Planning a vacation is not the easiest thing on earth. We get it. That's why we built Smoove Xperience.

Smoove Xperience ("SmooveX") aims to be an all-in-one travel super app with everything a traveler might need, from travel guides to itinerary planner to in-trip tools, local deals and more. We aim to simplify the research, planning and booking processes, so our users get to focus on exploring, discovering, and experiencing new things on their travels.

Investment Highlights

  • Travel apps have already successfully been built around the world. But most fail to provide a frictionless integrated app encompassing the full travel experience from exploration and planning to in-destination guides and tools to post-journey reviews and social sharing.
  • Smoove Xperience aims to help travelers plan and manage their trips for lasting memories through recommendations, curate travel guides and user-generated content, itinerary planning tools, local deals, and promotions and more via an AI-powered travel app. 
  • The global travel market size was $1.7 trillion in 2019 (source: UNWTO - World Travel Organization). The online travel market was $432.14 billion in 2020 and forecasted to almost double to $833.62 billion in 2025 (source: Statista).
  • The Company started to generate revenue in May 2021 operating only in Singapore. In 2022, we plan to expand our reach to Hong Kong, Australia, New Zealand, and Oceania markets. We envision building up our competencies to later launch in the US market.
  • Experienced executive team with over 120 years' hands-on in travel, technology, and payment industries, who are uniquely qualified to take the Company to the next level. 
  • Selected for the October 2021 Series Seed cohort of the Newchip Accelerator program based in Austin, Texas, USA. 
  • Selected for 500 Startups Global Launch San Francisco Batch 4 Growth Track program in January 2022.


Planning an overseas vacation for the average traveler is really tough, and dealing with multiple sources of information and tools can be really frustrating...


Everything you need to plan a vacation, in one app. 

The SmooveX app aims to simplify the traveler's entire journey by digitizing users' scenes and local supply chains to provide travelers with seamless journeys and lasting memories. Our app aims to provide a unique "Information + Tools + Transactions" model to satisfy the needs to the international traveler.

How it Works

We started from the ground up to envision and build the SmooveX app by mapping the 5 essential stages of a traveler's journey: 1) Dreaming Moments, 2) Planning Moments, 3) Shopping Moments, 4) Experiencing Moments, 5) Sharing Moments. 

Dreaming Moments:

Everyone loves a great vacation. When you don’t know where to go for your next vacation, be inspired by our curated travel guides and other travelers’ recommendations. Browse through the gorgeous imagery, videos and travel content and start dreaming about your next trip! Check out the special offers and experiences that we will recommend for you, and we also plan for you to enjoy rebates and rewards when you book with us.

Planning Moments:

So, you have nailed down the destination for your next great vacation, now you gotta plan when to travel, how long to spend, how to get there, and the places to visit or things to do when you get there. Explore the recommended itineraries for your dream destination and copy those itineraries or better still reference them and customize to fit your preferences using the planned SmooveX smart itinerary planner. You will even be able to book your trip with one tap!

Shopping Moments:

Compare the various offers for your chosen destination and itinerary, book and pay for your trip in a few simple taps. Flights, accommodation, attraction tickets, tours, activities, unique experiences, eVisa application, COVID pre-departure tests etc., we aim to have you covered! Don’t forget to get your travel insurance, book your travel Wifi plan and emergency services, all in our envisioned one frictionless flow!

Experiencing Moments:

Explore, discover, and experience new things on your travels. Keep up to speed with all your schedules, tickets, and trip updates with our intended smart itinerary planner. Don’t know where to go, what to see, what to do or where to eat? Done! We plan to provide local recommendations and deals. Stay connected with travel Wifi and share your photos and video real-time to your friends and family. We are building a multi-currency wallet, so you avoid exorbitant forex charges and fraudulent transactions. We envision you can use the SmooveX app to do your entire route planning, navigation, weather check or even emergency help!

Sharing Moments:

Now that your trip is over, you are dying to tell the world what you did. Where once that meant showing photos or a carousel of slides to a small group in their living room, these days a photo or video can be shared around the world. We plan that with one tap, travelers will be able to share their travel experiences to their favorite social media accounts, be it photos, videos, reviews or recommended itineraries.

Business Model

Smoove Xperience aspires to be the leading travel super app in Asia, giving travelers a simple and trusted way to conveniently book and experience thousands of popular attractions, local experiences, and services around the world.

