Jenni Earle is a maker of talismans for courage and authenticity. We want each interaction with our brand to feel like a pep talk from your best friend. In the past 5 years, we have generated approximately $1.4M in revenue from our retail customers and wholesale program that includes over 200 stores, including features at Magnolia and Free People as well as custom collaborations for Shinola Detroit and Vail Resorts.

We are all so much braver and more capable than we realize! This is something I realized about myself after going through a deep depression in my mid 30s. As I climbed out of that dark hole, I was amazed how my healing skyrocketed when I began to listen to and trust my own voice again. We, as humans, need encouragement to believe in ourselves and build the life we dream of.

As we began to design products with this truth in mind, the response was overwhelming, both in retail and wholesale accessories and gift markets. We’ve touched countless women and men who just needed a nudge to start living a life they are truly engaged in and wake up to their authenticity.

Our current revenue streams are:

• DTC - end consumers buy online through our website and social media marketplaces or at curated marketplaces
• B2B - selling in bulk to the gift & apparel boutique market (of which there are over 50K in the US alone), we continue to widen our distribution opportunities and amplify our brand in this space.
• Promotional bandanas - businesses collaborate with Jenni Earle to design custom items that we produce using our supply chains. We’ve done this work for small and large brands, musicians and organizations. This branch grew exponentially in 2021.

We have been firmly in the Bandana/Scarf market until July 2022. This was an intentional choice for us because we wanted to spend time building brand identity around this core niche product, the mantra-based bandana, establishing meaning and traction in this market before broadening our offering into more saturated markets.

Now we are finding traction in the broader gift market with additional products that carry that same inspiration and encouragement. They fit into the gift market with a focus on self-care and wellness, one of the fastest growing segments of that industry. With each new product extension, we plan to stay true to our mission to inspire courage and authenticity.

We made our first move into the broader gift market this summer with our line of vintage inspired trophies and they were a big hit! We were named Top 3 finds at the Atlanta Home + Gift Market and have already sold close to 2,500 trophies in just a few months.

We are working on the designs now to launch a line of jewelry and socks. Both highly giftable items to broaden our consumer appeal and distribution. With each new product expansion, we move closer to our goal of a full lifestyle brand. Sticking firmly to our core brand values and aesthetics, our goal is to deepen our customer trust and loyalty as we grow.

• Bustle
  These Bandanas Will Add A Healthy Dose Of Feminism To Your Fave Outfit
• Visit Winston Salem
  A Lesson On Turning Within
• Gifts and Decorative Accessories Magazine
  Top 3 Finds at Atlanta Market
• Garden & Gun
  Made in the South Awards 2017

Jenni Hopkins

Founder & CEO

- University of Texas at Austin
- Parsons College of Design
- Wardrobe and Set stylist
- Dressed major Country Music Stars

Gabrielle Cardall

Head of Operations

- St. Mary's College
- University of Maryland
- 25 years experience in Restaurant Management

Kari Foster Allison

Head of Sales

- University of NC, Wilmington
- Wake Forest University
- Grew and Exited a successful clothing business

Kristen Bryant

Head of Marketing

- Savannah College of Art and Design
- Start-Up experience with Mavenly
- Focus on Social Media Strategy

Bruce Maxwell

Fractional CFO

Bruce is a Fractional CFO specializing in startups. He has helped to organize and fund over 140 companies, mainly in Silicon Valley, but as far afield as London, Tokyo, and Hong Kong. He has deep expertise in venture finance and has personally inked over $83 million in startup funding.

Advisors

Julia Townsend

Visionary Brand Builder

Julia is a strategic, results driven executive and brand builder with 30+ years of experience and a proven track record of growth companies. She has held leadership roles with Nestle, Hanes, Kayser-Roth and Renfro Corp. and has category experience in Food, Pet, Apparel and Accessories with iconic brands including; Coffee-Mate, Hanes, Fruit of The Loom, Calvin Klein, Donna Karan, Russell Athletic, HUE and Hot Sox.

Ben Noland

Experienced Operator + Brand Builder

Ben Noland is an experienced business operator and strategist, general manager, entrepreneur and brand builder. He built a profitable consumer apparel company, Pesca Muerta, from the ground up, and led a successful exit within three years of launch.