Deal Highlights
- Over $650K already raised from the founders and 450 investors!
- Kazoo Awarded “2021 Impact Company of The Year Award” by DotCom Magazine.
- Secured a global partnership with RapidSOS for enhanced connectivity to 350M+ mobile devices.
- Vetted by AT&T/FirstNet to enter into their B2B App Developer Certification Program—the nation's only app ecosystem for public safety.
- Kazoo's Head of Product Design previously created an app (Fancy) that grew to 15 million users and was named one of the best apps of the year in the Apple and Google App Stores.
- The global smartphone users market is 6.3 billion and is projected to grow at a CAGR of 3.8% to reach 7.5 billion by 2026, according to Statista.
Introduction
About Kazoo
Kazoo created a mobile platform for today’s busy families, bringing them closer together by helping them better connect to, communicate with and protect the people they care about most.
Our addressable market is limited only by the number of people who have smartphones. Our ultimate goal is to disrupt the multi-billion dollar security, safety, and location services industries by building a global user base of security-conscious families.
Problem
More than 10 million 911 calls are sent to the wrong call center each year.
Nearly 1 in 2 Americans feel highly concerned for their safety.
“What is the address of your emergency?” is the first question 911 dispatchers ask, and for a good reason: A dispatcher's first goal is to get help on the way. But relaying your location is often easier said than done. In emergencies, you may not know your exact location, or you may be unable to articulate it clearly due to injuries or stress.
911 systems are getting old, and you can be in danger when they fail. More than 10 million 911 calls are sent to the wrong call center and require a transfer every year. Once you finally connect to the right call center, 911 dispatchers do not always have the vital information they need (your name and pinpoint location) to send help to you.
Solution
Safety in seconds, and all on one screen
Kazoo’s mobile platform solves these two critical problems and ensures that help can always arrive when needed.
Product
How our technology works
The screens below demonstrate how Kazoo's life-saving technology works. When you tap SOS (left), your emergency contacts (right) see an instant live stream of the scene and have (6) vital data points and functions at their fingertips.
The following real-life scenario shows how Kazoo is used to save you or a loved one’s life.
- Imagine your daughter in an Uber where she's in a life-threatening situation—you both have Kazoo installed.
- When she taps the SOS button, you instantly receive a live stream broadcast of what's happening.
- She's in a compromised situation…but you can connect with the nearest 911 center to her on her behalf.
- The 911 dispatcher instantly receives all of her vital information (name, phone number, location), while you describe what's going on at the scene—all in under 30 seconds.
- The dispatcher then deploys the appropriate emergency responder resources to the scene.
Broad Safety Applications
Many unpredictable events are out of our control. Kazoo helps people get the urgent assistance they need in virtually every emergency situation.
Kazoo—the all-in-one 'must have' mobile app for life
Kazoo keeps you safe—and connected. We differentiate ourselves from other apps on the market by combining the power of dozens of apps into one. Kazoo's pioneering approach aims to disrupt the safety and location-based lifestyle markets.
Everything in your life revolves around location. So whether it's safety-related incidents or being connected with your family throughout the day (child/family check-ins, coordinating meetups, texting, and video chat), Kazoo developed a mobile platform that's an extension of how you live.
With more than 50 robust location-based communications and connectivity features, Kazoo meets all the demands of today's digitally native families.
Traction
Positioned for exponential growth
Kazoo secured a global technology partnership with RapidSOS— the world’s first emergency response data platform that links real-time life-saving data from any connected device directly to 911 and first responders in an emergency. The RapidSOS Platform powers 5,200+ Emergency Communications Centers (ECCs) across the US, covering 92% of the population.
Kazoo is RapidSOS Ready, which means that our users can securely connect directly to first responders in an emergency on a global scale. Via RapidSOS's API, Kazoo has enhanced connectivity with over 350 million devices.
Kazoo was vetted and enrolled into AT&T/FirstNet's B2B App Developer Certification Program—the nation’s only app ecosystem for public safety that includes police officers, EMTs, firefighters, and state/federal agencies.
Being FirstNet Certified™ means that our technology meets the service-level expectations of relevance, security, scalability, availability, and data privacy.
Kazoo anticipates becoming FirstNet Certified™ in 2022. which would yield the following benefits:
- Kazoo would gain access into a seamless nationwide distribution channel into the premium business-to-business marketplace for public safety
- Kazoo would be able to leverage joint marketing opportunities with AT&T/FirstNet
- Kazoo would have a pathway into AT&T Consumer Division for potential mass-scale customer and revenue opportunities
Customers
Kazoo’s customer acquisition strategy includes a business-to-business (B2B) and business-to-consumer (B2C) model to maximize growth and revenue.
