Introduction

Problem

Success To Date

EmotionTrac has booked over $600,000 in sales since the platform launched in late 2020 and revenue continues to grow exponentially quarter-over-quarter, year-over-year.

318% Year-Over-Year revenue growth in the past two fiscal years.

On March 2, 2022, the American Bar Association (ABA) representing 700,000+ US lawyers, voted EmotionTrac as one of the top five new technologies introduced to the US legal industry.

In 2020, the US Campaign & Elections Industry Association recognized EmotionTrac (Branded “Campaign Tester”) as the top new technology for creative in the industry.

The EmotionTrac service is receiving attention because it can deliver profound results. We have customer testimonials and case studies (seen above) that show it.

The EmotionTrac technology has been issued three U.S. Patents:

  • US PAT #10,609,450 – Method for hands and speech-free control of media presentations
  • US PAT #10,880,602 – Method of objectively utilizing user facial expressions when viewing media presentations for evaluating a marketing campaign
  • US PAT #11,257,317 – User engagement and mannerism tracking system and method for gaming systems

Addressable Markets

Solution

EmotionTrac™ has developed an Emotion Detection and Analysis platform that tests the emotional response to video content from targeted audiences numbering 400 million people globally. They voluntarily opt-in to watch video content via their mobile phone or computer. 

  • Patented Artificial Intelligence technology
  • Analyzes over 6,800 micro-facial standards per second
  • Captures unbiased insights
  • 200+ demographic target options
  • Builds comprehensive reports automatically
  • Effective regardless of race, religion, nationality, age or gender

EmotionTrac’s patented Artificial Intelligence detects and analyzes their emotional response second by second to generate measurable insights. These powerful audience insights let our customers know if their video content will have the emotional impact they expect BEFORE they spend a dime on distribution.

Insights within minutes, not weeks…

Once a test is deployed, the results are back in as little as an hour and accessible on the customer dashboard. The customer is provided with 16 detailed analytical emotion reports with demographic drill-down including 8 emotion playback maps.

Customers are finding EmotionTrac’s testing platform to be easy to use, highly insightful, and economically rewarding. It only takes a quick few minutes to create and deploy a test and clients can select their test panel with demographics across millions of possible panelists in 130 countries (30 million in the US, 260 million globally).

Jonathan Brickman – EmotionTrac

Video Testimonials

"Not only did people engage with the material, but also [to look at] what did they take away from an emotional perspective...It's a really powerful tool. Not only as a creative, but also from the strategy perspective."
– Jacob Enfield
Creative Director for Starmark International – Advertising Industry
"EmotionTrac shows us what the confirmation biases of the jury are...this really gave us a lot of good insight."
– Dino Colombo
Founding Partner - Colombo Law
“The data that we got has helped us towards a settlement in one case and really shaping our presentation for a trial in the wrongful death of a child...Having a large pool of people take a look at the case, answer questions, and give us data as far as liability and damage was extremely helpful to shape the case in the right way for a presentation to a jury.”
– Haytham Faraj
Senior Trial Lawyer - Trial Lawyers for Justice
"I honestly think if you’re going to try a case and not using EmotionTrac, you’re committing malpractice."
– Mohamad Ahmad
Kermani LLP

Business Model

EmotionTrac has packaged its technology into a fully automated self-serve cloud-based Software-as-a-Service (SaaS) solution currently being sold to the US Legal and Creative Markets to test audiences’ emotional reactions to video content.

Revenue is generated by charging customers in these industries to build and deploy tests of their content to a consenting panelist audience that matches the demographics of the customer’s target audience. Within an hour of completing deployment, customers can immediately view Second-by-Second AI-generated data reports on the emotional impact of their content and use those insights to improve their messaging and drive better decision-making for their campaigns and videos.

The legal industry utilizes EmotionTrac’s software service much like a mock jury to gain insights for jury selection, case strategy, case value, evidence, or testimonial impact and to build negotiating collateral.

The creative media industries utilize EmotionTrac’s software service to gain valuable emotional reading through audience insights for TV and film content, TV and video ads, movie trailers and election position strategies. 

Team

They say you can’t lead someone to a place you’ve never been. Our C-suite executives and Board of Advisors have been at the forefront of leading, founding, and nurturing companies to remarkable heights of success. Their impressive track record is our compass, guiding us towards a promising future ripe with potential.

