Success To Date
- Achieved profitability at just 1,100 skis sold per year ($194K EBITDA) - ready to scale!
- Award-winning, including Best All Mountain Skis, Skier’s Choice, and Two ISPO Gold awards - the top award in the industry
- Patented Ski Performance Technology
- Have an active subscriber base of ~60,000 potential customers with 100K total emails registered.
- Featured in the New York Times, USA Today, Men’s Journal, Marriott Bonvoy Traveler, and more!
- 35% of our 1700 customers are already re-buying from us for their second or even third set of skis.
- Climate Neutral Certified
Introduction
Welcome to Renoun Skis, where innovation meets the slopes.
We are excited to offer you the opportunity to become a part of our journey and share in the success of a groundbreaking ski company.
At Renoun, we are redefining the skiing experience through cutting-edge technology. Our skis feature VibeStop™, a non-Newtonian polymer embedded into our ski cores that adapts to your skiing style, providing unparalleled stability and performance. With a commitment to quality and innovation, Renoun has gained recognition and praise from skiers worldwide.
Renoun has built an innovative brand, with a fanatical following that is poised to be the last ski brand our skiers may own. We are passionate about our product and creating a unique experience for our skiers on and off the mountain. We don't expect to be the largest manufacturer, but the ski that skiers will notice on the slopes.
Like luxury cars, clothes, & technology, once a skier steps onto Renoun skis, we believe they will stay with us and let others know about it.
Problem
Skiers today want to have a relationship with their brands and want their brands to stand for what they stand for.
Traditional ski brands are over-burdened with high-cost operating models and low margin distribution channels that favor the retailer over the customer.
Renoun, as an emerging player in the alpine ski equipment market, we excel by placing emphasis on several key factors, including product innovation, quality, targeted marketing, pricing strategies, customer support, sustainability, inventory management, research and development (R&D), and obsessed integration of customer feedback.
Traditional ski companies (K2, Salomon, Atomic…) really have no idea who the end customer is that is on their skis…
Renoun is on a first name basis with every single skier on a pair of Renoun skis.
- Our innovation (VibeStopTM) is unique, and our ski experience is like buying a luxury car.
- We personally know our customers and are building their next ski already.
- Renoun experience goes beyond the ski by allowing our skiers to be part of an exclusive community.
Let’s say it upfront: Making skis is environmentally unfriendly.
A typical ski company's supply chain is global, sourcing materials worldwide, which are then assembled and redistributed. These materials, subject to variations, require precise molding into a world-class ski, a process resulting in over 40% waste. This waste, often coated in epoxy, increases the energy of upcycling. We recognize the immense waste in ski production and the need for greener alternatives. However, these "green" options could pollute up to four times more than traditional methods. So, beware of companies claiming "green" skis. While some components might have less environmental impact downstream, we must consider the energy used and the upstream environmental cost.
That’s why we’re completely carbon neutral.
Renoun is one of the first ski companies in the world to become carbon neutral with Climate Neutral. While we continue to make improvements to our manufacturing processes and pursue reductions in shipping, packaging and sourcing, we’re taxing ourselves and offsetting every single pair. Yes, all of them.
Solution
Re-think | Re-invent | Renoun
VibeStop™ - Advanced Material Technology
Renoun's award-winning, patented, proprietary non-Newtonian polymer technology, known as VibeStop™, is a game-changing experience. This innovation allows our skis to adapt dynamically to skiers' styles and the varied terrain they encounter. The result is unmatched stability, control, and responsiveness, providing a superior skiing experience.
VibeStop™ has another very important benefit to the skier - it reduces the stress on your legs, knees and body - meaning you can ski with much less fatigue, and skiers who left the sport because of knee pain can come back!
Watch more about how skis are made in our nine part series here.
Purposefully Designed Product Line
Confident in understanding the diverse needs of skiers, Renoun provides a meticulously curated product line that expertly caters to skiing styles, abilities, conditions, and preferences. From high-performance skis designed for edge control to playful skis that take on the powder, we believe our purposefully built line-up unequivocally maximizes skier satisfaction of all abilities.
Craftsmanship and Brand Appeal
Renoun skis are not just functional; they are crafted with meticulous attention to detail. The sleek and modern design of our skis enhances not only their performance but also their aesthetic appeal. Renoun is not just a product; it's a lifestyle brand that resonates with today's active and discerning consumers.