Content is the engine of our business model and the driver for our 3 revenue sources. We have an in-house team producing quality travel guides and content, and we aim to also work with travel bloggers and social media influencers for user generated content (“UGC”) and leveraging of their followers for additional traffic. Our target markets are Millennial and Gen Z Free Independent Travellers (“FIT”), so digital marketing and social media marketing fits perfectly for these users.

The SmooveX web and app-based platforms will allow our users to book flights, experiences, accommodation, attraction tickets, tours, activities, and other ancillary services for which we plan earning commission revenues. As the users on our platform grow, SmooveX aims to provide advertising service to travel brands and lifestyle service providers on the platform, and affiliate marketing services to service providers for ancillary products and other services.

Market Opportunity

The International Tourism market was a huge $1.7 trillion in 2019, with 65% bookings made online.

Prior to the global COVID pandemic, there were 1,460 million international tourist arrivals in 2019, contributing tourism receipts of $1,481 billion. The Online Travel Market dropped to $432.14 billion in 2020 due to pandemic travel restrictions, but is projected to grow to $833.52 billion in 2025, a growth of about 93% in that period. Tours, Activities and Attractions is forecast to be the fastest growing segment at over 9% CAGR.

Our key market focus will be on the Tours, Activities, and Attractions segment in the Asia Pacific and North America markets. In 2022, we plan to focus on Singapore, Hong Kong, New Zealand, and Australia as our main traveller source and destination markets, with a combined market value of $93.2 billion in 2019. We also plan to build up our competencies in USA and aim to launch the North American markets in the near future (source: UNWTO - United Nations World Travel Organization and Statista). 


  • Seed investment of $1.3 million from Asian investors in 2020 and 2021.
  • Launch of SmooveX Beta app version on IOS App Store and Google Play Store in April 2021.
  • Generated revenues of $1.17 million from May to December 2021, providing pre-departure COVID testing and travel Wifi services in Singapore.
  • Strategic relationships with key players in the travel and ancillary industries: 
    – GlobalTiX, Musement, Sherpa, Travel Lab, Trip Factory 
    – EuropAssist, China T-Union
    – Fullerton Health, YogoFi travel WiFi 
    – Memorandum of Understanding to assist in the re-launch of inbound travel to Pacific islands, Australia and New Zealand destinations
  • Selected into start-up accelerator programs in the US:
    Newchip Accelerator program (October 2021 Series Seed cohort)
    500 Start-ups Global Launch San Francisco (January 2022)


Greg Duffell
Co-founder & Group CEO
Influential leader and serial entrepreneur in travel and fintech. 

More than 35 years’ experience in the travel industry. Former CEO of PATA, IndoChina Travel Services and other senior roles with Emirates/dnata, Thomas Cook Group, Budget Rent A Car etc. Co-founder of Silicon Valley tech start-up and head of a digital animation studio in Hollywood. Mentored several travel start-ups.
Matthew Chan
Group COO
Seasoned professional with over 25 years exposure in Asia and Europe. 

Over 25 years’ experience in e-commerce travel, payments, and tech industries. Held leadership roles in UOB Bank, Singtel, American Express, FJ Benjamin, Standard Chartered Bank, First Data, and HonestBee.
Michael Tan
Product Head  & Co-founder
Seasoned technopreneur with extensive experience in APAC.

Over 25 years consulting and investment experience in Asia, dealing with MNCs, SMEs and start-ups. Former President of Phicomm Asia Pacific, and other senior roles with Hupomone Capital Partners, Adecco Group. Mentor with 500 Start-ups.
Francis Ong
Co-founder & CFO
Senior IT industry executive focussed on the Southeast Asian market.

More than 25 years in sales and operations management in IT industries. Former Deputy CEO of Hitachi Systems Digital Services covering the Southeast Asia markets. Previously senior sales lead roles with IBM, Datacraft etc.

Board Advisors

Peter Tarlow
International Tourism security and safety expert.

A world-renowned speaker and expert, specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management and tourism, and economic development. Founder & President of Tourism & More, an industry publication.
Cathy Holler
Premium adventure and luxury travel specialist.

35 years’ experience in the high-end travel market, working for hotels (Four Seasons, Fairmont) tour companies (Brennan Tours, Travcoa etc.) DMC (SNV), tourism boards (Tourism Whistler) and retail travel agencies (Tully, Virtuso etc.). President & CEO of Momenti Travel.