Under the stewardship of these experienced visionaries, we believe we're charting a course towards unprecedented achievement. 

Aaron Itzkowitz
CEO/Founder
Past Companies & Partnerships:
– President, Successories
– Hewlett Packard

"I started EmotionTrac because I believe in the transformative potential of emotional analytics to revolutionize the way we understand and connect with an audience. The tools we’re creating enable brands to create truly impactful experiences."

David Markowski
President, CFO
Past Companies & Partnerships:
– Corporate Development Specialist
– Lehman Brothers DH Blair & Co.
– Founder Global America, Inc

"Over my 37 years of corporate development and capital formation for small companies I have never had a clearer picture of a future [company] than with EmotionTrac. When I discovered them, I just had to invest and get involved."
Jonathan Brickman
CRO
Past Companies & Partnerships:
– Founder, Bigdough.com (now Ipreo - $100+ Million Exit)
– Founder, RainKing Solutions (now ZoomInfo - $100+ Million Exit)

"I’ve been fortunate to have achieved success as a founder myself, and I see EmotionTrac’s AI technology as the tip of the spear for a market with tremendous possibilities. If you’re like me, you just have to get on board when you see a unique product in a high growth market."

Ron Erickson
Board Director
Past Companies & Partnerships:
– Executive Management, Egghead Software
– Founding Investor, DoubleDown Interactive ($500 Million Acquisition)
– Founder & CEO, KnowLabs

"I’ve enjoyed wonderful success by founding, co-founding, and investing in startup companies that disrupt a growing market with unique technology. EmotionTrac is one of those."
Shelli Garson
VP - Research & Insights
Past Companies & Partnerships:
– Grey Group
– Saatchi & Saatchi
– McCann Worldgroup

"Using EmotionTrac’s AI technology to improve communication isn’t just an amazing business model. It’s a technology that can eliminate the waste in digital media and make your message heard. That’s why I’m a part of EmotionTrac."

Lou Andreozzi
Advisory Board
Vice Chairman of Mass Torts & Class Action, EPIQ (Current)
Past Companies & Partnerships:
– Chairman, Bloomberg Law
– CEO, LexisNexis North American Legal Markets
– CEO, IQNAvigator
Mark Coleman
Advisory Board
Past Companies & Partnerships:
– Executive Management, Google Ads
– Executive Management, DoubleClick (Acquired by Google, $3.1 Billion)

 "I’m involved in this company in many ways– as an investor, as an advisor, and even as a customer, and I’ve had nothing but positive feedback from everyone. I think it’s one of the best kept secrets out there."
Dr. Clinton Cimring
Advisory Board
Past Companies & Partnerships:
– Co-Creator, RankDex Search Algorithm (Baidu)

"I feel privileged to be involved with EmotionTrac. What excites me about EmotionTrac is being first to market. I started developing the patents for the underlying technology in late 2016. That idea has now become a reality. Other companies will have to try to reverse engineer what we’ve built in order to copy us, which inherently leaves them at a disadvantage." 

Use of Proceeds


If the offering's maximum amount of $617,500 is raised:

UseValue% of Proceeds
Staff$150,00024.3%
Marketing & Sales$167,24327.1%
Product Development$150,00024.3%
General & Administrative$120,00019.4%
Intermediary fees$30,2584.9%

Terms

This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in EmotionTrac, Inc.. This offering must raise at least $10,000 by April 26, 2024 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. EmotionTrac, Inc. may issue additional securities to raise up to $617,500, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

16,743,040 shares
×
$2.50 per share
$41,857,600implied valuation

Financials

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info

Updates

  • Apr 16, 2024
    We wanted to share a success story highlighting...

    We wanted to share a success story highlighting EmotionTrac’s impactful solutions in legal cases! This story resulted in a $2.2 Million verdict in favor of the Plaintiff.

    In a recent landmark case, a husband-and-wife team of business owners faced a draining legal battle.

    How did we do it? Our patented AI algorithms decode real-time emotional responses, offering a distinct advantage. By utilizing facial expression analysis tools that revolutionize legal case handling, we were able to capture unbiased insights, reflecting audience sentiment accurately.

    Our solution can service the 1.3 Million lawyers in the US alone, with a total addressable market of $70 Billion. Plus, we have earned recognition from legal and political industry giants like the American Bar Association (ABA) and the US Campaign & Elections Industry Association.

