People-Powered Recommendations

CLIQREX is an app that aims to leverage human affinity and technology to unify the fragmented digital entertainment world.

We plan to provide powerful recommendations [REX] from your most trusted source - your inner circle - your CLIQUE [Cliq]. You may consume all your digital entertainment with just one CLICK from the app, with your friends never more than a tiny REX arm's length away! With our patent-pending technology, we may even help you discover new people with whom you might CLICK based on your mutual REX.

Additionally, we are acknowledging the negative impact of social media on mental health and society at large; by creating a digital environment that nurtures positive social wellbeing for users, we aim to better the lives of all “Cliqs.”

Trusted CLIQ. Powerful REX. Social GOOD.


CLIQREX Aims to Solve Four Key Consumer Problems:

1) Consumers struggle to find content in the newly fragmented media landscape. The number of streaming platforms has passed 300 in the U.S., more than doubled since 2014. 78% of the U.S. population uses one or more of the top streaming services: Netflix, AmazonPrime, and Hulu.¹ Consumers can feel overwhelmed by the proliferation of streaming platforms and entertainment options; there are 5,800 content titles on Netflix alone.²

According to a 2021 study by Horowitz Research:³

  • 50% of TV content viewers think there are too many streaming services
  • 49% believe that “it’s hard to know what shows are on which streaming services”
  • 44% say they “often have a hard time finding something to watch”
  • 39% of people still “have a difficult time trying to decide what to watch next"

Consumers are desperately seeking guidance on where to find entertainment that they would enjoy: Google’s #1 search for 2021 being “What to watch?”⁴

2) Consumers want the power of AI, but not the manipulation. Consumers can feel manipulated by AI and Influencers. They believe in the power of AI to AID in their decision-making but want AGENCY in the process. They don’t trust algorithms to be in their best interest and want an alternative to “personalized” algorithms that keep them in isolated “bubbles of one.” There may also be limits to trust in celebrity influencers as cultural tastemakers.

For entertainment, research shows that we trust the recommendations of our close friends and family more than those from algorithms or celebrity influencers.

3) Limitations of human memory and organization. Every day, we ask our friends about new shows, movies, and podcasts that they loved and where to find them. Entertainment recommendations are the new social currency. But when it comes time to watch a new show, we can’t remember the show our friends told us about or where we put that napkin in which we wrote it down.

4) Social media has a negative impact on individuals’ mental health and society. 

Negative Impact on Mental Health

According to the American Psychiatric Association, more than one-third of American adults view social media as harmful to their mental health. Two-thirds of respondents believe that social media usage is related to social isolation and loneliness.⁵

Research in sociology and psychology (and Maslow himself) suggests that social well-being drives psychological and emotional well-being.⁶ There is a strong body of research linking social media use with depression. Other studies have linked it to envy, lower self-esteem, and social anxiety.⁷

Negative Impact on Societal Health

According to a 2021 Pew Research study, only one-in-ten Americans (10%) say social media has a mostly positive effect on the way things are going in the country today. Negative attitudes towards social media are based on its role as a source of:⁸

  • Misinformation, hate and harassment.
  • Partisanship and polarization, and the creation of echo chambers.


As the digital entertainment world explodes into thousands of streaming services and apps, we are all desperately seeking guidance on where to find entertainment that we would enjoy. We believe we get the best advice and recommendations from our friends and family. CLIQREX aims to provide users with a place on their devices to connect with friends and family, share recommendations and consumption activity, and curate and store information that they can access whenever and wherever they need to make an entertainment decision.

The REX Engine is product agnostic, meaning the CLIQREX app may be developed for any product where consumers value the recommendations of friends and family in their decision-making. At launch, the MVP is a micro-social tool for sharing TV shows, movies, and podcasts that is powered through affinity, trust, and shared interests. The REX engine may be easily applied to books, music, games, beer, wine, and a range of other products.

