Atmos Digital's original offering opened on February 20, 2018 and was completed on March 13, 2018. Except for the Updates section which may contain more recent information, the information on this page was accurate as of March 13, 2018.

Atmos Digital

Introducing ATMOS Digital

We provide solutions that monetize space for the benefit of both the owner and the user within today’s rapidly growing shared economy. These solutions include providing a highly-scalable cloud based platform, which integrates technologies including Internet of Things (IoT), Blockchain and Artificial Intelligence (AI). From hospitality to retail, space limits the potential for margin growth, ATMOS redefines space by transforming existing and underutilized space into new, efficient channels of distribution.

Our, patent-pending, XR™ technology enables multiple 3rd-party retail, media and services the ability to seamlessly surround the consumer in any number of spaces; creating a personalized atmosphere, likely to drive transactions; all while increasing margin and utility to all parties.

The ATMOS network ensures any environment becomes space for seamless personalized interactive commerce experiences. Hotels, airports, waiting rooms, and cabs envelop your customer with yours and their priorities. With ATMOS, the consumer does not need to install any new applications on their devices or learn any new behaviors. Through ATMOS | XR™, space everywhere become smart, efficient and profitable environments.

Hotels are now grappling with what it means to have “connected rooms” and despite major investments have not seen success in either margin improvement or customer experience. ATMOS and XR enable a hotel to source capabilities and provide:

  • Keyless entry,
  • elimination of the front desk (leaving only concierge),
  • product delivery and replenishment services,
  • service-provider security and tracking,
  • anti-theft,
  • in-room vending of products and services -- such as food and beverage, liquor, clothing, furniture, beauty products, soaps, and more ,
  • automatic login of guest to their multimedia channels like Netflix/HBO, guest communication for emergencies,
  • and omnichannel reservation support - e.g. “go straight to your room no matter what channel you made your reservation on… without downloading any app on your phone or connecting to the hotel’s wireless or bluetooth network.”

We call this “XR” and provided it as a Service.


ATMOS can immediately provide our platform to the hospitality industry, improving their margins and enhancing their customer journeys and experiences, without asking them to take on significant capital expenditures or new risk.

Major investments have been made in hotels that have not paid off via higher margins or improved customer satisfaction. ATMOS has an entirely unique offering that improves margins, improves customer satisfaction, and is available as a service.

Market Size:

STR, Inc. (formerly known as Smith Travel Research, tracks supply and demand data for multiple market sectors, including the global hotel industry) reports that the U.S. Hotel market was $199 billion in 2016 and is estimated to grow to $230 billion by the end of 2022. STR, Inc. reported that from 2015 to 2016, full-service hotels grew gross operating profit 2.9%, while limited-service hotels realized only 0.8% gross operating profit growth. Upscale hotels showed the greatest profit increases (+3.6%), while the Midscale/Economy Class segment showed the lowest profit gains (+0.3%). We believe the following are key driving forces behind our current market opportunity:

  • the low margins in the U.S. Hotel Market,
  • the increasing demand for full-service amenities,
  • the decreasing personal service, in retail and hospitality, and the adoption of new technologies (ie: IoT, Blockchain, AI).

Our goal is to be a leading single-source provider of solutions that monetize space via transforming any space into a directed warehouse-like logistics solution that enable consumer transactions. We intend to prove out an 8-22% margin improvement for the hotel industry, firmly cementing us an opportunity to capture a piece of the $199 Billion U.S. Hotel market. This along with our transaction based revenue share, and monetization of data, leads us to estimate we can achieve $60 Million in revenue by 2022 by capturing a 1.5% share of U.S. Hotel Market.

With future plans to expand both globally and into shared spaces (AirBnB, Vacasa, Etc.), airports, taxis, ride-shares (Uber, Lyft, Etc.), retail and other spaces with captive consumer audiences, we believe the opportunity is far greater.

Competitive Advantage:

We believe we differentiate our services through financial and customer experience outcomes. Businesses that run our systems for their consumer-facing spaces (residential, retail, venue, food and beverage, etc.,) can expect to reduce headcount, increase sales, improve asset utilization, develop new retail business models without new risk, and outsource direct and indirect labor. Their consumer customers can expect improved experience without having to learn any new habits, or procure any new technology, leveraging services and applications that they already pay for and understand how to use.

