Defynance Holdings, Inc.

Defynance eliminates student debt with its smart Income Share Agreement (ISA). We pay off student loans for qualified employed American workers and provide an investment platform supported by a career resources marketplace.


We pay off student loans with debt-free income share agreements (ISA). We also offer a resources marketplace with various career and other resources to optimize earning potential and improve quality of life.

The Defynance investment opportunity lets you get in on the ground floor of a unique student loan refinancing solution designed to help solve the student debt crisis and empower financial freedom for our customers, investors, and users.

Deal Highlights

  • Earn dividends - When Defynance become profitable, our shareholders will start earning dividends.
  • Solve the student debt crisis - We believe that no one else is directly tackling the student debt crisis with a debt-free student loan refinancing solution.
  • Join our debt-free movement - Defynance is just starting. We have plans to expand and grow our offering and you may help define our journey. Plus, we'll be sure to thank you!


Sadly, student debt today is pervasive. It has become a full blown crisis! Its negative impact reaches across the demographic, racial, and income spectrum.

Here are the big numbers:

  • $1.6+ Trillion of student debt growing 10% annually
  • More than 45+ Million student loan borrowers
  • 2nd largest consumer debt behind mortgages but more than credit cards and auto loans
  • 70% of college students leave with student loans; many without even graduating
  • Student loan refinancing has strict approval criteria and mostly requires co-signers

Additional reading:



Defynance eliminates student debt and invests in the earning potential of our customers with our debt-free ISA student loan refinancing and investment platform, which has the following core offerings and benefits:

Debt-free ISA student loan refinancing

  • Multiple ISA terms from 5 to 15 years
  • Always affordable payments
  • Removes student loan debt from credit report
  • Automatic payment deferrals if income falls below $25,000
  • Scaling payment cap
  • Prepayment and buyout options
  • Cash back at the end of the ISA

Impact investment fund

  • Open to accredited investors
  • Generates passive quarterly income from all ISA contracts funded
  • Has low volatility with projected growing returns
  • Dynamic correlation with the market has recession hedging properties
  • Tax deferral benefits

Comprehensive resources marketplace

  • Career guidance, recruitment, upskilling, networking, and jobs
  • Entrepreneurship resources, support, and education
  • Credit building and repair
  • Financial tools, widgets, resources, and education
  • Wellness support for mental, spiritual, and physical health

Business Model

One Time

  • Student Loan Refinancing Customers pay a processing fee
  • ISA Refinancing Fund Investor pays a sales charge


  • Monthly servicing fee from each income sharing payment
  • Quarterly fund management fees

Future Revenue

  • Plan to monetize resources marketplace in 2021
Business model


We plan to target the higher end of the student loan spectrum by refinancing Graduate PLUS, Parent PLUS, and private student loans.

The student loan refinancing market is largely untapped because existing lenders have:

Defynance is not a lender. We invest in the earning potential of our customers. We offer:

  • A debt-free refinancing solution
  • Always has affordable payments
  • Offers consumer protections
  • Does not requires a co-signer
  • Gives cash back at the end of the ISA


What have we built?

  • First ISA refinancing contract
  • Application to funding to servicing process
  • Customized ISA approval criteria
  • Algorithm for ISA pricing and risk adjustment
  • Online platform pilot with early beta users
  • Career and more resources marketplace
  • Fully functional mobile app prototype
  • ISA Refinancing Fund structure
  • First paying ISA student loan refinancing customer
  • More than 70 applicants without marketing

Media mentions


Our day to day team consists of engineers and business development staff all focused on one thing: freeing people from their student debt.

Farrukh Siddiqui
Founder & CEO

Farrukh is a seasoned financial executive, social entrepreneur, and innovator with 30 years of diverse professional background in product development, technology, marketing, sales, business development, operations, and social impact. He has a consistent leadership track record of achieving results by empowering staff, demanding organization wide accountability, and technology innovation.


The Defynance team is comprised of a diverse group of young professionals who are passionate about solving the student debt crisis. Coming from engineering, marketing, research, and business development backgrounds, the team brings a wide variety of skills necessary for the constantly pivoting nature of startup growth. They have successfully contributed to creating a unique debt-free income share agreement solution to tackle the student debt crisis and are constantly working to efficiently execute Defynance technology, operations, business development, and marketing strategies and tactical plans.


“After I graduated from college during the 2008 financial crisis in one of the worst job markets I felt hopeless about the student debt I was carrying. I could not refinance all the separate loans because my credit history was limited. I wish I had an option like Defynance sooner. A debt free alternative from a traditional loan with a support ecosystem to improve my earning potential would have enabled me to get my finances back on track much sooner.”
Asif H
“I’ve known far too many people trapped in a vicious cycle of student loan debt. People that worked hard all their lives, did the right thing and sacrificed to perform well in school. Yet, their upward mobility is severely limited, and they may never enjoy the fruits of labor. Defynance has the potential to really solve the problem.”
Joey Womack
Founder Goodie Nation


Alison Beckner
Credit Advisor
Brian Gunn
Sales Advisor
Viveck Boray
Legal Advisor
Adnan Masood
Tech Advisor
Kristen Slink
Fintech Advisor

Use of Proceeds

If the offering's maximum amount of $1,070,000 is raised:

UseValue% of Proceeds
BD & Marketing$410,68438.4%
IT & Systems$80,8527.6%
Legal & Compliance$59,6195.6%
CF Marketing$15,0001.4%
CF Review$1,5000.1%
Net Capital Fixed Fees$2,5010.2%
Intermediary fees$52,4304.9%


This is an offering of Common Stock, under registration exemption 4(a)(6), in Defynance Holdings, Inc.. This offering must raise at least $10,000 by December 11, 2020 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Defynance Holdings, Inc. may issue additional securities to raise up to $1,070,000, the offering’s maximum.

$10,000 minimum
$33,624 raised

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$0.60 per share
$7,070,000implied valuation

Pitch Deck

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These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Oct 20, 2020
    It's SOCAP time! It is the largest social...

    It’s SOCAP time!

    It is the largest social capital and impact conference. Defynance is a scholarship entrepreneur. You can find us in the entrepreneur showcase at

    Watch our Founder’s message to the SOCAP community.

    SOCAP Message
  • Oct 15, 2020
    Defynance Is Being Featured at SOCAP, the...

    Defynance Is Being Featured at SOCAP, the preeminent social impact community and conference.

    We were chosen as a scholarship entrepreneur at SOCAP Virtual 2020, October 19-23.

    Come support us at SOCAP and stay tuned for exciting announcements we have planned for SOCAP.

    Join the impact movement!

    Meet SOCAP Scholarship Entrepreneurs
  • Oct 12, 2020
    Thank you to our first 22 investors. You guys...

    Thank you to our first 22 investors. You guys are awesome so be proud that you are empowering us to #defydebt!

    We applied to Techstars Boulder yesterday and are excited to go through the process. I’ll use this opportunity to introduce our team as they introduce themselves to the Techstars team!

    Meet Our Team
  • Oct 9, 2020
    Defynance User Hub Prototype Demo Farrukh...

    Defynance User Hub Prototype Demo

    Farrukh Siddiqui, Founder & CEO of Defynance, gives a tour of the Defynance User Hub functional prototype that will be developed with the capital raised during this seed round. Please ask questions in the discussion section. Let’s #defydebt together!

    Watch Demo

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