CLIQREX is rethinking Web 3.0 to reverse the destructive societal flow of negativity and division that has been sown by social media. CLIQREX plans to be designed as a source of positivity, connection, and entertainment to empower our entertainment decisions and enrich our lives. Protecting and enhancing users’ Social WellBeing is integral to the CLIQREX DNA. CLIQREX is one of the first digital product to apply the innovative C.A.R.E.S. Model of Social WellBeing through purposeful UX/ UI, proprietary metrics, and dynamic co-creation.

With a people-powered recommendation app, users won’t have to settle for what a lifeless search engine or manipulative algorithm suggests. CliqRex aims to empower them with what their trusted friends and family are enjoying.

Business model

We plan to generate future revenue from:

  • Ad Revenue: ads may be embedded directly in the app and site.
  • Sponsorships: companies may pay to advertise on CliqRex.
  • Affiliate Partnerships: content producers may partner with CliqRex to promote programming and connect directly to consume content on affiliate partner platforms.


CliqRex is a Delaware Public Benefit Corp [PBC] seeking B Corp status created for business growth and social impact.


  • $192B social media market in 2019, expected to reach $939B by 2026.⁹
  • The global app market size is expected to reach $407B by 2026.¹⁰
  • Video streaming market is expected to reach $1,690.35 billion by 2029.¹¹


Competitors focus solely on the entertainment - and use impersonal algorithms and crowdsourcing. CliqRex focuses on the user and their clique - and the power of their REX in the user’s life whenever they need it.

success to date

One of the First to Market: Clear consumer need for the product and there’s no viable alternative in the marketplace.

The Tech Foundation Has Been Built: The foundation of the app and website is 90% built by the Pixaura and Infuse team. We are currently in private beta on iOS and Android with plans to launch Q3/Q4 2022. 

Business in Order: We just received our trademark and have begun working on our patent-pending tech app (#63/342491). Delaware Certificate of Incorporation Public Benefit.

Strong Leadership: Leadership team has been purposefully formed to represent a diversity of expertise, identity, and perspectives that is often lacking in tech and provides a clear competitive advantage:

  • Led organizations through multiple exits.
  • Collectively over 200 years of creating and delivering end-product tech solutions.
  • Experience with go-to-market strategy and product launches.
  • Expertise in protecting and enhancing consumer wellbeing, especially among marginalized consumers.


James O’Loughlin
James has always been intrigued by technology and has been at the forefront of utilizing it since a young age. He started programming on Apple ][e in the late 1970s and wrote a grade-keeping program for his high school teachers at age 14. He joined the Army in 1989 and repaired missile guidance systems. He then set up and ran multi-line bulletin board systems in the early 1990s. Also during this time, while attending Miami University, he set up the university’s computer networking system for faculty and students. In the early 2000s, he worked as a developer and created a CMS (content management system) for hundreds of clients. He was promoted to Vice President and helped grow the business into a full-service digital agency. After 20 years there, he started up Pixaura as co-founder and CEO, and has grown the business to 20 employees in 3 years. For the last 5+ years, he has been honing his craft by teaching UI/UX at the University of Cincinnati and The Art Academy of Cincinnati. James was also an early adopter of cryptocurrencies and started mining Bitcoins in 2011. He thought Bitcoin was the most exciting technology he had encountered until he and his wife, Dara, created CliqRex.

Outside of technology, James was the president of Team Hungry Cycling, Cincinnati's largest cycling team, for ten years. He has completed multiple 100-mile mountain bike races, triathlons, and what is deemed the most difficult gravel bike race in the country, a 200-mile race across Kansas. The challenge of completing an ultra-endurance race requires training, technology (bike), tools, nutrition, and, most importantly, the perseverance to finish in the face of what sometimes feels like an insurmountable obstacle. James has the drive to see projects, goals, and dreams to completion.

Creator, Developer, and Strategic Community Builder

 . . .. ... :: { Apple ][ -> C=64 -> Amiga -> BBS -> VAX -> digital marketing -> Crypto -> CEO at Pixaura Digital LLC. the agency building and marketing CliqRex Inc. } :: ... .. . 

