introduction
- Protein Quick is a ready-to-drink proprietary triple protein formulation providing up to 20 grams of protein in 2 ounces of liquid with zero fat, zero sugar, zero caffeine, and zero carbs. It is packaged in a 2 ounce bottle and requires no mixing or refrigeration.
- Protein Quick is convenient, portable, and ready. Available to anyone, anywhere, anytime.
- Protein Quick instantly adds protein to any meal or snack for better nutritional balance. It is available before, during, or after a workout – for those needing protein without large quantities of liquid or calories – or whenever and wherever protein is needed.
- Protein Quick makes meals last longer by promoting satiety, which is very helpful in inflationary times.
"Protein Quick has the same potential I first saw in Celsius Energy Drink. Delivering a great-tasting blend of 3 top proteins in just 2 ounces of liquid is a terrific achievement. Doing all that with no sugar, fat, carbs or high fructose corn syrup is a game-changer. The market opportunities are widespread and significant."
(Celsius Energy Holdings Inc. currently has an $8 billion market cap on NASDAQ)
Since our Initial Raise on Netcapital
A big THANK YOU! to the hundreds of Netcapital investors that came aboard during our initial campaign.
One of the main reasons we originally elected to do a crowdsource campaign was to receive direct and unfiltered feedback from the crowdsource community. While our original formulation consisted of whey protein, one of the things we kept hearing was “can collagen and pea proteins be included?”
Based on this feedback, we began a rigorous research and development process. We are happy to announce that we were able to successfully adapt our formulation into a triple blend of collagen, pea and whey proteins. Everybody can now experience the benefits of all 3 leading proteins – all in one bottle!
Protein Quick is now 3 different proteins delivered in the same 2 ounce bottle with zero sugar, zero fat, zero carbs, and zero caffeine – in 90 calories or less. We have been unable to find another protein source with all 3 leading proteins. Since our opportunity is even better, we are very happy to be back on Netcapital to share the news with the entire community!
A Big Welcome to the Cox Doctors
We are very happy to announce that Board-certified physicians Conrad A. Cox M.D., FACP, FACG, AGAF and Gerald A. Cox M.D. have joined the Protein Quick team since our initial campaign on Netcapital. Both Doctors will serve as Protein Quick partners and key members of our Medical Advisory Board.
Since everyone needs protein every day, Protein Quick is not solely reliant on retail and direct to consumer markets. The potential medical opportunities are significant across a wide range of patient groups. Our Medical Advisory Board was created to help ensure Protein Quick meets the medical needs of all our targeted markets.
Dr. Conrad and Dr. Gerald are both related to Eric Cox - Head of Growth at Netcapital. In full disclosure, Eric had also agreed to join the Protein Quick team, however, with Protein Quick launching a second campaign and to avoid any conflicts of interest, it was mutually decided that we would revisit Eric’s involvement at a later date.
The Opportunity
When we are looking to add protein for any reason - maybe a workout, for medical reasons, to nutritionally balance meals, or just to try being a little healthier each day, we are obviously looking for protein. Then why must we also have all the sugar, fat, carbs and calories that come along with our protein bar, shake, or yogurt? With plenty of sugar, fats, carbs and calories already available to our diets, why do we need to “double up” on these items when we just want protein?
The answer is – we don’t and the reason why is Protein Quick.
Recommendations
"Protein Quick has everything my biggest successes have all had - an ingenious solution to a common problem, a huge market, and a fantastic management team. Everybody needs protein everyday and my distribution network can get this product where it needs to be - everywhere."
problem
Most protein sources such as bars, shakes, powders, yogurts and protein-infused water:
- Contain high amounts of fat, sugar, or carbs
- Are loaded with calories - making protein synonymous with “meal replacement”
- Require drinking large quantities of liquid
- Require mixing or refrigeration
Using these products is like putting a piece of broccoli into a hot fudge sundae…
WHY CAN’T WE JUST HAVE THE PROTEIN??
solution
- Proprietary triple blend of collagen, whey and pea proteins
- Zero fat, zero sugar, zero caffeine & zero carbohydrates
- Minimal ingredients - only 90 calories in 20 grams of protein
- Only 2 ounces of liquid which allows for easy and quick consumption
- Ready to drink - requires no mixing or refrigeration
- Conveniently ready when you are - available to anyone, anywhere, anytime
- Instantly adds protein to any meal or snack for better nutritional balance
PROTEIN QUICK IS JUST THE PROTEIN
"One thing I can say after 40+ years of practicing medicine is it’s impossible to underestimate the importance of good nutrition. By separating the benefits of protein from fat, sugar, and carbohydrates, Protein Quick is solving a crucial problem. I look forward to helping propel this ingenious product into the medical mainstream."
