Resolve Networks has created a game platform that makes it possible for players to do good deeds and earn money for causes they care about. Moreover, the platform will help nonprofits overcome two universal challenges - engaging volunteers and increasing donations.
- A purpose worthy of donation, but within a commercial venture
- Proof of concept Apps available now for iOS and Android
- Crowdfund is part of an integrated campaign “ Operation Comeback”
Doing good is not easy, especially in a 3-way marketplace.
- Individuals - Humans want to do good for others, but otherwise in the US spend >2,000hrs/yr staring at their smartphones, consuming ads and feeling less than productive
- There are no easy ways powered by technology to make a direct impact on causes outside of donating money, which not everyone has
- Brands - A 2020 Zeno Group study concluded that 83% of B2B & B2C audiences feel companies do not deserve to earn a profit if they don't also deliver a positive social impact, yet only 37% believe companies actually do generate positive social impacts
- No marketing products (yet) exist that focus on measurable social impact. Bankrolling one's own campaigns is traditionally costly, low-yield and less credible
- Nonprofits - Engaging volunteers and increasing donations is both difficult and costly. Donors increasingly want to see quantifiable results, no different than executives demand proof from Marketing in for-profit business
- Even worse, in the information age, charitable organizations struggle or fail to provide detailed attribution of specific donation dollars to specific delivery of measurable impact
Purpose marketing based on actual social impact
A new set of solutions that connect brands, consumers and non-profits in a virtuous circle. Think of games on the Resolve Networks platform like Pokemon Go, but with a purpose. Contrary to today's pay-first marketing offerings, brands sponsor game campaign goals that players meet, then pay later (with tax deductible dollars) for player engagement and social impact
- Individuals - Anyone with a smartphone can perform missions/activities that directly impact causes they care about at no cost to them.
- Player’s generate cash donations to nonprofits, a win-win.
- Brands - Companies can invest in marketing campaigns that deliver measurable social outcomes.
- Rather than pay up front and hope for results that meet their KPI targets, they sponsor the outcomes after the results meet or exceed their KPIs.
- Nonprofits - Fundraising and sourcing volunteers are both costly and difficult, until there is an “app for that.”
- The free platform provides a clear measurement of the impact created by the brand’s investment. It is a continuous, ongoing value creation that is easy-to-measure.
Today, nonprofits aggressively compete for philanthropic funds which were ~$450B in the US in 2019, a pool that will likely be smaller given the realities of 2020. Resolve Networks provides nonprofits with access to corporate marketing budgets, a source that is an order of magnitude (>10X) or larger than corporate philanthropy budgets.
As a platform, our GoToMarket plans to be via the large and robust ecosystem of marketing agencies (brand, social, digital marketing, creative, etc), with a channel of software development companies to help licensees create their own games if they do not have expertise internally to use the SDK & APIs build their own apps.
Starting with our first mission beneficiaries and other organizations that share the same purpose, Resolve Networks has access to an “army of volunteers” from those audiences in addition to parallel Marketing efforts. For example, visitors to state and national parks collect trash because they care so much about these spaces, and veteran organizations collect trash because of their uncommon affinity for their brothers and sisters in need of support.
Resolve Networks connects players, brands, and nonprofits in a virtuous circle. At the proof of concept stage, as player coins are sponsored by brands, Resolve Networks receives donation processing fees for facilitating the transactions it enabled.
Development plans using seed capital will include adding a variety of well understood and proven monetization opportunities used in mobile games and social networks. We envision never charging players to play, nor nonprofits who use the platform to measure positive outcomes. As stewards of the data created by the gamification of good, Resolve Networks can also license this data as part of monetizing and growing the purpose of the company.
Enabling the marketing agency channel for scaling sales and the software development channel to support scaling platform licensing, Resolve Networks can focus on its own purpose over profit. Brands "pay later" for the "give first" outcomes players create by earning coins in the game that prove the sponsor’s purpose impact.
Inverting Mobile Game | Marketing | Charity = Different. Resolve Networks operates in the ~$650B flow of these markets (2019):
- Casual Mobile Games are huge, $68.5B in 2019 , growing fast in 2020
- Advertising is huge, >$150B  for "Tech Giants" and still growing
- Charity is huge, $427B in 2018 , shrinking fast in 2020
There are several for-profit companies serving nonprofits with technology solutions for their business, but none with a model that enables those solutions to be offered to nonprofits for free. Purpose can outrank profit, and our mission is to prove that the good created by nonprofits using the platform will itself be a TAM measured in millions in 2021, and billions of $ in the coming years.
The realm of IRL games has yet to be fully explored since the smash hit Pokemon Go in 2016. Objectively, game titles on the Resolve Networks platform compete for players' time and energy rather than other companies. As the wildly popular Netflix documentary The Social Dilemma points out, people are spending upwards of 2,000 hours a year on their phones generating revenue for tech giants. Games on the Resolve Networks platform will give people the choice to do something productive on their devices with some of this time. It won’t bring about the instant gratification that can come with playing Candy Crush or Angry Birds, or scrolling through Facebook, Instagram or TikTok feeds. Instead, longer-lasting, delayed gratification is the result of playing our game titles.