    Own a piece of EmotionTrac today on Netcapital!

    Warmly, Aaron Itzkowitz CEO/Founder

    Behind the Verdict: The Impact of EmotionTrac’s Data for Plaintiff's Testimony on the Jury.
  • Apr 3, 2024
    Quick Reminder From EmotionTrac!
  • Apr 2, 2024
    Greetings From EmotionTrac! Our team is...

    Greetings From EmotionTrac!

    Our team is thrilled to have connected with such an inspiring audience with some really great questions. As promised, I am sharing a webinar recap for those who may have missed it or would like to revisit the discussion. You can find the full recap here.

    We’re reshaping the very essence of how brands connect with their audience. In today’s competitive market, it’s crucial for brands to grasp how their content makes people feel. Our platform can help foster inclusivity, build trust, and ultimately drive success in an increasingly diverse and discerning marketplace.

    You can own a piece of our company for as little as $250. Visit our campaign on Netcapital and join us in targeting multiple $100B market sectors! Our solutions have broad applicability across various industries, advertising, entertainment, healthcare, and beyond.

    Warmly, Aaron Itzkowitz CEO/Founder

    Netcapital Puts a Spotlight on EmotionTrac's Cutting-Edge Technology: The Future of Data-Driven Decision Making.EmotionTrac Netcapital Recap.jpg
  • Apr 2, 2024
    We are please to share our continued progress...

    We are please to share our continued progress with you.

    Booked orders increased Q1 2024 over Q1 2023 by 333% Booked orders increased March 2024 over March 2023 by 215%

    Thanks for your continued support as move onward and upward!

  • Mar 28, 2024
    New Invitation From EmotionTrac! There are...

    New Invitation From EmotionTrac!

    There are only seven days left to join us for a special Q&A session hosted by yours truly, CEO Aaron Itzkowitz, on April 4th at 1 PM PST. This is an opportunity to discover firsthand how we leverage AI and emotional analytics to elevate video content. Our innovative approach optimizes viewer engagement and impact! Save your spot!

    We currently have $170K+ raised in addition to booked orders increasing to 350% Year over Year! Our technology goes beyond the surface, measuring facial expressions to decode people’s emotions. Using the latest findings in human psychology and neuroscience, we uncover what truly resonates with consumers. From advertisements and movie trailers to legal cases and marketing campaigns… our AI analytics platform is scalable and versatile.

    Save the date, set a reminder, and don’t forget to jot down those burning questions.

    Don’t forget to drop by our Netcapital campaign

    Warmly, Aaron Itzkowitz CEO/Founder

    Ready, Set, Ask! Our Webinar Q&A is Just 7 Days Away!
  • Mar 28, 2024
  • Mar 25, 2024
    New Invitation From EmotionTrac! As a pioneer...

    New Invitation From EmotionTrac!

    As a pioneer in the field, EmotionTrac leverages cutting-edge AI technology to decode the emotional impact of video content like never before. Mark your calendars for an exclusive opportunity! Join us for a special Q&A session hosted by yours truly, CEO Aaron Itzkowitz, on April 4th at 1PM PST.

    Discover firsthand how EmotionTrac leverages AI and emotional analytics to elevate video content. Explore how our innovative approach optimizes viewer engagement and impact. Save your spot!

    You don’t want to miss out on this engaging webinar where your questions steer the conversation! Take this opportunity to dive deep into the intersection of AI and emotional intelligence in the media.

    Warmly, Aaron Itzkowitz CEO/Founder

    Join EmotionTrac's Exclusive Investor Q&A Session with CEO Aaron Itzkowitz!
  • Mar 25, 2024
    Greetings From EmotionTrac! EmotionTrac has...

    Greetings From EmotionTrac!

    EmotionTrac has surpassed a significant milestone – we have secured over 100 investors! Thank you so much – your trust in our mission and your unwavering support have been the driving force behind our journey thus far. Surpassing this investor mark is not just a numerical achievement. It symbolizes the collective strength and diversity of our investor base. Each of you brings a unique perspective and expertise to the table, propelling us towards greater heights!

    Please note that we’re not just revolutionizing video marketing and advertising. We’re reshaping the very essence of how brands connect with their audience. Brands need to understand the emotional impact of their content. Our platform can help foster inclusivity, build trust, and ultimately drive success in an increasingly diverse and discerning marketplace.

