Introduction

AccuShoot aims to digitize the marksmanship experience by monitoring target and shooter in real-time, tracking shooter evolution over time, and recommending drills to develop and maintain marksmanship proficiency quickly and consistently.

AccuShoot offers an intuitive iPhone app that comes with a subscription service and acts as a companion to shooters that aim to improve their performance.

In addition to the mobile app that allows target monitoring, AccuShoot also offers specialized solutions such as the Gantry and Cinema. AccuShoot Gantry is designed to help detect skill deficiencies using an advanced computer vision system that actively monitors the shooter’s pose, grip, recoil management, trigger control and more whereas AccuShoot Cinema utilizes more sophisticated hardware to also capture dynamic shooting scenarios. AccuShoot Gantry and AccuShoot Cinema both target law enforcement and military organizations.

Problem

Tracking your marksmanship performance has traditionally been a “hit-and-miss” exercise involving error-prone, tedious tasks. Good marksmanship requires a lot of repetition and training. To better appreciate this, we can peek at the NYPD hit-rate statistics for officers involved in a gunfight and those who shoot at subjects who do not return fire. Between 1998 and 2006, the average hit rate was only 18% for gunfights and 30% in situations in which fire was not returned. Accuracy improves at close range, with officers hitting their targets 37% of the time at distances of up to 7 yards; at longer ranges, hit rates fall off sharply, to 23%.

According to the National Shooting Sports Foundation’s Target Shooting in America 2018 report, 20 million American shooters spent $16.9 billion engaging in target shooting. From our experience, we suspect a large portion of them follow no set process to identify whether they are improving their skill or picking up any correctable bad habits because they lack a good understanding of ways they can get better. The most recent NSSF firearm and ammunition retailer survey found that about 47% of first-time gun buyers in 2021 inquired about professional firearm training and approximately 43% of this consumer segment signed up for such training if the retailer offered professional training options. Those offerings mainly focus on the crucial topic of firearm safety so marksmanship skill development takes a backseat.

The need for affordable solutions that provide effective, consistent reinforcement of good marksmanship habits is yet to be met at scale — especially for new gun owners.

To boot, professional marksmanship instructors are far too few in comparison to the practitioners of the sport so self-learning or shooting with peers dominate the typical firearm owner’s real life experience. This suboptimal situation prevents many from making the most of their time and money spent at the shooting range as they resort to manually collecting targets and using cumbersome notebooks or spreadsheets at best. During outdoor shooting drills, resetting targets can be laborious, disruptive, and worse yet, dangerous. Past that hurdle, the average shooter finds that it’s not trivial to analyze their pile of targets to find out how they can consistently improve their marksmanship skills.

Solution

AccuShoot leverages state-of-the-art machine learning and computer vision to enable a simple, hustle-free target shooter experience.

Our focus is on systematically helping shooters improve and maintain their skills in the current era of millions of firearms against scanty marksmanship instruction that can truly deliver effective drills instilling responsible habits. Popular YouTube channels on the topic with millions of subscribers are testament to a large target audience looking to advance their self-learning journey by practicing at the shooting range.

Our Technology

Leveraging the BigML machine learning platform’s image processing and object detection capabilities, AccuShoot automatically detects targets, scores shots and detects any skill deficiencies. Specifically, AccuShoot is designed to deliver the following key benefits:

  • Performance Prediction: Using your own DOPE (Data on Previous Engagements), AccuShoot is designed to produce an advanced statistical model that predicts your shooting performance under different stress situations. The model works for different distances and types of guns and tracks your performance over time so that you can see the real life impact of your training.
  • Real-time Scoring: AccuShoot eliminates tedious record keeping by automatically detecting, scoring, and tracking shots made in real-time, thus freeing trainees and instructors to focus on ways to consistently improve their marksmanship.
  • Skill Deficiencies: AccuShoot analyzes stance, grip, and trigger control in real-time to detect skill deficiencies and blindspots in a data-evidenced manner. Personalized recommendations help correct common mistakes and bad habits before they become harmful habits.
  • Discover Insights: AccuShoot evaluates detailed data across multiple shooters and firearms to unveil hidden patterns in marksmanship skills broken down by types of firearms, ammunition, environmental conditions, targets and drills.