Industry Changing Customer Experience
Nearly all ski companies take their skiers for granted, putting focus only on their athletes, their distributors/dealers and the gear review magazines/tests. In fact, with rare exception, they have no relationship with the end customer whatsoever. They don’t even know who is using their skis if you are not one of their sponsored athletes. They care about driving volume through ski shops and their demo programs, with margins so tight they can’t afford to worry about the experience of their customers.
Renoun is different, we sell only directly to skiers, we know your name and we invest the time to learn about you. Our skis can’t be found in ski shops or factory demo programs because we can’t ensure quality or make sure you are on the right ski for you.
Renoun has cultivated a strong and engaged community of skiers who not only appreciate our products but also contribute valuable insights for continuous improvement. We want to be your ski company and we talk directly to our customers before we design next year's skis to make sure that our skis meet our customers' needs.
We are going even farther – we are preparing to launch an industry-leading membership program; “Club Renoun.” This program can enhance our customer experience by building a special Renoun community and can make it frictionless to become part of our Renoun family of skiers. Club Renoun is not about selling skis, it is about adding value to our skiers for being part of our brand in a way that could change the way ski companies interact with their customers forever.
Just to be clear: You are NOT GETTING THEM BACK. Not even if you beg. Love them."
This community-driven approach enhances brand loyalty and provides a solid foundation for future growth.
Business Model & Market
Renoun was optimized from the beginning to establish the company through a Customer Focused business model and was one of the first ski brands in the industry to sell completely through a direct-to-consumer (DtC) sales channel.
While other brands have followed Renoun down the DtC path, they are also still caught up in the same paradigms the industry has followed for 30+ years - ski shops/demo programs/athlete sponsorships.
- 85% of Renoun sales of skis & bindings flow through its direct to consumer eCommerce site
- 10% of sales are derived from corporate purchases of special order logo’d skis
- 5% of sales are attributed to Renoun special offer merchandise
Future - 2024/25 - “Club Renoun”
- Renoun plans to launch an industry-leading membership program which will allow members to swap out their skis every two years for the latest models and will offer members similar benefits/access to an eco-system of like-minded outdoor brands through their membership.
- Program may include an annual membership fee plus a quarterly payment
- Membership is planned to be tiered and may allow members to turn in their used skis for new skis every two years
- Current customer life time value (LTV) is expected to rise from current $1800 to $6600 per member.
2025/26 - Snowboards
- Projected launch of Renoun Snowboards (currently in product development and testing).
- In 2023 3.7M pairs of skis were sold annually to 55M skiers and 800K snowboards.
- 925K skis are sold in the US to 15M skiers.
- 2018 saw the launch of the two mega-passes - Epic pass & Ikon pass, in 2023 there are over 4M+ passholders in these two programs. They are passionate about skiing and spend money!
- Renoun’s target growth annual sales in 5 years = 15K skies/year (priced @~ $1000/ski, cost = $300/ski) - 65% projected gross margin
Read More About Us
Awards
- Ski Magazine
Best Women’s Carving Skis of 2024
Citadel 114 Awarded Best Powder Ski - POWDER
Skiers choice award winner announcement - ISPO
Gold Winner | Snowsports Freeride Skis
Gold Winner | Renoun Endurance 109
Press
- Men's Journal
The Secret Inside Renoun’s High Tech Skis - New York Times
Ski Gear Gets An Upgrade - Freeskier
From Legos to non-Newtonian polymers: How Renoun Skis is revolutionizing ski construction - POWDER
Renoun Skis
The Best All Mountain Skis of 2021, Over 100mm
What's New from Renoun for 2021
Renoun Skis 2019
What's New from Renoun for 2020
The Best All Mountain Skis of 2019, Over 100mm - Vail Daily
Ski gear company RENOUN creates high-tech skis for Elon Musk - USA Today
Putty in skis? VT innovation gains attention
Vermont innovator designs his 'ultimate one ski' - Burlington Free Press
Powder Magazine picks Renoun as a top ski for the third year in a row - NBC
NBC5 WPTZ: Renoun says its skis change while your on them to adjust to terrain
NBC 10 WJAR: On The Slopes: Renoun Skis - BLISTER
2022-2023 Renoun Endurance 98
2021-2022 Renoun Endurance 88 - The Bespoke Black Book
Renoun Citadel skis, are these the perfect skis? - The Ski Diva
Gear Review: Renoun Earhart 88
Renoun Skis: The Best Ski You May Not Have Heard Of. - Four Nine Design
HDT TECHNOLOGY Shattering Conventional Wisdom - Marriott Bonvoy Traveler
Renoun Skis’ Cyrus Schnek on Shaking Up the Ski Game and Hitting the Second “Diviest” Bar in Town - The Snow Mag
Renoun Skis – New Technology That Makes You Ski Better
Renoun Endurance + Z-Line Skis
SNOW Magazine shares the best new ski reviews 2019 - MPORA
Renoun Citadel 106 Freeride Ski 2022 – 2023 | Review
Best Freeride Skis For 2022-2023 | Big Mountain Skis To Shred The Steep And Deep - Backcountry Magazine
Renoun Skis Feel The Bern - Alps & Meters
Renoun Skis: An Interview With Found Cyrus Schenck
Team – Renoun Holdings
Before his private equity career, he spent 28 years with Accenture where he had senior leadership roles across the manufacturing, defense, aviation and retail industries. He held critical executive roles at Accenture including: Managing Partner for the Scandinavian region and then became industry leader for the $2.1 billion Products Operating Unit; then as the Managing Partner – Products/Retail Industries in Europe and Africa; before transitioning to Managing Partner/ Chief Operating Officer for all of Accenture’s Ventures and Alliances business activity. Rick’s career at Accenture culminated as part of the C-Suite as Corporate Chief of Staff , where he was instrumental in managing Accenture’s transition from a global partnership to an international Fortune 100 public corporation.
