ReelwUrld's original offering opened on December 30, 2020 and was completed on March 1, 2021. Except for the Updates section which may contain more recent information, the information on this page was accurate as of March 1, 2021.


Making the future of filmmaking social


ReelwUrld™ is a social film studio that makes movies with the world. We’ve built patent pending technology that acts like a film studio in your pocket. We wrap technology around any story in the form of an app to help you make cinematic movies, shows, commercials and more on your phone.


  • ReelwUrld™ is taking the massive scale of Hollywood movies & shows and merging it with social media to create a new form of filmmaking.
  • The audience makes everything together: movies, shows, commercials and more.
  • Anyone with a phone can join and create, just like social media––but within a story that connects all of the content.
  • With the crowd creating their own characters and stories with us, ReelwUrld™ will have a catalogue of intellectual property (IP) larger than any major Hollywood studio.
  • We see the crowdsourced cinematic universe model as ReelwUrld™’s most powerful offering to the world of entertainment.
“We haven’t seen technology that allows for fans to freely and legally tell audio-visual stories set in the universe of their favorite franchises. ReelwUrld is now building that software, and it can well be a game changer.”
- Jeff Gomez, CEO Starlight Runner Entertainment, Advisor to Disney’s Star Wars & Marvel


Every sector of business needs a better way to reach their audience.


Wherever you are in the world, your story matters. Our patent pending technology empowers fans, and gives studios, networks, and brands a completely new way to collaborate.

Invest in Entertainment with Impact

ReelwUrld™ is building a new sector of entertainment that’s more creatively and financially inclusive. More authentic stories create a better world. The time is now to band together and share in the success of content and technology.

Justice For Hire & The Crowdsourced Cinematic Universe Model

ReelwUrld™ wraps technology around any story in the form of an app––we call these “wUrlds.” This is how we actually makes movies with the world. Justice for Hire, aka JFH, is our original Intellectual Property (IP) and our first crowdsourced cinematic universe. The JFH cast includes hundreds of characters created and portrayed by fans worldwide. We see the crowdsourced cinematic universe model as ReelwUrld™’s most powerful offering to the world of entertainment.

The JFH story imagines a world with crowdsourced justice—ordinary people can open the JFH app and either hire a hero, or become a hero and get paid. JFH won Best Web Series and Best Visual Effects at WarnerMedia’s Urban Action Showcase 2020. Check out the trailer and an explainer video below.



What is JFH?

What is JFH

Business Model

Our initial business model is similar to an ad agency, supercharged by technology and Hollywood franchise development experience: we work with brands to align their stories with the stories of their audiences, and then direct the audience to create content about that shared narrative.

This model allows us to generate revenue from our services, our technology, and from the content and experiences ReelwUrld™ communities create, including: licensing deals, in-app purchases, in-app crowdfunding, IP development, production deals, brand sponsorships, audience management, education, and advertising.



ReelwUrld™ aims to be the hub for creative fandom—the biggest conductor of collective storytelling in the world. Any company or person that wants to connect with or build an audience is within our addressable market.

Competitive Landscape

We think differently about social video, because great movies have great directors behind them. ReelwUrld™’s approach is to simplify the directorial process, which has been overlooked by editing software providers and social video apps.

Our technology guides storytelling, provides camera direction, and instructs collaboration between community members. The results are cinematic videos that are united by story.



  • ReelwUrld™ produced series Justice For Hire (JFH) won Best Web Series and Best Visual Effects at WarnerMedia’s Urban Action Showcase 2020
  • ReelwUrld™ partnered with WarnerMedia for a series of ReelwUrld™ & JFH events in November 2020
  • ReelwUrld™ hosted a “Your Cinematic Universe: Worldbuilding with Fans & Franchises” panel at New York Comic Con in October 2020
  • ReelwUrld™ launched the JFH beta at San Diego Comic-Con in July 2020
  • ReelwUrld™ filed the first of many technology patents in July 2020
  • ReelwUrld™ produced series JFH was an official selection at HBO Cinemax Urban Action Showcase Awards in November 2019
  • ReelwUrld™ produced series JFH won Best Trailer at HBO Cinemax Urban Action Showcase Awards in November 2018
  • ReelwUrld™ completed Y Combinator Startup School and Sprint in October 2018
  • ReelwUrld™ was accelerated by VentureOut New Media Program in February 2018
  • ReelwUrld™ was accelerated by NYU Steinhardt EdTech Accelerator Powered by StartEd in July 2017
  • ReelwUrld™ was incubated by the NYU Stern Business School W. R. Berkley Innovation Lab in September 2016


“ReelwUrld™ is to social-filmmaking as AirBnB was to the shared economy... In 5 years, everyone will be talking about Social-Filmmaking.”
Luke Williams
Executive Director of the W.R. Berkley Innovation Lab at NYU Stern Business School, Author of “Disrupt: Think the Unthinkable to Spark Transformation in Your Business”.


