Dashible's original offering opened on December 14, 2020 and was completed on July 30, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of July 30, 2021.


Dashible connects and builds long-lasting relationships between consumers and local retailers through an integrated deals and loyalty platform.


Dashible helps consumers find deals, discounts and promotions at local businesses in New York and New Jersey (expanding nationally in 2021) and provides businesses with the opportunity to reach new customers, create customer loyalty and increase revenue.

Why You Should Invest

  • Deals have proven to be one of the best ways to get new customers in the door. But, if they only come once, what is the real benefit? Existing loyalty programs focus on customers that businesses already have. Deals and loyalty should be symbiotic for maximum effectiveness.
  • Dashible integrates deals and loyalty in a single SaaS platform to help businesses find new customers and keep them coming back. We are building out our artificial intelligence to make the platform predictive and present customers with deals and loyalty programs that they are likely to actually desire. We offer easy and fun-to-use apps for both local retailers and consumers.


Local retailers have a difficult time finding new customers on a limited budget and keeping existing customers long term. Businesses are forced to use several different tools that don’t work together, are often too expensive, are 100% manual and don’t collect the valuable data that the business needs. To promote deals/promotions many of these businesses use tools like daily deal platforms that force a deep-discount, are extremely expensive due to revenue sharing and typically only attract one-time customers and posting to social media which is only seen by people that already follow them. For loyalty, they revert to manual tools like printing paper loyalty cards that customers lose or using expensive loyalty platforms that require another device on the counter or programs that require integration with their point of sale system that may not capture customers that pay in cash. We are continuing to build a platform that enables business to interact with and get a better understanding of customers through data and artificial intelligence throughout the entire customer lifecycle.


Historically, deals have been used to attract new customers who tend to not return, while loyalty programs have been used to keep existing customers coming back.


We plan to start by helping businesses attract new customers via deals, promotions and digital loyalty cards. This way, businesses can optimize the lifetime value of their customers by offering increasingly valuable rewards determined by the business.


Through our 100% digital platform, we put the control in the hands of the business owners. Dashible makes it easy and affordable to create custom deals that work for their specific business needs, whenever they want to. Our app allows our business owners to interact with customers even when they are not in the store. Deals can be created instantly to allow businesses to react to current happenings in their area.

We have built a unique digital loyalty offering that works with our deal service allowing businesses to create custom loyalty programs and provide incentives (deals) for customers to make repeat visits. They can provide increasing valuable rewards for their best customers.

One of the most powerful things about Dashible is that all our services work together to help businesses increase revenue while saving time and money and collecting valuable data about their customers’ behaviors.

Of course, we also provide value for the customers. We have developed a fun and engaging app that allows customers to easily find new deals and loyalty programs in their area by swiping right for deals they like and left on deals they don’t. This gives us more information about their interests. There will be no more need to search through lists of businesses. Dashible will do that for you.

Business Benefits
Customer Benefits

Business Model

Dashible plans to make money by charging businesses an affordable monthly subscription fee at the silver, gold or platinum tier. We offer a free trial to allow businesses to get to know us and see the value of our services before committing to a subscription.

Business Model


The market for deals and loyalty programs used by small to medium-sized businesses exceeds $100B. The Dashible addressable market is $45B, which is focused on the 10MM local retailers that have a digital presence. We have built the platform to be self-service, secure and scalable to allow us to grow rapidly.



  • Launched Dashible Deals
  • Launched Dashible Loyalty
  • Released iOS and Android Apps for consumers
  • Graduated from Founder Gym Accelerator
  • Launched the Dashible open API and secured our first integration partner EatOkra
  • Signed up over 330 businesses in NYC
  • Received a $5,000 grant from the Coalition to Back Black Businesses Fund
  • Received a $10,000 grant from BeyGOOD’s Black-Owned Small Business Impact Fund
  • Selected to be a part of EY’s Entrepreneurs Access Network

Media mentions


Our co-founders have known each other for over 15 years and have worked on numerous projects together over the years.. Prior to Dashible, they co-founded CipherLink that merged with iKobo and subsequently built it to a global business before it was acquired by M2 Financial. Marvin and Tony both have startup, Fortune 500 and military experience giving them diverse backgrounds spanning different industries and working environments.

Marvin Johnson

Prior to Dashible Marvin served as Head of Payments & Treasury at Mezu and spent 8 years at Mastercard where he held several roles including VP of Product Development, VP Product Management and Director of Product Development. Prior to Mastercard, Marvin co-founded Cipherlink that merged with iKobo and led iKobo as CEO. iKobo was one of the first fintechs and the first global card-based remittance platform. iKobo grew to a global business with Visa prepaid cards issued to customers in over 120 countries. After iKobo was acquired Marvin co-founded and served as VP of Operations of RTP FInancial Services (dba PayPartners) an provider of payroll card services that grew to having over 300 businesses customers onboard prior to being acquired by Transcard. Marvin also spent time as a nuclear submarine officer in the US Navy. Marvin earned a BS in Materials Engineering from the University of Florida and a MBA in Decision Sciences from Georgia State University.

