What Is Good Tenants Services, Inc.?
Introducing the first of its kind “TenantTech”. Unlike other PropTech companies that focus on properties instead of people, Good Tenants Services, Inc. is in the business of helping “Good Tenants” lease or buy their next home NOW and in the FUTURE.
Tenants – those who by lease or rental agreement occupies a property “home” owned by someone else in exchange for an agreed upon payment with limited responsibility for the repair and maintenance of the property.
Good Tenants – Tenants who ALWAYS pay their rent on time AND take care of the property like they own it.
At Good Tenants Services, Inc. our mission is simple: Provide products, services and support to help tenants become more and better qualified to lease or purchase their next home.
The Story Behind Good Tenants
In the aftermath of the 2008–11 mortgage crisis, I witnessed hundreds of good people lose their homes through no fault of their own—only to be shut out of new rentals by low credit scores. As a California broker with 16+ years and millions in rental listings, I knew these “victims of a broken system” were precisely the reliable tenants every landlord wants.
Determined to bridge that gap, I created the original Good Tenants Application Package—a reusable, data-rich profile that reframed credit-impaired applicants as high-value renters. Early pilots placed hundreds of families in months, cutting vacancy times by 40% and earning rave reviews from landlords and agents.
That proof-of-concept evolved into GoodTenants.com, our PropTech platform that:
- Empowers tenants with a money saving, reusable application
- Helps landlords fill homes sooner, faster and at lower cost
- Generates multiple one-time and subscription revenues for brokers, property managers, and our company
Today, we’re ready to finalize our minimal viable product (MVP) version of the site, build our Good Tenants Learning Community portal and scale nationwide. With your investment, we’ll harness our flywheel of pre-screened renters and SaaS monetization to seize a slice of the $4.5 trillion market—and build what hopefully will become the next major real-estate brand grounded in trust, transparency, and transformative impact.
Real Testimonials
MEET THE FOUNDER
Jessie Hunter is the founder and CEO of GoodTenants.com, a visionary PropTech platform transforming the way tenants, landlords, and real estate professionals connect.
He has an exemplary background that includes:
- Enlisted in the United States Marine Corps reaching the rank of Staff Sargent
- Crew chief in the Presidential Helicopter Squadron – HMX-1 at Marine Air Station Quantico
- Bachelor’s degree in Aeronautical and Astronautical Engineering at the University of Washington in Seattle
- USMC Officer reaching the rank of Captain.
- Naval Aviator Flight School Pensacola, FL
- Presidential Key Executive (PKE) Master’s Degree Strategic Management Pepperdine University – Malibu, CA
For the past 16 years he has been a licensed real estate broker in California and 5 years in Georgia, specializing in residential leasing, tenant screening, and property management—particularly across the single-family rental market.
Having grown up in rental homes himself, Jessie understands the emotional and financial complexities of the rental experience. That personal history fuels his mission to create a more transparent, fair, and efficient rental system for all parties involved.
For the past 10 years, Jessie has personally bootstrap financed the development of GoodTenants.com, the Prescreened Tenants and Home Finder Services concept. He is currently leading the company through its Reg CF crowdfunding campaign. Under his leadership, the company is positioned to become the "LinkedIn for Tenants" and the "Zillow of Lease-Ready Tenants", helping landlords minimize vacancy losses while empowering renters to Get Ready and Stay Ready™ to lease or buy.
His primary goal is to raise funds and use the investment along with his leadership and management experience to put together a winning team to take Good Tenants Services, Inc. to the next level of success.
Building a PropTech Brand
The goal of the company is to build a top recognizable PropTech brand.
Building a recognized PropTech platform requires mastering several key drivers that have propelled industry leaders like Zillow, Trulia, and Apartments.com to market prominence. Good Tenants Services, Inc. is leveraging these same pillars—tailored to the tenant-screening niche—to create a lasting, high-impact brand:
- Massive Addressable Market: Even a small slice of the $500B+ rental sector delivers significant upside.
- Platform Business Model: Connecting tenants, landlords, and agents with multiple monetization levers (subscriptions, one-time fees, advertising).
- Scalable, Repeatable Revenue: Recurring subscriptions and premium listings produce predictable cash flow and compound value over time.
- First-Mover Advantage: Being one of the first to offer a searchable directory of lease-ready tenants establishes defensibility and network effects.
- Data Monetization: Tenant application and engagement data unlock insights for partners—mirroring how leading platforms monetize behavior and market analytics.
- Seamless User Experience: A one-click, reusable application process and mobile-first design drive higher retention and referrals.
To illustrate how these pillars translate into our strategic advantage, consider the table below:
Success to Date
2008 – 2012 | Development of the Good Tenants Application Package
- Created to streamline tenant approvals and save tenants money on application fees.
- Comprehensive tenant application package that can be used to apply to multi-properties. Included all necessary documentation in a single professional application including credit reports, background checks, income verification, rental history, bank statements, and IDs.
- Featured a customized cover letter and “Meet Your New Good Tenants” profile with tenant photos and pet details.