    Discover more on our Netcapital Campaign today!

    Warmly, Aaron Itzkowitz CEO/Founder

    Celebrating 100+ Reasons to Believe in Our Investment!EmotionTrac 100+ Investors.jpg
  • Mar 22, 2024
    EmotionTrac just smashed through a monumental...

    EmotionTrac just smashed through a monumental milestone: $160K raised! Let’s keep the momentum rolling and the celebrations going. This milestone isn’t just a tick on the checklist. It’s a giant leap forward in propelling EmotionTrac towards our goals and vision for the future of video analytics.

    Thanks to your genuine belief in our mission, we can provide a new wave of innovation, shatter boundaries, and create a tangible impact on the world. The diverse range of investors who have joined our campaign, each bring their unique perspectives and expertise to the table. Our investor community reflects the broad appeal and market validation of EmotionTrac’s value proposition.

    Cheers to new beginnings and exciting ventures! Thank you to everyone who has contributed to this success – your belief in our vision fuels our determination to reach new heights! Become a valued partner and join our investors on Netcapital today.

    Warmly, Aaron Itzkowitz CEO/Founder

    Celebrating Investor Support: We've Just Secured $160K+ in Funding on Netcapital!EmotionTrac $150k.jpg
  • Mar 21, 2024
    Hi to all our investors and campaign...

    Hi to all our investors and campaign followers.

    March has been a very busy month. Lots of new clients as well as exciting oportunities that we’ve been working on.

    Looking forward to sharing continued progress once we tally the results at the end of the month.

    Thanks for all the support!

  • Mar 11, 2024
    Video content has emerged as a powerful tool...

    Video content has emerged as a powerful tool for businesses seeking to captivate audiences and drive engagement. Despite its potential, many businesses struggle to maximize their return on investment (ROI) – particularly given how pricey the production of this content can be. This is due to the inability to measure audience engagement and emotional responses accurately.

    Traditional metrics like views and click-through rates provide only surface-level insights into video performance. Without a comprehensive understanding of how viewers truly engage with content on an emotional level… Businesses risk creating ineffective videos that fail to resonate with their target audience.

    That’s where we step in. EmotionTrac goes beyond the surface, measuring facial expressions to decode people’s emotions. Using the latest findings in human psychology and neuroscience, we uncover what truly resonates with consumers.

    Invest Today!
  • Mar 7, 2024
    Hi Shareholders and EmotionTrac...

    Hi Shareholders and EmotionTrac folllowers. Just wanted to share some progress this past month. Booked sales for February 2024 represented 520% growth over February 2023. Onward & Upward! Aaron

  • Mar 1, 2024
    Greetings From EmotionTrac! Effective...

    Greetings From EmotionTrac!

    Effective audience engagement is paramount in video-centric industries. Data-driven insights play a pivotal role in maximizing ROI. Let’s explore the market and why EmotionTrac is at the forefront of this revolution.

    Reliance on video content spans various sectors, from entertainment to education and beyond. According to Grandview Research the US Early Detection and Recognition Market is on target to grow by 16.7% yearly until 2030. Digital Video Advertising alone is predicted to reach an annual market value of $185.6 Billion by 2026.

    These video-dependent sectors are experiencing exponential growth, fueled by the increasing demand for captivating and emotionally resonant content. The numbers speak volumes, showcasing the vast potential within this evolving landscape.

    What sets EmotionTrac apart is our patented AI technology!

    Invest in EmotionTrac on Netcapital and be part of the video-centric revolution!

    Warmly, Aaron Itzkowitz CEO/Founder

    We’re Tapping into a World of Market Possibilities!
  • Feb 29, 2024
    Greetings From EmotionTrac! We wanted to give...

    Greetings From EmotionTrac!

    We wanted to give you a quick update on EmotionTrac’s stellar performance at Netcapital Demo Day. Our cutting-edge AI technology stole the show, showcasing how we’re shaking up the advertising and legal worlds. For those who missed the online event, you can watch the full demo here.

    We have created a platform that measures the emotional behavior of consumers. Imagine being able to tap into the emotions of your target audience and tailor your messaging for maximum impact!