Tony Carter

Tony has over 20 years experience in technology and information security and is a Certified Information Security System Security Professional (CISSP). Prior to Dashible Tony founded and served as a principal consultant at iTrust Labs where he specialized in PCI gap analysis, penetration testing and host/infrastructure security hardening. Tony co-founded CipherLink, a provider of encrypted messaging and email where he served as CTO. CipherLink was subsequently merged with iKobo where Tony also served as CTO. At iKobo, Tony architected and managed the security of iKobo’s global money transfer platform. iKobo was acquired by M2 Financial. Tony also spent time in the US Air Force as an information security specialist where he designed and architected secure systems for several government organizations including DARPA.


“Dashible has helped me get more customers into my business. We have run several Dashible Deals and Dashible helped us to do two customer events. I really like how easy it is to use and how we are able to keep customers coming in.”
Ming, Owner of Squarrel Cafe
Brooklyn, NY
“The Dashible Team has been great to work with. We were able to create a couple deals that worked really well for us. We will definitely be using the loyalty program.”
Mohammed, Owner of Brooklyn Baklava
Brooklyn, NY
“We ran a promotion with Dashible and had a line of customers all the way down the block. We are looking forward to doing it again and we will definitely be working with them (Dashible) as we open up more BK Lobster locations in New York and other cities.”
Edward, Owner BK Lobster
Brooklyn, NY
“We did a 1-day BOGO deal with Dashible and had a great turnout. Dashible is now part of our regular marketing strategy. It’s a great way to boost foot traffic and reach customers from other neighborhoods.”
Jonathan Acosta, Owner Infit Nutrition
Brooklyn, NY

Use of Proceeds

If the offering's maximum amount of $250,000 is raised:

UseValue% of Proceeds
Intermediary fees$12,2504.9%


This is an offering of Common Stock, under registration exemption 4(a)(6), in Dashible, Inc.. This offering must raise at least $10,000 by July 30, 2021 at 12:59am ET. If this offering doesn’t reach its target, then your money will be refunded. Dashible may issue additional securities to raise up to $250,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$4 per share
$4,351,108implied valuation

Pitch Deck

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SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Feb 19, 2024
    Hello everyone, please find this update that...

    Hello everyone, please find this update that discusses our pivot into AI.

    Click to Read
  • Jul 12, 2023
    Hello everyone, Artificial Intelligence (AI)...

    Hello everyone, Artificial Intelligence (AI) has become a game-changer, transforming the way we interact with technology and will reshape business in society in ways that no one will be able to completely predict. We have been busy over the last several months gaining an understanding of all the new Artificial intelligence (AI) technology and tools being introduced. We believe that AI must be included as we continue to build Dashible and our other brands. We were recently accepted into the Google for Startups Cloud Program! This program gives us substantial credits to use for Google Cloud services and we also have a “Success Team” at Google. This will definitely help us build the AI tools for local businesses that we have been envisioning.

    We currently are operating under two brand names: Dashible - Marketing and loyalty for local businesses. https://www.dashible.com DashTechs - Technical staffing and software development. https://www.dashtechs.com

  • Mar 7, 2023
    March 2023 Update (4/4) - PerkChain: Our New...

    March 2023 Update (4/4) - PerkChain: Our New NFT Service

    We are also excited to announce the rebranding of our latest developing product, VIP NFT, into PerkChain, an NFT-based loyalty service that empowers local businesses to create personalized rewards programs and NFTs with local artists. Whether you’re a creator, collector, or a small business, NFTs are opening up new opportunities and possibilities in the digital world, creating a more secure marketplace for unique digital assets and a more engaging way to brand loyalty. We are excited to launch PerkChain later this year and look forward to helping businesses of all sizes take their rewards programs to the next level and achieve greater success.

    Follow our Instagram to learn more and get updates.
  • Mar 7, 2023
    March 2023 Update (3/4) - DashTechs: Our...

    March 2023 Update (3/4) - DashTechs: Our Services Division

    On the side note, thanks to the support of our team in India, our services division, DashTechs, has experienced remarkable growth over the past year. As a full-service information security and software design/development firm, we provide businesses worldwide with a range of cutting-edge solutions, including technical staffing augmentation, custom software development, information security, and other technology services. We are thrilled with the growth we have experienced so far and are committed to expanding our client base even further and continuing to provide the best solutions in the coming year.

    Click here to visit our DashTechs website.
  • Mar 7, 2023
    March 2023 Update (2/4) - What to Expect in...

    March 2023 Update (2/4) - What to Expect in 2023

    This year, Dashible is working on finding even more ways to support and provide value to our local businesses, consumers, and communities. In a city with around 110 universities and colleges, targeting the NYC student community is a lucrative strategy for local businesses to grow their customer base. By offering special student discounts and perks, they can build a loyal customer base that is likely to continue patronizing their business even after graduation.

