Mosquito Steve ← Netcapital

Introduction

Mosquito Steve’s groundbreaking innovations in natural repellent paired with new versatile product designs, provide maximum protection for any occasion, wherever insects lurk. For long term deterrence, our patented sprayer helps turn your home, yard, and even business into a sanctuary free from mosquitos, flies, ticks, and fleas. On the go, Mosquito Steve's topical repellent delivers natural insect protection no matter where life takes you.

Deal Highlights

The low cost of insect repellent can help drive sales in adverse market conditions, because no matter what the economy is doing, fleas, ticks, and mosquitos still bite.
Based on the increased prevalence of vector-borne illnesses and market demand for an effective natural alternative to DEET, Mosquito Steve’s natural products demonstrate a unique propensity to capitalize on market demand.
With an effective repellent rate of 90% or better, validated by numerous entomologists, (compared to the less than 80% effectiveness of the leading non-natural repellent), versatile product selection including a patented mister, and no harsh chemical smells, we believe Mosquito Steve is poised for success.
We continue to develop new and more effective products.

Recommendations

“I challenge anyone to beat Mosquito Steve’s products in field trials! Don’t buy our products because they are natural, buy them because they are the best!”

Steve Moore

CEO of The Mosquito Experts

“Steve, I wanted to let you know how I have been using your products for the last few years... Your product sure does a good job keeping the mosquitos away and also keeps them from coming in the house.
My neighbor sprayed some on her hands and then lightly rubbed the repellent over her little dog and it did a good job of keeping the mosquitos off.”

Judy Parker

Jason Lee

Star of My Name is Earl and the Chipmunks

Problem

No one wants mosquitoes ruining their outdoor activities, and no one likes the chemical smell of insect repellent. The “solution” of spraying people down with harmful chemicals like DEET just doesn’t cut it. Not to mention the problems that come from other insects, such as ticks and fleas, and their associated problems.

When it comes to unwanted insects, parents are left with an unfortunate dilemma. Leave children unprotected from fleas, mosquitoes, and ticks (and the diseases they carry), or “protecting” them with today’s best-selling insect repellent (the chemical DEET), which in the long run can cause harmful skin reactions, seizures, fatigue, respiratory conditions, and possibly cancer? Without an effective natural alternative, this is a decision every parent must make, and a problem that will not go away on its own.

Imagine your last backyard barbeque. Kids are playing, old friends are catching up, everything is perfect until there is a light tickle on the back of your neck, swiftly greeted by a loud SMACK! The first mosquito has arrived. Time to break out the usual mosquito repellent and spray yourself down with foul smelling chemicals. Don’t you wish there was a better way?

From 2004 to 2016, disease cases caused by infected mosquitoes, ticks, and fleas tripled in the United States along with the discovery of nine new diseases transmitted by these insects. In that same time frame, all fifty states reported the spread of vector-borne diseases (those spread by mosquitoes, ticks, and fleas), with cases appearing in communities with no previous exposure. Over these thirteen years, the CDC discovered NINE new diseases transmitted by mosquitoes and ticks, posing an even more significant threat to public health. [1]

[1] Illnesses from Mosquito, Tick, and Flea Bites Increasing in the US - Centers for Disease Control and Prevention

Solution

At Mosquito Steve, we’ve developed a versatile line of insect repellents engineered to provide maximum protection with potent, all natural, odorless, and chemical free formulas.

With a wide variety of products, Mosquito Steve offers all around protection wherever life takes you.

Our patented portable sprayer combines a highly effective, all natural repellent with top of the line technology in a long term solution for keeping yards, homes, and businesses mosquito, tick, and flea free. With a time saving monthly spray, Mosquito Steve provides half an acre sanctuary from mosquitos, ticks, and fleas, wherever applied, for scentless long term effects.

Paired with our industry leading topical mosquito repellent, proven at least 10% more effective than the best chemical repellent in its class [2], and even works on ticks, Mosquito Steve keeps you protected no matter where you go, without any harsh chemical odors.

