our story
Venice Duck Brewery (The Duck) is a craft beer company located in Los Angeles, CA, that has been operational since 2014 and distributes through restaurants, bars, and liquor stores throughout California.
With a focus to create quality artisan craft beer, our initial craft beer portfolio includes a variety of beers including an India Pale Ale, Agave Blonde, and Brown Hemp Ale, as well as organic Hard Seltzers. As the business grows and brand recognition increases, we plan to expand the brewing capacity and add new beers to our brewing arsenal.
Venice Duck Brewery is a unique company in that its goal is to not only reinvent simple and full-flavored craft brewed beer, but also to create a sense of community through craft brewing education, innovation, activities/festivals, and community ownership.
The Duck’s distribution began locally on Venice Beach and then organically grew throughout Los Angeles. It then expanded into the inland empire, north to San Francisco and south to San Diego. The company credits its continued growth to consistently maintaining a high-quality product, timely distribution, and a close relationship with its brewmaster and loyal customer base.
venice duck highlights
- Experienced management team
- Established high profile accounts
- Products sold at Bars, Restaurants, Liquor Stores
- Strategic distribution partnership
- Strong social media presence
- CA State recognition via press releases and publications
what we brew
With over 16 million people visiting Venice Beach, CA a year, Venice Duck Brewery can offer another attraction with locally made crafted beer. We have branded each of our cans with something you would find on the boardwalk such as street performers, skateboarders, or a local artist.
When you visit Venice Beach, we want you to feel and experience Venice Beach so that every bar, restaurant or liquor store you find us selling our craft beer and Hina Hard Seltzer. In addition, The Duck is planning on co-branding our beer through personal relationships with Venice Beach retailers such as Arbor Skateboards, Dogtown Surf Shop, and Aviator Nation activewear.
Additionally, the company has recently developed a high-end, organic Hard Seltzer line called “Hina” (Goddess in Polynesian). It consists of four flavors: Yuzu Ginger, Bergamot Lemon Lime, Rose Pistachio, and Lychee Jasmine.
market
Overall U.S. beer volume sales were up 1% in 2021, while craft brewer volume sales grew 8%, raising small and independent brewers’ share of the U.S. beer market by volume to 13.1%.
Retail dollar sales of craft increased 21%, to $26.8 billion, and now account for just under 27% of the $100 billion U.S. beer market (previously $94 billion). The primary reason for the larger dollar sales increase was the shift back in beer volume to bars and restaurants from packaged sales.
success to date
The Duck had many high profile accounts by word-of-mouth and by Christian and John’s relationships working in Los Angeles for the last 30 years. This marketing approach helped the company grow since its inception.
In addition, the company has developed a social media strategy, #DanceWithTheDuck, which has consumers posting the company’s beers and seltzers online in an organic fashion.
The company has already gained state recognition via press releases and writeups on publications and sites, including but not limited to:
- Ratebeer
- Untapped
- TapHunter
- Beer Advocate
- American Craft Beer
- Brewbound
- Free Venice Beachhead
- Argonaut News
press
- Blogtown
Duck, Duck, Venice Duck! - The Story Of Venice Duck Beer - FoodBevg
Venice Duck Brewery - American Craft Beer
Shut the Duck Up and try Venice-Inspired Beers from Venice Duck Brewery - Venice Paparazzi
Venice Duck Brewery’s John Binder - Brewbound
Venice Duck Brewery to Release 3 Brands in 6-Pack Cans - Free Venice Beachhead
Venice Duck Beer - PRWeb
Venice Duck Brewery Distribution Expands South to San Diego and North to San Francisco - SommBeer
Venice Duck Brewery Review
our business model
Venice Duck Brewery generates revenue by selling their beer to bars, restaurants, and liquor stores. We have a contracted relationship with Slo Brew, our 3rd party brewery that crafts our beers for us using our own proprietary recipes. We have two avenues of distribution to our consumers. Our beers can be purchased through our relationship with Southern Glazer’s Wine and Spirits or for special qualifying orders we can offer drop shipment directly from the brewery to your place of operation (business).
To help our success, The Venice Duck Brewery is creating a business in several strategic stages to help ensure our position within the marketplace. We have many high-quality craft beers that are and can be well received by consumers. Our priority is to maintain the highest quality in our beers.
With “proof of concept” and a solid distribution partnership in action, it’s time for The Duck to take flight by expanding its distribution channels throughout southern California. Both founders (Christian and John) of the Venice Duck Brewery actively open new accounts through their relationships and network. The Duck has an established relationship with Southern Glazer’s Wine and Spirits where their sales representatives can generate new accounts throughout California as well. The Venice Duck Brewery has hired a Head of Sales, Ashely Andersen. She is planning to open new accounts through her previous relationships working in the beverage industry and working with Southern Glazer representatives.
The second part of growing The Venice Duck Brewery is by hiring our new Chief Marketing Officer, Markus, who already launched his whiskey company two years ago, is using his marketing and social media experience to generate new accounts and continue increasing our brand awareness.
The company’s future goal is to open a brewpub next to SoFi Park in Inglewood, CA (located next to the SoFi Stadium, where the Los Angeles, Rams and Chargers play football) while continuing to grow & strengthen their license to trade and increase brand recognition.
team
Use of Proceeds
If the offering's maximum amount of $300,000 is raised:
Use | Value | % of Proceeds |
---|---|---|
Beer Inventory | $70,000 | 23.3% |
Cans | $25,000 | 8.3% |
Mobile Marketing Kit | $10,000 | 3.3% |
Sales Team | $120,000 | 40.0% |
Social Media | $35,000 | 11.7% |
Legal Expenses | $25,300 | 8.4% |
Intermediary fees | $14,700 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Membership Units, under registration exemption 4(a)(6), in Venice Duck LLC. This offering must reach its target of at least $10,000 by its offering deadline of March 29, 2024 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Mar 30, 2024Primary offering finalized, sellingunits
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