Hercules Electric Vehicles's original offering opened on May 19, 2021 and was completed on October 18, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of October 18, 2021.

Hercules Electric Vehicles

Hercules Electric Mobility is creating customized, high-performance electric mobility solutions with integrated solar charging, for the sport-truck, SUV, and recreational mobility markets.

Introduction

Hercules Electric Mobility (EV) is creating customized, high-performance, electric mobility solutions with integrated solar charging, for the sport-truck, SUV, and recreational mobility markets. Our fully connected, fun to drive product line has up to 1000 HP, and customized exactly as you want it. We utilize a low capitalization business model, bringing fully customized mobility solutions to market, with strong strategic manufacturing partnerships, to utilize existing industrial capacity.

Problem

problem

Current EV manufacturers are approaching them as a one-size fits all approach with skateboard frames, limiting the ability to utilize the technology across different segments or industries. Nor can they spread the development costs across additional segments or industries. The one-size fits all approach also applies to the limitations customers face when they want to pick out color, trim and material options for their vehicle. There are not any fully customizable vehicles manufactured in the U.S. for consumer or commercial buyers in the following segments:

  • Pickup
  • SUV
  • High margin segments

Hercules is changing that paradigm by taking advantage of modularity, using that to apply electric technology across multiple vehicle segments and industries. It is also taking this same approach to allow customers more choices when it comes to the appearance of their vehicle.

“Luxury Electric Vehicles outsell non-Luxury by a 4:1 margin”
- Experian Automotive

Solution

solution

Hercules EV is developing modular and scalable propulsion technology which scales across EV pickups, SUVs, and marine mobility segments with fully customized interiors and powertrain configurations. Hercules Alpha is a 1000HP 4-motor performance sport truck with integrated solar charging that offers integrated solar charging standard, which can provide up to 19 miles of free driving. Hercules integrates solar charging into its core offerings as a standard feature.

Hercules has entered into a strategic partnership with a large international automotive Original Equipment Manufacturer (OEM) who will co-manufacture the vehicle, provide supply chain support, and will purchase Hercules platforms for their branded products.

“Multiple Ways to Win in the Market”

Business Model

business-model

Hercules Electric Vehicles focuses our energy and resources on a modular, technology-based business model. Our strategic process can be easily transferred across synergistic industries, where multiple streams of revenue across a variety of mobility platforms generate significant value for our shareholders and stakeholders alike.

Modularity is our key. The same building blocks developed for the Hercules Alpha Pickup can be used with minimal modification in other applications. Much like Legotm blocks, the Hercules system can be re-configured across industries without changing its core structure.

Within the Automotive sector, Hercules EV is both a B2B and B2C company. We aim to make money from automotive sales to:

  • Consumers (Direct Sales)
  • Regional Resellers (Dealers)
  • OEM partners for platform sales

The Hercules EV business model creates tremendous efficiencies within the manufacturing process by utilizing existing capacity at current production facilities that adhere to high-quality production standards.

We have a partnership for 35 US stores and an agreement for 3 Canadian stores today and are looking to expand. The first US store will be located in Cerritos, CA followed by Las Vegas, NV.

We plan to further create revenue by selling electric marine products either as a manufacturer or platform provider.

Key Partnerships

  • Strategic partnership with international OEM partner for manufacturing, and supply chain efficiency. Hercules engineers and supplies platforms to OEM partners for their production and customers
  • World-class designers, Pininfarina, sPa, is creating cutting edge styling for the Hercules brand
  • Partnership with NIO-XPT for electrification components and systems development
  • Partnership with Prieto Batteries for co-development of Solid-State batteries with first deliveries in 2021 and production by 2023
  • Partnership with Worksport, Inc. for the TerraVis solar tonneau cover
  • Sales channel partnerships for 35 US stores and 3 Canadian stores established. First store in Cerritos, California under construction
“EV share in the US is expected to grow to 4% in 2023 rising to 30% by 2030 and 60% by 2040”
- Bloomberg NEF 2020

Market

market

Growing Target Market:

Hercules is targeting the rapidly growing Large Luxury Utility / Pickup category for its initial vehicles.