Mosquito Steve eliminates the need for parents to choose between leaving their children unprotected from mosquitos, ticks, and fleas (and the diseases they carry) or “protecting” them with repellents containing chemicals like DEET (and their harmful long term effects). At home or on the go, Mosquito Steve’s all-natural and odor free repellents keep you protected with long term results.

[2] Verified by Dr. Jeff Seabrook, Dr. Jeff Tucker and Dr. Ray Thompson (see report).

Business Model

At Mosquito Steve, we market and sell our products in a variety of ways:

By utilizing social media influencers and digital marketing strategies, our products are efficiently introduced to a large target demographic .
We are in talks with the Home Shopping Network to be featured once the virus passes.
At the completion of our patented sprayer development, we received a letter of intent to manufacture and license the sprayer from a company currently selling millions of similar product units online through Home Depot, Costco, and Tractor Supply.
To maximize revenue stream efficiency we have re-packaged a number of products demonstrating high demand for retail sales.
On account of the impressive profit opportunities derived from supplying large quantities insect repellents to commercial operators, we have taken targeted B2B marketing initiatives with companies like ABC Pest Control, Brightview Services, Massey, and Hometeam Pest aiming to acquire contracts that could supply millions in revenue each year.

Market

From 2004 to 2016, disease cases caused by infected mosquitoes, ticks, and fleas tripled in the United States along with the discovery of nine new diseases transmitted by these insects.

In that same time frame, all fifty states reported the spread of vector-borne diseases (those spread by mosquitos, ticks, and fleas), with cases appearing in communities with no previous exposure. Over these thirteen years, the CDC discovered NINE new diseases transmitted by mosquitos and ticks, posing an even more significant threat to public health. [3]

In an attempt to control the spread of these life-threatening diseases, the CDC has stressed each individual must play a role in protecting their community. Paired with an increasing number of studies demonstrating the dangers of traditional insect repellent, which rely on harsh chemicals like DEET, there is a massive and growing market for safe and effective insect repellents.

No matter how old, every individual is at risk of contracting these deadly diseases, and with cases servicing in every state, the entire nation is at threat. Therefore, everyone has something to gain by using Mosquito Steve's products. On the retail level, the porch sprayers and topical repellent offer unrivaled protection from ticks and comfortable summer nights without mosquitos. On a commercial scale, the patented sprayer makes it possible for businesses to facilitate an unparalleled level of protection for employees and customers. The U.S is only the beginning, with vector-borne diseases increasing all around the world, Mosquito Steve could see demand from a global market.

[3] Illnesses from Mosquito, Tick, and Flea Bites Increasing in the US - Centers for Disease Control and Prevention

Competitive Landscape

Our most prevalent competition comes from traditional, non-natural, and DEET containing brands with previous consumer engagement and a history of retail sales. While these brands are currently more recognizable to the average consumer, our superior results in both field and lab tests paired with increasing exposure through social media/digital marketing strategies, targeted B2B initiatives with commercial operators, and our exciting progress with interested manufacturers facilitates the opportunity to capitalize on market demand for a highly effective all-natural insect repellent.

In yard sprays and home protection, most products contain a combination of PErmethrin, Pyrethrins and PBOs. This combination of chemicals kills fish and is a carcinogen. Even so, these products have been in use for so long that mosquitoes and other insects have become resistant to them. Our repellents are based on irritation and agitation of 5 different receptors on the mosquito antennae. It would take decades for resistance to be built up on our products.

Other popular choices in killing mosquitoes, at least from the professional standpoint, are neonicotinoids. These chemicals are known to kill bees and disrupt pollinators. And, the CDC director, Tom Frieden, stated that the “pesticides are not working as well as we hoped.”

Progress

Since Mosquito Steve’s founding, we have made impressive progress in product, business, and marketing development. Our versatile product lines target both retail and commercial markets, meeting a growing array of consumer demands.

We have developed two industry leading mosquito repellents performing more effectively than our DEET competitors in field and lab trials (one even repels ticks!).
Our misting system now provides long term protection for the home and yard.
Developed the most effective yard spray area repellent that also eliminates chiggers and fleas.
Our patented sprayer has been engineered for industry leading effectiveness, at this stage of development one two minute spray will cover a half acre to keep insects away with longterm results. IT ALSO DISTRIBUTES DISINFECTANTS!
Developed a patio sprayer for a small area that can sell for under $100, and incredibly competitive price given its effectiveness.
Proved our concept of natural sprays for yards in the pest control and service provider industry.
Developed commercial and DIY products that can replace chemical pesticides!