    But that’s not all. It’s also a go-to solution for lawyers looking to ace their cases. With its mock jury feature, legal professionals can simulate trial scenarios and fine-tune their strategies to ensure the best possible outcomes.

    Our team is paving the way for smarter, more effective marketing and legal practices, and now you can own a piece of it! Discover how you can join our investor community on Netcapital.

    Warmly, Aaron Itzkowitz CEO/Founder

    Inside Scoop on EmotionTrac's Netcapital Demo Day Debut!
  • Feb 28, 2024
    Welcome to EmotionTrac Our patented AI...

    Welcome to EmotionTrac

    Our patented AI technology analyzes over 6,800 micro-facial standards per second, providing real-time insights into how an audience feels and engages with videos. We’re able to capture unbiased insights, offering a true reflection of audience sentiment. With 200+ demographic target options, EmotionTrac allows you to tailor your tests to specific groups. This ensures that your decisions are based on authentic data, free from biases.

    EmotionanTrac’s cloud-based platform is reshaping how we understand audience emotions by measuring engagement with video content. The applications for this technology include legal cases, TV ads, movie trailers, and virtually any content that needs to be focus tested. Gain consumer insights before spending a dime on distribution! We have experienced $700K+ in sales since our 2020 launch and exponential revenue growth quarter-over-quarter, year-over-year.

    Become a valued investor on Netcapital.

    Warmly, Aaron Itzkowitz CEO/Founder

    EmotionTrac's AI Revolution: Unleashing the Future of Video Analytics through CrowdfundingEmotionTrac EmotionTrac's AI Revolution Unleashing the Future of Video Analytics through Crowdfunding.jpg
  • Feb 27, 2024
  • Feb 21, 2024
    Greetings From EmotionTrac! We're thrilled to...

    Greetings From EmotionTrac!

    We’re thrilled to announce raising $100K on Netcapital! The funds will be allocated towards product development, enhancing our platform’s capabilities to provide even more valuable insights to our clients. Additionally, we’ll invest in marketing initiatives to increase brand visibility. This will help us scale our operations to meet the growing demand for our services.

    Our journey began with a mission to revolutionize the way emotional reactions are measured and understood. What if you could measure consumer reactions to content before it hits the market? EmotionTrac’s technology uses AI-powered facial action coding to analyze people’s emotions. It combines research in human psychology and neuroscience.

    As we celebrate this milestone, we invite you to join us in redefining how emotional reactions are measured. Let’s pave the way for more impactful content creation together!

    Warmly, Aaron Itzkowitz CEO/Founder

    Celebrating Investor Support: EmotionTrac Secures $100K Funding on Netcapital Platform!
  • Feb 21, 2024
    If you are a new shareholder in EmotionTrac and...

    If you are a new shareholder in EmotionTrac and would like to receive our quarterly shareholder updates, please email investors@emotiontrac.com with your name, email and phone number.

    Thank you.

  • Feb 20, 2024
    Welcome to EmotionTrac! Invest in EmotionTrac...

    Welcome to EmotionTrac!

    Invest in EmotionTrac on Netcapital and be part of the video-centric revolution! Our patented AI algorithms offer a distinct advantage in decoding real-time emotional responses. Our technology’s scalability empowers businesses to conduct tests globally and across diverse demographics, upgrading modern market research.

    Reliance on video content spans various sectors, from entertainment to education and beyond. According to KBV Research, Digital Video Advertising alone is predicted to reach an annual market value of $185.6 Billion by 2026. The addressable market details are available on our raise page at Netcapital.

    This is your chance to get in on the ground floor of disruptive AI technology in video content analytics!

    Warmly, Aaron Itzkowitz CEO/Founder

    Invest Today!
  • Feb 13, 2024
  • Feb 6, 2024
    Welcome to EmotionTrac! President David...

    Welcome to EmotionTrac!

    President David Markowski recently hosted a Q+A webinar and was accompanied by lead investor Peter Schultz. On January 30th, we focused on how EmotionTrac integrates AI and emotional analytics to optimize video content.

    Why watch the webinar recap video? It serves as a window into our innovative approach and strategic initiatives. For those interested in learning more, watch the full recap here.

    Reliance on video content spans various sectors, from entertainment to education and beyond. According to KBV Research, Digital Video Advertising alone is predicted to reach an annual market value of $185.6 Billion by 2026. The addressable market details are available on our raise page at Netcapital.