    With many establishments already offering student deals, we are happy to announce a new student feature that will launch soon on our app. Similar to our happy hour feature, this new filter feature will help Dashible users find their nearest student deals. To make our loyalty/rewards program even simpler, users can now also earn loyalty stars without the app. All they need to do is scan the loyalty QR code and enter the phone number that they’ll use when signing up for the app.

  • Mar 7, 2023
    March 2023 Update (1/4) - 2022 in Review 2022...

    March 2023 Update (1/4) - 2022 in Review

    2022 was definitely a year of collaboration and engagement for Dashible. Throughout the year, we held various events with our New York City merchants, such as Brooklyn Baklava, Squarrel Cafe, Stiletto Goddess, and Brooklyn Brows. Along with promoting the Dashible brand and acquiring more users on the app, these events also helped drive more customer traffic to the merchants. As part of Black Business Month in August, we also collaborated with Green Book Global and EatOkra in a special campaign to highlight and amplify 7 Black-owned Harlem restaurants. On behalf of these two other amazing black tech founders, we are pleased to share that our campaign was featured by NYCgo in September 2022 as well as by the 1010 WINS All News 92.3 radio station to welcome Black History Month in late January 2023.

    Read the featured articles here:
  • Jul 31, 2022
    We are currently working on launching a new...

    We are currently working on launching a new product called VIP NFT (https://www.vipnft.biz). The service will enable Dashible businesses to partner with local artists to create NFTs that are virtual VIP cards. We are excited about this new product and will provide more details as we get closer to launching it. You can read the press release here: https://finance.yahoo.com/news/dashible-announces-locally-sourced-nfts-140000390.html

    Read the press release
  • Jul 30, 2022
    The Dashible 2021 annual report is available on...

    The Dashible 2021 annual report is available on our website at https://www.dashible.com/page/investors

    Read More
  • May 2, 2022
    We recenly launched a new feature that enables...

    We recenly launched a new feature that enables users to earn Bitcoin for every loyalty star earned. https://www.dashible.com/shop-local-and-earn

    Read More
  • Apr 20, 2022
  • Sep 10, 2021
    We are happy to announce that Dashible was...

    We are happy to announce that Dashible was selected to be one of 12 companies to participate in the Google for Startups Black Founders Exchange!

    Read More
  • Aug 6, 2021
  • Jul 30, 2021
    Primary offering finalized, selling 11,181 shares
    Sold 11,181 shares at $4 for a total of $44,724
  • May 26, 2021
  • May 25, 2021
    We are really happy to announce that Dashible...

    We are really happy to announce that Dashible was selected as on of the 100 businesses to be selected to as part of the I Love NYC SMB program. I LOVE NYC SMB winners were selected from hundreds of applicants to represent the best of NYC, with criteria including that the business owner has remained in NYC throughout the pandemic, found ways to contribute to their community through the hardship, and reflect values of diversity and inclusion. Read the release here - https://www.einnews.com/pr_news/541539227

    Read More
  • Apr 30, 2021
  • Apr 16, 2021
  • Mar 9, 2021
  • Mar 3, 2021
    We are happy to announce that Dashible has been...

    We are happy to announce that Dashible has been accepted into cohort 12 of The Batchery - an early stage accelerator out of Berkeley California. We decided to work with them, after several interviews of us interviewing each other, because they provide customized advisory services and assistance for each startup, not a one size fits all, cookie cutter approach. We look forward to working with the Batchery as we take Dashible to the next level!

  • Mar 2, 2021
    Dashible is holding our first multiple-business...

    Dashible is holding our first multiple-business event called the Atlantic Avenue Dash from March 15th - 21st. Over 20 local businesses in Downtown Brooklyn, NY have already agreed to participate. During the event, the businesses will offer great deals that are only available with the Dashible app. The businesses and Dashible are working together to get people out to explore the area and support local businesses all while saving money.

    Check out this video on our YouTube channel for a preview of some of the participating businesses and Dashible deals https://youtu.be/uDYxRmEVNtA

    Watch the Video & Subscribe
  • Feb 10, 2021
    We were accepted on the the Google Start on...

    We were accepted on the the Google Start on Android Program!

    From the Google website - “Developers get hands on support, inclusion in Early Access, technical support, and other perks. Hundreds of startup app and game developers have graduated from the program including 2017 Android app of the year, Socratic, Product Hunt’s 2017 mobile app of the year, Astro, and Google Play’s “Standout Startup” for 2018, Canva, to name just a few.”

    Dashible is definitely excited to be working with Google.

  • Feb 4, 2021
  • Jan 22, 2021
    Since last summer there has been a marked...

    Since last summer there has been a marked increase in consumers looking for black-owned businesses. Dashible is happy to announce a new feature in the Dashible consumer app for iOS. You can now search for black-owned businesses that are offering Dashible Deals. Businesses have the choice to label themselves as black-owned when signing up for Dashible. The label also acts as a search attribute, making it easier for Dashible users to find black-owned businesses.

    black owned filter in phone.png
  • Dec 14, 2020
    Primary offering of 62,500 shares at $4
  • Dec 14, 2020
  • Dec 14, 2020

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