- Successfully helped hundreds of tenants secure housing by improving their approval chances.
2018 – 2020 | Expansion into “Ready Renter” & “Ready Buyer” Programs
- Developed educational programs, credit repair services, and coaching to help tenants prepare for leasing or homeownership.
- Focused on tenant financial readiness and increasing their ability to be approved for rentals and mortgages.
2020 | Formation of Good Tenants LLC
- Officially established Good Tenants LLC to scale and expand the business.
- Shifted from manual application processing to a scalable technology solution.
2021 | Acquisition of GoodTenants.com & Concept Website Development
- Purchased GoodTenants.com to build a dedicated online platform.
- Designed the vision for a web-based application system to connect pre-screened tenants with landlords and real estate professionals.
2023 – 2024 | Web Application Prototype Development
- Launch of phase one beta site: app.goodtenants.com.
- Included feature and highlights:
– Reusable curated tenant profiles & pre-screened application packages
– Verified Landlord & Real Estate Professional Access
– New & future on market Rental Listings
– Tenant Learning Community with Home Leasing & Buying Courses
2025 – Present | Pre-Launch, Beta Testing & Capital Raise
- Finalizing the platform for nationwide expansion.
- Launching beta testing with early adopters.
- Raising capital to support marketing, platform scaling, and full-scale nationwide rollout.
We believe Good Tenants is now positioned to disrupt the rental market, connecting great tenants with great landlords faster than ever!
Problem
A Broken Rental System Hurting Tenants, Landlords & Realtors
Finding a Rental Shouldn’t Be This Hard – But It Is.
Today’s rental market is stacked against both tenants and landlords. With interest rates at a 20-year high, fewer people are buying homes, demand for rentals is skyrocketing, and competition is fierce. Yet, the rental application process remains outdated, costly, and inefficient—frustrating tenants, landlords, and even real estate professionals.
The Challenges We Aim to Solve
1. Tenants Face Costly, Stressful, & Repetitive Applications
Renters struggle with rental application fees – applying to multiple properties costs hundreds of dollars. Tenants must submit the same paperwork repeatedly, often waiting weeks for responses.
Credit scores often determine approval instead of a tenant’s true reliability—excluding otherwise responsible renters.
- Good Tenants Solution: We provide pre-screened tenant profiles with a reusable application package that speeds up approvals, saves money, and helps tenants stand out in a competitive market.
2. Landlords Struggle to Find Reliable Tenants Quickly
Vacancy costs can be a significant expense. An example of a property with rent of $2,000 per month remaining vacant for six weeks, the loss could amount to $300.
Tenant fraud and evictions are rising – costing landlords time and legal fees.
Managing applications is inefficient – landlords sift through incomplete applications, inconsistent data, and tenants with unverified backgrounds.
- Good Tenants Solution: Landlords and property managers access a nationwide pool of pre-screened, ready-to-rent tenants – reducing vacancies and financial risk.
3. Realtors Are Losing Rental Business Due to Market Shifts
Mortgage rates have doubled since 2021 – pricing out millions of buyers and forcing them to rent instead.
Commissions are shrinking, and Realtors need new income streams as fewer homes sell.
Tenant placement is time-consuming and low-profit—yet, it’s crucial for long-term client relationships.
- Good Tenants Solution: We aim to create a new revenue opportunity for Realtors by allowing them to refer tenants and earn commissions while helping clients secure housing faster and with less hassle.
The Market is Changing – Good Tenants is Ahead of the Curve
77 million Baby Boomers are retiring – Many are selling homes and transitioning into rentals, making trusted tenant screening more critical than ever.
Millennials and Gen Z now dominate the rental market, but they demand a digital-first, streamlined experience.
$4.5 trillion rental market – growing every year, yet tenant screening remains fragmented and inefficient.
The market is shifting, and Good Tenants is leading the change. We are building one of the first nationwide tenant marketplaces, solving critical challenges for tenants, landlords, and real estate professionals at exactly the right time.
Solution
Good Tenants Aims to Change the Way America Rents
At Good Tenants, we believe finding a home should be a seamless and stress-free experience for everyone—tenants, landlords, and real estate professionals alike. Our platform is designed to eliminate rental chaos by introducing a smarter, faster, and more transparent way to lease homes.
How Good Tenants Aims to Solve the Problem
- Curated & Reusable Tenant Profiles
Via the GoodTenants platform, tenants are able to create a consolidated pre-screened profile with everything landlords need to approve them quickly. May save tenants hundreds of dollars on repeated application fees. May help landlords fill vacancies faster with pre-approved renters. - A Community of Pre-Screened Good Tenants
Landlords and real estate professionals can review verified, ready-to-rent tenants, reducing risk and vacancy loss. Reducing the stress of the application process by providing all the necessary documents in one place. - Empowering Tenants with a Community, Education & Planning Tools
Tenants receive expert guidance on how to improve their rental applications and increase their approval chances. Learning center with home leasing and home buying courses. Step-by-step coaching to transition from renting to homeownership. - A New Revenue Stream for Real Estate Professionals
Agents and property managers can refer tenants and earn commissions. Helps real estate professionals stay engaged with clients even when they’re not ready to buy.