Rick graduated from the University of Notre Dame in Finance and has an MBA from Boston University's Graduate School of Management.
Team - Renoun Skis
By becoming an investor in Renoun, you're not just buying a share; you're joining a community of passionate individuals who believe in pushing the boundaries of ski technology and the ski industry!
Use of Proceeds
If the offering's maximum amount of $1,235,000 is raised:
Use | Value | % of Proceeds |
---|---|---|
Marketing and Brand Experience | $324,485 | 26.3% |
Current Management Salaries | $200,000 | 16.2% |
Redemption of Class C Units | $450,000 | 36.4% |
Hire Additional Management Team Members | $150,000 | 12.1% |
Building Customer Portal | $50,000 | 4.0% |
Intermediary fees | $60,515 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Class D Units, under registration exemption 4(a)(6), in Renoun Holdings, LLC dba Renoun Skis. This offering must reach its target of at least $10,000 by its offering deadline of June 7, 2024 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
Renoun Skis’ official name is Renoun Holdings, LLC, so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Nov 22, 2024See Mid Year Update Memo attached
- Nov 22, 2024We are pleased to publish our Mid-year Investor...
- Jun 14, 2024We want to reach out to all those investors who...
- Jun 8, 2024Primary offering finalized, sellingunits
- Jun 7, 2024We are so close ti unlocking the Whole Quiver...
- Jun 5, 2024Help Renoun reach our goal of $600K - and we...
- May 29, 2024Congratulations to our $500K Giveaway...
- May 28, 2024Don't Miss Out: Join Our Final Webinar Stream...
- May 27, 2024You did it - our challenge was completed!! - ...
- May 26, 2024Memorial Day Challenge! - Help us reach $500K...
- May 13, 2024Great article in Financial Tech Times on Renoun...
- May 6, 2024Didn't get to see our Webinar with Orthopedic...
- Apr 23, 2024Learn Why VibeStop Takes Stress off the Skier's...
- Apr 11, 2024Reposting $400K ski giveaway winners. It...
- Apr 11, 2024Quick Sales progress update as we see the ski...
- Mar 5, 2024Please join our Live Q&A Webinar - Thurs, Mar...
- Mar 3, 2024We were thrilled to cross our $400K threshold...
- Feb 28, 2024We are so close to giving away more skis! A...
- Feb 24, 2024Thanks to our amazing customers, 2024 YTD Sales...
- Feb 19, 2024If you were not able to join our Webinar Live -...
- Feb 19, 2024Congratulations to our $300K Threshold Ski...
- Feb 16, 2024Just over 5 hours left until entries close for...
- Feb 15, 2024Announcing our $200K Threshold Giveaway...
- Feb 14, 2024Free Ski entries close in just under 6 hours! ...
- Feb 13, 20242 Days Away - Join Cyrus and Rob for our...
- Feb 13, 2024Great News! - Get Ready for our next Free Ski...
- Feb 11, 2024Update from the desk of the CEO I wanted to...
- Feb 9, 2024Great News! Our First $100,000 Giveaway winner...
- Feb 7, 2024We apologize for the delay in conducting our...
- Feb 2, 2024We are so excited to recognize all of our early...
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