Early Bird Discount

Investors who participate in the offering on or before June 3, 2022, will receive an early bird discount and be able to invest at a purchase price of $1.53 per share, which equates to a $20.84 million pre money valuation; and investors who participate in the offering after June 3, 2022 will invest at a purchase price of $1.70 per share, which equates to a $23.15 million pre money valuation

Use of Proceeds

If the offering's maximum amount of $1,069,999 is raised:

UseValue% of Proceeds
Recruitment of staff (C-Suite, IT, Marketing & Sales, Customer Service)$310,30029.0%
Marketing & Sales, Customer Acquisition$267,50025.0%
Technology R&D, updating Mobile App$256,80024.0%
Admin, T&E$108,07010.1%
Legal & Professional$74,8997.0%
Intermediary fees$52,4304.9%


This is an offering of Class 2 Common Stock, under registration exemption 4(a)(6), in Smoove Xperience, Inc.. This offering must raise at least $10,000 by October 28, 2022 at 10:00pm ET. If this offering doesn’t reach its target, then your money will be refunded. Smoove Xperience may issue additional securities to raise up to $1,069,999, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$1.70 per share
$24,220,662implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Sep 18, 2023
    It’s Time to “GoFiji”. Smoove Xperience Inc....

    It’s Time to “GoFiji”.

    Smoove Xperience Inc. recently launched its all-in-one platform for travel, leisure, and entertainment in Fiji. Included on the digital travel platform are local cultural, dance and arts activities as well as day adventures such as zip lining, river rafting, mud pools, island picnics, restaurants and shopping and much more to entertain the family throughout a holiday stay in Fiji. Local bloggers also provide up to date happenings of festivals, events and top recommendations for visitors to personalize their stay.

    GoFiji has partnered with The Motibhai Group, operating Prouds Duty-Free, Zig Zag Cafe & Viva Pizzeria. Prouds is also the exclusive retailer of iconic Fiji-made brands such as Pure Fiji and J Hunter Pearls. Not surprising the most popular items have been the Duty-Free vouchers offering 15% to 30% at Prouds Duty-Free 14 locations across the beautiful Fiji islands.

    The GoFiji app is available to download on the Apple and Google Play stores.
  • Nov 14, 2022
  • Oct 29, 2022
    Primary offering finalized, selling 33,332 shares
    Sold 33,332 shares at $1.70 for a total of $56,664.40
  • Oct 20, 2022
    View a recording of CEO Greg Duffell present...

    View a recording of CEO Greg Duffell present our updated travel journey on NetCapital’s September Demo Day. Don’t forget our raise finishes in a weeks time so please hurry and join our journey to provide Awesome in-destination Xperiences to travelers across the globe.
  • Sep 13, 2022
    SMOOVE XPERIENCE DEMO DAY is here, come travel...

    SMOOVE XPERIENCE DEMO DAY is here, come travel with us this Thursday September 15th at 7pm ET. Hear from Group CEO, Greg Duffell about the company progress, our new exciting venture in the Pacific Islands and much more….
  • Jul 25, 2022
  • Jun 22, 2022
    Discover Fiji in the palm of your hands with...

    Discover Fiji in the palm of your hands with Bula Fiji app Singapore-based travel tech company, Smoove Xperience is launching a Fiji super-app. Aptly named ‘Bula Fiji’, the super-app enables visitors to access useful information, perform cashless transactions and make use of valuable features while enjoying themselves in Fiji. Bula Fiji app can be downloaded from Google Play and Apple App Store on 1st July 2022.

    Bula Fiji is an initiative of Smoove Xperience Pacific, a joint venture between Singapore-based Smoove Xperience, and companies from New Zealand: Fintech Pacific, Travel Lab, and Playz.

    FULL PRESS RELEASE on Bula Fiji: Fiji in the palm of your hands with Bula Fiji app.pdf
  • Jun 3, 2022
  • Jun 2, 2022
  • May 20, 2022
    Smoove Xperience Welcomes World-renowned...

    Smoove Xperience Welcomes World-renowned Tourism Speaker and Expert As Board Advisor. Internationally-recognised speaker and tourism expert Dr Peter Tarlow has joined US-based travel tech company Smoove Xperience Inc. as Board Advisor. Tarlow specialises in the impact of crime, terrorism, and health on the tourism industry. He also lectures, consults, and writes about event and tourism risk management and its importance for economic well being through tourism.

    Please refer to the Press Release link for the full announcement.
  • Apr 29, 2022
  • Apr 25, 2022
    Primary offering of 629,411 shares at $1.70

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