, counselor or parent life coach in a telehealth engagement inside the platform. Our customer segments include moms, dads, grandparents, parenting content creators, parenting and family focused professionals and advertisers.
ParentPlaybook App Demo Video
Based on 400+ in-depth one-to-one interviews with moms, dads, professionals, and influencers the problem we discovered from our target market is four fold:
- It's extremely hard to find custom solutions that fit a child's exact needs.
- Disagreements often occur between spouses, kids, and others to solve problems in their household.
- Disconnection from other parents and professionals that can help leaves parents feeling lost, alone and overwhelmed.
- There is too much noise and toxicity on other social platforms.
Additionally, Zerotothree.org, with the support and collaboration of the Bezos Family Foundation, undertook a comprehensive research effort with a national representative sample of 2,200 parents. Some of the key findings from their research were:
- 87% of parents across the board say they work hard to be an even better parent.
- 73% say parenting is their biggest challenge.
- 69% of parents say that if they knew more positive parenting strategies they would use them.
- 83% of parents from all backgrounds agree that good parenting can be learned.
- 54% of parents wish they had more information about how to be a better parent.
ParentPlaybook was specifically designed to help parents through their challenges of being a parent.
We empower parents in three unique ways:
First, ParentPlaybook enables parents to create individual, customized strategies for helping each of their children by drawing on content and resources recommended by other parents, family therapists, psychologists, and health professionals. ParentPlaybook’s library of well-indexed, evidenced based curated content means parents find more answers more quickly as they seek advice and insights to match their children’s specific needs.
Second, ParentPlaybook connects parents with their partners to create a constructive, unified approach to developing parenting strategies and tackling tough issues. Plus, the content sharing and commenting features provide a safe environment for parents to connect with empathetic family and friends who may have experience and advice to share. These empowering connections help the parent feel like they are not alone, but rather confident and poised for success.
Third, when a parent decides they need one-on-one professional help for a child, the ParentPlaybook platform helps them easily find the right practitioner and connect through a telehealth visit. Telehealth selection, scheduling, and payment all happen natively in the app. Whereas finding professional help has typically felt daunting, ParentPlaybook makes the parent to professional matching process private, seamless and easy.
They say it takes a village to raise a child. ParentPlaybook puts that village in your pocket.
We've identified two potential revenue sources:
The first is digital advertising. Moms are the most prized advertising demographic, accounting for 85% of spending in U.S. Households.
The second revenue stream is professional service splits. ParentPlaybook is being designed so users have the ability to access a professional through the platform via telehealth engagement. Types of professionals that we plan to provide accessibility to include: Family Therapists, Counselors, mental health experts, Parent Life Coaches, etc. When a professional service is rendered, the professional pays a percentage of their billable time to ParentPlaybook for providing the client and the technology that connects them.
ParentPlaybook plans to initially focus on parents that speak English then expand to other languages such as Spanish and other languages with large populations. There are approximately 426 million parents worldwide that speak English. Of those, 85% of mobile phone users use social media networks (4.48 billion people use social media worldwide). While our app is not a direct competitor to well known social media platforms, it does have many social components like custom newsfeed, crowd sourced content, shared collaborator access, robust communication/chatting tools, and saving content collaboratively are just a few of the main features that make our app a social platform. The user’s experience on the app continually improves as they invite their family and friends to the platform. We believe we can expand to approximately 18.1 million users on ParentPlaybook within four years.
Below are our calculations of our market size. With a goal of expanding into other countries and languages, we anticipate these numbers expanding beyond what we have included here.
Market Size - Digital Advertising
We are projecting 18.1 million users on the platform in approximately four years.
Market Size - Telehealth (Clinician & parent coaching visits)
If we successfully attain 18.1 million users on the platform, we project 1% of the users will use some type of professional service. This includes visits with clinicians and parent coaches. We anticipate an average of 10 visits with a professional who use the professional services.
Success to date
- Raised $1.375M to date
- Letters of support from the University of Utah and Utah Valley University
- Content partnership with The Happy Child app by the Human Improvement Project (used by millions of users everyday)
ParentPlaybook’s Lean-Agile software development processes are very refined. Bruce Hymas, the COO of ParentPlaybook, previously worked at a Bank of America where he spent five years coaching hundreds of software development teams how to improve their software development process. These same techniques and proven processes have been applied to all aspects of ParentPlaybook’s operations.
Our platform is crowdsourced which means as people save content to their playbooks, that content is also available for everyone else on the platform. The more people use the platform the better it gets. Over time as people interact with the platform our machine learning models will continue to identify the best content available for each individual user and their children.
Additionally, we have partnered with The Happy Child app. The Happy Child content is already available in ParentPlaybook and provides immediate access to cutting-edge research and tips that will help parents raise a happy, well-adjusted child. Years of ground-breaking research and findings in Psychology, Neuroscience and Pediatrics have been curated into one easy-to-use playbook inside of the ParentPlaybook app.
Use of Proceeds
If the offering's maximum amount of $1,070,000 is raised:
|Use||Value||% of Proceeds|
|Legal and Accounting||$10,000||0.9%|
This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in Famwisely, Inc., doing business as ParentPlaybook. This offering must raise at least $10,000 by November 24, 2022 at 7:50am ET. If this offering doesn’t reach its target, then your money will be refunded. ParentPlaybook may issue additional securities to raise up to $1,070,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
ParentPlaybook’s official name is Famwisely, Inc., so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Sep 22, 2022We are thrilled to share the details of a...
We are thrilled to share the details of a content partnership with one of the top parenting education organizations in the world. Watch the short video recorded by our CEO.New Partnership Announcement!
- Sep 21, 2022
- Sep 17, 2022This important article, while 10 months old,...
This important article, while 10 months old, highlights the size of the market ParentPlaybook’s built for. In particular, it focuses on the role of parenting centric technology as a high growth, high value sector venture capital is paying very closer attention to. A company with the right product, team and vision entering the market at the right time has significant upside potential. Enjoy this article - then join us as a part-owner of ParentPlaybook!Join the ParentPlaybook ownership family!
- Sep 14, 2022ParentPlaybook video update!
ParentPlaybook video update!ParentPlaybook video update!
- Sep 13, 2022
- Sep 2, 2022We're pleased to share that we are seeing...
We’re pleased to share that we are seeing increasing invitations for interview requests. We were recently guests on Kelli France’s Finally Fear Less podcast. Many of the requests we’re receiving are from parenting gurus that are excited about our platform and what the technology will do as a tool to empower parents. Here’s a link to the podcast!Kelli France's Finally Fear Less podcast with Phil Anderson and Bruce Hymas
- Aug 31, 2022Hello! We are approaching the end of first week...
Hello! We are approaching the end of first week of our campaign and are grateful for our investors and their faith in us. Our entire team is working hard every day to build a platform parents know, like and trust. We have spent and continue to spend a tremendous amount of time learning about our target market directly from our target market - this helps us make the best decisions possible around the exact features we include for our users. As a team, we never stop asking what can we do better? How can we increase efficiencies? Regardless of the size we might grow to in the future, we’ll never stop asking these questions.
I’ll keep you updated regularly - feel free to ask any questions I can answer as Co-founder and CEO. Thanks for your support and if you haven’t already, I invite you to join us now as an investor!
- Aug 23, 2022Primary offering of $1.12shares at
- Aug 23, 2022
- Aug 23, 2022
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