Our mission is to create a new business model for film that streamlines independent film to fulfill an underserved audience where everyone involved wins.

In his early 20s, Steve Ferguson worked as a professional actor while developing his own theater and short film productions on the side by producing and directing them. Upon getting married he decided to put his pursuits in the film and theater industry on hold to focus on providing for his newly formed family. He and his wife started a business in the cosmetic industry, which grew rapidly and would become the foundation for the development of his business skills.

Years later, when he was ready to return to the film industry he realized the industry had radically changed; Technology had not only made films exponentially cheaper to make, but also easier and more inexpensive to reach target markets and even sell direct-to-consumer, sidestepping the traditional middlemen involved in distribution, and making film just as easy to distribute worldwide as in the US. He could only envision an exciting new world where the artist could not only maintain full control over their creation but also benefit from it financially.

He began to reach out to people from his hometown of Clawson, Michigan with his new idea, which is when he reconnected with his former classmate, Terry Shea, who had previously had great success as an entrepreneur in tech. Terry recognized both the idea and the moment, and immediately came onboard as Executive Producer for their first film, Last Call for Redemption – bringing the same pattern recognition, strategic clarity, and long-horizon thinking that shaped his business career into this new creative chapter.

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Independent filmmakers need an alternative to being able to make their films and deliver them to their target audiences. These audiences are currently underserved.

Supply Problem (Filmmakers Limited Options) + Demand (Underserved Audience) = Clear Business Opportunity

• Only 12% of independent filmmakers secure funding from traditional sources like studios or major investors (2022 IFP State of the U.S. Independent Film Report).
• 68% of indie filmmakers reported funding gaps as their top challenge in 2023, with 45% unable to secure enough funds to complete their films (2023 Indie Filmmaker Challenges Report).
  
• About 52 million Americans identify as fans of independent films, with a potential audience of more than 76 million people (Shorenstein Center).
• Study reveals untapped market of 40 million people who will pay for Indie Films on streaming (IndieWire).

Our company aims to develop and produce independent films and deliver them directly to an underserved audience looking for fresh, authentic stories – potentially creating a sustainable path for filmmakers to finance, create, and distribute their work outside the traditional studio system. This could be a win-win situation for all of those involved.

We want to create a new A-to-Z business model in the development, finance, production, and distribution of film by maximizing today’s technology and using results-driven tactics, enabling independent filmmakers to bring fresh, new content directly to an underserved market via our own streaming platform, cutting out traditional middlemen and reducing costs throughout the process, and therefore maximizing profits for all involved- investors, production company, filmmakers, cast and crew.

• The Global Film Media Market size was valued at 109.38 billion in 2024 and is projected to reach 117.69 billion in 2025. It is expected to grow significantly, touching 217.5 billion by 2034, registering a compound annual growth rate (CAGR) of 7.06% from 2025 to 2034. This growth is fueled by the rapid adoption of digital platforms and content diversification. With over 65% of global consumers preferring on-demand streaming services, the market is shifting from traditional to digital-first distribution models. More than 70% of new film projects are now released across digital platforms, indicating a strong transformation in viewer behavior and revenue models.
• North America: The average domestic gross for indie films in 2023 was $1.2M, with 12% of indie films grossing over $10M (2023 Indie Film Gross Report).
• Indie films have a 5.3x higher rate of winning jury prizes at major festivals (e.g., Sundance, Cannes) than studio films (2023 Festival Prize Report).
• Streaming platforms generated $4.1B in revenue from indie content in 2023, up 35% from 2020 (2023 Streaming Indie Revenue Report).
• In 2023, 18 indie films crossed $50M in global streaming revenue, up from 5 in 2020 (2023 Streaming Indie Hit Report).
• Indie films have a 68% higher return on investment (ROI) than studio films when adjusted for marketing spend ($2.3M vs. $1.8M ROI), per the 2023 Indie ROI Study.
• Social media campaigns for indie films generate 3.2x more ticket sales than traditional advertising (TV, print) in the first 30 days (2023 Indie Social Ad Impact Report).
• The top indie film of 2023, "Past Lives," grossed $13.5M domestically and $21.2M globally, with 89% of its streaming revenue coming from non-U.S. markets (2023 Top Indie Films Report).
• North America maintains a dominant position in the global film media market, accounting for nearly 40% of overall content production. The region also shows a 30% year-over-year growth in independent film entries to festivals. Over 55% of North American viewers prefer online platforms over cinemas (Global Growth Insights).
• Europe: Film festivals across France, Germany, and Italy attract more than 30% of global independent film releases. Additionally, about 35% of viewers in the region prefer films with historical, documentary, or artistic narratives. Streaming adoption continues to rise, with over 50% of the population engaged in online film consumption (Global Growth Insights).