Introduction
ReelwUrld™ is a social film studio that makes movies with the world. We’ve built patent pending technology that acts like a film studio in your pocket. We wrap technology around any story in the form of an app to help you make cinematic movies, shows, commercials and more on your phone.
Highlights
- ReelwUrld™ is taking the massive scale of Hollywood movies & shows and merging it with social media to create a new form of filmmaking.
- The audience makes everything together: movies, shows, commercials and more.
- Anyone with a phone can join and create, just like social media––but within a story that connects all of the content.
- With the crowd creating their own characters and stories with us, ReelwUrld™ will have a catalogue of intellectual property (IP) larger than any major Hollywood studio.
- We see the crowdsourced cinematic universe model as ReelwUrld™’s most powerful offering to the world of entertainment.
Problem
Every sector of business needs a better way to reach their audience.
Solution
Wherever you are in the world, your story matters. Our patent pending technology empowers fans, and gives studios, networks, and brands a completely new way to collaborate.
Invest in Entertainment with Impact
ReelwUrld™ is building a new sector of entertainment that’s more creatively and financially inclusive. More authentic stories create a better world. The time is now to band together and share in the success of content and technology.
Justice For Hire & The Crowdsourced Cinematic Universe Model
ReelwUrld™ wraps technology around any story in the form of an app––we call these “wUrlds.” This is how we actually makes movies with the world. Justice for Hire, aka JFH, is our original Intellectual Property (IP) and our first crowdsourced cinematic universe. The JFH cast includes hundreds of characters created and portrayed by fans worldwide. We see the crowdsourced cinematic universe model as ReelwUrld™’s most powerful offering to the world of entertainment.
The JFH story imagines a world with crowdsourced justice—ordinary people can open the JFH app and either hire a hero, or become a hero and get paid. JFH won Best Web Series and Best Visual Effects at WarnerMedia’s Urban Action Showcase 2020. Check out the trailer and an explainer video below.
Trailer

What is JFH?

Business Model
Our initial business model is similar to an ad agency, supercharged by technology and Hollywood franchise development experience: we work with brands to align their stories with the stories of their audiences, and then direct the audience to create content about that shared narrative.
This model allows us to generate revenue from our services, our technology, and from the content and experiences ReelwUrld™ communities create, including: licensing deals, in-app purchases, in-app crowdfunding, IP development, production deals, brand sponsorships, audience management, education, and advertising.
Market

ReelwUrld™ aims to be the hub for creative fandom—the biggest conductor of collective storytelling in the world. Any company or person that wants to connect with or build an audience is within our addressable market.
Competitive Landscape
We think differently about social video, because great movies have great directors behind them. ReelwUrld™’s approach is to simplify the directorial process, which has been overlooked by editing software providers and social video apps.
Our technology guides storytelling, provides camera direction, and instructs collaboration between community members. The results are cinematic videos that are united by story.

