Lawrence Hunt designs and distributes sweat-wicking dress shirts that integrate performance fabric technology with traditional fabrics.

$27,688 of $25,000 raised
This round closed on December 3, 2016
$100 Minimum Investment
The minimum investment is
$100
Lawrence Hunt is selling up to
$100,000 of Class A
Pre-money valuation
$1,150,000
This round closes
Sat, Dec 3 2016, 4:00pm
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Clothing should be comfortable and make you feel confident.

Lawrence Hunt designs and distributes sweat-wicking dress shirts for retail consumers and for businesses as uniforms. The Lawrence Hunt dress shirt uses a patent-pending process and design (provisional utility method patent and patent-pending design patent) to seamlessly integrate advanced performance fabric technology within the underarm of the traditional cotton dress shirt, producing a hybrid shirt that combines the advantages of both fabrics.

We have seen significant growth in our first eight months of operations and received amazing feedback from our early customers. We are excited to be able to offer you the chance to be part of our team. We have quickly reached a six-figure annual run rate with limited inventory and marketing. Most importantly, over 95% of customers surveyed indicated they would return to purchase another shirt. With this strong customer validation, patent-pending technology, and your additional funding to increase our inventory stock and our marketing footprint, we are poised to scale and reinvent professional apparel.

Learn more about Lawrence Hunt at lawrencehunt.co.

Seen on Kickstarter

Lawrence Hunt officially launched its first collection of dress shirts in 2016 after a successful Kickstarter campaign in 2014 made it one of the most funded dress shirts on Kickstarter.

The Market

Professional apparel has not effectively evolved to combat the effects of high-pressure situations, an active lifestyle, or a demanding job. Professional apparel is a billion dollar industry that has yet to provide consumers with an effective product that fights and eliminates sweat, while still looking professional on the job. The main reason for this is that performance fabrics used by athletes to fight sweat do not retain the “professional look” the workplace requires.

Over 24 distinct styles and sizes, for men and women

Lawrence Hunt solves this problem by creating professional apparel that is perfect for the boardroom but can also withstand an active lifestyle. The goal of Lawrence Hunt is to create professional dress shirts and apparel that fight and eliminate sweat, and that are suitable for all men and women in the workplace.

Performance Technology

Lawrence Hunt applies the same concepts and technologies used to make athletes’ uniforms breathable, comfortable and resistant to sweat stains to its complete line of dress shirts.

Meet Our Founder

Jeff Shattner
Founder and CEO

Jeff founded Lawrence Hunt in 2014 and serves as the company’s President and CEO. Jeff is a two-time graduate of the University of Michigan Ross School of Business, and brings over 10 years of business and leadership experience to Lawrence Hunt. Prior to founding Lawrence Hunt, he served in financial leadership roles at PricewaterhouseCoopers, Fiat-Chrysler, and Altimetrik Corporation. Jeff was one of the inaugural members of The Runway Incubator in 2015, the first fashion incubator of its kind in Michigan.

Our Partner - James McCann

James McCann, born June 13, 1990, is the starting catcher for the Detroit Tigers. James is from Santa Barbara, CA and played college baseball at the University of Arkansas. James was a pre-Med major and straight A student at Arkansas. One of the top young catchers in baseball, McCann holds the modern major-league record for the number of consecutive games played behind the plate to start a career without an error. He's a pretty fashionable guy as well!

Investment Usage

The purpose of this offering is to continue to prove our concept and grow Lawrence Hunt by increasing inventory stock, expanding our marketing footprint, and preparing Lawrence Hunt for a subsequent fundraising round within 12 to 18 months.

Use of Proceeds

If we meet our funding goals, we’ll be investing your commitment into the following areas:

Our Mission

Beyond fighting sweat, Lawrence Hunt's goal is to build confidence in all professionals. Unfortunately, many people in the workforce, or entering the workforce, do not have the resources to afford a new dress shirt, impacting confidence and performance.

Our Buy 2, Give 1 campaign helps those in need of professional clothing, but can’t afford it

Our partner organizations are committed to providing resources and apparrel to those in need. Quarterly, we tally all orders under this program and send a shipment to our partners.

Financial Statements

Lawrence Hunt’s SEC filings

Offering Statement

This is the legal document filed with the SEC for a transaction that is exempt from registration under section 4(a)(6) of the Securities Act of 1933.

Ask Lawrence Hunt a question

JS
Jeff Schattner
5 months ago

Hi, Jeff here. Please feel free to ask us any questions you may have on valuation, recent sales, future plans, etc.

Thanks!

Jeff

dh
dakota happas
5 months ago

I see that Kevin O’Leary’s image is in the deck? Is he wearing a Hunt shirt? Is he involved in the company somehow? TIA

JS
Jeff Schattner
5 months ago

@DakotaHappas - Sorry for confusion. Kevin O’Leary is not wearing a Lawrence Hunt shirt and is not involved in the company in any way. That is a stock photo of Kevin O’Leary on a stock photo of another man’s body with sweat stains, used to make light of the problem of sweat stains and how it can impact anyone. We used Kevin O’Leary ‘s face to highlight the “shark tank-like” problem, i.e. ubiquitous problem of sweat-stains.