Press

Other Press

Report

Team

One of the primary uses of funds raised will be building a team of industry experts. If Mosquito Steve has achieved this level of progress with one dedicated individual (Steve), imagine what will be accomplished with an entire team!

Steve Moore

Steve Moore has been deeply involved in the mosquito and fly business since 2001. His passion is evident in that he has pursued more effective and less costly solutions for almost two decades. It may be surprising to know that his background is not in entomology, engineering or chemistry! Moore graduated from Southern Methodist University in 1982 with a bachelor of arts degree. His plan was to be in network news or sports. However, he got sidetracked into advertising and marketing shortly after graduation and continued to hone his sales skills until the mid-1990s. The dot-com boom lured Moore in but after a few years he got tired of the lack of stability, so he began his own service business. Along with the service business, he was introduced to mosquito misting by one of his clients. At the time, there were no misting businesses in DFW so Moore started the first: Mosquito Control Systems, LLC.

Moore has performed thousands of field trials to validate his products and test the efficacy of others. He has had more than 1000 mosquito bites in one night and, because of his testing, came down with the symptoms of West Nile Virus in the Summer of 2008. He is the authority on reducing the population of mosquitoes without harming the planet and its people. He serves as a volunteer for The 24 Hour Club and other recovery-related organizations throughout the toughest parts of Dallas.

Walter Dahlberg

Chairman of the board - founder, advisor - Premiere landscape architect

Charles Horton

Author, successful entrepreneur and motivational guru

Use of Proceeds

If the offering's maximum amount of $107,000 is raised:

Use	Value	% of Proceeds
Compensation for managers	$10,000	9.3%
Product Development Sprayers	$30,000	28.0%
Marketing, branding sprays to PCOs	$10,757	10.1%
Promotion for online sales	$15,000	14.0%
Promotion for new service providers	$12,000	11.2%
Samples for horse and cattle	$4,000	3.7%
Marketing thru AMCA, NPMA trade shows	$20,000	18.7%
Intermediary fees	$5,243	4.9%

Terms

This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in Mosquito Steve, Inc. . This offering must reach its target of at least $10,000 by its offering deadline of April 1, 2021 at 12:59am ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

779,840 shares

$2 per share

$1,559,680implied valuation

Financials

Executive certification

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

Latest Offering Statement

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info

Updates

Feb 3, 2024
Please share this announcement if you see it on...
Please share this announcement if you see it on Facebook or LinkedIn. We are targeting our marketing to large landscape professionals and pest control companies. NCH/Danco is focused on retail, ecommerce and TV Sales. We are very pleased with our results in our LinkedIn campaign so far!! We still have license or distribution available outside North America too! Please help get the word out.
Danco Approved_Mosquito Steve and Danco Press Release 02.2024.pdf
Dec 17, 2023
Hi Folks. It is done. We have sold our...
Hi Folks. It is done. We have sold our formulations to a large, old, family-owned chemical company. They are in about 20,000 retail doors already so we have given them the ability to add up to 40 new SKUs in their existing outlets. Plus, they will also be handling Ecommerce and TV Sales. For now, I will be working with them on the commercial side. What they give us in the Pest Control and Landscape markets is credibility so we can get results from our marketing. They will be taking a 2% royalty on commercial sales for now. However, in a few years they will be ready to build a team and take over commercial. We will re-negotiate their stake on the commercial side. For this, they are giving us 17% of retail sales for 6 years. I prefer that over a long drawn out 1-2% royalty for a longer period. Eventually, we will negotiate the commercial side and will benefit more graciously from that. Stay tuned. I will report after the first of the year.
Sep 26, 2023
Hi Folks- Things are moving slower than I hoped...
Hi Folks- Things are moving slower than I hoped for but this is a large company we are dealing with and they have lots of people on their teams. I am happy to announce, however, that we have a signed letter of intent. The closing date has been moved to October 31. But things are evolving and changing and these guys are seeing endless possibilities. I cannot share details at this time but I will ASAP.
Jul 18, 2023
Thank you so much for all your continued...
Thank you so much for all your continued support. We wanted to share with you that we are negotiating a buyout! We were talking to a large company (I cannot say who at this time) about licensing our formulations. They decided they wanted it all so they have offered a pretty generous buyout. We are negotiating some details and should have a Letter of Intent pretty soon. Stay tuned!
Feb 10, 2023
PART TWO!!! G. We met and are following up with...
PART TWO!!! G. We met and are following up with Lawn and Garden Buyer at Walmart H. Petratools- These guys do only online sales and annual revenue is about $10 million. They believe they can help us on manufacturing and on our ecommerce. I. Also met lots of influencers and TV Shopping folks.

