Introduction
FitJab is bringing health and wellness products to women, striving to empower them, increase their independence, and strengthen both their bodies and their self-esteem.
Through our app, we want to give every muslim woman around the world the opportunity to stay fit anywhere, even in her own home!
Problem
Over 800 million muslim women face numerous obstacles in basic rights and societal obstacles from country to country, including:
- Inability to train in gyms (according to Islamic tradition, women must train in separate gyms from men)
- Inability to open a bank account without male permission or support
- Lack of sports and nutrition products on the market meeting women’s needs
- Minimal support for muslim female entrepreneurs
- Limited access to higher education for women
- Limited online resources for women in their native language
FitJab started by finding a solution to one of these problems first. According to a common understanding of muslim tradition, women must train in a separate gym facility from men, and there are very few gyms for women, even in the most developed and rich muslim countries. This gap in services for women is an obvious and critical problem, which led to FitJab’s creation and launch.
Solution
Women in the muslim world lack access to many of the basic services that their male counterparts enjoy.
FitJab aims to bridge this rights and service gap by bringing health, wellness, nutrition, fitness, educational and entrepreneurial support directly to women on their phones and computers.
- With the FitJab phone app, users are able to complete challenging home workout routines as an alternative to going to the local gym.
- With FitJab Yoga, users can access both strength- and flexibility-building instructional videos. With FitJab Meditation, users can calm their minds from the stresses of daily life.
- In the future, FitJab plans to bring nutritional solutions, online educational resources, and guidance and support for female entrepreneurs as well.
When the world is inhospitable to some, it is inhospitable to us all.
FitJab aims to bring some balance into the lives of women in the muslim world who are being left behind in key ways.
Success To Date
In 3 years since the company was founded:
- 300,000+ downloads of the FitJab app
- Over 50,000+ paying users between B2C and B2B business lines
- >370% compound annual growth rate (CAGR) of revenue from Q12020 through Q32022
- 4.6 stars on Apple’s App Store and Google Play Market
- Launched successful B2B partnerships with 3 telecom companies in Asia-Pacific region
- Launched FitJab Yoga worldwide
- Launched FitJab Meditation on Apple and Android app markets
- Localized FitJab into four languages (English, Arabic, Turkish, Russian)
Business Model
FitJab is focusing on both B2C and B2B business lines.
For B2C, we are using our mobile applications in AppStore and PlayMarket via a subscription model. This is available to all Apple and Android users. FitJab app is localized to 4 languages, including Arabic, and will have more localizations in the future.
For B2B, we are working with large Telecom companies with millions of mobile internet users. These users can sign up with FitJab through their existing cell phone subscriptions. We are operating both private label and white label products via B2B.
Market
Interestingly, one of the fastest growing markets is the Asia-Pacific region, which has a predominantly muslim population. 62% of the muslim world live in the Asia-Pacific region, in which FitJab is already active and growing:
According to a recent McKinsey study, “the world’s 1.6 billion Muslims amount to nearly a quarter of the global population and contribute 16 percent of global GDP, a rate that is growing at 6 percent annually.” FitJab believes the total addressable market of more than 800 million muslim women in the muslim world offers unparalleled opportunity for growth.
Frequently Asked Questions
Team
Use of Proceeds
If the offering's maximum amount of $1,004,423 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Salaries and Office Space | $120,000 | 11.9% |
| Unallocated Funds | $0 | less than 0.1% |
| Content Production | $300,000 | 29.9% |
| Software and Web Development | $120,000 | 11.9% |
| Spokespeople and Endorsements | $100,000 | 10.0% |
| Digital Marketing | $50,000 | 5.0% |
| Localization (Language Translations) | $50,000 | 5.0% |
| Inventory Production of Distribution | $215,206 | 21.4% |
| Intermediary fees | $49,217 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in EFIS Products, Inc. dba FitJab. This offering must reach its target of at least $10,000 by its offering deadline of March 15, 2024 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
FitJab’s official name is EFIS Products, Inc., so that’s the name that appears in the statements below.
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Mar 16, 2024Primary offering finalized, selling shares
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