Pete Mastin
Pete has led multiple companies to various exits. He has worked as an SVP or C-level executive for public companies and startups. Pete is passionate about making the Internet better (because there is a lot to improve), as well as learning and development (L&D). He enjoys exploring new use cases for video that improve the human condition.

Pete enjoys speaking at conferences such as NAB (National Association of Broadcasters), Streaming Media, The CDN/Cloud World Conference (Hong Kong), Velocity, Content Delivery Summit, Digital Hollywood and Interop (among others).

He participated in projects with the Department of Artificial Intelligence at the University of Georgia developing software for evaluating logics.

Interest: AI, Interactive Moving Pictures (video), AR/VR, Content Delivery Networks, Business Strategy, Media, Streaming, Knowledge Engineering, Architecture, Leadership, People, Motivation

Pete has an undergraduate and masters degree from the University of Georgia. Go Dogs.
Gillian Oakenfull
Gillian Oakenfull earned her Ph.D. in Marketing from the University of Houston in 1998. She is the owner of ReThink Lab, a brand-consultancy focused on providing organizations with a different take on diversity, equity, and inclusion that captures the whole consumer and employee through a cultural lens, leading to an outcome beyond inclusion, and providing impact for both growth and good, internally within the organization and externally in the marketplace. She is also an LGBTQ+ Brand-Building Consultant for Procter and Gamble.

She has been a member of the faculty of the Farmer School of Business, Miami University since 1998, currently appointed as Professor of Marketing. She recently established the Center for Kickglass Change (@KickglassM) to create social change through Awareness, Agency, and Advancement in education. She led the curricular design of the Farmer School’s innovative integrated curriculum for first-year students. Based on her BQ model of Future Work Skills, the integrated curriculum provides students with technical and soft skills required to succeed in a complex business environment driven by globalization, diversity, and technology. She developed the proprietary C.A.R.E.S. Model of WellBeing that captures the key drivers of social, psychological, and emotional wellbeing. She also developed an innovative approach to marketing to a culturally diverse consumer group called the CQMKT process that leverages cultural intelligence, or adaptability to difference. The process bakes in cultural awareness, cultural knowledge, and empathy-driven insights to better inform go-to-market strategies and market activation.

Gillian is a contributing writer to with a column on Cultural Leadership in a VUCA World. Her research focuses on three areas of expertise (i) social identity and marketing to underrepresented consumers, (ii) measuring brand meaning and brand management, and (iii) work skill development in an organizational setting. Her research has been published in top quality academic journals in both business and the social sciences. These include the Journal of Business Research, the Journal of Advertising Research, the Journal of Public Policy and Marketing, Psychology and Marketing, and Business and Society Review.

Dr. Oakenfull is a HBDI® Certified Practitioner, a CQ® Certified Facilitator and Trainer, a Belbin® Team Role Accredited Practitioner, an ICAgile® Certified Professional, and is certified in the Kepner-Tregoe Decision-making and Problem-solving method. She has won numerous national and international teaching and service awards including being named a national finalist in the 2012 US Professor of the Year award program sponsored by the Carnegie Foundation and the Council for Advancement and Support of Education and being named Carnegie Foundation for the Advancement of Teaching Ohio Professor of the Year.

Her talented partner in ReThink Lab is her wife with whom she is raising three sons. They have known James and Dara for ten fun-filled years as their sons are part of the same soccer-playing, PS4-loving, life-affirming clique. She is a citizen of Ireland, the United Kingdom, and the United States. She's a former NCAA Division I student-athlete in three sports [tennis, cross-country, and indoor track] who flirted with the pro tennis circuit, ran a few marathons, and still loves the feel of a well-struck ball off the racket.

Dara O’Loughlin
Co-founder, CXO
Dara is committed to the crafting of meaningful and transformative experiences for others. She has put her heart into developing curricula and teaching coursework in art, technology, and yoga that empowers and enhances lives; and she has worked together with her husband, James, on creative problem-solving adventures in the pursuit of enhancing the life of their profoundly brain-injured son.