-We have been approved and have onboarded with Tractor Supply online. If we can drive sales to the ecommerce site then we can get in the stores. 25+ SKUs. We will be visible soon! -For Walmart onboarding, sprayer development and marketing, we will need to raise some cash. We currently have 30,000 shares outstanding and, despite all of the new opportunities, will keep our $2 per share price.

We need to make molds. We need to onboard with whomever these reps sign us up with; namely Walmart.

So many good things. We are in the best position ever! Stay tuned!
NHS Booth 2.jpg
Feb 10, 2023
Hi folks- Part 1- A lot of very positive stuff...
Hi folks- Part 1- A lot of very positive stuff going on here and I wanted to share it with you. We just did the National Hardware Show last week. We were invited because of our sprayers. It was probably the best move this company ever made. A lot of very positive things came from the show as you can see below: A. EMS (Equity SM)- Has multiple $billion brands and works very closely with Walmart. Loves us. B. NCH- National Chemsearch meeting with me February 16. C. Orkin pest control guy in California testing our products for corporate. D. Central Garden and Pet distributor invited us to their show in August but can promote this Spring E. BFG Supply wants to distribute us nationally. These guys are growing fast. F. Gro Group- a network of 11 Distributors that sell premium products. Meeting February 21.

Part 2 coming. Lots to report…it was a great show!
Pitch pic 2.jpg
Mar 31, 2022
Hey folks- Sorry I have been away for a while....
Hey folks- Sorry I have been away for a while. We had a record year last year! And, we just had a record March! I expect we will break the record again this year. We hope to get to a $million!

Here is all that is going on: A: I have personally invested $43,000 to help us move forward so far this season. B. We hired a manufacturer’s rep that has 40 years experience. They are a big firm out of Naples Florida called GMC Consulting. C. We hired a manufacturer’s rep who was retired to help us prepare paperwork for the Big Box retailers. D. We hired a marketing company called Scorpion to help us open the doors to commercial operators like Orkin and Trugreen.

So, we are starting off the season well and have huge expectations. I will be back soon with more news!
Jul 3, 2021
Hi Folks- Great news to report at the end of...
Hi Folks- Great news to report at the end of the busiest week of the year for us! A. We are on pace to break record sales this yes=ar! B. We finally signed a large account we have worked on for three years or more! They placed a very large five figure order with us and we expect huge numbers from them the rest of this year and even more next! C. We are having trouble keeping up with the demand on our sprayers! They are very popular and, after working the kinks out, are moving fast! We have even started to work on the design for the next upgrade model! D. We are going to be back on Amazon soon. We have not had the time to cultivate and babysit Amazon. We are signing with a guy that will get a small % to list and push our products out there! E. We are testing in two 7-11 Stores in town. We expect this will get us in Corporate by next season! F. We have designed a new repeellent for areas like Uganda where they need something longer lasting and without IPA so it can ship safely. We are meeting this week to discuss partnerships and manufacturing on their continent. G. We have a new distributor in Texas! This group focuses on areas of Texas we are not strong. The initial order is coming eaerly next week and will be larger than our annual order size from our current distributor. The new distributor will carry 5 or more products where our current one only does 2. H. We are partnering with a company that will help us get in more pest control companies on the commercial side! H. We have a huge retailer in Louisiana that placed the largest retail startup order we have had. They will be pushing our stuff all over Louisiana and help us get recognition throughout the Lousiana, Arkansas and East Texas areas!

