AccuShoot delivers next-generation firearms training capabilities transforming any shooting practice with dynamic targets and real-time scoring.

AccuShoot LFX packs the ultimate live-fire training experience that helps users such as law enforcement personnel train as they fight by using their own guns and ammo while simulating realistic encounters. AccuShoot LFX maximizes firearms training efficiency as shooters spend all their time training and not on getting setup, manual scoring, pasting targets, or recording results. With AccuShoot LFX, firearm instructors can tailor drills and training sessions to match the skill level of each shooter making precious range time more effective. 

Marksmanship training has not changed much in the last 100 years despite rapid technological advances. Paper, cardboard, or steel targets with little to no movement still dominate the traditional training sessions. Unfortunately, real-world shooting encounters are highly dynamic in nature with a variety of moving targets. Without the proper training mimicking realistic scenarios, your marksmanship skill will let you down when you need it most. AccuShoot LFX brings a superb level of dynamism to your training regimen without the need for expensive simulators.

Good marksmanship requires a lot of repetition and training. To better appreciate this, we can peek at the NYPD hit-rate statistics for officers involved in a gunfight and those who shoot at subjects who do not return fire. Between 1998 and 2006, the average hit rate was only 18% for gunfights and 30% in situations in which fire was not returned. Accuracy improves at close range, with officers hitting their targets 37% of the time at distances of up to 7 yards; at longer ranges, hit rates fall off sharply, to 23%.

AccuShoot has a truly global market opportunity evidenced by The Small Arms Survey, which estimates that of the one billion firearms in global circulation as of 2017, 857 million (85%) were in civilian hands, 133 million (13%) were in military arsenals, and 23 million (2%) were owned by law enforcement agencies. The global stockpile increased largely due to civilian holdings, which grew from 650 million in 2006 to 857 million in 2017.

According to the National Shooting Sports Foundation’s Target Shooting in America 2018 report, 20 million American shooters spent $16.9 billion engaging in target shooting. From our experience, we suspect a large portion of them follow no set process to identify whether they are improving their skill or picking up any correctable bad habits because they lack a good understanding of ways they can get better. The most recent NSSF firearm and ammunition retailer survey found that about 47% of first-time gun buyers in 2021 inquired about professional firearm training and approximately 43% of this consumer segment signed up for such training if the retailer offered professional training options. Those offerings mainly focus on the crucial topic of firearm safety so marksmanship skill development takes a backseat.

The need for affordable solutions that provide effective, consistent reinforcement of good marksmanship habits is yet to be met at scale.

To boot, professional marksmanship instructors are far too few in comparison to the practitioners of the sport so self-learning or shooting with peers dominate the typical firearm owner’s real life experience. This suboptimal situation prevents many from making the most of their time and money spent at the shooting range as they resort to manually collecting targets and using cumbersome notebooks or spreadsheets at best. During outdoor shooting drills, resetting targets can be laborious, disruptive, and worse yet, dangerous. Past that hurdle, the average shooter finds that it’s not trivial to analyze their pile of targets to find out how they can consistently improve their marksmanship skills.

AccuShoot leverages state-of-the-art machine learning and computer vision to enable a sophisticated, hustle-free and highly interactive target shooter experience.

Our focus is on systematically helping shooters improve and maintain their skills in the current era of millions of firearms against scanty marksmanship instruction that can truly deliver effective drills instilling responsible habits. Popular YouTube channels on the topic with millions of subscribers are testament to a large target audience looking to advance their self-learning journey by practicing at the shooting range.

Leveraging the BigML machine learning platform’s image processing and object detection capabilities, AccuShoot automatically detects targets, scores shots and detects any skill deficiencies. Specifically, AccuShoot is designed to deliver the following key benefits:

• Real-time Scoring: AccuShoot eliminates tedious record keeping by automatically detecting, scoring, and tracking shots made in real-time, thus freeing trainees and instructors to focus on ways to consistently improve their marksmanship.
• Limitless Scenarios: A user-friendly dashboard to select from a growing number of drills, games, and real-world scenarios inclusive of targets moving at different speeds and scenarios fitting different skill levels up to and including official qualifications, e.g., FBI Pistol, Dynamic Target Qualification.
• Built-In Programmability: Ability for firearms instructors to customize the drills for a given trainee to address any skill gaps and/or get them up to speed on the latest techniques that can be added as new drills programmatically in a self-serve manner.
• Advanced Analytics: AccuShoot evaluates detailed data across multiple shooters and firearms to unveil hidden patterns in marksmanship skills broken down by types of firearms, ammunition, environmental conditions, targets and drills.
• Gamification: Permissioned leaderboards to find out who’s best at a specific shooting range, city, state, or nationally. Custom competitions driving more business resulting in incremental sales.

The AccuShoot LFX Box is the portable hardware component of the AccuShoot LFX solution and works in conjunction with the sturdy AccuShoot LFX Stand that features a ballistic rubber facing material laminated to a rigid backing board. The AccuShoot LFX Box contains a projector, thermal camera, mini computer, cooling system, power supply and audio output port offering an all-in-one compact design.

AccuShoot’s primary go-to-market plan centers on targeting thousands of shooting ranges with an annual licensing fee for its LFX (Live-Fire eXperience) solution. Extra charges apply for long-term support and maintenance. The pricing for AccuShoot LFX is going to be $12,000 for the first year and $1,000/month to cover new content additions, support and maintenance for subsequent years.

AccuShoot has a very large and growing total addressable market in the United States and beyond. Gun ownership in the U.S. has a long, entrenched history. However, starting with the pandemic, this trend has dramatically accelerated adding new gun owners from every demographic segment. As of 2021, some 32% (81.4 million) Americans reported that they personally own a gun. The recent pandemic has accelerated gun ownership with more than 5 million Americans choosing to join the ranks. In fact, there are more guns in the US than people, about 393 million privately owned firearms according to an estimate by the Switzerland-based Small Arms Survey. Approximately, 50% of those gun owners go to ranges with a certain frequency (13% often, 40% sometimes). Moreover, there are 17,985 police agencies in the United States, which include city police departments, county sheriff's offices, state troopers, and federal law enforcement agencies plus an estimated 16,000 to 18,000 indoor firing ranges are in operation. Law enforcement agencies and the militaries of U.S. allies are also potential AccuShoot customers.

1. AccuShoot secured a perpetual license of BigML’s machine learning platform.
2. AccuShoot raised  over $500,000 USD.
3. Since its inception, AccuShoot has been conducting novel R&D to improve on the state-of-the-art when it comes to key aspects of the shooting skill development, e.g., real-time scoring, automated shot group analysis, computer vision-based shooter monitoring, etc.
4. AccuShoot got a SBIR grant from the U.S. Air Force.
5. AccuShoot has filed 5 provisional patents for its underlying unique machine learning and computer vision methods and processes applied to target and shot detection problems under different environmental conditions by combining multi-modal data sources such as structured data, video feeds, and acoustics. Specifically, our IP portfolio covers the wide-ranging topics of automated target identification, classification and scoring; detection, analysis and reporting of firearm discharge; marksmanship digitization and analysis; determining acoustic signature of firearm and projectile combination; marksmanship improvement through machine learning.
6. AccuShoot is securing partnerships with reputable marksmanship training companies including Thunder Ranch. We have also brought onboard eight strategic advisors with decades of combat and/or marksmanship training experience collectively.
7. Oregon’s Indoor Shooting Range located in Lebanon, OR is currently offering AccuShoot LFX to its customers every Wednesday. Similarly, we are organizing the European premiere of AccuShoot LFX in Finland in November 2024.