  • Market size of $170B with 3 Million vehicles sold annually
  • Large Pickup Segment averaged 7.1% yearly growth over the last 10 years
  • Large Utility and Large Luxury Utility vehicles averaged 4.5% and 6.8% yearly growth since 2010
  • Luxury pickup volume is estimated to be 500k units annually and growing

The Opportunity:

  • High-performance & luxury pickup markets have been growing by 8.7%-11.6% CAGR for several years and are forecasted to continue this pace of market expansion
  • There are no luxury performance electric pickups or large SUVs on the market today
  • EV sales in the large pick-up & SUV category are forecasted to be 120K units in 2023 and grow to nearly 1M is expected by 2030

Hercules EV is poised to have vehicles available for sales in market ahead of most competitors

Press

Team

Hercules EV’s founders have 100 years of automotive product innovation and launch experience.

James Breyer
Founder & CEO
  • People-oriented, technology visionary
  • CTO XL Fleet Electrification
  • Launched Chevrolet Volt & Spark EV
  • Launched the Fuel-cell Focus at Ford Research
  • Director of Advanced Engineering and New Technologies in Electrification, V2X, ADAS & autonomous technologies
Julie Tolley
Co-Founder, CSO
  • Extensive cross-functional experience in operations, P&L, strategy, product development and product launch at OEM’s and Tier 1 Suppliers
  • Proven track record of reducing product development times and bringing products to market at budget
  • Vice President of Product Strategy at Gentherm
  • Vice President of Endurant Transmission at Eaton, leading development & launch team
Greg Weber
Co-Founder, CTO
  • Results-oriented, visionary leader with a proven track record of bringing concepts to production
  • More than 22 patents
  • Innovated and directed global operations, from concept through implementation for OEM’s and Tier 1 Suppliers
  • Launched Pacifica PHEV and Ford/FCA 48V MHEV battery programs

Use of Proceeds


If the offering's maximum amount of $1,064,960 is raised:

UseValue% of Proceeds
Compensation for managers$308,00028.9%
Key components for build$408,00038.3%
Marketing$183,26517.2%
R&D$113,51210.7%
Intermediary fees$52,1834.9%

Terms

This is an offering of Common Shares, under registration exemption 4(a)(6), in Hercules Electric Mobility, Inc, doing business as Hercules Electric Vehicles. This offering must raise at least $10,000 by October 18, 2021 at 11:58pm ET. If this offering doesn’t reach its target, then your money will be refunded. Hercules Electric Vehicles may issue additional securities to raise up to $1,064,960, the offering’s maximum.

$10,000 minimum
$113,654 raised

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

8,596,500 shares
×
$10.24 per share
$88,028,160implied valuation

Financials

Hercules Electric Vehicles’ official name is Hercules Electric Mobility, Inc, so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info

Updates

  • Oct 19, 2021
    Primary offering finalized, selling 11,099 shares
    Sold 11,099 shares at $10.24 for a total of $113,653.76
  • Sep 26, 2021
    We have made great strides in development of...

    We have made great strides in development of our recreational mobility platform from the powerful Hercules Alpha to the newly introduced Hercules marines propulsion system. We are opening up a contest to name the new system. Please stay tuned and help us name our powerful marine drive.

  • Sep 17, 2021
    We are excited to share a great article by Kami...

    We are excited to share a great article by Kami Buchholz of Society of Automotive Engineers, profiling our mobility platform which was released today. Take read about what we are accomplishing and our future developments here:

    SAE Automotive Engineering

    https://www.sae.org/news/2021/09/hercules-alpha-electric-pickup-nears-prototype-testing

    Read a great article about our progress
  • Sep 16, 2021
    Hercules is excited to share we have signed an...

    Hercules is excited to share we have signed an LOI with Elring Klinger, as manufacturing partner for our modular battery packs. Elring Klinger is a global automotive manufacturing expert of precision components and systems.

    Experience mobility – drive the future. As an independent and globally positioned supplier, the ElringKlinger Group is a powerful and reliable partner to the automotive industry. Be it car or commercial vehicle, be it optimized combustion engine, hybrid technology, or electric motor, offering innovative solutions for all types of drive system in passenger cars and commercial vehicles. In doing so, we are making a committed contribution to sustainable mobility.

    Our lightweighting concepts help to reduce the overall weight of vehicles. As a result, vehicles powered by diesel or gasoline engines consume less fuel and emit less CO2, while electric trucks and cars benefit from an extended range. Developing cutting-edge battery and fuel cell technology as well as electric drive units, we were among the frontrunners when it came to positioning ourselves as a specialist in the field of e-mobility.