Dara was trained as both an artist and educator at Miami University, where she met James and received her BFA and BS in Art Education. Dara and James have successfully worked together professionally in several places. First, it was at a small elementary school in College Corner, OH where she taught art and James was the “tech guy.” Then, they worked together at a marketing firm in Cincinnati, OH. There, she piloted an exciting new Technologist in Residence program that brought much appreciated one-on-one technology education to teachers in Cincinnati Public Schools while James was programming and designing. The program expanded with Dara leading other TIRs to share technology that enhanced teachers’ and students’ lives.

It was during her position as a Technologist In Residence that her career had to shift, as she gave birth to a child who would provide James and Dara the most challenging problem-solving opportunities of their lives. Their son, Emmett, suffered a detrimental lack of oxygen at birth, and now at age 18 is still unable to walk, sit, speak, or even use his hands - though his smile lights up every living soul. Identifying his needs and enhancing his life experiences have required enormous creative problem solving and teamwork. There is something magical about James and Dara working together, whether it’s starting a business, raising their three incredible children, or converting a shuttle bus to a medically supportive recreational vehicle for their family to be able to travel with their son, transformational ideas translate into action, done in a meaningful and beautiful way.
Karl Thomsen
Karl is currently serving in his 8th year at, a software development firm based in San Francisco, CA. After joining Infuse as Chief Strategy Officer and Chief Operations Officer for 2 years, Karl assumed the reins as CEO where he has turned the company into a successful and profitable company with concentrations primarily in the Payment Processing and Healthcare verticals. Prior to entering Software, Karl had ventures in Conducting (music), Finance (Bear Stearns), Advertisement Agency (Bridge International w/Procter & Gamble) and spent a dozen years teaching at a private Jesuit High School in Cincinnati, OH (St. Xavier High School) where in addition to a varied teaching load, he also coached Swimming and Lacrosse while holding positions on an asundry of Committees and Boards. Joining the CliqRex team as the CTO, Karl is responsible for stack, work-flow, feature sets, product management/vision and development sprints and execution. He is the proud father of 3 daughters and a son and is celebrating his 21st year of marriage with Emeline Rose Thomsen. Recently, Karl and his family moved back to Cincinnati to celebrate the birth of their first granddaughter, Marian.
Michael LeFort
Michael is an award-winning brand developer and marketer with an expertise in building go-to-market strategies for brands in technology, education, packaged goods, media and social impact.

For 20 years, Michael has developed and led measurable omni-channel campaigns for top brands and nonprofits resulting in sales, brand reach, customer loyalty and impact. Michael is widely regarded as innovative and having a unique ability to create esprit de corps among partners, client and teams, as well as:

New Business and Market Development * New Product Development * Global and National Sales Team Management * New Product Opportunity Identification * New Product and/or Service Introductions * Competitive and Market Analysis * Product Pricing Strategies * Marketing Data & Analytics Strategy & Measurement * Senior Client Relations * Senior Creative Marketing Strategist and Developer * Creative Developer * Award Winning Producer/Writer/Digital Campaign Developer

Timur Akilov
Co-founder, CFO
Treasurer & Secretary
Timur has been working in the software and IT field since 1999, when he started as a software developer at Computer Associates, one of the leading software companies. His dedication and drive for success have earned him much trust and respect among his colleagues. After Computer Associates, Timur co-founded, led or took part in many interesting software, marketing, investment as well as real estate projects.