    This is your chance to get in on the ground floor of disruptive AI technology in video content analytics!

    Warmly, Aaron Itzkowitz CEO/Founder

    Missed the EmotionTrac Webinar? Catch Up Now!EmotionTrac Webinar Recap.jpg
  • Feb 1, 2024
    Company progress update: January 2024 booked...

    Company progress update: January 2024 booked revenue was up 350% over January 2023. December 2023 booked revenue was up 250% over December 2022. In the last 2 months, our booked orders grew 600% over the same period last year.

  • Feb 1, 2024
    In rapidly growing markets, using videos to...

    In rapidly growing markets, using videos to convey messages is crucial. However, companies are facing a major challenge. They’re spending billions annually on content creation but failing to truly resonate with target audiences.

    EmotionTrac is a patented technology that measures audience emotion and engagement with video content. You can use it to focus test videos with specific groups, and the insights it reveals improve ROI in multiple billion-dollar markets

    Our patented AI technology analyzes over 6,800 micro-facial standards per second, providing real-time insights into how an audience feels and engages with videos.

    We’re able to capture unbiased insights, offering a true reflection of audience sentiment. With 200+ demographic target options, EmotionTrac allows you to tailor your tests to specific groups. This ensures that your decisions are based on authentic data, free from biases related to race, religion, nationality, age, or gender.

    Warmly, Aaron Itzkowitz CEO/Founder

    EmotionTrac: Amplifying Your Impact Across Markets!EmotionTrac Scalable Solution.jpg
  • Jan 30, 2024
  • Jan 24, 2024
    Join us for a webinar on January 30th at 11 AM...

    Join us for a webinar on January 30th at 11 AM PST, featuring President David Markowski and lead investor Peter Schultz. Discover how EmotionTrac uses AI and emotional analytics to enhance video content. Registration is open for a week. EmotionTrac, with a global reach of over 300 million, optimizes messages for better market impact. Notable achievements include three U.S. patents, a successful 2021 campaign, and recognition by the American Bar Association and the US Campaign & Elections Industry Association. Find out why investors value EmotionTrac by visiting our raise page.

    Act NOW! Exclusive Investor Q&A Session with President David Markowski.Webinar 1 week.jpg
  • Jan 12, 2024
    $60,000 Campaign Milestone reached today....

    $60,000 Campaign Milestone reached today.

    Welcome to the newest investors to the EmotionTrac family.

    Happy New Year to all!

  • Jan 5, 2024
    $40,000 Campaign Milestone reached today. ...

    $40,000 Campaign Milestone reached today. Welcome to all our newest investors to the EmotionTrac Family.

    Onward & Upward! More exciting news to follow.

  • Jan 5, 2024
  • Dec 20, 2023
    Dear Investors, Wanted to share a recent...

    Dear Investors,

    Wanted to share a recent client success story after meeting that at one of the legal events we sponsored.

    After learning about EmotionTrac for the first time an attorney event in Santa Monica, this lawyer used our service, which resulted in the following outcome.

    December 10th “Circling back around after meeting you at the Mitnik seminar. I have a zoom trial starting on Tuesday this week. Do you have time on Monday to run a 100-person panel for my damages ask?”

    December 15th “$3.2M outcome. Thanks so much for the hustle on the test and data. It was more important than I can tell you. I was doubting my number and it made all the difference with my confidence! Will be back again!”

    EmotionTrac delivers meaningful insights to help lawyers win their cases.

  • Nov 30, 2023
  • Nov 27, 2023
    Andre, Happy Thanksgiving to you as well. We...

    Andre, Happy Thanksgiving to you as well. We continue to progress swiftly with the Microsoft relationship. It is a slow and steady process and we expect to see it bear some fruits before the end of this year. We are working towards a proof of concept and once that is completed, we’ll have a better idea of how that will roll up in 2024. We are vry excited about this opportunity and look forward to share more details as they are available. Thanks. David

  • Nov 20, 2023
    Just surpassed the $25,000 milestone of funds...

    Just surpassed the $25,000 milestone of funds raised in this campaign. Business continues to progress and more exiting announcements to come.

  • Nov 6, 2023
    Here are what some of our investors are saying...

    Here are what some of our investors are saying that motivated their investment….