B2C: We believe the quickest route to revenue upon launch is direct to consumers—digitally native families looking for a safety and lifestyle app to keep their families safe and connected at all times.
B2B: Companies with millions of users can integrate Kazoo's mobile safety platform via an API into their existing apps to:
- Increase revenue via paid subscriptions
- Increase market share by attracting new customers
- Improve customer retention by providing additional value to customers beyond core products and services
- Build long-term brand value by demonstrating a commitment to personal and family safety
Kazoo's initial market focus is expected to reach telcos, theme parks, and home security companies. From an ROI perspective, with just one or two B2B contracts, Kazoo's valuation has the potential to increase by adding new users to our mobile platform.
Business Model & Growth Strategy
How does Kazoo plan to generate its income?
Our business model is predicated on building a large critical mass of users and monetizing them through a subscription-based consumer model and indirectly through B2B third parties. Kazoo’s success will be measured in terms of our average revenue per user (ARPU), the size and breadth of our corporate licensing contracts, and our user base.
Kazoo's growth roadmap includes migration towards Web 3.0:
- Interconnectivity between smartphones and smart medical devices
- Pairing wearables for the elderly, kids, and pets
- Car telematics and advanced driving analytics
- Integration with home security systems to provide safety to families both inside and outside the home
Kazoo mobile platform aims to provide preemptive safety and security capabilities for users across all types of mobile devices, allowing for maximum market penetration.
Market
$12B+ Serviceable Available Market (SAM)
Our total addressable market (TAM) in the U.S. is $285B, and we’ve targeted a $12B serviceable available market (SAM). Our scalable and cost-efficient go-to-market strategy focuses on national channel partners to reach millions of end-users.
We are currently primarily focused on the U.S. market; however, our potential addressable market includes anyone with a smartphone, which is estimated to be more than 6 billion people globally. In addition, Kazoo plans to expand into international markets because we believe our mobile platform is highly scalable. The costs of entry into new markets are low and highly profitable via business-to-business overseas licensing contracts.
Competition
Kazoo's Competitive Edge
Kazoo developed a mobile app live streaming platform that keeps families safe and connected to those they care about most. We differentiate ourselves from other apps on the market with our one-of-a-kind live streaming emergency mobile platform and by combining the power of dozens of apps into one.
By bundling safety, location-based services, live streaming, group communications, and expansive social features, we allow ourselves to step outside the personal safety market and target a higher number of lifestyle users.
Vision
Targeting a successful exit of $100M+
Kazoo's mobile platform is based on foundational technology developed over four years. Our technology is complex and sophisticated, which makes the barrier to entry difficult for any competitor. Thus, when it comes down to a make/buy decision, because time-to-market is critical, we believe the most likely end result would be an acquisition of Kazoo.
Of course, every company starts small, which is the case with Kazoo; however, upon product launch and with just a few corporate contracts, our valuation could quickly and substantially increase—as it so often does with tech companies in the mobile app sector.
Team
Kazoo has assembled a superior, experienced, and passionate team representing 70 years of entrepreneurial and scalable company growth. We believe our combined expertise in product development, rapid time-to-market execution, finance, and business strategically positions Kazoo for success in meeting our financial and expansion goals.
Peter brings the Kazoo vision to life. A lifelong entrepreneur with a strong track record of building and launching rapid-growth SaaS companies in the healthcare, technology, and mobile app sectors, Peter oversees all of Kazoo’s day-to-day operations, including UI/UX design, product engineering and development, release schedules, product roadmaps, channel partnerships, and corporate messaging. Prior in his career, as founder and CEO of an international venture capital funded software development company, he turned a simple desktop application into an algorithmic and scalable enterprise staff scheduling technology platform; this platform is now used by more than 1,200 medical institutions worldwide. His vast experience with mobile app and application development, advertising, branding, messaging, digital marketing, project management, and architecting and designing custom web-based applications fuels his drive for Kazoo to reach mass adoption on a global scale. Peter received his M.A. from The Johns Hopkins University and a B.A from Washington University in St. Louis.