“JFH is a shared universe of human super heroes, not superhuman heroes, but ordinary people doing extraordinary things. That’s a breath of fresh air. It’s something new that I haven’t seen done yet.”
Michael Saudino
Community member of ReelwUrld™’s “JFH” series, New York, NY
“ReelwUrld™ is a place where amateurs aren’t amateurs, they’re innovators.”
Glenyss Puentavella
ReelwUrld™ investor
“The idea that anyone armed with a camera phone could engage in the movie making process is exciting and innovative.”
Hinton Wells
ReelwUrld™ investor



Our team combines experience from across Hollywood story development, independent film production, comic books, music, gaming, app development, fandom culture, and journalism. We understand fans and brands because we are fans and we’ve worked with some of the world’s biggest brands.

Jan Lucanus

Jan is an award-winning filmmaker, acclaimed comic book writer, 3X world champion martial artist and entrepreneur. He founded the transmedia production company Creative Impulse Entertainment, now in its 17th year. Jan's life's work integrates the creative power of the audience into the major film, TV, and commercial production process.

Andra Roxana Stanciu
Head of Technology

Andra is a tech product and innovation strategist. She worked for 10 years as a full-stack software developer in HealthTech and GovTech. In 2017, Andra founded the Global Innovation Consortium——a platform for enabling human-centered innovation through technology and knowledge transfer.

Autumn Noel Kelly
Chief of Product Narrative

Autumn is an entertainment journalist and digital editor. She started her career in political strategy, became a staff writer at Newsweek where she was on the founding team of the print vertical "Newsgeek," and later led audience development at Gizmodo and io9.

Advisors and Investors

Jeff Gomez

CEO of Starlight Runner, the world’s leading producer of transmedia entertainment franchises and corporate narratives, Advisor to Disney on Star Wars and Marvel properties.

Greg Lipper

Former COO of Nasdaq Corporate Services, where he led client service and operations teams across the globe supporting FinTech, SaaS and Digital Communications businesses.

Chip Massey

Chip served as an FBI Special Agent and hostage/crisis negotiator for over 20 years. He is now a partner at the When and How Agency, which advises business leaders on behavioral based strategies for influencing, building trust, negotiating and forming powerful teams.

Mark Hiraide

Formerly an SEC attorney, he is an authority on the Jumpstart Our Business Startups (JOBS) Act of 2012, and is a Partner at MS&K, an esteemed Hollywood law firm.

Barry Navidi

International film producer. He's worked with Marlon Brando, Michael Caine, Sean Connery, Anthony Hopkins, Johnny Depp, and is Al Pacino's producing partner.

Adam Goyer

Head of ReelwUrld™ Board of Advisors, former COO of and led M&A of FinTech Global and Flashfunders.

John Guenther

A Chief Financial Officer with experience ranging from major Hollywood studios such as Sony to disruptive startups like Legion M.

Estela Valdez

A Senior Legal Executive who has worked with Etsy, Amex, and other global companies.

Thomas Redis

Technical advisor to ReelwUrld™, elite competitive mathematics coach, lead engineer at a venture-backed edtech company.

Steven J. Cohen

Steven J. Cohen is an independent film producer, former brokerage firm owner, and investment banker. He has made films with Sandra Bernhard, Tyson Beckford, Carmen Electra, to name a few, and has supported Justice For Hire and ReelwUrld™ since their inception.

Michael Sandoval

Former Chairman of the New York Film Academy. His films have appeared in Berlin Film Festival, Palm Springs, Slamdance, Toronto Short Film Festival, Margaret Meade Doc Festival, and more.

Use of Proceeds

If the offering's maximum amount of $1,070,000 is raised:

UseValue% of Proceeds
Compensation for managers$240,00022.4%
Technology Development$400,00037.4%
Patent Filings$100,0009.3%
Legal & Accounting$113,07010.6%
Convertible Note Repayment$14,5001.4%
Intermediary fees$52,4304.9%


This is an offering of Class A Common Stock, under registration exemption 4(a)(6), in ReelwUrld, Inc. This offering must raise at least $10,000 by March 1, 2021 at 11:59pm ET. If this offering doesn’t reach its target, then your money will be refunded. ReelwUrld may issue additional securities to raise up to $1,070,000, the offering’s maximum.

If the offering is successful at raising the maximum amount, then the company’s implied valuation after the offering (sometimes called its post-money valuation) will be:

$1 per share
$11,770,000implied valuation

Pitch Deck

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These financial statements have been reviewed by an independent Certified Public Accountant.

SEC Filings

The Offering Statement is a formal description of the company and this transaction. It’s filed with the SEC to comply with the requirements of exemption 4(a)(6) of the Securities Act of 1933.

We’re also required to share links to each of the SEC filings related to this offering with investors.

Understand the Risks

Be sure to understand the risks of this type of investment. No regulatory body (not the SEC, not any state regulator) has passed upon the merits of or given its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials or information posted herein. That’s typical for Regulation CF offerings like this one.

Neither Netcapital nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or to future financial performance, and involve known and unknown risks, uncertainties, and other factors, that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Info


  • Mar 10, 2021
  • Mar 2, 2021
    Primary offering finalized, selling 0 shares
    Sold 0 shares at $1 for a total of $0
  • Feb 19, 2021
    Join us this Saturday, February 20 at 11am PST...

