We’re in the business of inspiring health, happiness, and humanity.

What started as a word made up by friends still used 20 some odd years later, led to the exchange of a special recipe, and well, let’s just say the rest is history. Doich Foods was born because sharing the fact that we made some of the best tasting cookie dough in the world only felt right — and because we’re friends, we made it good for you, too!

At Doich, we don’t think you should have to sacrifice taste for health; we believe you deserve to have your cookie dough and eat it too! With just the right amount of sweetness and ingredients that you can actually pronounce, Doich offers functional foods that you’ll look forward to enjoying all day, every day.

We’re all about creating foods that make you feel good, so we handpicked ingredients that make our products a balanced and nutritious option for people who still want to indulge a little. Our mission is to make eating right as easy as possible, while still giving you the taste and texture that makes snacking exciting.

With Doich Foods, eating healthy just got a whole lot tastier.

Watch WWE Superstar and Doich Ambassador Thaddeus Bullard, aka Titus O'Neil, talk about our product here!

Magic Spoon originally launched online in 2019 as a way to recreate classic childhood cereals, with more protein, less sugar and less carbs. Magic Spoon sells its cereal in a variety of flavors, including Fruity, Peanut Butter, Cocoa and Cinnamon Roll, for about $10 a box. The company first jumped into physical retail last June by establishing a presence in 1,300 Target stores. In September, it launched in around 300 Sprouts stores. Today, their cereal boxes are in 6,800 stores like Walmart, Kroger and Albertsons across the United States. Breakfast cereal has shown tremendous growth over the past several years. The global breakfast cereal market was valued at $90.9 billion in 2020 and is projected to almost double that by 2030 to hit $180.3 billion, according to Allied Market Research. Along with that growth, there’s more competition in the space, and like Magic Spoon, other companies have popped up to provide an alternative to sugary cereals.

Magic Spoon secured $85 million in Series B funding as three of its brands made the jump from direct-to-consumer-only offerings to Target store shelves for the first time. HighPost Capital led the new round, which brings Magic Spoon’s total funding to date to $100 million.

We plan to disrupt the healthy snack food market the way that Magic Spoon has the breakfast cereal market.

We are currently focusing our efforts on our direct-to-consumer approach and looking to grow that immensely. Our best form of marketing is simply having consumers try the product as it truly speaks for itself. 

Phase Two plans to introduce our product in notable restaurants, coffee shops and gyms across the country, followed by a retail rollout once the buzz is generated and consumers are engaged.

• The global healthy snacks market is expected to reach USD 152.5 billion by 2030, registering a CAGR of 6.6% from 2022 to 2030, according to a new report by Grand View Research, Inc.
• More specifically, the global cookie dough market is expected to reach a market valuation of $12.3B USD by the end of the year and is expected to expand at a CAGR of 5.7% from 2023 to 2033, as the newest fashion, edible cookie dough, has been gaining acceptance.

The healthy snack market has soared in recent years, especially since the pandemic. With food allergies on the rise and the general public becoming more health-conscious, the demand for nutritious and delicious products is at an all time high.

Both markets have soared in recent years, especially since the pandemic. With food allergies on the rise and the general public becoming more health-conscious, the demand for nutritious and delicious products is at an all time high.