Hook Hand Rum: More than a spirit, it's an experience.

Hook Hand Rum, our premium-aged rum is enhanced with Blood Orange and Madagascar Vanilla, offering a taste unlike any other. But the true heart of Hook Hand Rum lies within our Original Crew, a premium membership program that unlocks a world of exclusive benefits.

Experience "Where Tales are Born" – a realm inspired by the legendary pirate, Bartholomew Scott. In the world of Hook Hand Rum you can experience captivating stories, enjoy exclusive access to events, receive unique gifts, and join in on thrilling adventures.

Hook Hand Rum isn't just about the rum; it's about creating unforgettable moments with family and friends that become your stories you share as you go. This is “Where tales are Born.”

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Bartholomew’s Blood Orange

What truly sets Hook Hand Rum apart is our exceptional product. We believe we offer the only blood orange flavored rum in the US, if not the world, making us uniquely distinctive. Starting with a crafted premium Puerto Rican rum, we age it to a golden hue in California, and flavored with pure blood orange extract and Madagascar vanilla, our rum is both approachable and elegant—and undeniably delicious. Designed for the modern drinker seeking quality over quantity, our 35% ABV rum is perfectly balanced and versatile, whether enjoyed neat, on the rocks, or in cocktails. We're confident you'll find it's the best rum you've ever tasted.

The Brand

Successful spirit brands traditionally require two key elements: distribution and a strong brand. Hook Hand Rum is designed as an experience-driven brand, inviting both investors and consumers to actively participate. At its core, our brand centers on the fundamental human connection of sharing stories. We bring our fictional character, Bartholomew Scott (aka "Hook Hand"), to life through captivating narratives:

• He only stole rum, never gold or jewels
• He was known as "Hook Hand," though legend suggests he had both
• He flavored the rum he stole to mark it as his own
• He gave crew members coins for protection and access.

The Bottle

We further differentiate our brand through our bottle design, which blends a classic aesthetic with modern sophistication, reflecting both rum's heritage and its future direction.

The Brand Story

A compelling brand story is crucial for success in today's market. Our brand story is unique: it's about stories themselves and the act of sharing them. Storytelling resonates with everyone, creating interest, curiosity, and a powerful emotional bond. We communicate our brand's identity through the narrative of our lead character and the experiences associated with Hook Hand Rum. This ultimately defines our brand positioning as:

The US rum market represents a significant $2.8 billion opportunity, featuring a wide range of consumer demographics. Consumer trends reveal a shift among younger generations towards lower-alcohol and crafted cocktails choices, while older demographics continue to favor spirits neat or on the rocks. Hook Hand Rum is strategically positioned to appeal to both of these significant market segments. 58% Growth by 2027.

We utilize Designated Market Areas (DMAs) to refine our market analysis, allowing for precise forecasting based on available demographic data. This approach enables us to focus our efforts on areas with high population density and strong market potential, while mitigating the risk and cost associated with entering less populated, rural markets. Consequently, our market selection process is filtered to include only opportunities within established DMA boundaries.

Our TAM: With a Total Accessible Market (TAM) of $2.8 billion in rum sales and a population of 340 million in the United States, we see significant growth potential. Our objective is to capture 0.05% of this substantial market over the next five years.

Our SAM: We are targeting Designated Market Areas (DMAs) within the United States using a top-market strategy. By focusing on DMAs with the highest average rum consumption and largest populations, and initially avoiding controlled states, we concentrate on high-potential regions. Our key target markets include:

• California
• New York/New Jersey
• Florida
• Illinois
• Texas
• Nevada
• Colorado
• Louisiana
• Washington

These states collectively account for over 50% of US rum consumption, 150 million in population, and 46,000 prospective points of distribution within our targets.

Our SOM: Our Serviceable Obtainable Market (SOM) comprises the DMAs where we currently have or plan to have distribution, as detailed in our market forecast. We've secured initial distribution in California, Florida, New York, and New Jersey, and plan to expand to other states as we grow. The SOM encompasses 65 DMAs, representing 127 million people and 282,000 potential on- and off-premise distribution points. Our five-year forecast targets reaching 46,000 of these points, or 16% of the market.

US Rum Consumption is Growing. The growth is on-premise with bars and restaurants with a forecasted 58% Growth by 2027.

Premiumization in the spirits industry occurs when rising consumer demand creates opportunities for new, innovative products and higher pricing, driving growth in established markets. While other spirit categories have experienced premiumization, rum is just entering this phase. We aim to capitalize on this emerging trend, particularly the projected growth of premium flavored rums.