Our core team, experienced and industry-diverse Board, advisors, and our people and culture strategy, place us in a unique position of maturity for an early stage venture.

We can immediately improve the margins of Hotels and Reservation Channels by:

  1. Eliminating the need for front desks
  2. Decreasing security risk of 3rd party contractors, deliveries, services, etc. in the hotel
  3. Allowing bookings into hotel rooms or AirBnB’s with the same approach to seamless door access, regardless of the reservation channel
  4. Creating opportunities for advertising revenue
  5. Creating opportunities for in-room vending without the traditional costs associated with carrying inventory or stock replenishment
  6. Creating opportunities for insured rentals such as bikes, skis, etc

We believe we can deploy into more than 3,000 hotel rooms within the United States driving 360k-plus transactions or $1.2M in XR revenue by the end of 2019.

Business Model

We provide XR as a Service, generating revenue from three simple models:

  • Subscription Revenue – We charge the owners of space a subscription fee for our XR technology.
  • Revenue Share – We take a percentage of revenue that is driven across our network by integrated third-party vendors and services.
  • Big Data – We also intend to monetize the non-personally identifiable data generated across our network.

The Team

Admiral Hogg
Chairman of ATMOS Board

Admiral James R. Hogg is a retired United States Navy Four Star Admiral and commanded the 7th fleet. He also previously served as the Director of the Naval Operations Strategic Studies Group as well as the President of the National Security Industrial Association.

Strategic responsibilities in all 5 areas of ATMOS -Product, Business Development, Financial, People and Technical.

Beyond his distinguished career as a US Navy Four Star Admiral (Retired), Admiral Hogg studied the power of sensor networks (autonomic maintenance and Cyber Physical Systems) as Director of the Naval Operations Strategic Studies Group.

Ann MacDougall
Board Member

Ann previously served as the General Counsel of PricewaterhouseCoopers US, based in NYC, as well as PwC's Global Deputy General Counsel based in Paris. She was also COO of Acumen Fund, and most recently was the President of, a national non-profit. Ann is a highly accomplished lawyer of a multinational Fortune 500 company, and has extensive board experience. Ann has the business and legal experience to help navigate the ramifications of ATMOS’ business model and XR™ technology.

ATMOS is stronger from a legal and management perspective because of Ann's position on the Board.

Elaine Eisenman
Board Member

Dr. Eisenman is a seasoned executive and a consultant to high growth companies as well as a Board Member to several different organizations, including DSW Inc.. Dr. Eisenman is a recognized expert in entrepreneurship, leadership, and governance, with emphasis on CEO transition and succession, the alignment of strategy, culture, and compensation during periods of growth, mergers, and transformation.

Dr. Eisenman's experience is in aligning strategy, culture, and compensation during periods of growth, mergers, and transformation, making her key to ATMOS’Product, Business Development, Financial, and People strategies.

Elaine has experience in the retail industry and a passion for working with startups.

Gloria D’Anna
Board Member

Gloria D. D’Anna is CEO of General Telecom Systems, Inc. General Telecom Systems (GTS) is a Telecom Company that has historically provided telecom hardware and services to austere environments under challenging circumstances. Recent successful IoT trial with Verizon for Law Enforcement. She authored SAE's book on "CyberSecurity for Commercial Vehicles", to be published in early 2018. Proponent of using cyber security as an enabler for future technologies. She also works at Ford Motor Company in electrical integration on light trucks. She is interested in all aspects of vehicle communication.

As an engineer and as a futurist, Gloria is particularly knowledgeable and helpful in ATMOS’product development, business development, and technical strategies.

Gloria is an IOT security expert and product engineer with global experience and broad industry outlook.

Hugh O’Kane
Board Member

Hugh is the Chairman of Lexent, Inc. as well as the Chairman of Hugh O'Kane Electric Co. Hugh has more than 35 years of experience in the Electrical Contracting business since joining his family company in 1973. He formerly served as President until 2008. Hugh holds a B.S. in finance from Boston College and is a Licensed Master Electrician in New York City and the Town of Oyster Bay.

Hugh's executive experience is an asset to ATMOS'business development and financial strategies.

Hugh has experience in the telecommunications industry. His project engineering experience is critical as well as his background in NYC/ tri-state area infrastructure projects.

