We’re in the business of inspiring health, happiness, and humanity.

What started as a word made up by friends still used 20 some odd years later, led to the exchange of a special recipe, and well, let’s just say the rest is history. Doich Foods was born because sharing the fact that we made some of the best tasting cookie dough in the world only felt right — and because we’re friends, we made it good for you, too!

At Doich, we don’t think you should have to sacrifice taste for health; we believe you deserve to have your cookie dough and eat it too! With just the right amount of sweetness and ingredients that you can actually pronounce, Doich offers functional foods that you’ll look forward to enjoying all day, every day.

We’re all about creating foods that make you feel good, so we handpicked ingredients that make our products a balanced and nutritious option for people who still want to indulge a little. Our mission is to make eating right as easy as possible, while still giving you the taste and texture that makes snacking exciting.

With Doich Foods, eating healthy just got a whole lot tastier.

Watch WWE Superstar and Doich Ambassador Thaddeus Bullard, aka Titus O'Neil, talk about our product here!

deal highlights


Magic Spoon originally launched online in 2019 as a way to recreate classic childhood cereals, with more protein, less sugar and less carbs. Magic Spoon sells its cereal in a variety of flavors, including Fruity, Peanut Butter, Cocoa and Cinnamon Roll, for about $10 a box. The company first jumped into physical retail last June by establishing a presence in 1,300 Target stores. In September, it launched in around 300 Sprouts stores. Today, their cereal boxes are in 6,800 stores like Walmart, Kroger and Albertsons across the United States. Breakfast cereal has shown tremendous growth over the past several years. The global breakfast cereal market was valued at $90.9 billion in 2020 and is projected to almost double that by 2030 to hit $180.3 billion, according to Allied Market Research. Along with that growth, there’s more competition in the space, and like Magic Spoon, other companies have popped up to provide an alternative to sugary cereals.

Magic Spoon secured $85 million in Series B funding as three of its brands made the jump from direct-to-consumer-only offerings to Target store shelves for the first time. HighPost Capital led the new round, which brings Magic Spoon’s total funding to date to $100 million.

We plan to disrupt the healthy snack food market the way that Magic Spoon has the breakfast cereal market.


business model

We are currently focusing our efforts on our direct-to-consumer approach and looking to grow that immensely. Our best form of marketing is simply having consumers try the product as it truly speaks for itself. 

Phase Two plans to introduce our product in notable restaurants, coffee shops and gyms across the country, followed by a retail rollout once the buzz is generated and consumers are engaged.


  • The global healthy snacks market is expected to reach USD 152.5 billion by 2030, registering a CAGR of 6.6% from 2022 to 2030, according to a new report by Grand View Research, Inc.
  • More specifically, the global cookie dough market is expected to reach a market valuation of $12.3B USD by the end of the year and is expected to expand at a CAGR of 5.7% from 2023 to 2033, as the newest fashion, edible cookie dough, has been gaining acceptance.

The healthy snack market has soared in recent years, especially since the pandemic. With food allergies on the rise and the general public becoming more health-conscious, the demand for nutritious and delicious products is at an all time high.

Both markets have soared in recent years, especially since the pandemic. With food allergies on the rise and the general public becoming more health-conscious, the demand for nutritious and delicious products is at an all time high.


Use of Proceeds

If the offering's maximum amount of $250,000 is raised:

UseValue% of Proceeds
Social Media$100,00040.0%
Paid Ads$50,00020.0%
Intermediary fees$12,2504.9%


This is an offering of Class A Units, under registration exemption 4(a)(6), in Doich Foods, LLC. This offering must raise at least $10,000 by October 16, 2023 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Doich Foods may issue additional securities to raise up to $250,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

5,250,000 units
$1 per unit
$5,250,000implied valuation


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


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