TrafficGenius's original offering opened on January 28, 2021 and was completed on April 23, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of April 23, 2021.


Solving a city’s traffic problems.


Like sitting in traffic? Neither do we, and we can fix that. TrafficGenius uses machine learning to optimize the timing of traffic signals along the path of greatest volume.

Deal Highlights

  • We are seeking $2 million for a 20% stake in the company to take this venture to the next level.
  • This is an opportunity to invest in a groundbreaking product that will help everyone spend less time in their vehicles and more time getting things done.
  • Each share is $1, no minimum


The problem is simple; auto congestion is a big problem. Before COVID-19, the longest daily commute by city was:

  • Pomade, CA - 85 minutes
  • New York, NY - 82 minutes
  • Jersey City, NJ - 74 minutes
  • Corona, CA - 73 minutes
  • Newark, New Jersey- 71 minutes

Currently these numbers are curtailed due to COVID-19. Individuals are staying safe by gathering in limited social circles and working from home. As a vaccine becomes a reality, individuals will be eager to go to restaurants, bars, and sporting events. People will travel to the office in a part- or full-time capacity. This problem is not going away.



TrafficGenius uses machine learning to optimize the timing of traffic signals along the path of greatest volume. The idea of decreasing congestion by prolonging the green light through popular intersections is not a novel idea. A viable solution is more complex than extending a green light signal. Traffic flow is a dynamic process. When the timing of one light changes, it causes a ripple effect. TrafficGenius uses data from all the intersections across the city to compute the optimal timing for each light.


Business Model

Our business model focuses on helping people travel to their destinations faster with the least amount of stress. We plan to provide cities with an optimized light timing system that can be pushed to our servers, for a near-cost agreement. The signal timing combined with crowdsourced traffic data will be used to calculate optimal routes. The routes are sent via application programming interface (API) to phones, for a minimum fee per API call. We believe our target market will be the delivery service industry where their return on investment (ROI) is tied to hours driving on the road. Less time traveling to a destination means more deliveries and enhanced productivity.

Business model

Autonomous Vehicles

Often people think autonomous driving of replacing traffic signals since humans will be out of the mix, that’s not true. Let’s assume for a minute that all cars are autonomous, with laws in play that humans cannot manually drive. There will still be intersections within a city that people need to cross the street, there still be bicycles that need to cross. The autonomous vehicles still need to communicate with traffics signals to know when to stop and go. Autonomous vehicles still need to know how to get from point A to point B. All of these are components of TrafficGenius’s model, and we will look to partner with an autonomous vehicle company after our product gets into a few cities.

We embrace the future!



Competitive Landscape

The key difference between TrafficGenius, and its competitors is the scope and sophistication of our algorithm. Our algorithm uses data from intersections across the city, where other solutions focus on the timing of three to four lights in a row (a corridor), or a small grid of intersections in a neighborhood. While these methods are computationally efficient, traffic is very dynamic. What happens in one part of a city affects other parts of the city.



Like most startups, we have had our shares of ups and downs. We have tremendous grit and are here to stay!

  • Hired two advisors who understand the complexity of traffic management and startup companies
  • Minimum viable product (MVP) of our algorithm using open source traffic data. This was a large undertaking, between the development data search, and validation.
  • Initial results show extending the green portion of a light by 30 seconds increases average through speed by 15%.
  • Working on potential partnership with a traffic hardware company (non-disclosure agreement signed)
  • In talks with a traffic light manufacturer in Asia.



Scott Murdoch, PhD
CEO/ Founder

Scott has been a data scientist for over 10 years, and holds a PhD in economics. His passion is to use machine learning to solve real-world problems that will have an impact on society. He has experience in developing and deploying algorithms from a concept to production.

Advisors and Investors

Fred Schwartz
Traffic Management Executive (Retired)
  • 40 years experience in transportation engineering
  • Principal in Rush Street Consulting
Ash Damle
Serial entrepreneur, Investor, MIT alum

Use of Proceeds

If the offering's maximum Reg CF allocation of $1,070,000 is raised:

UseValue% of Proceeds
Compensation for managers$100,0009.3%
Head of Algorithms (Lead Developer to work with me)$135,00012.6%
Jr. Algorithm Developer / App iOS Developer$90,0008.4%
Sr. Government Development (Sales)$100,0009.3%
Security Cyber Specialist$120,00011.2%
Integration Specialist $80,0007.5%
Business Development$100,0009.3%
Computers for Employees$23,5002.2%
AWS computational cost$60,0705.6%
Lawyers Fee (patient filing / government contracts)$65,0006.1%
Payroll Taxes$110,00010.3%
Travel for Sales (post-COVID)$10,0000.9%
iOS / android developer$14,0001.3%
Intermediary fees$52,4304.9%

If the offering's maximum amount of $2,000,000 across Reg. CF and Reg. D is raised:

UseValue% of Proceeds
Compensation for managers$150,0007.5%
Head of Algorithms (Lead Developer to work with me)$197,5009.9%
Jr. Algorithm Developer / App iOS Developer$135,0006.8%
Sr. Government Development (Sales)$150,0007.5%
Security Cyber Specialist$179,9999.0%
Integration Specialist $12,0000.6%
Business Development$150,0007.5%
Computers for Employees$23,5001.2%
AWS computational cost$90,0014.5%
Lawyers Fee (patient filing / government contracts)$83,0004.2%
Payroll Taxes$190,0009.5%
Travel for Sales (post-COVID)$20,0001.0%
iOS / android developer$165,0008.3%
Data Engineer (Part-time)$55,0002.8%
Co-working space (post-COIVD)$36,0001.8%
UI/UX developer for App$100,0005.0%
junior developer (back-end, algorithm)$120,0006.0%
Intermediary fees$98,0004.9%


If the side-by-side offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$1 per share
$10,000,000implied valuation

Pitch Deck

arrows remove Created with Sketch.


These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemptions 4(a)(6) and 506(c) of the Securities Act of 1933. Similar information is sometimes offered in a Private Placement Memorandum for 506(c) offerings.

We’re also required to share links to each of the SEC filings related to this side-by-side offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Apr 23, 2021
    Primary offering finalized, selling 0 shares
    Sold 0 shares at $1 for a total of $0
  • Apr 9, 2021
    We had a second discovery call with a large...

    We had a second discovery call with a large tech company in China, looks like we will get data to test our algorithm on an offline sample in July! How cool is that!

  • Mar 31, 2021
    We had a great discovery meeting with a large...

    We had a great discovery meeting with a large tech company in China. We are scheduling a follow-up meeting next week to discuss possible next steps!

  • Mar 1, 2021
    TrafficGenius is on WeChat! Please check us out.

    TrafficGenius is on WeChat! Please check us out.

    WeChat post
  • Feb 23, 2021
    TrafficGenius has been invited to present to...

    TrafficGenius has been invited to present to 100+ investors at CONNECTpreneur this Thursday, February 25, 11:00 AM – 1:00 PM EST. Please come join us and see me present!

    Register for CONNECTpreneur pitch event
  • Feb 23, 2021
    We have received a lot of questions about...

    We have received a lot of questions about TrafficGenius’ product offering with self-driving vehicles, so we have included a new section on our offering page. Please check it out, and let us know if you have any questions!

Ask a Question

Proofread your comment before submitting: once it's posted, you can’t edit or delete it. For the fastest help with the web site, email instead of commenting.

Looking to raise capital?
We can help turn your friends, family and customers into investors.

Learn more

Interested in more investment opportunities?
Browse all offerings currently available.

See more