Introduction
Energy Network Media group (EN Media Group) is a rebrand of Shale Magazine, one of the flagship publications in oil and gas for the last ten years. Over that time, we’ve covered the absolute top stories in oil and gas from most viewpoints imaginable. From brand new tech leaders like Teague Egan, who is revolutionizing lithium extraction, to the CEO of Pioneer Natural Resources, Scott Sheffield, our writers aim to dig deeper and have greater direct access to industry stakeholders. Through our subsidiary company, and nationally syndicated radio show In the Oil Patch, we are able to interview some of the biggest names in the industry, such as Texas Railroad Commissioners Christi Craddick, Wayne Christian and Jim Wright, to provide the most up-to-date information to our listeners who are on the go. Covering current events, policy, and the future of energy, our reason for existence is to help inform and educate the general public with relevant information they can use to be a powerful voice for change in the energy transition.
Presently, most of our readers are those with a background in the oil and gas industry. However, we are on the brink of the energy transition. . However, with the upcoming energy transition, we predict a dynamic shift within our demographics. Sustainability, and efficient and reliable energy sources, is a hot topic. As EN Media Group is expanding our coverage, we are beginning to see an introduction of the general public into our audience. With our audience being predominately in lucrative industries, our business model also appeals to advertisers. We have a massive reach, and the implementation of carefully placed ads on our various forms of media allows other companies to get a leg-up with our illustrious relationships, such as the Port of Corpus Christi.
Problem
A knowledgeable consumer is a powerful consumer, and presently, the oil and gas and newly developing energy industry is practically a mystery to the public.
Typically, the closest the general public gets to the industry is when they go to the pump or to charge their cars. Then, they go home and hear different opinions regarding the status of gas prices and electricity prices from large news corporations. There is a massive disconnect between the industry and the public. EN Media Group wants to bridge that divide. The energy transition revolution is taking place, it’s now more important than ever for the public to have an understanding of what’s happening behind these typically closed doors. While the mainstream media and politicians may try to paint oil and gas in a negative light, again and again, our fact-based reporting has shown just the opposite. As energy companies are fueling the research, development, and deployment of green energy on a global scale, EN Media’s mission is to be there to deliver the fresh insights our readers crave.
Solution
In order to provide the most up-to-date and authentic content, there are three areas within EN Media Group that we need to strengthen: our editorial team, our website, and our own paid advertising on major media platforms to expand our platform.
Prior to the energy transition, the areas of importance encompassed groundbreaking developments within corporations and the industry along with policies implemented within the oil and gas sector. Now, however, we have the implementation of hydrogen, carbon capture, and developments within the renewable sector, and this is just the beginning of the transition. As the industry grows, we need to grow with it in order to ensure that our coverage is truly authentic and all-encompassing. Similarly, the growth needs to be reflected on our website. Stagnancy is the antithesis of evolution, and we need to expand the capability of our website to reflect this growth.
Lastly, in order for us to see the growth we desire, within our following and our advertisers, we have to invest in advertisement for ourselves. With the planned assistance of paid advertisement on Google, along with placements within major media platforms such as The Washington Post, Forbes, and Bloomberg, we may be able to spread our content to various audience.
Success To Date
- Profitable for all 10 years in business
- High visibility on digital issues and website
- Growth from one radio station to national syndication
- New revenue streams, including paid content marketing and events
- Newsletter is profitable and has high open rates
- Newsletter ads
- Past covers have included: Harold Hamm - CEO Continental Resources, Mike Howard Howard Energy, Jeff Miller CEO Halliburton, Sara Ortwein XTO Energy, Teague Egan CEO Energy X, Rod Lewis CEO Lewis Energy, Brad Barron CEO NuStar, Sean Strawbridge CEO Port of Corpus Christi, Brian Freed CEO Epic Midstream, Scott Scheffield CEO Pioneer Natural Resources, and Brian Scheffield CEO Parsley Energy
We already have a substantial following. Presently, we have:
- over 56 issues under our belt
- 15,000 visitors to our website monthly
- over 140 thousand subscribers on all of our social media, excluding the 11,700 thousand subscribers to our weekly newsletters
- between 10-30 thousand listens on our weekly online podcast
- potential to reach 1.6 million listeners on our radio show that airs 10 times a week on 5 separate radio stations across the nation
We have our audience, but we want it to grow. With a larger following, the capacity for versatile advertisement may substantially increase. The conversation on energy transition is sweeping the globe, and we believe we can be front and center to share reliable information with our audience.
Business Model
As a media company, a primary source of revenue for us is our advertising and business-to-business model.
We presently have various forms of advertisements we offer within our publication and our radio show. Our team at In the Oil Patch radio show has perfected the creation of short commercials and capitalized on the opportunity for paid interviews.
In print, we offer several packages for banner placements within our website, advertising within our publication along with our e-blast. We have even produced several special editions for major corporations such as Port of Corpus Christi, STEER, and UTSA to tell the story of major milestones they have accomplished.
Lastly, we believe we have mastered the art of event planning. With the help of our abundance of sponsorships, we are able to frequently host mixers for our plethora of partnerships, our four annual State of Energy Luncheons, and lucrative membership drives.