The concept of brand sponsorship is what sets Resolve Networks apart. Most apps-for-a-cause ask users to do something for themselves (diet, run, get out of bed). If fiscal rewards are involved, they are small. Resolve Networks’ games connect brands with purpose, where players who share that purpose engage to serve something bigger than themselves. Brands become active members in a virtuous circle for a greater good. When consumers can see and connect with a brand’s purpose, they reward the company by using their services, buying their products, and remaining loyal during challenging times.
We imagine a world where people spend less time in casual mobile games and social networks on their smartphones, choosing instead to invest part of that time doing good. We believe people will make the world a better place, and feel happier and more fulfilled as part of this good.
Created by veterans, for veterans, to serve veterans, Comeback League challenges players to first do good by their local environment. Coins earned by players will initially benefit 22Kill, a nonprofit organization focused on preventing suicide among veterans and first responders. Players choose trash collection missions in specific areas of their community. The platform keeps track of players’ success, awarding them game coins for their works. As coins accumulate and campaign goals are met, they are converted to currency for charity.
The 2nd proof of concept game, 0Trace, benefits the Leave No Trace Center for Outdoor Ethics, a nonprofit organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly. Both concept games focus on a single mission type: community cleanup. In addition to environmental missions, these and future-state game titles will include activities supporting wellbeing and opportunity, along with game leaderboards and contests. Players will create a positive impact on their community while also earning for a cause they care about.
Have a smartphone? Text “Comeback” or “0trace” to 56525 to receive a link to the Apps on your App Store. A clickable prototype of the app can also be experienced to give you an idea of what game improvements will look like in 2021 (great on iOS or web, less elegant on Android), click here to check it out.
Resolve Networks plans to seek additional seed funding from accredited investors to match what is raised in the Netcapital campaign.
Our Operation Comeback campaign aims to bring volunteers, part-time “reservists” (equal to two days per month + 2 weeks per year), and full-time staff to this community effort for good. The passion project of two Marine Corps veterans, Resolve Networks was founded and bootstrapped by a Silicon Valley technologist and marketer with experiential learning from public companies, turnarounds, nonprofit volunteer roles, and 4 startups, 3 of which live on with products still selling today.
A Marine Corps veteran 1990-1996, Mario relocated from Silicon Valley to DFW in 2019 to build the company he first imagined in late 2017. Formative years working hands-on with technology anchor his expertise, which has grown with the pace of innovation spanning the information age from mainframes to cloud. This foundation has been material to his success in Silicon Valley Marketing, as automation, SaaS tools, and data science have made the Marketing craft more an IT discipline than a creative art. More information @LinkedIn.
A Marine Corps veteran 1990-1995 and Eagle Scout, Ted spent the first half of his civilian career working on aircraft for American Airlines before moving into software development. His next chapter focused on design and coding in the energy, banking, aviation, and mass media industries. His data science company serving political candidates supported dozens of successful election campaigns. More information @LinkedIn.
Use of Proceeds
If the offering's maximum amount of $1,070,000 is raised:
|Use||Value||% of Proceeds|
|Compensation for managers||$105,000||9.8%|
|Marketing & Promotion||$82,570||7.7%|
|3rd and 4th Game Titles||$90,000||8.4%|
This is an offering of Common Stock, under registration exemption 4(a)(6), in Resolve Networks, Inc.. This offering must raise at least $10,000 by January 13, 2021 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. Resolve Networks may issue additional securities to raise up to $1,070,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
These financial statements have been reviewed by an independent Certified Public Accountant.
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
- Nov 25, 2020Recorded on 11/12 after Veteran's Day and...
Recorded on 11/12 after Veteran’s Day and published on 11/25 ahead of Thanksgiving, Robyn Grable of Veterans ASCEND hosted a discussion on her podcast, exploring how veterans can do good and earn $ for veteran causes. Also discussed was advice for service members who have in interest in pursuing professional work in Sales & Marketing roles.Listen to interview
- Nov 16, 2020Frisco vet launches gaming platform to give...
Frisco vet launches gaming platform to give back
Published November 14, 2020 in the Dallas Business Journal
A Frisco company is looking to do good through gaming, and is looking to help the environment and veterans along the way. Mobile gaming platform Resolve Networks has launched Operation Comeback, an initiative that gamifies community environmental cleanup efforts, offering reward tokens that can be converted to cash donations to nonprofits.
“I believe that purpose can outrank profit as a motive in both business and our lives,” said Resolve Networks CEO and Founder Mario Blandini.Read More
Ask a Question
Proofread your comment before submitting: once it's posted, you can’t edit or delete it. For the fastest help with the web site, email email@example.com instead of commenting.