    Hercules is proud to partner with automotive technology leaders like Elring Klinger, as Hercules brings fun and exciting recreational mobility products to market.

    More about ElringKlinger
  • Sep 15, 2021
    I am pleased to announce Hercules has signed an...

    I am pleased to announce Hercules has signed an LOI for our production battery manufacturing for Hercules Alpha and Electric Marine products, utilizing our modular and scalable battery architecture, which can achieve our range and performance specifications. A press release will be issued once definitive agreement has been reached. The Hercules Alpha has a target range of 350 Miles, with two modular battery packs installed.

  • Sep 13, 2021
    Check out our refreshed websites at...

    Check out our refreshed websites at https://www.HerculesEV.com and https://www.Hercules-marine.com. We have opened ordering and reservations on both sites. We are still adding content to the sites, so stay tuned. We also have a special offer for Hercules gift cards, at a 15% discount on amounts above $1000.00. We look forward to our investors also become first customers of our Hercules Alpha and our new Hercules Electric Marine product lines.

    https://squareup.com/gift/BYHV6961KV3D2/order Discount Code: INVEST21

    Invest today
  • Sep 13, 2021
    I have an exciting opportunity for all...

    I have an exciting opportunity for all investors on Netcapital who choose to purchase Hercules Gift Cards, which are redeemable on our Hercules ordering sites. Just enter discount code, INVEST21 to purchase Hercules gift cards and receive 15% off the redeemable value. Buy as many as you like before September 21, and those can add on your purchase of Hercules Alpha or Marine products.

    Follow the link: https://squareup.com/gift/BYHV6961KV3D2/order to order today.

    Purchase Gift cards today and save 15%
  • Sep 9, 2021
    Exciting progress in our search for our new...

    Exciting progress in our search for our new Hercules Advanced Technology R&D Center. We have received overwhelming response to our location search request from regional business development groups across 17 states. These are very attractive incentive offers ranging from $43 Million to $98 Million, with the aggregate value over $1 Billion. We will be selecting the top 5 bids for further review, and site visits. Be part of our extraordinary growth in fun, custom recreational electric mobility, powered by Hercules! Stay tuned as we look to select our final selections in the next weeks!

  • Sep 7, 2021
    We have just started our soft launch of our...

    We have just started our soft launch of our Hercules Marine product line. Over the next days we will be refining the websites and ordering pages for our new and exciting Hercules Electric Marine products. We have a starting price of $36,000 for our Electric Drive Systems and are taking advance reservations for our 24 ft Luxe Electric Pontoon Boat.

    Get in Early, this will be a limited edition, with estimated starting price of $65,000, utilizing our proprietary “Powered by Hercules” platform from the Alpha, delivering up to 250HP, with power by subscription and OTA updates.

    Invest or Order Today!
  • Sep 2, 2021
    Hercules has recently made tremendous progress...

    Hercules has recently made tremendous progress as we get closer to market with our Hercules modular EV platform. We are excited to announce we have developed a partnership for a new zero VOC paint system, which will allow customers to select over 30 exterior colors, and adding more every day. We will also have a special paint mastering program where you can purchase and master your own custom exterior colors! More details will be announced in the coming weeks.

  • Aug 16, 2021
    We are making an investor only offering for...

    We are making an investor only offering for Hercules Electric Mobility products. Please visit our website Invest page for details. This offer will apply to anyone who has invested with Netcapital throughout our campaign. Get your exclusive Investor level Hercules Alpha reservation today. https://herculesev.com/investors-new/

    Exclusive Investor Only Offers
  • Aug 10, 2021
    Watch the exciting first on-road drive of our...

    Watch the exciting first on-road drive of our Hercules Alpha powertrain prototype. The performance of the vehicle is a superb starting point, as we we work towards building our Hercules Alpha. We have begun our testing and performance tuning of the Hercules Alpha. Join us in creating the most exciting, customizable, high-performance electric vehicle. Be part of our incredible journey. Get exactly what you want in electric mobility!

    Watch our first prototype on-road drive
  • Aug 10, 2021
    Read Lynn Walford's insightful article about...

