SORx brings muscle and overall soft tissue health to the consumer by replacing everyday tasks with therapeutic treatment. 

We make products for people to use inside the shower and anywhere else they want to feel better.


Making time to prioritize self care can become difficult with busy schedules, everyday stressors, and old habits.

People typically neglect pain until it interferes with their daily function, preventing them from small tasks, working, or activities with family and friends.

SORSOAP aims to solve this problem by transforming your shower routine into a therapeutic practice. SORSPORT's container/lotion combination allows you to prioritize yourself anywhere life takes you.


Without adding time to one's daily routine, SORSOAP creates a positive, healthy, and more enjoyable environment for self-care to thrive.

SORSPORT is a handy soft tissue mobilization tool in the form of a specially engineered bottle filled with lotion. There is no more need to have a separate container filled with lotion and an additional treatment tool, with SORSPORT - the bottle is the tool!

Soft tissue mobilization treatment has been proven to decrease pain, improve ROM, decrease the risk of injury and promote overall soft tissue health. Unlike the typical stainless steel soft tissue mobility tool, SORSOAP is infused with evidence-based essential oils that contain proven analgesic effects. You can now treat your aching muscles during your shower or while at the office, gym, beach, or car.

The convenience of our SORx products aims to free up time that can now be spent with loved ones, feeling better.

— SORxSOAP is patent pending: USPAN 16/832,587 

 — SORxSPORT is patent pending: USPAN 16/832,655

Success to Date

SORSOAP is currently used by professional & Collegiate athletes in these leagues:

  • NFL (National Football League)
  • MLS (Major League Soccer)
  • NWSL (National Women's Soccer League)
  • NCAA Football, NCAA Soccer, NCAA Baseball, and NCAA Basketball
  • CFL (Canadian Football League)
  • Scottish Premiership Soccer
  • Mexican National Soccer Team

As important as our ‘athletic’ market is, we have uncovered through social media, customer relationships, and scores of testimonials our product is just as popular 
with ‘non-athletes’ as it is with ‘athletes.’ This fact was initially a surprise to us but it has allowed us to help more people than we imagined in new and exciting ways. We have found joy in using the notion that, “We are ALL athletes” in our social media landscape and print marketing.

We have helped 1000s of ‘normal’ everyday folks like you and I who just want to feel better and do more of what they love.

SORSOAP and SORSPORT is proudly made in the USA and sold around the world at various fitness establishments and medical offices including but not limited to Medical Doctors, Doctors of Physical Therapy, Chiropractors and Orthopedic Rehabilitation Clinics.

Business Model

SORx plans to operate strategically with multiple business models.

Our direct sales model focuses on the need to acquire new customers through engagement and outreach culminating in direct-to-consumer sales and retail partnerships. We believe through product market fit, an increase in marketing awareness will funnel our constituents into our subscription funnel, with an emphasis to retain customers based on efficacy and customer service.

The global bath and shower products market is projected to grow from $44.78 billion in 2021 to $63.16 billion in 2028.
Fortune Business Insights


The North America bath soap market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 4.8% during 2021-2026.

According to a report published by Allied Market Research, the U.S. topical pain relief market was valued at $2.612 billion in 2019 and is projected to reach $3.272 billion by 2027, registering a CAGR of 3.7% from 2020 to 2027. The research offers a detailed analysis of major segments, changing market trends, top pocket investors, drivers & opportunities, and competitive scenarios.


  • Runner’s World Magazine, May/June Issue


David Restiano
David entered Marist College on a biology scholarship, planning on pursuing a career in medicine. While working through his studies and playing Division 1 soccer he decided to pivot and follow his true love: art and design. After a long enjoyable career as a fine artist and corporate designer he conceived of SORSOAP one day after returning home from a physical therapy appointment, at his now partner Dan’s office. 

David is still a relentless athlete and caring creative looking to inspire and help others. In the founding and growth of SORSOAP all of his passions came together in a unique and rewarding way.
Dr. Daniel P Staats
Doctor of Physical Therapy
Co-Founder/Managing Partner
Dan Staats is a Doctor of Physical Therapy that specializes in orthopedic musculoskeletal dysfunction. Dr. Staats owns and operates an outpatient physical therapy clinic in Brick, NJ and is an adjunct professor at Rutgers University, Kean University and Stockton University. Dr. Staats graduated Cum Laude from Rutgers University in 2004 with his Doctorate in Physical Therapy, achieved manual therapy certification from the University of St. Augustine in 2007, was awarded board certification as an Orthopedic Clinical Specialist in 2008 and became one of the first Doctors of Physical Therapy in New Jersey to become certified in Musculoskeletal Ultrasound Imaging in 2016.

— Doctorate in Physical Therapy from Rutgers University in 2004 
— Bachelors of Science From Randolph Macon College 1999 
— Board Certified Orthopedic Clinical Specialist 2006 
— Registered in Musculoskeletal Ultrasound Imaging in 2017
AJ Colantoni
Co-Founder/Managing Partner
A.J. Colantoni is an entrepreneur and consultant that has over 20 years experience as a senior level executive with a track record of success in managing Sales and Operations for large companies including Real Estate, Broadcast and Digital Media as well as the largest Home Services companies in the country. A.J. has a M.B.A from Monmouth University, an Executive M.B.A from Rutgers University and a B.A. from Fairfield University. 

A.J., a former Olympic level athlete and member of the U.S. Youth National Team, has always known the advantages to health and wellness. At Fairfield University, A.J. was a four year starter for the University’s first NCAA Tournament and top 25 National Ranking. A.J. is an active adult whether playing soccer, surfing or enjoying the great outdoors with his family and friends. After realizing the efficacy of David’s idea, A.J. joined the team to help bring the product to market.

Use of Proceeds

If the offering's maximum amount of $1,070,000 is raised:

UseValue% of Proceeds
Customer Acquisition$463,70043.3%
R&D, Prototyping $213,00019.9%
General and Administrative$175,00016.4%
Supply Chain Innovations$28,8702.7%
Intermediary fees$52,4304.9%


This is an offering of Common Units, under registration exemption 4(a)(6), in SORSOAP LLC, doing business as SORxSOAP. This offering must raise at least $10,000 by August 1, 2022 at 10:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. SORxSOAP may issue additional securities to raise up to $1,070,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

8,140,000 units
$0.50 per unit
$4,070,000implied valuation


SORxSOAP’s official name is SORSOAP LLC, so that’s the name that appears in the statements below.

These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Jun 1, 2022
  • May 10, 2022
    SORSOAP was included in the TESTER'S NOTES of...

    SORSOAP was included in the TESTER’S NOTES of the most recent issue of Runner’s World Magazine, the ‘bible’ for running enthusiasts. Their testing team gave our recovery soap rave reviews. One tester who was increasing her mileage for an upcoming race was quoted as saying, “The shape is perfect for releasing the tension right in the areas that I need. Unlike wriggling around on a foam roller, I actually look forward to my recovery time when it is in a bubble bath.”

    Read more.runnersworld.png
  • Apr 1, 2022
    Primary offering of 2,140,000 units at $0.50
  • Apr 1, 2022

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