BENEFITS OF PROTEIN
WHEY
- Enhances muscle growth
- Improves strength
- Promotes recovery
COLLAGEN
- Good for hair, skin and nails
- Strengthens bone density
- Supports wound healing
PEA
- Easily digestible
- Anti-inflammatory
- Promotes fullness
Protein Quick’s proprietary triple blend delivers the benefits of all three proteins in one bottle.
(Source: Gerald A. Cox, II, M.D.)
"I’ve seen firsthand how patients struggle to supplement protein intake while balancing the added fats, sugar, carbohydrates, and calories found in typical protein sources. It’s hard to think of a patient group that wouldn’t benefit from Protein Quick’s ability to deliver just the protein."
business model
Protein Quick carries an MSRP between $1-$3 per bottle (based on protein content) and we envision it being available everywhere. We plan to position Protein Quick as an affordable and convenient way to quickly access protein - anywhere at any time.
Protein Quick is positioned to benefit from the widespread knowledge and awareness of protein:
- Protein content is often highlighted on consumer packaging
- Everybody needs protein everyday
Protein Quick was specifically formulated with adaptability in mind, and planning to maximize distribution by:
- Reducing to 10 grams and sell in Dollar Stores
- Offering a 15 and 20 gram version for online and retail use
- Using stevia or monk fruit for distribution in more organic/health food outlets
Protein Quick is not solely reliant on consumer markets:
- Medical patient groups who need protein but cannot tolerate large quantities of liquid or calories: a few examples are: Crohn's, Colitis, Bariatrics & Chemotherapy
- Disaster Relief / Humanitarian / Military - Product is ready-to-drink requiring no refrigeration or mixing, with the goal of making it available to anyone, anyplace, anywhere
Key Distribution Channels:
Online
- Protein Quick can be used everyday, and multiple times per day making it perfect for a recurring subscription model
- Management Team has access to influencers & micro-influencers to quickly gain traction on social media
- We anticipate our Customer Acquisition Cost can be amortized over several months of reorders
Retail
- Multiple price points & product SKUs by adjusting the amount of protein (10 to 20 grams)
- Ability to offer exclusives such as flavors, protein amount, protein types, and/or ingredients
- Management team has access to buyers and decision makers at large chains
Hospital/Medical/Military
- Wide ranging sampling program - the product has the opportunity to sell itself with usage
- Access to large distribution networks already selling into these channels
market
According to Grandview Research, the global protein supplements market size was valued at USD 20.47 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2021 to 2030.
success to date
Key Successes:
- Successfully adapted original whey-only formulation into a proprietary triple blend of collagen, whey and pea proteins.
- Added Kevin Harrington as a partner. Kevin was an original Shark on Shark Tank with the distribution network to quickly gain traction in all targeted channels.
- Added Gerry David to the team. Gerry, as former CEO of Celsius Energy Holdings (Nasdaq: CELH) took Celsius from the “pink sheets” to Nasdaq.
- Created Medical Advisory Board featuring board certified physicians.
- Created a product perfect for crowdsourcing as every potential investor is also a potential customer - which allows investors to advertise their investment by using it everyday.
- Developed an offering that enables investors to join with a Shark Tank “Shark” and the former CEO of Celsius Energy Drink right from the beginning.
Protein Quick is Perfect for Crowdsourcing:
- Every potential investor is also a potential customer
- Investor-only product discounts
- Every investor product referral may add value to their investment
- Investors can actively “use” their investment everyday which can promote product awareness and serve as free advertising
Protein Quick allows investors to join an original Shark and the former CEO of Celsius Energy Drink right from the beginning.
team
Steve is the founder of Gameplan Enterprises. The company is well known for brand development, product and sales ideation, marketing and distribution. Through direct licensing programs, Steve has developed products for the NFL, MLB, Caesars and others and has had nationwide distribution relationships with big box retailers such as Walmart, Target and specialty retailers.
Steve has served as an Executive Producer on many projects, placing several with well recognized television networks as well as other developments in streaming, podcasts and digital branding. He has structured deals with numerous professional sports teams, media networks and publishing companies. As an expert in licensing and brand and product development, Steve speaks at various entrepreneur conferences and universities and has collaborated with major sports and entertainment celebrities.
Medical Advisory Board
Early Bird Discount
We wanted a way to express our appreciation for the great feedback we received from the Netcapital community during our initial campaign. While we believe that the change from a single protein to a triple proprietary blend necessitates a valuation increase, it won’t take effect until February 7.