Progress
- ReelwUrld™ produced series Justice For Hire (JFH) won Best Web Series and Best Visual Effects at WarnerMedia’s Urban Action Showcase 2020
- ReelwUrld™ partnered with WarnerMedia for a series of ReelwUrld™ & JFH events in November 2020
- ReelwUrld™ hosted a “Your Cinematic Universe: Worldbuilding with Fans & Franchises” panel at New York Comic Con in October 2020
- ReelwUrld™ launched the JFH beta at San Diego Comic-Con in July 2020
- ReelwUrld™ filed the first of many technology patents in July 2020
- ReelwUrld™ produced series JFH was an official selection at HBO Cinemax Urban Action Showcase Awards in November 2019
- ReelwUrld™ produced series JFH won Best Trailer at HBO Cinemax Urban Action Showcase Awards in November 2018
- ReelwUrld™ completed Y Combinator Startup School and Sprint in October 2018
- ReelwUrld™ was accelerated by VentureOut New Media Program in February 2018
- ReelwUrld™ was accelerated by NYU Steinhardt EdTech Accelerator Powered by StartEd in July 2017
- ReelwUrld™ was incubated by the NYU Stern Business School W. R. Berkley Innovation Lab in September 2016
Recommendations
Testimonials
Media
- VentureOut Accelerator Documentary, “A Look into VentureOut’s New Media Program: Jan Lucanus of ReelwUrld™”
- San Diego Comic Con @Home, 23rd Annual Superhero Kung Fu Extravaganza presented by Well Go USA, ReelwUrld™’s “Justice For Hire” Beta Launch
- NY Comic Con X Metaverse, “Your Cinematic Universe: Worldbuilding with Fans & Franchises”
- JFH Heroes Uniting Worldwide Panel at WarnerMedia’s Urban Action Showcase
- When Fandom Goes Pro Panel at WarnerMedia’s Urban Action Showcase
Team
Our team combines experience from across Hollywood story development, independent film production, comic books, music, gaming, app development, fandom culture, and journalism. We understand fans and brands because we are fans and we’ve worked with some of the world’s biggest brands.
Jan is an award-winning filmmaker, acclaimed comic book writer, 3X world champion martial artist and entrepreneur. He founded the transmedia production company Creative Impulse Entertainment, now in its 17th year. Jan's life's work integrates the creative power of the audience into the major film, TV, and commercial production process.
Andra is a tech product and innovation strategist. She worked for 10 years as a full-stack software developer in HealthTech and GovTech. In 2017, Andra founded the Global Innovation Consortium——a platform for enabling human-centered innovation through technology and knowledge transfer.
Autumn is an entertainment journalist and digital editor. She started her career in political strategy, became a staff writer at Newsweek where she was on the founding team of the print vertical "Newsgeek," and later led audience development at Gizmodo and io9.
Advisors and Investors
CEO of Starlight Runner, the world’s leading producer of transmedia entertainment franchises and corporate narratives, Advisor to Disney on Star Wars and Marvel properties.
Former COO of Nasdaq Corporate Services, where he led client service and operations teams across the globe supporting FinTech, SaaS and Digital Communications businesses.
Chip served as an FBI Special Agent and hostage/crisis negotiator for over 20 years. He is now a partner at the When and How Agency, which advises business leaders on behavioral based strategies for influencing, building trust, negotiating and forming powerful teams.
Formerly an SEC attorney, he is an authority on the Jumpstart Our Business Startups (JOBS) Act of 2012, and is a Partner at MS&K, an esteemed Hollywood law firm.
International film producer. He's worked with Marlon Brando, Michael Caine, Sean Connery, Anthony Hopkins, Johnny Depp, and is Al Pacino's producing partner.
Head of ReelwUrld™ Board of Advisors, former COO of Crowdfunder.com and led M&A of FinTech Global and Flashfunders.
A Chief Financial Officer with experience ranging from major Hollywood studios such as Sony to disruptive startups like Legion M.
A Senior Legal Executive who has worked with Etsy, Amex, and other global companies.
Technical advisor to ReelwUrld™, elite competitive mathematics coach, lead engineer at a venture-backed edtech company.
Steven J. Cohen is an independent film producer, former brokerage firm owner, and investment banker. He has made films with Sandra Bernhard, Tyson Beckford, Carmen Electra, to name a few, and has supported Justice For Hire and ReelwUrld™ since their inception.
Former Chairman of the New York Film Academy. His films have appeared in Berlin Film Festival, Palm Springs, Slamdance, Toronto Short Film Festival, Margaret Meade Doc Festival, and more.
Use of Proceeds
If the offering's maximum amount of $1,070,000 is raised:
Use | Value | % of Proceeds |
---|---|---|
Compensation for managers | $240,000 | 22.4% |
Technology Development | $400,000 | 37.4% |
Marketing | $150,000 | 14.0% |
Patent Filings | $100,000 | 9.3% |
Legal & Accounting | $113,070 | 10.6% |
Convertible Note Repayment | $14,500 | 1.4% |
Intermediary fees | $52,430 | 4.9% |
Terms
This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in ReelwUrld, Inc. This offering must raise at least $10,000 by March 1, 2021 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. ReelwUrld may issue additional securities to raise up to $1,070,000, the offering’s maximum.
If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:
Pitch Deck
Financials
These financial statements have been reviewed by an independent Certified Public Accountant.
SEC Filings
The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.
We’re also required to share links to each of the SEC filings related to this offering with investors.
Understand the Risks
Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.
Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.
The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
More Info
Updates
- Mar 2, 2021Primary offering finalized, sellingshares
- Feb 19, 2021Join us this Saturday, February 20 at 11am PST...
- Feb 19, 2021We’re proud to announce ReelwUrld has partnered...
- Feb 12, 2021Approaching 4 Million views, our first wUrld,...
- Feb 5, 2021Our 1st wUrld "Justice For Hire" hit 1 Million...
- Jan 29, 2021ReelwUrld's 1st wUrld Justice For Hire has an...
- Jan 23, 2021WarnerMedia's Urban Action VR Expo founder...
- Jan 23, 2021Because telling stories together will change...
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