Market
Research conducted by the International Energy Authority (IEA) found that 2022 set a record for clean energy spending around the globe. With investment in 2022 set to reach $2.4 trillion, we believe the energy transition is no longer a moonshot, it's a blatant reality. Combine this ocean of opportunity with statistics from Deloitte’s Annual CMO survey, which pegs a 13.6% spend on marketing for most companies, and equates to a nearly 4% increase from the last two years. As more companies move digital, our platform finds itself at the perfect intersection of industry growth and online investment. This has been exemplified in Cox Enterprises’ recent acquisition of Axios for $525 million.
Press
- Forbes
Editor’s Pick: Why the Brief Era of an American Energy Dominance Is Now Over
Editor’s Pick: No, China Is Not Buying The Permian Basin The State of U.S. Shale: What You Need to Know As 2021 Dawns - New York Times
Ink and Paper Make Comeback in Oil Towns - Business Journal
Search Results for Shale Magazine - Texas Tribune
Experts say disruption to oil and gas industry will depend on Hurricane Laura’s Speed
Team
Staff
With many talents, Leslee's versatility plays a vital role in Energy Network Media Group. Among her duties as the administrative manager for EN Media Group, Leslee also provides multimedia design. Leslee designs our event and social media graphics, films, and edits videos for Shale Magazine and In The Oil Patch Radio. Leslee is also our email and social media marketer. In addition to marketing and multimedia design, Leslee maintains our website and writes and edits articles for SHALE Magazine.
Texas Christian
Bachelor's Degree
I initially studied interior design at Newbury College, later transferring to the University of Massachusetts (UMASS) where I studied Commercial Art. Skills gained through my studies allowed me to develop and design many unique publications, catalogs, marketing tools and logos. These skills allowed me to completely redesign and rebrand several Texas-based magazines, giving them a new and more exciting vision. Additionally, I designed the Lookbook for a contender on Project Runway, Season 13.
“Graphic design is the basis for building an image through your body of work.” ~EG
Assistant Program Director 950 KPRC -AM
IHEART -Houston
Executive Producer 930 The Answer Salem Media
Energy Network Media Group
Energy Network Media Group
Board Advisors
Garcia is a former vice president of the San Antonio Economic Development Foundation, and has over 12 years of Economic Development experience in working for the Texas Governor’s Office, TIP Strategies, Corpus Christi Regional Economic Development, the City of San Antonio Economic Development Department, and the San Antonio Economic Development Foundation. In addition to his economic development experience, Garcia spent two years working for Bank of America as Vice President of Business Development for their Treasury Management division.
In 2010, Governor Perry appointed Garcia to the Texas Economic Development Corporation. Garcia is a certified economic development finance professional through the National Development Council. He is a Graduate of St. Edwards University with a degree in International Business & Spanish.
Before joining Halliburton in 2012 in his current role, Mr. Sheppard was Vice President of Sales – U.S. Land for a competitor. He came to that position after 30 years with a company that was acquired, where he had served in a variety of positions in sales management, account management and engineering. Mr. Sheppard holds a Bachelor of Science in Park Administration from Texas Tech University, and is a member of the Society of Petroleum Engineers.Paul Sheppard is Southeast Area Vice President of Halliburton. In this role, he is responsible for Health, Safety and Environmental performance, service quality execution, cost control, market share growth and financial performance for all Product Service Lines in the U.S. Southeast Area. In addition to Mr. Sheppard’s responsibility over the SE area, he manages business development for U.S. land based customers in Houston, Dallas- Fort Worth, San Antonio, Shreveport, Louisiana and Tyler, Texas.
Before joining Halliburton in 2012 in his current role, Mr. Sheppard was Vice President of Sales – U.S. Land for a competitor. He came to that position after 30 years with a company that was acquired, where he had served in a variety of positions in sales management, account management and engineering.
Mr. Sheppard holds a Bachelor of Science in Park Administration from Texas Tech University, and is a member of the Society of Petroleum Engineers.
Use of Proceeds
If the offering's maximum amount of $5,000,000 is raised:
| Use | Value | % of Proceeds |
|---|---|---|
| Creation of Editorial Board | $825,000 | 16.5% |
| Hiring Team of Digital Experts | $1,220,000 | 24.4% |
| Marketing | $1,000,000 | 20.0% |
| Merchandising | $800,000 | 16.0% |
| Events | $910,000 | 18.2% |
| Intermediary fees | $245,000 | 4.9% |
Terms
This number includes all funds raised by the Company in this round on Netcapital. This is an offering of Common Stock, under registration exemption 4(a)(6), in T.M.S. Enterprises, Inc. dba Energy Network Media Group. This offering must reach its target of at least $10,000 by its offering deadline of April 26, 2024 at 11:59pm ET. If this offering does not reach its target by the offering deadline, then your money will be refunded.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Financials
Energy Network Media Group’s official name is T.M.S. Enterprises, Inc., so that’s the name that appears in the statements below.
These financial statements have been audited by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Apr 27, 2024Primary offering finalized, selling shares
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