Investors who participate in the offering on or before February 7, 2023, will receive an early bird discount and be able to invest at a purchase price of $1.06 per share, which equates to a $10.06 million pre money valuation; and investors who participate in the offering after February 7, 2023, will invest at a purchase price of $1.27 per share, which equates to $12.05 million pre money valuation.
We encourage everyone to review our updated offering and take advantage of this opportunity!
Use of Proceeds
If the offering's maximum amount of $375,359 is raised:
Use | Value | % of Proceeds |
---|---|---|
Inventory | $90,000 | 24.0% |
Customer Acquisition | $191,967 | 51.1% |
Selling, General and Administrative | $50,000 | 13.3% |
Product Samples | $25,000 | 6.7% |
Intermediary fees | $18,393 | 4.9% |
Terms
This is an offering of Class C units, under registration exemption 4(a)(6), in Adaptive Holdings, LLC, doing business as Protein Quick. This offering must raise at least $10,000 by September 29, 2023 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Protein Quick may issue additional securities to raise up to $375,359, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Pitch Deck
Financials
Protein Quick’s official name is Adaptive Holdings, LLC, so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Sep 30, 2023Primary offering finalized, sellingunits
- Sep 29, 2023TODAY IS IT!! PROTEIN QUICK'S RAISE ON...
- Sep 28, 2023PROTEIN QUICK'S CAMPAIGN ON NETCAPITAL ENDS...
- Sep 27, 2023PROTEIN QUICK'S CAMPAIGN ON NETCAPITAL ENDS IN...
- Sep 26, 2023PROTEIN QUICK LEAVES NETCAPITAL IN 3 DAYS!!! ...
- Sep 22, 2023PROTEIN QUICK'S CAMPAIGN IS ENDING!!! DONT'...
- Jun 26, 2023THANK YOU to everyone who attended our live...
- Jun 20, 2023ORIGINAL SHARK TANK SHARK KEVIN HARRINGTON will...
- Jun 16, 2023LIVE WEBINAR WITH KEVIN HARRINGTON!! Register...
- Jun 14, 2023PROTEIN QUICK announces LIVE WEBINARS featuring...
- Feb 7, 2023PROTEIN QUICK'S EARLY BIRD INVESTMENT DISCOUNT...
- Feb 6, 2023PROTEIN QUICK'S EARLY BIRD DISCOUNT IS EXPIRING...
- Feb 5, 2023PROTEIN QUICK'S EARLY BIRD DISCOUNT IS EXPIRING...
- Feb 3, 2023PROTEIN QUICK'S EARLY BIRD DISCOUNT IS EXPIRING...
- Feb 1, 2023TOMORROW - PROTEIN QUICK LIVE ZOOM - Feb 2 @...
- Jan 30, 2023REMINDER - PROTEIN QUICK LIVE ZOOM - Register...
- Jan 23, 2023REMINDER - PROTEIN QUICK LIVE ZOOMS THIS WEEK -...
- Jan 20, 2023REMINDER - REGISTER NOW FOR UPCOMING PROTEIN...
- Jan 18, 2023Protein Quick announces 3 upcoming Zoom live...
- Jan 13, 2023PRTOEIN QUICK IS NOW A PROPRIETARY TRIPLE BLEND...
- Jan 11, 2023PROTEIN QUICK IS BACK ON NETCAPITAL!!! A Big...
- Mar 1, 2022Primary offering finalized, sellingunits
- Feb 28, 2022LAST DAY TO INVEST!!! The Protein Quick raise...
- Feb 24, 2022PROTEIN QUICK RAISE ENDS MONDAY! Join Shark...
- Feb 23, 2022RAISE ENDS ON FEB 28!! Don't miss out! Join...
- Feb 17, 2022ONLY A FEW DAYS LEFT!! Don't wait until you...
- Feb 11, 2022TIME IS RUNNING OUT! Your chance to invest in...
- Feb 1, 2022The Protein Quick raise on Netcapital is...
- Nov 24, 2021Protein Quick Community, We recently held an...
- Nov 23, 2021All of us at Protein Quick would like to take a...
- Nov 17, 2021Register for our exclusive investor Q&A...
- Nov 12, 2021Register today for our webinar on 11/18...
- Nov 3, 2021Protein Quick Community,
- Oct 28, 2021Protein Quick Community,
- Oct 25, 2021PROTEIN QUICK REACHES $100,000 RASIED ON...
- Oct 20, 2021Protein Quick Community,
- Oct 18, 2021Protein Quick Community,
- Oct 11, 2021Protein Quick Community, The protein market...
- Oct 5, 2021Protein Quick Community, I am thrilled to...
- Aug 11, 2021Protein Quick announces collaboration with...
- Jul 8, 2021Kevin Harrington and Scott Kauffman's first...
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