As Head of Product Design, Jake is a creative, dedicated mobile app designer committed to building world-class products that are aesthetically and functionally appealing for all users. Jake is Founder and Creative Director of Dream Team, whose clients include Apple, Twitter, Snapchat, Hermès, and Kanye West. Working with top tech companies, he has also built Apple Pay with Apple, Twitter Commerce with Twitter and products for iOS, Android, Google Glass, and Apple Watch. As the former Creative Director of Fancy, he worked to create an app that grew to 15 million users and raised $100 million, as well as being named one of the best apps of the year in the Apple and Google App Stores.
Scott is responsible for all branding and design for both corporate and consumer marketing. Scott is highly trained and experienced in developing corporate identities and multi-layered advertising campaigns. He has led the creative efforts of agencies in large markets such as Chicago, Charlotte, Louisville, and Washington, D.C., with a client roster including Sprint PCS, Motorola, YUM! Brands, and the NFL Players Club, to name a few. Formerly serving as the Art Director of One Alliance Communications, an independent creative agency, Scott led the concept development and layout team in all areas of print, outdoor, broadcast, and interactive advertising and design, taking each project from initial meeting to end product.
As Head of Finance for Kazoo, Laurie is an experienced financial executive with a focus on and expertise in fast-growth tech companies. She has helped secure millions in venture capital and private equity funding while also being a member of multiple management teams over her career. While working as VP of Finance at SOALogix, Laurie worked with the president to secure over $10M in equity financing and private investors, as well as leading the effort with senior management in the development and preparation of 12 to 60-month budgets and financial projections. Laurie has also developed sophisticated financial modeling and cash flow forecasting, including accrual-based financial projections for profit and loss, balance sheets, and cash flow statements.
Use of Proceeds
If the offering's maximum amount of $307,801 is raised:
Use | Value | % of Proceeds |
---|---|---|
Marketing | $50,000 | 16.2% |
Product Development | $150,000 | 48.7% |
Payroll | $80,455 | 26.1% |
Technology Infrastructure | $12,264 | 4.0% |
Intermediary fees | $15,082 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Series B units, under registration exemption 4(a)(6), in Kazoo LLC. This offering must reach its target of at least $10,000 by its offering deadline of April 28, 2023 at 8:58pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
- Form C on July 8, 2021
- Form C/A on August 17, 2021
- Form C/A on August 30, 2021
- Form C/A on October 18, 2021
- Form C/A on November 9, 2021
- Form C/A on November 15, 2021
- Form C/A on December 6, 2021
- Form C/A on December 9, 2021
- Form C/A on January 5, 2022
- Form C/A on January 18, 2022
- Form C/A on January 28, 2022
- Form C/A on February 22, 2022
- Form C/A on March 23, 2022
- Form C/A on April 22, 2022
- Form C/A on May 26, 2022
- Form C/A on June 21, 2022
- Form C/A on August 25, 2022
- Form C/A on October 24, 2022
- Form C/A on December 9, 2022
- Form C/A on March 28, 2023
- Form C-U on September 1, 2023
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Nov 14, 2023Thank you for your support and belief in...
- Apr 29, 2023Primary offering finalized, sellingunits
- Sep 15, 2022***You're Invited to Kazoo's Virtual Demo day...
- Mar 21, 2022Kazoo recently re-launched an updated...
- Feb 8, 2022Kazoo Community, Kazoo Brand Ambassador and...
- Feb 7, 2022We reached $30,174 in investments! Thank you...
- Dec 27, 2021Kazoo Community, What we’ve developed is a...
- Dec 23, 2021Kazoo Community, I recently had the...
- Dec 16, 2021Kazoo Community, We’re transforming how...
- Dec 14, 2021Kazoo Community, This is your final reminder...
- Dec 10, 2021We have some exciting news! CEO and Host of...
- Dec 8, 2021Kazoo Community, The clock is ticking! It’s...
- Dec 6, 2021Kazoo Community, Our award winning mobile...
- Dec 3, 2021Kazoo Community, Want to learn more about...
- Dec 2, 2021Hello Kazoo Community, For those of you...
- Nov 16, 2021KAZOO AWARDED 2021 IMPACT COMPANY OF THE YEAR...
- Nov 1, 2021Just out today! DotCom Magazine's Exclusive...
- Sep 21, 2021Join Kazoo’s CEO for Interactive Investor...
- Sep 3, 2021From CEOs to single mothers, Kazoo has more...
- Aug 24, 2021WE'RE EXCITED TO ANNOUNCE THAT "ISRAEL’S #1...
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