    -A.I. technology in the marketing space. -This is my second investment. I made an initial investment in the company a few years back at their initial round. I like what the company is doing and the prospects that are looking at their potential now. -I firmly believe EmotionTrac is a sound investment and will be a wise investment in the future.

    Join the growing list of EmotionTrac investors today!

  • Oct 23, 2023
    After receiving a $51 Million verdict for their...

    After receiving a $51 Million verdict for their client, watch another great testimonial from our of our happy customers. https://vimeo.com/843344841/4aa6149379?

  • Oct 10, 2023
    $10,000 Raised. We are pleased and thankful to...

    $10,000 Raised. We are pleased and thankful to have reached this first milestone towards out total goal.

  • Oct 9, 2023
    AI is the new frontier & has become the fastest...

    AI is the new frontier & has become the fastest adopted technology the world has ever seen. Now imagine being able to create amazing videos without cameras, actors, or big studios. That’s what AI is doing right now! It’s creating videos that look super real & doing it faster than ever before. But there’s a little hiccup. Creating videos with AI is one thing, but making sure they feel real & connect with people’s emotions is another. That’s where we need something to check that these videos actually make sense and feel right to people who watch them.

    Here’s Where EmotionTrac Comes In. Before brands spend big bucks on advertising, we make sure their videos are tested by real people to see if they really resonate. We analyze the emotional reactions making sure the message is just right.

    We’re building a future where videos, whether made by humans or computers, tell stories that matter and stick with us. And we’d love for you to be a part of this exciting adventure!

  • Oct 6, 2023
    Amazon recently utilized EmotionTrac to test...

    Amazon recently utilized EmotionTrac to test two of their Ring Doorbell commercials before launching their ad campaign. “EmotionTrac delivered meaninful insights. We will definitely use them again.” - Head of Marketing

  • Sep 22, 2023
    Primary offering of 247,000 shares at $2.50
  • Sep 22, 2023
  • Jan 26, 2022
    We want to again thank all our investors...

    We want to again thank all our investors through Netcapital for your investment and vote of confidence. The company sends out monthly updates to our shareholders and want to make sure you are included in those communications. If you are not receiving our investor emails, please email investors@jinglz.net with your contact information (Name, Email and Phone number. To learn more about EmotionTrac, the Jinglz flagship product, please visit www.EmotionTrac.com Thank you!

  • Apr 1, 2021
    Primary offering finalized, selling 165,725 shares
    Sold 165,725 shares at $1.50 for a total of $248,587.50
    See offering
  • Mar 10, 2021
    We're pleased to have been invited to present...

    We’re pleased to have been invited to present to the 4,000+ members of TrialSchool.org this coming week. The title of the presentation is: The Future of Focus Groups: AI Driven Insights are Easier, Faster and More Economical Than Traditional Testing Methods. We will be demonstrating how AI can be used to track the emotional effects of a trial lawyers case presentation on a focus groups. Using data-driven reporting, lawyers can now find out what assets work and those that don’t give them an advantage when presenting their case to a live jury. Trial School is a not-for-profit collaborative effort to provide free trial advocacy training for lawyers who represent people and groups fighting for social justice.

    Trial School.PNG
  • Mar 9, 2021
    To our Netcapital investors: 1. Thank you for...

    To our Netcapital investors:

    1. Thank you for your investment and vote of confidence. To receive our monthly investor updates via email, please send an email request to: investors@jinglz.net with your name and email address.

    2. We have just published our 2nd Podcast episode. You can watch or listen to it at: http://emotiontrac.com/podcast/ Quick note: We are in the midst of rebranding our flagship product from “Yale Insights” to “EmotionTrac” (Yale University was not flattered with us using the name… Go figure)

    Stay safe and be well!

    Watch the latest Podcast
  • Feb 19, 2021
    Our flagship product, Yale Insights, has...

    Our flagship product, Yale Insights, has launched a Podcast show. We invite you to watch or listen to the inaugural podcast with Nick Panagakis, partner and attorney at the Morgan & Morgan Law Firm.

    Watch or Listen Now
  • Jan 29, 2021
    On December 29th, we were officially issued our...

    On December 29th, we were officially issued our second patent.