Our Impact: Making Renting Easier & Fairer for Everyone
With Good Tenants, renters can feel supported and knowledgeable, landlords can reduce costly vacancies, and real estate professionals have a new way to grow their business.
Our platform builds confidence, reduces stress, and creates win-win solutions across the rental process journey for everyone.
Where tenants can start with their Good Tenants Summary and Detailed Profiles and be “Featured Tenants” on the home page of this national website.
Where verified landlords and licensed real estate professionals can search for tenants based on location, income, credit, move timing, and whether the tenants has a prepared Good Tenants Reusable Application Package.
Business Model
Good Tenants captures value through five complementary revenue streams—balancing one-time fees with high-margin subscriptions—and leverages proactive tenant engagement to maximize customer lifetime value.
Revenue Streams
- One-Time Application Fees: Upfront package sales for reusable rental profiles.
- Subscription Services: Monthly Ready Tenant & Ready Buyer plans—with up to 12-month subscription credits applied at lease or sale.
- My Good Credit Subscription: Recurring coaching & education, guaranteed credit improvement.
- Referral & Training Fees: Realtor and coach certification for our Get-Ready – Stay-Ready programs.
- Commission Shares: A percentage of lease or sale commissions generated through our platform referrals.
Proactive Growth Engine
- Get-Ready – Stay-Ready Funnel: Engages tenants 60+ days BEFORE move, boosting upsells, reducing churn, and creating a flywheel of renewals and referrals.
- Freemium Top-Of-Funnel: Zero-risk entry point with “free + upgrade” funnels to convert free users into paid subscribers.
Scalability & Leverage
Each service is standardized for rapid national roll-out, with local partner integrations (IDX, CRM) and marketing funnels that ensure predictable, exponential revenue growth across a $4.5 T market.
With this multi-layered approach, Good Tenants doesn’t just transact—it builds long-term customer relationships that compound revenue and cement our leadership in PropTech.
How Good Tenants Plan to Generate Revenue
This mix of one-time and subscription-based offerings ensures multiple, complementary revenue streams—and shows how Good Tenants maximizes customer value at every stage of the home leasing and property management lifecycle.
Market
The U.S. rental housing market presents a significant opportunity for Good Tenants Services, Inc., driven by evolving demographics, economic shifts, and pressing housing challenges.
Market Size and Demand
- Renters in the U.S.: Approximately 44.1 million American households are renters, accounting for 34% of the population.
- Annual Rent Expenditure: Renters collectively spend around $485 billion on rent yearly.
- Rental Application Fees: The average rental application fee in the U.S. is $50 per person, adding financial strain to prospective tenants.
Current Trends and Challenges
- Housing Shortage: The U.S. faces a housing shortage estimated between 4 to 7 million homes, leading to increased rental demand and rising rents.
- Rent Growth: In January 2025, asking rents increased by 3.5% compared to the previous year, indicating sustained demand.
- Occupancy Rates: As of 2024, 93.6% of rental apartments are occupied, reflecting a tight rental market.
Implications for Good Tenants Services, Inc.
These statistics underscore a robust and growing rental market with significant opportunities for services that streamline the rental process, reduce costs, and enhance transparency for both tenants and landlords.
Note: The statistics provided are based on the latest available data as of March 2025.
Investor Invitation
Your Impact Beyond Potential Financial Returns
Investing in Good Tenants Services, Inc. means more than participating in a high-growth PropTech opportunity—it’s joining a movement that restores hope, dignity, and stability to people’s lives. Here’s how you become part of our emotional journey:
Break Down Barriers. You’ll help rewrite the rental rules so that past credit struggles don’t become lifelong setbacks.
Shape Our Culture. Provide feedback on our platform roadmap, content, and services. Your voice helps us create the “LinkedIn of Rentals” that feels welcoming, supportive, and truly tenant-focused.
On-the-Ground Access. Join virtual home tours, live Q&A with families, and demo sessions of new features you helped fund.
Inspire Broader Change. Your involvement signals to brokers, agents, and other investors that social purpose and profit can—and must—go hand in hand.
Join Us on Netcapital
Click Invest Now to not only capture your stake in a revolutionary PropTech platform but also to lend your voice and passion to a cause that—and community that—truly matters. Together, we’ll make renting fairer, faster, and more human.
Use of Proceeds
If the offering's maximum amount of $1,235,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Compensation for managers | $200,000 | 16.2% |
| Operational Expenses | $150,000 | 12.1% |
| Site and App Development | $100,000 | 8.1% |
| Community Development | $35,000 | 2.8% |
| Advertising and Marketing | $150,000 | 12.1% |
| Support Staff Salary and Benfits | $325,000 | 26.3% |
| Legal Fees | $50,000 | 4.0% |
| General and Administrative | $164,485 | 13.3% |
| Intermediary fees | $60,515 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in Good Tenants Services, Inc.. This offering must reach its target of at least $10,000 by its offering deadline of November 23, 2025 at 12:59am ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
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