Robert Goldberg
Board Member

Robert is a global strategist and tactical, solutions-driven leader offering international experience in the Fashion & Home industry. He collaborates effectively across various countries and cultures to forge lucrative partnerships, launch new brands, and promote brand consistency. Robert is the former Vice President of Global Licensing and Business Development at Cole Haan. He is also the former Director of Global Fashion & Home for Avon International Products.

Robert's experience as a global executive for Cole Haan and Avon positions as a guide for ATMOS'product and business development strategies.

Robert has extensive retail and product experience and his relative youth on our multi-generational board, as well as his global experience as an executive in the retail industry give him a unique and valuable perspective.

Will Donovan
Founder and CEO

Global Executive across multiple industries with a focus on operational strategy, resource optimization, and systems integration. Expert in distribution, logistics, and last mile capability, especially in complex operating environments.

As the founder and CEO of ATMOS, Will’s ‘XR as a service vision’ is our top priority, coupled with his vision for the makeup and performance of our team. Will is the architect of our unique People Strategy and our differentiated leadership and innovation philosophy, "Future Proof." He is vital to all five areas of ATMOS - Product, BD, Financial, People, Technical.

Will wrote the last mile logistics strategy and systems portfolio for more than a combined 100 billion dollars in distribution and logistics solutions for two branches of the US military, 2 civilian government agencies, a super major oil company in 3 countries, and a national chemicals industry conglomerate. ATMOS’ "XR as a Service" offering is a uniquely differentiated, omni-channel, last mile solution with strong corollaries to Will’s experience, but with a specific consumer lifestyle set of applications.

Justin Insalaco

Justin Insalaco is the President and Founding Member of ATMOS. Prior to ATMOS, Justin founded, ran, and sold a mobile solutions company for Law Enforcement and their private partners called Guidant Systems, and was a law enforcement officer.

Justin is an excellentbusiness developer who truly gets the ATMOS differentiation. Justin is a founder of ATMOS whose law enforcement, federal contracting, and systems integration background provide him a unique perspective on operations management and digital andproduct development. Justin is also an architect of ATMOS’people strategy as well as our leadership and innovation philosophy.

Justin has a powerful ability to tie the technological offering ‘XR as a Service’ with the way it will impact people’s lives… and he brings to the equation a remarkable empathy. He has a passion for telling the ATMOS story to the world.

Carma Khatib
Chief Culture & People Officer

Carma was a key enabler of ATMOS' patent and trademark applications. Carma created ATMOS' first operating model with a very specific goal of increasing output while also abiding by ATMOS' strong culture of values and methods. Her goal is to ensure that ATMOS has the best Culture in the technology industry, and to ensure our people live our values and practice our methods.

Carma is an expert in ATMOS'People strategy. She studies how technology firms can onboard young people and make them successful from day one. She also has a very deep appreciation and understanding for the value of people and how ATMOS employees ultimately are the biggest shapers of ATMOS and its effect on the world.

As a founder of ATMOS, Carma has been there for the progression of the company and truly understands the value of 'XR as a Service'. As an architect of ATMOS' first Patent application she also understands the design of the platform. As a founder of the Curtis Leadership Foundation and Innovation 4.0, she is an architect of the leadership and innovation culture at ATMOS.

Jeremy Graham
Chief Financial Officer

Jeremy is a highly driven, analytical and results-oriented professional adept at managing entire financial planning process within Start-Ups all the way to multi-billion dollar Fortune 500 companies. He has a solid track record of developing and implementing innovative automated financial systems, easing corporate financial processes and increasing productivity.

Jeremy is focused on ensuring that ATMOS has world class administration and governance, in particular in ourFinancial Strategy.

Jeremy has executive experience in financial planning and analysis positions in several companies ranging from startups to multi-billion-dollar Fortune 500 companies.


Ian Taylor
Advisor to ATMOS

Ian Taylor chairs the UK Innovation & Science Seed Fund; is a member of the Board of Living PlanIT. Ian was a member of the British Parliament for 23 years until 2010, during which time he served as the Minister of Science & Technology 1994-97. He was Chairman of the All-Party Parliamentary & Scientific Committee, the Space Committee and sat on the Commission on National Security.

