Melanence leverages technology to address the educational inequalities in professional & career development. We create and curate educational material for communities of color, the demographic most affected by educational inequalities, and combine effective & engaging functionality tailored to the exact needs of a very specific target audience.
- MVP Built
- Professional development EdTech
- Deep consumer insights from early customer discovery calls
EdTech and other online learning innovations have the ability to empower any willing professional, student, creative, or entrepreneur with the level of education necessary to become a powerfully impactful, well-rounded leader.
But if these recent innovations could equalize the education gap in the United States, why haven't they?
Conventional EdTech platforms are littered with inefficiencies and lack diversity, leaving heavy market demand unmet and a large segment of the population unable to capitalize on the professional, career, and personal development opportunities they deserve. Industry inefficiencies and narrow-mindedness hit communities of color the hardest. The following topical problems functionally exclude People of Color from the benefits these technological advancements offer:
Learning As A Luxury
EdTech and online learning platforms have failed to deliver on the promise to make education more accessible & equitable. The high costs for online professional & career development makes learning an item of luxury, rather than a highly accessible tool.
Lack Of Diversity
EdTech platforms historically lack racial diversity in their user and instructor communities. When learners can’t identify with a teacher, speaker, professor, or instructor, the message becomes distant and more challenging to resonate.
One Size Doesn't Fit All
Far too often EdTech and online learning platforms approach nuanced and complex problems in education with a “One size fits all” solution. Studies show that the “One size fits all” model exacerbates existing educational inequalities. The lack of diverse perspectives and teaching styles in the education system continues to increase the education and wealth gaps in the U.S.
Melanence will make professional, career & personal development more accessible through our affordable courses. Access to high quality education should not be contingent on where you live or where you fall on the socioeconomic ladder.
Diversity & Inclusion
Melanence will amplify the voices of brilliant Melanated thought leaders by providing a platform for the community to share their knowledge and unique perspectives. Through storytelling, we can begin to transform, and cultivate a safe, welcoming, inclusive, equitable, and accessible society for all.
Intentional & Purposeful Education
Melanence will curate & create meaningful & purposeful learning content specifically for communities of color. We take into account the inherent cultural, social and economic differences among students, the variety of ways they learn, and the importance of diverse teachers and perspectives.
Melanence currently has 1 distinct revenue stream. We plan for our greatest source of revenue to come from our $12 monthly recurring subscription fee.
- Monthly Subscription - $12/mo
- Annual Subscription - $10/mo
- Student Subscription - $7/mo
Instructor Payment Model
- Each month we take 30% of monthly revenue and pay instructors based on percentage of views on the platform.
- In addition, to start we will pay instructors a flat fee ($1,000 average payment).
Future Revenue Streams
- Melanence for Teams
- Melanence for Schools
- Corporate Recruiter Subscriptions
The Massive Open Online Course (MOOC) market is projected to grow at an annual rate of 32.09% until 2025. With more people working & schooling from home, the industry is at the forefront of encountering serious market disruption.
In addition, the current social unrest is changing the way communities of color are spending their money. Communities of color are committing to spend their tremendous buying power with companies that are in alignment with their values.
As learners look to grow professionally and personally, with little innovation in the industry and focus on serving communities of color, we are in a prime position for disruption. As we continue to grow, there are many verticals we can explore.
All learners are different. They come from different backgrounds, cultures & communities. For education to be effective and engaging, it needs to be adaptable for the needs of the community in which it serves. EdTech & online learning platforms treat all learners the same, and a “One size fits all” approach works just as well for education as it does for clothing, which is not well at all.
Melanence leverages technology to level the playing field in education. We combine effective & engaging functionality in a platform tailored to the exact needs of a very specific target audience. Melanence’s competitive advantage can be broken down into 3 main areas:
Niche Market Focus
By hyper focusing on communities of color, we are able to deliver overwhelmingly more value than our competitors to a very large, specific demographic.
We are positioning ourselves as an affordable & accessible option for communities of color, something that differs from our competitors.
The successful implementation of a strong and robust strategy gives any organization a significant competitive advantage. Our team is uniquely qualified to execute the go-to-market strategy.
Go to Market Strategy
Having a deep understanding of our target customer, we can lower our costs of customer acquisition, by marketing where our customers are, in a way that will resonate with them authentically and organically. Our go to market strategy is a four part strategy, which will leverage digital media in every facet of the plan.
Our team is uniquely qualified to execute the go-to-market strategy. Every member of our team is a social entrepreneur, which shapes the way we think and our motivation for seeing Melanence succeed. Who better to bring this product to market than a team of skilled individuals who are also the target consumer?
Juan is a Social Entrepreneur who is dedicated to empowering, inspiring & uniting communities of color. Juan's "WHY" is to be a light for communities that are often overlooked, under-estimated & under-valued. Juan has spent 10 years in the nonprofit sector working with underserved Juan has had the opportunity to work in different industries, but one thing remains the same, his steadfast commitment to leaving this world better than he found it.
Simone is a social entrepreneur & operations guru. After graduating from Monroe College in New Rochelle, New York, she jumped headfirst into the cycling industry, where she quickly became a highly sought after leader in the industry. Simone has 9+ years of experience building and growing highly effective teams & systems, and will help to ensure Melanence is operating at maximum output as the COO.
Sean has 9+ years of corporate finance experience. Sean has proven skills to identify variances between projected and actual expenses, update Profit and Loss statements to complete forecasting. Sean has a vast knowledge and experience to increase your profits and decrease your losses while growing alongside colleagues and executives to reach organizational goals. His polished talents include streamlining standard operating procedures while maintaining positive morale.
Ashley is an expert brand & product development manager. Ashley began her career in the retail industry and then shifted to the product marketing industry where she has grown and developed the last 10 years.Creativity and passion are part of Ashley's DNA. Her life motto is “I am given what I was built to handle!” She is passionate about ed-tech, the arts, health & wellness, and continual growth of self.
Use of Proceeds
If the offering's maximum amount of $250,000 is raised:
|Use||Value||% of Proceeds|
|Legal and Administrative||$10,000||4.0%|
|Marketing and Advertising||$62,750||25.1%|
This is an offering of Common Stock, under registration exemption 4(a)(6), in Forever Young Technologies, INC, doing business as Melanence. This offering must raise at least $10,000 by October 26, 2020 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Melanence may issue additional securities to raise up to $250,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
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Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
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The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.