Business Model

AccuShoot plans to charge a $15 monthly subscription fee for its iOS app. In addition, we are establishing affiliate relationships with firearms, ammunition and accessory suppliers, and retailers whereby we may receive a commission for sales taking place on their sites provided those are traceable to the AccuShoot user base. AccuShoot Gantry and AccuShoot Cinema plans to follow an annual licensing model with extra charges for long-term support and maintenance, e.g., $12,000 per annum per range lane plus 20% for support and maintenance.

"The global guns and accessories market size was USD 6.14 billion in 2019 and is projected to reach USD 9.33 billion by 2027, exhibiting a CAGR of 6.15% during the forecast period."
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Market

AccuShoot has a very large and growing total addressable market in the United States and beyond. Gun ownership in the U.S. has a long, entrenched history. However, starting with the pandemic, this trend has dramatically accelerated adding new gun owners from every demographic segment. As of 2021, some 32% (81.4 million) Americans reported that they personally own a gun. The recent pandemic has accelerated gun ownership with more than 5 million Americans choosing to join the ranks. In fact, there are more guns in the US than people, about 393 million privately owned firearms according to an estimate by the Switzerland-based Small Arms Survey. Approximately, 50% of those gun owners go to ranges with a certain frequency (13% often, 40% sometimes). Moreover, there are 17,985 police agencies in the United States, which include city police departments, county sheriff's offices, state troopers, and federal law enforcement agencies plus an estimated 16,000 to 18,000 indoor firing ranges are in operation. Law enforcement agencies and the militaries of U.S. allies are also potential AccuShoot customers.

Success To Date

  1. AccuShoot secured a perpetual license of BigML’s machine learning platform.
  2. AccuShoot raised  over $500,000 USD.
  3. Since its inception, AccuShoot has been conducting novel R&D to improve on the state-of-the-art when it comes to key aspects of the shooting skill development, e.g., real-time scoring, automated shot group analysis, computer vision-based shooter monitoring, etc.
  4. AccuShoot got a SBIR grant from the U.S. Air Force.
  5. AccuShoot has filed 5 provisional patents for its underlying unique machine learning and computer vision methods and processes applied to target and shot detection problems under different environmental conditions by combining multi-modal data sources such as structured data, video feeds, and acoustics. Specifically, our IP portfolio covers the wide-ranging topics of automated target identification, classification and scoring; detection, analysis and reporting of firearm discharge; marksmanship digitization and analysis; determining acoustic signature of firearm and projectile combination; marksmanship improvement through machine learning.
  6. AccuShoot is securing partnerships with reputable marksmanship training companies including Thunder Ranch. We have also brought onboard four strategic advisors with decades of combat and/or marksmanship training experience collectively.

Team

Francisco Martin, Ph.D.
Co-founder and CEO
Francisco is a scientist entrepreneur. After 25 years devoted to conceptualizing and designing intelligent solutions in a diverse range of industries, he decided that 2020 was the right time to bring together his technical experience and his passion for shooting. He has been a firearms owner and a shooting sports enthusiast for more than a decade and that has fueled his interest in creating better technology solutions to improve marksmanship. Francisco has been conceptualizing, designing and live-fire testing AccuShoot’s platform since its inception back in August 2020.