Advisory in thetechnical and financial strategy of the company.

Jerry Wonda
Advisor to ATMOS

Jerry is the owner of Platinum Sound Recording Studio. He is a Record Producer and Music Artist and previously produced for the Fugees.

Advisory in the product and business development strategy of the company.

Joe Pullin
Advisor to ATMOS

Joe is the President of Global Sales and Marketing at Savari Inc. Joe is an expert at Increasing unit volumes, driving incremental sales above the business plan through innovative brand and product strategies.

Advisory in the business development strategy of the company.

John Dalsheim
Advisor to ATMOS

John is a successful Financial Advisor.

Advisory in the business development and financial strategy of the company.

John French
Advisor to ATMOS

John French is a Former CEO of a venture capital firm.

Advisory in the business development and financial strategy of the company.

Kevin Weafer
Advisor to ATMOS

Kevin Weafer is the President and CEO at Spinar America, Inc. He is a new technology champion and executive with operating committee experience, unique company positioning strengths and highly effective leadership skills. Specialize in asset leverage, revenue growth, deal negotiation and product development.

Advisory in the product, business development, financial, people, and technical strategy of the company.

Martin Kent
Advisor to ATMOS

Martin Kent is the Facilities Director at Draper University. He has played a vital role in ATMOS' Draper University Demo's.

Advisory in the product strategy of the company.

Peter Harris
Advisor to ATMOS

Peter Harris is a leader and well-known expert in the security industry, he has extensive senior-level management experience with both public and private companies. He currently serves as the President at Yankee Foxtrot Inc.

Advisory in the product and business development strategy of the company.

Salah Brahimi
Advisor to ATMOS

Salah serves as the President & CEO of Grey Matter International Ltd. He is a leader in multi-sector global business development, with successful track record in asset portfolio operations (asset allocations and investment management of financial and economic assets), governance, project management consulting and strategic advisory services.

Advisory in the Business Development and Financial strategy of the company.

Susan Stautberg
Advisor to ATMOS

Susan is the Co-Founder, CEO and Global Co-Chair at WomenCorporateDirectors (WCD).

Advisory in the people strategy of the company.

Thomas Cook
Advisor to ATMOS

Thomas Cook, President of Thomas Cook and Associates, specializes in public relations, corporate partnerships, sponsorships, marketing, branding, development, strategic alliances and celebrity recruitment.

Advisory in the product and business development strategy to the company.

Walter Teagle III
Advisor to ATMOS

Walter Teagle is currently a banking executive. He serves as the President of Teagle Management Inc., a Private Investment Firm.

Advisory in the business development and financial strategy of the company.

Financial information

To date, the company has been funded by its CEO, Board Members and Advisors.

Use of Proceeds

If the offering's maximum amount of $100,000 is raised:

UseValue% of Proceeds
Intermediary fees$4,9004.9%


What will it mean to be an investor in this company and part of this community?

You will be part of a new exciting application of technology, with far-reaching consequences in consumer lifestyle and consumer technology.

This is an offering of Class B Common Stock, under registration exemption 4(a)(6), in Atmos Digital Inc. This offering must raise at least $10,000 by March 13, 2018 at 4:00pm ET. If this offering doesn’t reach its target, then your money will be refunded. Atmos Digital may issue additional securities to raise up to $100,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$0.20 per share
$3,649,557implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


ATMOS provides a highly-scalable cloud based platform, which integrates technologies driving new, efficient channels of distribution.

Our, patent-pending, XR™ technology enables multiple 3rd-party retail, media and services the ability to seamlessly surround the consumer in any number of spaces; creating a personalized atmosphere, likely to drive transactions; all while increasing margin and utility to all parties.

The ATMOS network ensures any environment becomes space for seamless personalized interactive commerce experiences.

With ATMOS, the consumer does not need to install any new applications on their devices or learn any new behaviors.

ATMOS | XR™ - turning space into smart, efficient and profitable environments.

More Info


  • Mar 15, 2018
  • Mar 13, 2018
    Primary offering finalized, selling 252,216 shares
    Sold 252,216 shares at $0.20 for a total of $50,443.20
  • Feb 22, 2018
  • Feb 20, 2018
    Primary offering of 500,000 shares at $0.20
  • Feb 20, 2018

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