The markets are changing: We are positioned to meet that change

Consumers want to drink less and experience more.

Consumers are choosing experience over quantity. Hook Hand Rum is designed as an experience brand with an approachable 35% ABV and a uniquely delicious flavor. Enjoy it neat, on the rocks, or in cocktails. Today's drinkers want the moment. We target experience seekers, with our brand and marketing particularly appealing to a younger audience.

Founders

Dan Olson

CEO / Co-Founder

As CEO and co-founder, Dan brings a wealth of experience to oversee all operations. His career in managing advertising and marketing agencies has afforded him the privilege of working alongside some of the most influential CMOs worldwide. He has partnered with a diverse array of iconic brands, including Southwest Airlines, SONY, Mattel, Virgin, Microsoft, XBOX, Jaguar, Land Rover, Shell Oil, Callaway Golf, AT&T, Disney, Oakley, VW, and Diageo. Dan is a world-class marketer who has successfully managed both domestic and global teams throughout his career.

Andrew Olson

CMO / Co-Founder

As CMO and co-founder, Andrew complements his role with significant Media Tech expertise developed at Infillion, a leading media technology company. He emphasizes that truly understanding and listening to the customer is essential for brand success. His degree in English from UCLA reflects his belief in the power of a compelling story. Andrew is a proven digital leader with extensive experience in client marketing strategy, and he has a natural talent for building relationships, skills sharpened by his work with prominent brands like Fox, Disney, T-Mobile, Monster Energy, and Amazon. His experience as a bartender and industry veteran adds an extra layer of valuable perspective.

Board of Directors

Scott Olson

Legal Counsel / Board Secretary / Director

Scott is an attorney and has worked with a host of clients in the spirits industry and cannabis. Scott has supported companies through startup to acquisition. JD, University California College of Law San Francisco, (formerly Hastings)

Pat Mcgaughan

M&A / Finance Expert / Director

Pat McGauhan has been a CFO for several companies from startups to fortune 500. Pat has experience in financing rounds with investors, mergers and acquisitions.

Advisory Board

Marcos Costas

Restaurant Expert

As the General Manager of several Orange County Restaurants and owner / operator of Apizza Doho, Marcos is a leading restaurant and bar business advisor.

Sri Divel

Hospitality Expert/Agency Owner

Sri currently markets and promotes several restaurants and eateries, as well as owning two of her own. Sri has diverse and deep experience in the SoCal hospitality network.

Ken Barbour

Spirits Industry Expert

Ken has been instrumental in launching and growing spirit brands in the US and Global Markets. Ken has worked with Opus One, Kobrand, Spring Mountain and Jade Valley.

Sinan Kanatsiz

Connections and PR Expert

Sinan is CEO of several marketing and Press Relations (PR) companies. He is an innovator in the development and growth of start-ups and mid-sized companies. Sinan provides local and national PR services.

Todd Bellucci

Bartender Strategy Expert

Todd works as a consultant in both spirits and cannabis. Todd was formerly CMO for WhistlePig Whiskey. Todd advises on bartender and ambassador program strategies.

Key Hires

John Christian

General Manager Original Crew

John, a seasoned professional with a USC degree, contributes significant connections and sales acumen to our company. He will lead the initial launch and sales efforts for the Original Crew Membership, followed by the ongoing management of the program.

Keron Lenz

Compliance Officer

Keron will serve as our compliance officer. Keron is an alcoholic beverage compliance expert on matters pertaining to manufacturing, importation & distribution of wine & spirits.

Bob McLachlan

Sales Strategist

Bob is the CEO of Green Glass Global; he is leading strategist and sales professional recruiter. An experienced team lead with a demonstrated history of working in the food & beverage industry. Skilled in sales, trade marketing, key account development, in the spirits industry.

The spirits world is a competitive place. We have developed three specific strategies to give us an edge to not only compete but win.

WE OWN THE SALES EXPERIENCE

A sales team with 100% focus on us

Traditional spirits distribution often involves a distributor's sales team representing numerous brands, diluting their focus. This can lead to costly fees and limited control for the brand. To avoid this, we've partnered with Green Glass Global to build our own sales team. This dedicated force allows us to:

• Manage our sales efforts
• Cultivate direct customer relationships
• Execute targeted in-store promotions
• Conduct tastings and activations.

WE HAVE A STRONG ON-PREMISE EXPERIENCE

A strong bartender strategy focusing on trial and experience

We know firsthand the importance of bartender recommendations, having been bartenders ourselves. That's why our strategy centers on empowering bartenders as key influencers. By providing them with

• Training
• Helpful resources
• Engaging content through our sales ambassadors
• Building a strong connection with our brand and their ability to promote Hook Hand Rum to their customers.