In 1992, at the age of 15, having immigrated to the United States from the former Soviet Union, Timur started 10th grade at Forest Hills High School in New York. Without prior knowledge of the English language, by working very hard, Timur managed to significantly excel in his studies. Timur holds a B.S. degree in Computer Science from the City University of New York with a minor in Economics. At the University, he was a recipient of the prestigious United Federation of Teachers Scholarship. In 1999, he graduated with Cum Laude honors, the Dean’s List Award and membership in the Golden Key National Honor Society. In addition to his love for technology, Timur also possesses a great sense of business management and finance that have helped him succeed in many of his endeavors throughout the years. In 2015, he co-founded ETI Empire Holdings, a holding company that took part in interesting and lucrative technology and real estate projects. In 2019, Timur founded Alpha Citadel Ventures, a company that promotes innovation and helps startups with their growth strategy and planning. Most recently, Timur joined with James O’Loughlin to start Pixaura Digital, a very successful agency dedicated to customizing strategies for its clients. In his spare time, you can find Timur practicing martial arts and playing tennis, soccer or basketball with his children.
Bob Roman
With over 20 years of experience in digital marketing, Bob has always been associated with delivering engaging experiences and technical insight across multiple industry verticals and delivering against diverse objectives. For the last 18 years as Founder & CEO of FIREANT STUDIO, Inc., he has strategized and created interactive solutions for global non-profits, organizations focused on underserved communities, higher-education, environmental impact groups and social issues from crisis support to inclusive peer mentoring. Bob possesses a strong passion and desire to create engaging, interactive, rich-media experiences that provide high value at all touch points throughout the digital lifecycle. He embraces the challenges of usability and inclusivity that exists in the increasingly device accessible data-driven world and throughout his career has focused on providing clarity from complexity. He has worked for a variety of clients ranging from Internet 2, American Express, TD Ameritrade, Aurora Economic Development Council, Rocky Mountain Institute, Expanding the Bench, Colorado Health Network to the World Wildlife Fund. His diverse experience enables him to ensure the core organizational values and goals are accurately reflected throughout all digital points of engagement within the user experience ecosystem.

Use of Proceeds

If the offering's maximum amount of $1,050,000 is raised:

UseValue% of Proceeds
Technology & Product Development$199,71019.0%
Intermediary fees$51,4504.9%


This is an offering of Class C Voting Common Stock, under registration exemption 4(a)(6), in CliqRex Inc. . This offering must raise at least $10,000 by October 31, 2022 at 9:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. CliqRex may issue additional securities to raise up to $1,050,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$0.50 per share
$6,050,000implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Aug 25, 2022
  • Aug 6, 2022
    # CliqRex Updates It's been a while since...

    CliqRex Updates

    It’s been a while since we’ve had an update because we’ve been working hard on the following.

    Social media content and ads:

    We’ve also been working hard on our AARRR (Awareness, Acquisition, Activation, Revenue, Retention, and Referral) Pirate Metrics.

    We took the first stab at an ‘explainer video’ because many people said they loved the idea when we explained it, but were suffering to grasp the concepts in our previous video.

    You can watch the video on YouTube:

    The responses to the video/project have been stellar and are making us feel like we’re doing the right thing!

    Product and Dev Teams have been cranking out features and bugs to get our beta ready to release ASAP.

    We’ve begun to look for another senior developer to bring the project to market faster.

    Finally, thanks for reading, and thanks for your support! <3

    CliqRex Explainer Videodara-screen.jpg
  • Jul 5, 2022
    # AN ORIGIN STORY For years and years, I would...


    For years and years, I would save TV Shows and Movies that people told me about in the notes app on my phone/computer.
    During the pandemic, it seemed like Dara and I were consuming a ton more shows and movies. We would get our best recommendations from friends. One day Dara said why don’t you start writing who recommended the show next to the recommendation.
    One night hanging outside “pandemic style” with our friends and we found ourselves talking about what to watch - again. I told them about Dara’s new system to keep track of who made the recommendations. Our friends loved the idea and said something along the line, “I always get great recommendations from a specific friend.” This was the exact point in time I realized we need to build an app that we can get recommendations from our friends.


    Read the Entire Story Here.

    Great Feedback from Social!

    CliqRex - an Origin Storyjames-dara-cliqrex.jpg
  • Jun 29, 2022
    Primary offering of 2,100,000 shares at $0.50
  • Jun 29, 2022
  • Jul 5, 2022

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