Now you see why I have not been able to post updates for a while!!! Rock and ROLL!!!!
Jun 2, 2021
Hi Folks- So busy right now with the beginning...
Hi Folks- So busy right now with the beginning of the season. Too much to do to linger here long but wanted to let you know that as soon as we have sprayers made they go out the door. The demand is high for these sprayers!!! We knew it would be. We have VERY high expectations for sales this year. Stay tuned!!!
Apr 26, 2021
Hi Folks! Bust time of year for us. We are...
Hi Folks! Bust time of year for us. We are signing up new retailers and commercial applicators’ as well. Sprayers should be available by May 15. This will change everything. It has taken much more work to prepare to launch this sprayer but we believe it will pay for for many years. Gonna be a great year!
Front Angle New Sprayer.jpg
Apr 6, 2021
Hi Folks- This is a very busy time of the year...
Hi Folks- This is a very busy time of the year so I will be brief. We are selling displays to almost every retailer and lawn equipment company we see. I could not have asked or better results! AND EVERYONE wants to carry the new entry level sprayers!! This is going to be a great year! Here is a photo of our full display in Midlothian Texas Higginbotham Brothers! We picked up two more purchase orders on our road trip to install another full display. That is $1200 worth of product on that display!

More to come!
Midlothian 2.jpg
Apr 1, 2021
Primary offering finalized, selling 15,696 shares
Sold 15,696 shares at $2 for a total of $31,392
Mar 15, 2021
Hi Folks! So much going on!!! Our new web site...
Hi Folks! So much going on!!! Our new web site is live now so please check it out!!! www.mosquitosteve.com We have built our prototype sprayer-entry level- should be around $349. We have already got pest control guys reserving as many as 10 at a time! 6 gallon tank, remote control, covers 1/4 acre or most back yards!!! Working with a great group at Oasis to develop this sprayer! I think we can sell $1000 our first year!

Also- in two weeks, we will be delivering and setting up our first FULL DISPLAY at Higginbotham Brothers in Colorado City Texas! I bet they buy a sprayer or two while we are there!!!

LOTS going on as we open doors across the country from Chicago to Florida! Stay tuned!!!
Check out the new web site! We are getting tons of leads just from this!!!
Jan 21, 2021
Filed Form C/A
Jan 21, 2021
Filed Form C-U
Dec 10, 2020
If you invested in Mosquito Steve in November...
If you invested in Mosquito Steve in November or December, I promised a free 2 OZ and a free 19” incense! Please let Netcapital know (lily.macomber@netcapital.com)if you would like to share your address so I can ship your stocking stuffers to you!

Also- we are being considered by Dollar General right now, and in the next 30 days we will be connected through a portal called RangeMe, to 10,000 buyers for retail! In the meantime, Central Garden Distributors likes what they see and would like to try us with a couple of SKUs!

It just keeps getting better!
Dec 6, 2020
Here is our webinar in case you missed it! This...
Here is our webinar in case you missed it! This might help if you have any questions!
Check out this informative webinar!
Dec 5, 2020
In the next two weeks we will be meeting with...
In the next two weeks we will be meeting with Higginbotham Brothers to discuss which products they will carry! They are a 40 Store Chain! We are also talking to Buc-cees, Nelson Wholesale and other distributors. We believe we will be in 200+ new stores for 2021! That is a 1000% more than we are in now! In addition, we have now got 4 lawnmower service companies that will be selling our commercial products next season. That could bring in 50 or more new service providers which would be a 1000% improvement! Our new displays are getting buyers excited and so we will have several new displays soon!

We are also in front of buyers at Dollar General (17,000 stores) and will be in front of 7000 additional buyers with our complete product line in the next 30 days through an online portal called Rangeme, which has really taken off since the prevalence of COVID 19!

More news to come soon!
Sep 18, 2020
Primary offering of 53,500 shares at $2
Sep 18, 2020
Filed Form C/A
Sep 18, 2020
Filed Form C

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