LEVERAGE THE IN AISLE EXPERIENCE

Be present at the moment a consumer is making a decision

Retail is changing, with stores embracing in-store promotions and brand ambassadors. Our strategy has already proven effective, with in-store tastings resulting in immediate sell-outs. Building on this, we're incorporating innovative digital experiences like XR (Augmented, Virtual, and Mixed Reality). A potential partnership with Wunder Beast would enable us to:

• Create XR experiences via on-bottle codes or floor applications
• Provide store staff with digital tools to become instant experts and guide customer choices
• Provide ambassadors to visit stores and stand in aisle
• Conduct tastings in-store

A key obstacle for emerging spirit brands is the considerable investment required to establish and maintain the complete vertical integration of manufacturing, marketing, and sales functions. Our solution is a partnership-based model that effectively utilizes expert shared services. This strategic approach mitigates fixed costs, enhances logistical effectiveness, and fosters a lean startup culture, characterized by a utilization-based cost structure.

Rectifying and Bottling

We are working with Buzz Box, a blender copacker based in Indio CA. One of the main reasons we chose Buzz box is that they do only one thing and they specialized in blending spirits and bottling. Additionally they also are a large producer of RTD products and may be able to help us bring our RTD’s to market at a cost effective process.

Warehousing and Distribution

In almost every case this is what defines success or failure for Spirit Brands. We chose Park Street for some very specific reasons.

1. Distribution in four of the top five markets. Distribution in four of the top five markets. This alone would be almost impossible for any startup spirit brand.
2. Warehouses in each market and two in CA. Warehouses in each market and two in CA. This gives us more efficient shipping times
3. Full Digital Dashboard control of business. Full Digital Dashboard control of business. We have the ability to manage our business in real time and access to all information about the logistics of our business
4. Last Mile Delivery. Last Mile Delivery. Many non-traditional distributors rely on FEDEX to deliver products. This creates a specific loss of control on the whole delivery process. We have our own team of trucks that can deliver on our schedule.

Sales

Hiring and managing an experienced sales team is key to our go-to-market strategy. This is why we are partnering with Green Glass Global. They are a sales strategy firm that works with spirit start-ups to help them gain entrance and grow into markets. They have a specific focus on introducing new emerging spirit brands and understand how best to launch regionally and grow nationally. In our forecast, we build several consultant teams in each local market. Our sales goal meets strategic industry success metrics for new startup spirit brands.

Advertising & Marketing

A significant factor in the success of spirit brands is their ability to leverage marketing to generate traffic and activate sales at points of purchase. Our marketing strategy utilizes a multi-tiered approach to build brand awareness and drive consumers to seek out Hook Hand Rum. We start by implementing targeted advertising campaigns using geolocation and behavioral signals derived from mobile devices. This enables us to advertise within specific radiuses surrounding our retail locations and reach consumers who frequent these areas and have shown a predisposition for social activities.

1. We'll build brand awareness through geographically targeted social media and digital display advertising, reaching consumers with an interest in social activities.
2. To penetrate cultural audiences, we'll collaborate with key social media influencers, including bartenders, mixologists, and bar/restaurant owners.
3. Our targeting may be refined using media with digital data signals based on location and purchasing behavior. We'll also implement in-store and in-bar activations with AR and innovative marketing, tailored to specific locations.
4. Finally, we'll engage consumers directly through happy hour features, in-store tastings, activation events, and guest bartending to drive interest and trial.

Spirit brands have a real challenge in that they can’t sell directly to consumers. It can become difficult to know their end users in a way that impacts their business growth. To meet the increasing challenge to acquire and create loyal customers, brands are moving to premium brand experiences through memberships. The modern consumer is deeply engaged in the membership experience, a concept explored in The Membership Economy. Brands like Costco, Amazon Prime, and Sephora Beauty Insiders thrive by offering enhanced experiences, and we've built Original Crew with this in mind. Spirits brands have been absent in this movement. This is why we feel so strongly about our premium membership Original Crew. We have world class experience in building loyalty and membership programs and we have put everything we have into this one. Original Crew focuses on delivering uniquely memorable experiences and moments across three distinct tiers:

• Navigators: For a one-time fee of $1,000, receive a lifetime membership, a unique numbered coin, and access to VIP events, gifts, discounts, and adventures.
• First Mates: An annual fee of $240 grants access to events, discounts on rum and merchandise, and adventures.
• Swabbies: The entry-level tier, at $120 annually, offers community access, discounts, and chances for adventures.