    Patent for METHOD OF OBJECTIVELY UTILIZING USER FACIAL EXPRESSIONS WHEN VIEWING MEDIA PRESENTATIONS FOR EVALUATING A MARKETING CAMPAIGN Patent No.: 10,880,602 B2 Issue Date: December 29, 2020

    We are thrilled to have the Intellectual Property protection of our technology under our belts. We are exploring if we have patent protection against companies that may already be in use of our invention. This could result in possible licensing fees paid to the company.

    In addition, we are continuing to make huge strides in our company and have been able to consistently book new clients over these past few months.

    We look forward to sharing more exciting updates in the near future.

    Jinglz Patent.png
  • Jan 6, 2021
    Aaron Itzkowitz, Founder & CEO of Jinglz,...

    Aaron Itzkowitz, Founder & CEO of Jinglz, recently wrote and published this article on Emotional Intelligence.

    Read the article
  • Dec 23, 2020
    This informative video interview with Jinglz...

    This informative video interview with Jinglz founder and CEO discusses the company, technology and market opportunity. Very compelling!

    Watch Q&A with Jinglz founder & CEO
  • Dec 11, 2020
    BIG things are happening. We have been...

    BIG things are happening.

    We have been marketing our EmotionTrac product under Yale Insights.

    www.yaleinsights.com/legal

    The efforts target trial lawyers, personal injury, litigators, etc.

    We have been presenting our AI software to many companies in the AmLaw 100 (Top 100 Law Firms).

    In fact, we have begun to process orders with a law firm with over 600 attorneys.

    They take more cases to court every year than any other law firm in the country.

    They’ve already done their first tests on our platform and we are in discussion to roll it out to the rest of the firm.

    Once this company is on board, every other trial firm in the country is going to want this technology.

  • Oct 8, 2020
    Using an Online Focus Group to Present a...

    Using an Online Focus Group to Present a Winning Case for Trial Lawyers

    September 9, 2020 Orlando, Florida: In this special edition of the New York Weekly Roundup, Patrick Michael Megaro interviews the CEO of CampaignTester, Aaron Itzkowitz.

    CampaignTester is an online platform that analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.

    It operates as a virtual focus group that uses Artificial Intelligence to analyze and validate the emotions and responses evoked from videos.

    Practical applications for trial lawyers include: Testing an argument or a theory of a case on a potential jury Testing the credibility of a witness or a client Practice opening statements or closing statements Presentation - dress, colors Development of a juror profile Track a potential juror’s engagement - are they bored, losing interest, etc. Using the application as a negotiation tool to leverage a case Developing a case strategy based on reactions from the panel audience

    Watch the Interview
  • Sep 17, 2020
    Jinglz is pleased to announce that its...

    Jinglz is pleased to announce that its CampaignTester product has joined forces with Target Media to offer its groundbreaking audience insight tool for Target’s stable of notable brands and media company clients worldwide.

    Read More
  • Sep 1, 2020
    CampaignTester was recently featured on...

    CampaignTester was recently featured on ArtificialLawyer.com

    Excerpt from the article:

    Ever wondered if a regular witness, or an expert witness, will be convincing, credible or engaging in court? Ever asked out loud if there was a test that showed how people responded on an emotional level to others involved in a court case? If you have, then meet US-based CampaignTester.

    CampaignTester analyses facial expressions in real-time, second-by-second, of a 100 or more volunteers, who are watching a short video of the person you want to do a reaction test on.

    Their emotion spotting software – which has been trained to spot a range of emotional responses (see video below), such as anger, sadness and surprise – watches the group’s reactions, captures them, and presents the data with a detailed breakdown.

    To read the full article which includes a video interview with Aaron Itzkowitz demonstrating the product, click the link.
  • Aug 11, 2020
    Apologies for the second email, this one...

    Apologies for the second email, this one includes a link.

    Did you miss our pitch on Netcapital’s Demo Day?

    We participated in Netcapital’s live Demo Day event, along with 4 other companies, on July 30th.

    We’ve uploaded our pitch segment to YouTube so you can watch it at your convenience.

    Read More:
  • Jun 19, 2020
    According to a survey conducted last week by...

    According to a survey conducted last week by CompTIA, 84% of tech firms have seen an increase in new business opportunities since the beginning of the COVID-19 pandemic. It’s a crucial time for tech companies– particularly those who offer remote solutions like ours. Read all about it on our blog.

    Read the full post...
  • Jun 10, 2020
    Primary offering of 166,666 shares at $1.50

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