    Read Lynn Walford’s insightful article about what we are working on at Hercules. We are truly changing the way electric mobility is being created with fully customized performance electric mobility products. I had a great discussion with Lynn and enjoyed sharing our vision for the future with her. Take a read and I’m sure you will enjoy it also.

    https://www.autofutures.tv/2021/07/28/upping-the-power-and-customisation-ante-for-luxury-performance-electric-trucks-hercules-mobility-ceo-james-breyer/

    Read about Hercules and our revolutionary approach to mobility
  • Jul 20, 2021
    Hercules Alpha #1, first road test drive has...

    Hercules Alpha #1, first road test drive has been accomplished! I am pleased to report, I was able to complete my first on-road test drive of the Hercules Alpha prototype, today. It was an exciting moment in Hercules history. We had no significant issues noted in the drive and were able to drive silently and confidently. We have additional tuning and testing to be performed, but the software and integration teams have done an outstanding job. I look forward to sharing some video of our vehicle soon. www.HerculesEV.com

  • Jul 13, 2021
    Car & Driver discuss the Hercules Alpha design,...

    Car & Driver discuss the Hercules Alpha design, with Pininfarina. Read the article at Car & Driver online. Here: https://www.caranddriver.com/news/a36973016/pininfarina-hercules-alpha-ev-pickup-design/

    Read About Hercules In Car & Driver
  • Jul 7, 2021
    DETROIT & TURIN, Italy--(BUSINESS...

    DETROIT & TURIN, Italy–(BUSINESS WIRE)–Hercules Electric Vehicles today announced it has signed a strategic agreement with Pininfarina SpA for the design of its upcoming Alpha battery electric pickup truck, and other products currently under development.

    “Pininfarina has always been at the forefront of electric mobility. We bring to this new venture with a North American partner our ability to develop a new design language having in mind both our client’s brand identity and our shared commitment to environmental sustainability.”

    Read more and join in our mission
  • Jul 1, 2021
    Watch this sneak peak video of our prototype...

    Watch this sneak peak video of our prototype Hercules Alpha interior. We have created a custom vegan interior for our first prototype with production quality even in prototype, so we will be ready to go in production. We are developing a rapid customization process utilizing our capital light business model, while delivering customized performance trucks within just a few weeks from order. We are developing a system which is more efficient and less harmful than traditional methods, reducing environmental impacts and saving our resources. We are pleased to be able to share our progress with amazing people who support our mission to make better vehicles that reduce negative environmental impact while being super fun to drive.

    Visit www.HerculesEV.com

    Watch a sneak peak of Hercules Alpha
  • Jun 24, 2021
    I am happy to announce that Hercules and Summit...

    I am happy to announce that Hercules and Summit Indigenous Ventures has completed its partnership agreements for Hercules Electric Vehicles sales and service centers, to be built on First Nations lands in Edmonton, Calgary, and Vancouver. This unique agreement is a proud moment for Hercules in our mission of inclusion, of under represented people. We are excited to have Summit as a progressive partner in the new mobility ecosystem. I look forward to continuing our progressive approach to electrification along with great partners like Brenda Hehr, CEO Summit Indigenous Ventures. This partnership will expand the availability of our Hercules products, while creating business development opportunities for First Nations citizens in Western Canada. We are very pleased to be able to work with a great group and are looking forward to a long lasting partnership.

    Invest in our success
  • Jun 15, 2021
    We are excited to share a new addition to our...

    We are excited to share a new addition to our Hercules team. Beth Hoetger has joined our executive team as Chief Financial Officer. Beth brings an impressive background and cross-industry finance and automotive purchasing experience to our Hercules team, as we continue towards production of the Hercules Alpha. Read more on our Linkedin post.

    Read more
  • Jun 14, 2021
    Hercules has moved into it's new Headquarters...

    Hercules has moved into it’s new Headquarters building, in Farmington Hills, MI. We are excited to share that we have moved into our new HQ and R&D center, where we are continuing to design our Hercules Alpha. The new facility allows us to expand our capabilities, and house our growing team. We have added several new employees in engineering, finance and product management, who will be introduced via a subsequent announcement. The facility includes office areas, collaboration, design studio, and prototype garage. We are moving steadfastly towards showing our first Hercules Alpha EV performance pickup.

  • May 27, 2021
    Join in our excitement of seeing our vehicles...

    Join in our excitement of seeing our vehicles coming to life. We are very excited to share how we are truly creating a fun and exciting fully customized electric performance pickup, exactly as you want it to be. You can truly get exactly what you want!

    Watch our prototype first motion video

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