This really sets Hook Hand Rum apart from all the other rums and even spirits in general. This can prove to be a true category changer.

We strive to create experiences worth sharing—content that people will be interested in wanting to post—because this is Where Tales Are Born.

Recent years have seen significant activity in the rum acquisition market, signaling strong investor confidence and growth potential in the category. Notable deals include Brown-Forman's acquisition of Diplomático Rum for $725 million, Diageo's purchase of Don Papa rum for a combined $460 million, and InvestBev's investment in Ten To One Rum. Additionally, Core Bev acquired a distillery and launched Kavo Greek Rum, further demonstrating the increasing interest and investment in the rum sector. These acquisitions highlight the growing appeal of rum brands as valuable assets within the spirits industry.

In addition to this there are many new opportunities to find acquisition and exit. Without lagging growth in Beer and Wine Breweries are looking to diversify, wineries are doing the same. Private Equity and strategic Investors seeking to diversify within the beverage industry.

The spirits industry recently experienced a slowdown following the pandemic, as many businesses had to sell off excess inventory. This led to a temporary decrease in new orders. However, the market has since rebounded, with growth trajectories returning to pre-pandemic levels, indicating significant opportunities for expansion in the spirits and rum sectors.

We feel that the market will remain good for a strong exit through the next five to ten years, especially as rum experiences fully the premiumization phase in the US.

• Park Street
  An Overview of the Rum Market in the U.S.
• Markets Research Future
  Global Rum Market Overview
• Sky Questt
  Rum Market Insights
• LinkedIn
  Rum Market Size

• Built a Spirits Brand from the Ground Up – Established Hook Hand Rum, creating a distinct and compelling brand in a fast-growing premium liquor category.
• Secured Federal and State Compliance – Successfully obtained TTB and multi-state permits, clearing the way for multi-state distribution.
• Developed a Category Unique Product – Created a Blood Orange Flavored Rum in the U.S., differentiating our product in a crowded market.
• Assembled a Board of Advisors – Established an advisory board comprised of industry leaders and subject matter experts, providing strategic guidance and accelerating growth.
• Executed Large-Scale Brand Activations – Conducted promotional tastings for over 10,000 consumers in Southern California, driving brand awareness and followers.
• Launched an Incremental Revenue Model – Introduced the Original Crew membership program, building brand loyalty and generating predictable, repeatable revenue.
• Partnered with a Leading Industry Distributor – Signed with Park Street for multi-state distribution in CA, FL, NY, and NJ, unlocking high-value markets.
• Achieved First Production Milestone – Successfully completed our first production run, establishing manufacturing and supply chain operations.
• Developed an Ecommerce Sales Channel – Built an online rum shop, expanding accessibility and driving direct sales in 41 states.
• Secured Retail Placement in Key Markets – Began selling in California and Florida, growing market penetration.
• Closed approx. $400,000 Friends & Family Investment Round – Raised early-stage capital to fuel development and begin operations.
• Launched a REG CF Offering – Opened investment to the public, providing an opportunity for early investors to participate in the brand’s success. This offering is focused on growing our consumers as well

Imagine walking into your favorite bar and ordering a drink from your own rum company. For our investors, that's just the beginning. We're more than a rum brand; we're an experience, and we're committed to making this journey extraordinary for you from day one. It all boils down to a few key, exciting elements.

1. Events! As world-class marketers, we know exactly what our customers crave, and we plan to deliver it in abundance! Get ready for frequent, extraordinary events that may blow your mind! From local promotions to sponsoring major happenings, we're going all out. While we want every customer to have a blast, we're rolling out the red carpet for our amazing investors, guaranteeing unforgettable experiences they'll treasure forever!
2. Original Crew! Every single investor is eligible for an investment-level match to an Original Crew membership! This might just be your absolute favorite perk of joining us! Imagine the incredible fun of being a VIP, on our dime, with amazing gifts arriving right at your door and thrilling adventures you'll be talking about for years!
3. Let's Create an Epic Tale Together! We're not just planning fun; we're talking epic fun! And you're invited to be a part of it all! Being part of Hook Hand Rum will make your friends green with envy, and they'll be begging to join you. So, tell them to jump on board now! Let's make this an unforgettable adventure, a true testament to "Where Tales are Born"!

And yes, let's talk about returns! We're building a premium rum brand experience in a market primed for growth. We have a phenomenal product that's creating buzz throughout the industry. We're getting in early, which means a massive opportunity for everyone involved. We're thrilled to welcome you to the Original Crew Community and this exciting investment round. Come fly the Hook Hand Rum Flag with us!