    Join us this Saturday, February 20 at 11am PST for WarnerMedia’s Urban Action Showcase Virtual VR Expo to learn more about our partnership with #WashTheHate. We’ll be joined by #WashTheHate’s founder Telly Wong for what’s poised to be an illuminating discussion on social justice and the power of crowdsourced entertainment. Save this link ( to watch on Facebook Live.

    As always, thank you for being a part of the community. If you haven’t already, we’d love for you to join Justice For Hire (and film you very own #WashTheHate mission. You can also join us in pioneering social-filmmaking and invest in our equity crowdfunding campaign here on Netcapital, or simply help us spread the message.


    Jan, Autumn, and Andra

    Cofounders, ReelwUrld .

    We're on WarnerMedia's UAS VR Expo Saturday, February 20, 2pm EST!
  • Feb 19, 2021
    We’re proud to announce ReelwUrld has partnered...

    We’re proud to announce ReelwUrld has partnered with #WashTheHate. We’ve called on our first crowdsourced cinematic universe, Justice For Hire, to amplify #WashTheHate’s message by releasing our first nationwide mission for Justice For Hire’s heroes.

    Since the outbreak of COVID-19 in the United States, there has been a startling rise in hate incidents against Asian Americans. #WashTheHate’s mission is to promote solidarity across all communities as we battle a common enemy - hate. In this time of unprecedented crisis, our country needs unity, not division. Join us.

    We've Partnered With #WashTheHate
  • Feb 12, 2021
    Approaching 4 Million views, our first wUrld,...

    Approaching 4 Million views, our first wUrld, “Justice For Hire”, is now viral in the US, Latin America, Eastern Europe, and Southeast Asia. This week, we’ve been on the phone with venture capitalists, angels, creators, and even a major ad industry partnership which we’ll announce tomorrow. Our sudden acceleration has definitely pushed back the release of our vision video, but it wlll be live soon.

    Watch our viral JFH video on TikTok
  • Feb 5, 2021
    Our 1st wUrld "Justice For Hire" hit 1 Million...

    Our 1st wUrld “Justice For Hire” hit 1 Million views on it’s first episode on TikTok! This is of NO SURPRISE to us. Why? Because what we are offering people is undeniably valuable and exciting - THEIR OWN STORY. Investing in ReelwUrld is to invest the power of the stories within everyone, and the INFRASTRUCTURE we’ve built to guide them into shared cinematic universes. If MARVEL was built today, it would look like ReelwUrld. If you’re already an investor, tell your friends about what we’re doing. If you’re watching us and considering buying shares, now’s the time for us to build together.

    We hit 1 MILLION VIEWS in 1 DAY!!!!!!!!!!!!!
  • Jan 29, 2021
    ReelwUrld's 1st wUrld Justice For Hire has an...

    ReelwUrld’s 1st wUrld Justice For Hire has an update video and a Zoom meetup on Saturday, 1.30.21 at 2pm EST. All are welcome to join! Meetup info is below:

    Jan Lucanus is inviting you to a scheduled Zoom meeting.

    Topic: Hero Meetup XIV Time: Jan 30, 2021 07:00 PM Universal Time UTC

    Join Zoom Meeting

    Meeting ID: 835 8904 8787 One tap mobile +16699006833,,83589048787# US (San Jose) +13462487799,,83589048787# US (Houston)

    Dial by your location +1 669 900 6833 US (San Jose) +1 346 248 7799 US (Houston) +1 253 215 8782 US (Tacoma) +1 929 205 6099 US (New York) +1 301 715 8592 US (Washington DC) +1 312 626 6799 US (Chicago) Meeting ID: 835 8904 8787 Find your local number:

    JFH Update video and Meetup info!
  • Jan 23, 2021
    WarnerMedia's Urban Action VR Expo founder...

    WarnerMedia’s Urban Action VR Expo founder Demetrius Angelo believes ReelwUrld™ is “changing the game” with our first project Justice For Hire, so he invited us to join the Grand Opening festivities of this Saturday’s event. You can join us too, January 23, 12 noon until 8 pm EST! Explore our the entire VR Expo floor from the comfort of home, check out ReelwUrld’s JFH booth and other exhibitors, as well as a live DJ and panels. Sign up for raffles to win prizes from HBO, Warner Home Entertainment, Hi-Yah, and Ultimate Wireless.

    Join with this link:

    Neon Green Stars Earth Hour Instagram Post (2).png
  • Jan 23, 2021
    Because telling stories together will change...

    Because telling stories together will change the world. We made this short ad to give a wider audience a jolt of ReelwUrld™ energy. We are building the FAN-OWNED HOME OF FANDOM. We believe fans creating with studios will make better shows and movies. We’ve built patent pending technology that helps us collaborate and create within the story worlds of movies, shows, commercials and more. Invest & join our team now here on NetCapital.

    Watch our 1st Ad! ReelwUrld™ is 2021's Most DISRUPTIVE Investment.
  • Jan 13, 2021
  • Dec 31, 2020
  • Dec 30, 2020
    Primary offering of 1,070,000 shares at $1
  • Dec 30, 2020

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