JS
Jeff Schattner
5 months ago

**SALES UPDATE - October was our best month to date. We finished the month with approximately $12,000 gross revenue on 175 units. Year-to-date, we have now done approximately $50,000 of revenue from online sales.

JF
Janet Frishman
4 months ago

I was interested in your product when watching the first video which showed the sweat resistance as well as dress and comfort. The new video does not mention the sweat resistance which I think is very important. After seeing your site, I investigated and found other companies that have both sweat resistance and stain resistance shirts. Please explain why your product is better. You should also include the material used for the shirts. More information is needed for me to invest.

JS
Jeff Schattner
4 months ago

To answer your quesitons:

  1. Re: other competitors with sweat-resistant shirts. There are a number of “sweat-resistant” shirts on the market. What they do is make the entire shirt out of performance fabric. It is athletic wear styled to look like a dress shirt. They are more casual, not for all body types, and target less conservative industries. We are the only company to use two distinct fabrics in one shirt, starting with a high-quality 100% cotton body and inserting the athletic wear to key sweat areas, i.e the underarm. It’s more suitable for those in industries such as sales, finance, accounting, education, etc.
JS
Jeff Schattner
4 months ago
  1. Re: the video. You can find our first video here: https://www.lawrencehuntfashion.com/pages/about The video we used here on Net Capital was our more recent video to launch our partnership with James McCann from the Tigers. He was speaking naturally about how much he loves Lawrence Hunt shirts, and did not mention the sweat factor. Some of the best feedback we receive from customers though is that they think it is an overall great shirt, comparable to other high-end brands, and often forget it also includes the sweat-wicking technology. We are planning to do a new video as part of our 2017 marketing campaign that will refocus on the “sweat” aspects of the shirt. Some of the funding from this campaign will go to that video production.
JS
Jeff Schattner
4 months ago

Finally, 3. Re: why we’re worth your investment. The top two companies in the space launched in 2012. As noted, both of those companies and everyone else in the space is mirroring eachother by using one fabric in the shirt to combat sweat. We believe cotton is king, and you lose the professional look and feel of the shirt by only using athletic wear. We are the only one to truly provide a “professional + performance” option. At the end of the day it will come down to brand building though, and we have the team to compete on the digital front. The top two companies in our space have 10+ employees and $3-5m in funding; yet, when you search “dress shirts for sweat” or any combination of “sweat” and “dress shirt” in google we are consistently ranking above either one or both. It is a testament to our digital marketing optimization.

CC
Christine Capota
4 months ago

Hey guys, this looks really cool. I would be interested in seeing a video of the women’s shirts to see how they fit and also wonder if there’s anything in the shirts that would prevent them from yellow stains.

JS
Jeff Schattner
4 months ago

@Christine Thanks! We don’t have a video of the women’s shirts yet. You can see photos of them here… http://bit.ly/2fT9KZn We have additional women’s shirts arriving in early 2017 and we plan to begin marketing of the women’s shirts in 2017. We also offer a free try-on if you’d like to see the fit. Because the sweat stains do not sit on the shirt, you will not have the yellow stains. You may still get a white deodorant outline on the shirts if you are not washing them regularly.

Thanks for the interest!

JS
Jeff Schattner
4 months ago

Recommended by Men’s Health as one of the best clothing gifts this holiday season:

http://www.menshealth.com/style/style-gifts

BM
Brian Mustard
4 months ago

Hello Jeff.

A question based on your response: “@DakotaHappas - Sorry for confusion. Kevin O’Leary is not wearing a Lawrence Hunt shirt and is not involved in the company in any way. That is a stock photo of Kevin O’Leary on a stock photo of another man’s body with sweat stains, used to make light of the problem of sweat stains and how it can impact anyone. We used Kevin O’Leary ‘s face to highlight the “shark tank-like” problem, i.e. ubiquitous problem of sweat-stains.”

Do you have explicit authorization from Kevin O’Leary to use a stock image of his face and head in the shot?

If not, this may pose a likely avenue for legal action on the grounds of: 1) Mis-characterization of Kevin himself; 2) Mis-Leading of potential investors as to the support or endorsement of Kevin (at a minimum, a disclaimer should be noted at the bottom of the picture).

You have a great product and idea with tremendous potential, and I’d hate to see your growth progress hindered by something like this.

EJ
Eric Johns
4 months ago

Please share details on your patent submissions for the process and design. No proprietary information but enough to confirm their existence and viability.

JS
Jeff Schattner
4 months ago

@Brian Mustard Thanks for the feedback! We will be removing that from all materials so there is no confusion in the future. We will work with NetCapital to communicate to all current investors that he is not part of the company. Thanks again!

JS
Jeff Schattner
4 months ago

@Eric Johns. We will reach out to our patent attorney tomorrow and find out the easiest way to share details of submission. Thanks for the interest!

JS
Jeff Schattner
4 months ago

@EricJohns. You can reach our Patent Attorney, Jason Benedict at Remarck Law Group at jason@remarck.com . He can confirm the existence of our application. That is the best way to confirm without all claims being made public.