 Holding a Ph.D. in Artificial Intelligence from the Technical University of Catalunya, Francisco founded Intelligent Software Components, SA in 1999, Strands in 2004 and BigML in 2010, where his inventions and products pioneered industries like recommender systems, personal finance management, and machine learning software platforms. Most recently, during his tenure with BigML, he has helped deliver intelligent software solutions for the U.S. Air Force and Mercedes-Benz. Francisco is the inventor of more than 20 patents, many acquired by Apple in 2011.
Poul Petersen, M.Sc.
Co-founder and CIO
Poul is the technical mind behind the AccuShoot platform and its computational infrastructure. His acquaintance with firearms and passion for shooting goes back to his formative years as a teenager in Oregon. The concept of improving shooter performance via computer vision and machine learning came naturally to him following his duties at BigML, where he created the infrastructure for the company’s pioneering Machine Learning-as-a-Service software platform. Prior to BigML, Poul had 20+ years of experience building scalable and fault-tolerant systems in data centers. Poul holds a M.Sc. in Mathematics and a B.S. in Mathematics, Physics and Engineering Physics.
Atakan Cetinsoy, MBA
Head of Marketing
Atakan has picked up marksmanship with the help of AccuShoot co-founders and has transitioned into eat-your-own-dog-food mode practicing his newly acquired skill with the help of AccuShoot’s innovative capabilities. Atakan is driving AccuShoot’s marketing initiatives by helping create the content prospective users can consume to better understand the platform’s constantly evolving set of capabilities. Atakan has 25+ years of software product management and product marketing experience with both global brands like Apple, FedEx and Yahoo! in addition to VC-funded startups including Strands and Deem. Atakan holds a B.S. in Electrical and Electronics Engineering from Bogazici University and an M.B.A. from The University of Georgia’s Terry College of Business.

Use of Proceeds


If the offering's maximum amount of $1,235,000 is raised:

UseValue% of Proceeds
New R&D Expenses$450,00036.4%
Cloud$54,4854.4%
Accounting Fees$10,0000.8%
Legal Fees$15,0001.2%
Accrued Operational Expenses$75,0006.1%
Accrued R&D Expenses$450,00036.4%
IP$50,0004.0%
Audit$20,0001.6%
Marketing$50,0004.0%
Intermediary fees$60,5154.9%

Terms

This is an offering of Common Stock, under registration exemption 4(a)(6), in AccuShoot, Inc.. This offering must raise at least $10,000 by April 1, 2024 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. AccuShoot may issue additional securities to raise up to $1,235,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

4,308,750 shares
×
$4 per share
$17,235,000implied valuation

Financials

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info

Updates

  • Jan 18, 2024
  • Nov 7, 2023
  • Sep 6, 2023
  • Jul 17, 2023
    We welcome all our investors to email us at...

    We welcome all our investors to email us at info@accushoot.com and engage with AccuShoot as follows:

    • Join the AccuShoot investors WhatsApp group. Include your phone number for us to add.
    • Ask for a FREE 1-Year AccuShoot Subscription.
    • Let us know if you’d like to see the app working live here in Oregon.
    Invitation to Engage with AccuShoot
  • Jul 14, 2023
  • Jul 11, 2023
    AccuShoot has successfully filed a new...

    AccuShoot has successfully filed a new provisional patent titled “Marksmanship Skill Performance Prediction” (US Patent and Trademark Office Application #: 65/503,636). This is to protect the Intellectual Property tied to ongoing AccuShoot R&D efforts.

  • Jun 12, 2023
  • May 18, 2023
    Invitation to the AccuShoot WhatsApp Community:...

    Invitation to the AccuShoot WhatsApp Community: We are creating a special WhatsApp group to share AccuShoot videos and related marketing material to spread the message of digitizing marksmanship in the coming days. If you are an AccuShoot investor, please send us an email at info@accushoot.com and let us know if you’d like to participate in our WhatsApp community along with the appropriate phone number to use for this purpose.

    Join the AccuShoot WhatsApp Community
  • May 16, 2023
    FREE 1-Year AccuShoot Subscription: Have you...

    FREE 1-Year AccuShoot Subscription: Have you already invested in our Netcapital offering? Are you interested in giving the newly-released AccuShoot iOS app a field test? Awesome! Please send us a brief email at **info@accushoot.com requesting a 1-year FREE AccuShoot Subscription**. As soon as we verify you as an investor, you get to enjoy this special offer!

    Request FREE AccuShoot Subscription
  • May 15, 2023
    We are very excited to share that **AccuShoot...

    We are very excited to share that AccuShoot is now LIVE on the Apple App Store. We invite all of you to download and test it for yourself next time you head out to the shooting range!

    Download the AccuShoot iOS AppDownload AccuShoot iOS App.png
  • Apr 28, 2023
  • Mar 6, 2023
  • Mar 3, 2023
    Primary offering of 308,750 shares at $4
  • Mar 3, 2023

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